• International Area Studies Review
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• v.13 no.2
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• pp.770-788
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• 2009

This paper attempts to develop STP Strategy of EXPO 2012 Yeosu for attracting tourists. STP in marketing strategy refers to the process of market segmentation, market targeting, and positioning. I tested four demographic variables(age, occupation, nationality, and sex) to segment the market or the visitors of EXPO 2012 Yeosu effectively. The statistical result shows that age, occupation, and nationality are significant. Based on the three demographic factors and the visitor's purpose, I classified the expected visitors of EXPO into 12 groups, and selected 6 targeted groups: a group of Korean students with the purpose of study, a group of Korean professionals with the purpose of business, a group of foreign students with the purpose of study, a group of foreign professionals with the purpose of business, a group of Korean people in general with the purpose of tourism, and a group of foreign people in general with the purpose of tourism. In this paper, I have suggested a differentiated marketing mix for six targeted groups each.

• Korean Journal of Social Welfare
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• v.63 no.1
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• pp.267-289
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• 2011

The purpose of the present study was to develop a Korean version of the scale of attitudes for disabled Persons and attitudes towards disabled person-original by translating and modifying the scale proposed by Antonak(1982). In order to test validation, this study was focused on processing survey and statistic data analysis and tried to find a way to applicate in Korea. The data were collected from 500 non-disabled persons divided into two groups, which were consist of target group (public officials, health care providers, teachers, journalists and rehabilitation facility staffs) and general group. Based on the descriptive analysis, exploratory factor analysis and confirmatory factor analysis of the data, validity and reliability were examined. Also to find the statistic significant difference on attitudes towards disabled person between target group and general group, t-test was proceed. The result of the exploratory factor analysis drew 15 items representing 3 factors (Pessimism-Stereotype, Optimism-Human Rights, Derogatory Personality Stereotype). A confirmatory factor analysis results provided the construct validity of this scale as good and reasonable fitness. Cronbach's alpha ranged from .67 to .85 showed internal consistencies of the sub-scales. The subscales were significantly correlated with convergent with DFS(Disability Factor Scale) variables. And the target group had more positive attitudes toward disabled person than general group. It is suggested this scale more suitable for various disability types be elaborated, and get a practical implication on attitudes towards disabled person.

• The Journal of the Acoustical Society of Korea
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• v.38 no.3
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• pp.290-301
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• 2019

The proposed algorithm deals with a detection problem of target echo for narrow-band continuous-wave active sonar in the underwater environment in this paper. In the active sonar systems, ping signal emitted for target detection produces a signal that consists of multiple reflections by many scatterers around, which is called reverberation. The proposed algorithm aims to detect the low-Doppler target echo in the reverberant environment. The proposed algorithm estimates the bearing, frequency, and temporal bases based on beamspace-domain multichannel nonnegative matrix factorization. In particular, the bases are divided into two basis groups - the reverberation group and the echo group, then the basis groups are estimated independently. In order to evaluate the proposed algorithm, a simulation with synthesized reverberation was performed. The results show that the proposed algorithm has enhanced performance than the conventional algorithms.

• Journal of Information Management
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• v.39 no.1
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• pp.53-82
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• 2008

Increasing researcher's demand on electronic journals as the most important research resource, libraries have made effort to develop electronic journals efficiently with cooperating through consortium. However, Korean electronic journal consortium are leaded by representatives and e-journal contents providers rather than library members. KESLI has the largest members in Korean libraries consortium and is needed to identify the key issues of KESLI consortia by these stakeholders. This study suggests to develop a future business model for KESLI analyzing KESLI stakeholder's expectation and needs by focused group interview.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.20 no.2
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• pp.67-73
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• 2020

The clustering algorithm is the grouping of similar objects. In radar system, it is mainly used to group adjacent hits using the CFAR algorithm results. However it is difficult to separate adjacent targets by a general clustering method. In this paper, we describe how to separate adjacent targets using double clustering method. First, we execute a range direction clustering. And we find the inflection point and separate it. Next, we execute a doppler direction clustering using range clustering results. This method makes the computation time less change even if the target increases by range-doppler clustering respectively.

• Journal of Global Scholars of Marketing Science
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• v.14
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• pp.193-212
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• 2004

This study attempted to provide preliminary information for retailers to identify viable entertainment elements and to select and develop the optimal mix of entertainment elements for target consumer groups. The study examined consumer responses to various retail entertainment elements and analyzed differences in responses by consumer characteristics. The index of retail entertainment elements was developed with 49 items including entertainment facilities, dining facilities, retail, service facilities, store atmosphere, and marketing mix. The results from respondents' perceived excitement and visit intention for each entertainment element generally showed higher responses to basic marketing mix and store atmosphere elements rather than to entertainment and dining facilities. There were significant differences in responses by gender and age. The results imply that selection and application of retail entertainment elements need to consider target consumer characteristics.

• Journal of Korean Library and Information Science Society
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• v.52 no.4
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• pp.309-330
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• 2021

This study was implemented to verify the validity and effectiveness of the current evaluation indicators by analyzing the content and result of the current survey for evaluating a small library, based on the achievement rate of each index. To this end, questions, included in evaluation indices for the small library were reviewed, and survey data from a total of 19,476 libraries during the past 3 years from 2018 to 2020 were investigated to analyze the evaluation scores, differences and achievement rates of each item. It was proposed to delete or add some indicators of the current evaluation category, and to raise supplementally the need for qualitative assesment. Based on the research results, the following implications are suggested. First of all, the evaluation of small libraries should focus on the quality of the services they provide rather than the library environment. Second, demonstrable systematic indicators should be designed and then clearly explained to resolve the ambiguity of the terms used. Third, for better analysis, it is necessary to distinguish evaluation items between public and private small libraries and the assessment process should be done by the local government. Lastly, qualitative evaluation items that can measure users' satisfaction should be added.

• Journal of Korean Library and Information Science Society
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• v.38 no.3
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• pp.277-296
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• 2007

This study aims to propose that archives introduce marketing strategies for their archival reference services. Target marketing which is based on market segmentation for customer satisfaction is popular among enterprises in these days. Market segmentation strategy of target marketing need to be used for user centered archival reference services in archives. This study proposed that demographic, geographic, psychographics, and use variables can be used for archival user segmentation. And for the user segmentation, archives should collect data of use and users systematically.

• The Journal of the Korea Contents Association
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• v.18 no.8
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• pp.118-126
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• 2018

In order to dominate the multiple-targets of high threat in the initial stage of combat, it is necessary to maximize the combat effect by rapidly firing as many weapons as possible within a short time. Therefore, it is mandatory to establish the effective weapon allocation and utilize them for the combat. In this paper, we propose a weapon assignment algorithm for rapid reaction in multi-target and multi-weapon environments. The proposed algorithm maximizes the combat effect by establishing the fire plan that enables the rapid action with the operation of low complexity. To show the superiority of our algorithm, we implement the evaluation and verification of performances through the simulation and visualization of our algorithm. Our experimental results show that the proposed algorithm perform the effective weapon assignment, which shows the high target assignment rate within the fast hour even under the large-scale battle environments. Therefore, our proposed scheme are expected to be highly useful when it is applied to real weapon systems.

• The Research Journal of the Costume Culture
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• v.10 no.6
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• pp.601-616
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• 2002

Qualitative research is a method widely used in marketing research. However, the method has seldom been used in fashion marketing research in Korea. The purpose of this study was to prove that using both qualitative and quantitative research methods in main stage is much useful than using qualitative research method only in exploratory stage. Qualitative data were gathered by conducting Focus Group Interview(FGI) with 48 college students. Quantitative data were gathered by surveying college students, and 487 questionnaires were used in the statistical analysis. The data were analyzed using content analysis, mean, standard deviation, and t-test. As a result, FGI, one of the tools used in qualitative research methods, was proved to be useful in revealing consumers´deep emotional needs as well as purchase motives. FGI also revealed information which quantitative research method tools such as survey could have missed. Therefore, it is best to use multiple methods-simultaneous use of quantitative and qualitative methods-to understand fast changing consumers´needs and purchase motives.