• Journal of Broadcast Engineering
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• v.10 no.1 s.26
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• pp.43-56
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• 2005

In the existing broadcasting environment, it is not easy to serve the bi-directional service between a broadcasting server and a TV audience. In the uni-directional broadcasting environments, almost TV programs are scheduled depending on the viewers' popular watching time, and the advertisement contents in these TV programs are mainly arranged by the popularity and the ages of the audience. The audiences make an effort to sort and select their favorite programs. However, the advertisement programs which support the TV program the audience want are not served to the appropriate audiences efficiently. This randomly provided advertisement contents can occur to the audiences' indifference and avoidance. In this paper, we propose the target advertisement service for the appropriate distribution of the advertisement contents. The proposed target advertisement service estimates the audience's profile without any issuing the private information and provides the target-advertised contents by using his/her estimated profile. For the experimental results, we used the real audiences' TV usage history such as the ages, fonder and time of the programs from AC Neilson Korea. And we show the accuracy of the proposed target advertisement service algorithm. NDS (Normalized Distance Sum) and the Vector correlation method, and implementation of our target advertisement service system.

• Korean Business Review
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• v.12
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• pp.1-27
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• 1999

The author focus on the role of IMC(integrated marketing communication)that is important for increase of relationship equity value, stress on the integration of IMC and PR in relationship marketing. This paper present as follow. The first, marketing thought have evolved through market competition situation at a market segmentation level perspective, and the concept of relationship equity is necessary to individual marketing or relationship marketing. The second, firm should identify profitable customer, build strong relationship for relationship equity, based on customer equity and life time value in customer market. The third, IMC needs integration with PR for relationship building of stakeholder including customer market at a point of view of corporate equity. Finally, this article offer discussion about implications of integration IMC and PR for future study.

• Proceedings of the Ginseng society Conference
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• 2006.05a
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• pp.13-17
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• 2006

다양한 연구에 따르면, 고려인삼은 허약한 체질, 숙취, 폐경과 월경불순, 초기 당뇨병, 영양실조, 빈혈 및 단백질 부족, 간기능 악화, 각종 독성물질에 기인한 중독, 피로, 추위, 스트레스, 산후조리, 체력쇠퇴 등에 효능이 있음이 알려져 있다. 특히 고려인삼은 혈관 기능을 효과적으로 조절함으로 고혈압, 뇌졸중, 심근경색, 동맥경화, 관절염, 당뇨, 비만 등의 질환을 효과적으로 치료하거나 예방할 수 있는 효능이 있음이 최근 연구에 의하여 밝혀지고 있다. 그러나 고려인삼 약리효능의 표적분자(target molecule)나 생화학적 작용기전(biochemical mechanism)이 세포 및 분자 수준에서 규명되지 못하여 고려인삼이 의약품으로 인정받지 못하고 건강식품으로 분류되고 있어 소비가 한인 흑인 히스패닉 시장에 한정되고 있고, 최근에는 타 경쟁국 인삼에 비해 수출 경쟁력이 약화되고 있는 실정이다. 본 연구에서는 고려인삼 추출물과 효능성분이 혈관내피세포 기능조절에 미치는 효능 및 작용기전을 규명하여 고려인삼이 호발성 혈관질환에 대한 예방 및 치료 효능이 있음을 분자 및 유전자 수준에서 확인하고자 하였다.

• Proceedings of the Costume Culture Conference
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• 2000.09b
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• pp.1-10
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• 2000

최근 우리나라에서도 인터넷 사용인구가 1000만 명을 넘고 인터넷 비지니스에 대한 일반인과 기업들의 관심이 본격화되고 있다. 이처럼 인터넷 비지니스가 활발하게 전개되면서, 인터넷 비즈니스의 고객만족과 이를 위한 고객지향 마케팅 활동이 중요시되게 되었다. 즉 인터넷을 이용하여 어떻게 하면 고객만족을 달성할 수 있으며, 또한 인터넷 비즈니스에 적합한 마케팅 전략을 어떻게 수립할 수 있는가가 인터넷 비즈니스의 경영자에게 중요한문제로 제기되고 있다. 인터넷 비즈니스에서는 오프라인의 전통적인 기업(블릭 앤 모터:Brick and Motar)보다 고객만족이 훨씬 중요하다. 이처럼 중요한 고객 만족 수준을 높이기 위하여는 마케팅 활동이 고객지향 관점에서 이루어져야 한다. 따라서 본 논문에서는 인터넷 비즈니스의 마케팅이 고객지향 관점에서 어떻게 이루어져야 하는가를 마케팅의 기본과정에 따라 살펴본다. 구체적으로 본 논문은 인터넷 비즈니스의 특성과 성공요인, 인터넷 마케팅과 전통적 마케팅의 차이, 인터넷 비즈니스의 시장 세분화 및 표적 고객 선정, 그리고 인터넷 비즈니스의 마케팅 믹스 전략을 고객지향 관점에서 살펴본다. 그리고 마지막 장에는 인터넷 비즈니스의 고객지향 마케팅을 패션 비즈니스에 적용하여 인터넷 비즈니스의 앞으로 나아갈 방향을 제시해 본다.

• Electronics and Telecommunications Trends
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• v.21 no.2 s.98
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• pp.74-87
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• 2006

최근 사회 전반적으로 급격히 진행되고 있는 디지털 컨버전스 트렌드의 한 모습으로등장한 RFID/USN의 급속한 이용과 관련한 이용자들의 이용행태와 서비스 활성화를위한 방향을 분석 전망한다. 이를 분석함에 있어 필수적으로 요구되는 RFID/USN의 개념, 서비스 특징 및 국내외 산업동향을 분석하고 관련 응용서비스의 이용과 관련하여 예비 이용자들이 어떤 행태를 보일 것인지 분석하고 전략적 시사점을 도출한다. 이를 위하여 이용자들의 이용행태 분석과 관련하여 예비 이용자에 대하여 설문조사를 실시하였다. 조사내용은 RFID/USN 응용서비스 활용수준, 분야별 이용 현황, 만족도, 이용의 문제점, 이용의향 및 수용도, 관련 비용 지불 정도 및 수용가격, 이용시기 및 용도, 지원 육성 분야 등이다. 또한 응용서비스 활용정도가 상대적으로 높은 집단에 대하여 표적 분석을 통하여 잠재시장에 대하여 추정 분석하고, 향후 응용서비스 활성화를 위한 시사점과 사업화 방향 및 정책 추진방향을 도출한다.

• Journal of Industrial Convergence
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• v.18 no.4
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• pp.87-92
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• 2020

Recently, several sporting events have been canceled or postponed due to the influence of COVID-19's imposed social distancing in life, or are being played without spectators. As a result, the market for sports products has been stagnant, and many are experiencing difficulties. To get over it, sports market players are exploring various new markets such as online fan services and online sales. Therefore, this study proposed a way to manage the authenticity of sports-related products. The block structure, system flow, and network model were designed and prototypes were developed accordingly. Experts were invited through the derived method to conduct a target group interview (FGI) to evaluate the reliability and stability of the transaction process, the reliability and stability of payment, the tracking of accidents, and the reliability and stability of the system. Through this study, consumers can have reliability when trading sports-related products such as goods, favorite items, and sign balls.

• Korean Journal of Social Welfare
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• v.62 no.3
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• pp.141-162
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• 2010

This paper tries to provide empirical support for a formal model of social policy development which has been presented in a former paper of this study. In the direct democracy, median voter's social policy preference is critical because he is Condorcet winner in a pair-wise pure majority voting. But, in the more general setting, we should think of various political institutions as a collective choice device. For this reason, I draw a formal model which formulates three contrasting types of political institutions which are distinguished by the developments of political democracy and the differences of electoral rules. Comparative patterns of key variables which measure political institutions, social policy developments, and social policy preference provide support for my arguments. My empirical results suggest that three political institutions are associated with very different policy outcomes. Compared to other institutions, committee system entails more targeted subsidy, less universal benefit. On the contrary, proportional elections produce more universal benefit, less targeted subsidy.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.12 no.10
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• pp.4328-4336
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• 2011

The aim of this study is to find changes of the attributes that influence the purchase of cut roses during recent five years(2007~2011) and suggest some implications on ways to promote cut roses marketing. For this purpose, a survey was conducted through the Internet among 1,100 randomly chosen people living in Seoul, Inchon and Gyeonggi Province in 2011. A total of 1,023 valid replies were received for the analysis of the survey which was carried out by the subsidiary consulting firm. The survey panels and estimation models to analyze changes of consumers' preference attributes during recent five years are same to them of Kim, et al.(2007). That is, empirical analysis tools such as ordered probit model, multinomial logit model, and conjoint analysis were used according to Kim, et al.(2007). This paper suggests several policy implications to set up the target market of cut roses and marketing mix strategy to specify the best 4P(product, price, place and promotion).

• Journal of Broadcast Engineering
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• v.24 no.5
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• pp.802-812
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• 2019

With the rapid development in the field of unmanned aerial vehicles(UAVs) and drones, higher request to development of a surveillance system for a drone is putting forward. Since surveillance systems with fixed cameras have a limited range, a development of surveillance systems with a moving camera applicable to PTZ(Pan-Tilt-Zoom) cameras is required. Selecting the features for object plays a critical role in tracking, and the object has to be represented by their shapes or appearances. Considering these conditions, in this paper, an object tracking method with optical flow is introduced to track a tiny drone with a moving camera. In addition, a tracking method combined with kalman filter is proposed to track continuously even when tracking is failed. Experiments are tested on sequences which have a target from the minimal 12 pixels to the maximal 56337 pixels, the proposed method achieves average precision of 175% improvement. Also, experimental results show the proposed method tracks a target which has a size of 12pixels.

• Journal of Korea Entertainment Industry Association
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• v.15 no.2
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• pp.169-178
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• 2021

The Korean girl group "Kara" has suffered the trilemma of its de facto failure to debut, the crisis of team breakup, and the CEO crisis of the agency. But the group has made an outstanding achievement in the history of Korean pop music after overcoming all odds. Their success strategy has never been disclosed by insiders involved in Kara's total music projects. This study has been carried out in the analysis of the strategy to provide academic implications and to honor the contribution of the late CEO Ho-yeon Lee and Kara's key member Ha-ra Gu. Therefore, between Nov. and Dec. 2020, we conducted in-depth interviews with managers, composers, stylists and Ha-ra Gu(Only in 2019, before her death) who took part in the project. The research model is set up by combining Porter's Competitive Advantage Strategy and the music value chain model into categories of "Product Innovation Differentiation (PD)" (producing, album production, performance activities) and "Marketing Differentiation (MD)" (market targeting, image specialization, promotion and communication). The analysis showed that the PD focused on complete rediscovered harmonization and revalued members' personality and sincerity with peppy songs and dainty dances as well as emission of "bright energy" which caused healing effects instead of mimicking other star singers recklessly. In terms of MD, they selected Japan's 10-20s as their main market, increasing intimacy with fans and media with the image of cute+pretty+classy+sexy. The result suggests that Poter's differentiation can function as a meaningful strategy frame in the fostering, hit, and revival of idol groups. In addition, it reaffirmed that spontaneous and passionate activities of early-stage or celebrity fan may serve as a valid catalyst for realizing differentiation, as Kara's caller of Japanese actor Gekidan Hitori caused a strong "priming effect" that drove Kara's unexpected wonderful success in Japan.