• Journal of Fashion Business
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• v.24 no.1
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• pp.43-59
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• 2020

The purpose of this study is to examine the design of Paul Smith based on characteristics of the Britishness. Britishness formed according to the national character to encompass the lifestyles and traits of individual people through a shared natural environment and historic experiences within the national boundaries of the U.K., amid current global trends toward gigantic single market. In every season, Paul Smith is presenting various authentic tailored suits, reflecting the empirical positivism, characterized by traditional conservatism through contemporary reinterpretation, characteristic individualism through a reproduction of the sub-culture, optimistic naturalism through fabric and printing on the basis of the Britishness. This study analyzed the characteristics of the Paul Smith brand distinguished through its unique highlights of strong symbolism of the well-balanced U.K., with very individualistic and innovative ideas presenting basic and methodical research of Britishness. Additionally, the results of this study are expected to facilitate in establishing the identity of the fashion brand and exploring its direction, and it will also provide a crucial basis to seek the methods to express the identity of Korean culture in this era of globalization, setting a new course for the fashion industry.

• Journal of the Korea Fashion and Costume Design Association
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• v.16 no.3
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• pp.151-161
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• 2014

The purpose of this study is to analyze the characteristics of Men's Jacket design in Paul Smith. According to the Change of Gender Image. Following study comprehends gender images and the concept of man's jacket through series of collected data and observes the influence that sociocultural background had upon men's wear. A standard of contemporary men's jacket, the subject of this study, is established based on the review of literature. According to this specific standard, photos of men's jacket were obtained from Paul Smith men collection and from these data the characteristics of men's jacket were analyzed. The method of this following study was to establish a standard of data collection from review of literature and to gather 721 photos of men's jacket from Paul Smith, which consistently appeared in first view korea for 28 seasons from 2001 s/s collection to 2014 f/w collection. Design characteristics of collected data were categorized by shape, color, fabric. This study brought forth following results. Paul Smith's jacket had more X-shape silhouette of feminine image. Color was mostly low chroma of RB series, so that masculine images could be pointed out. Compared to other brands, from 2004 to 2006, more jackets with natural pattern and abstract pattern were widely seen. In terms of fabric, feminine fabrics with glossy and flexible characteristics were used.

• Journal of Fashion Business
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• v.24 no.4
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• pp.99-116
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• 2020

This study examines the characteristics of Paul Smith's fashion from the viewpoint of Habitus. To this end, on the theory of Bourdieu's Habitus concept and theory of the field, we derive the attributes of fashion and fashion designers and Habitus that appeared in fashion from the viewpoint of Habitus. Based on this, the tendency of Paul Smith's Habitus tendency has been examined and how it is expressed in fashion design and store production has been investigated. The scope of the study is from 1977 to the present, and it covers Paul Smith's menswear and stores. Research methods are literature research and visual data analysis. The results of the study are as follows. The characteristics of Habitus' tendency in Paul Smith are childlike imagination and humor, vigorous curiosity and observation, paranoid collection and memos, and British tradition and craftsmanship. Paul Smith's Habitus propensity reflects the following features in fashion design and store direction. First, a unique mix of wit or list structure, second, respect for uniqueness and discrimination with respect for the local image, and third, the new male image was presented to contribute to the diversification of consumers, and fourth, sensitivity and emotion reflecting his Habitus propensity. It is a friendly space for communication. As a result of analyzing and applying to Paul Smith, it was found that the special Habitus characteristics possessed by designers in fashion are important and impart a great influence.

• Journal of the Korean Wood Science and Technology
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• v.21 no.2
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• pp.91-95
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• 1993

전략적 비지니스 동맹의 형성은 많은 국가에 있어서 산업전반에 걸쳐 점차 유력한 전략적 목표가 되고 있다. 국내 전략적 동맹 모델을 국제 모델로 확장할 수 있는 가능성이 있다. 세계적인 전략적 비지니스 동맹은 세계적으로 불확실한 경쟁 상태의 환경하에서 안정확보와 위험요소를 줄일 수 있을 것이다. 국제적인 구매자와 판매자를 연결시킬 가능성이 있는 기술은 완전히 개발되어 있으나, 빠른 속도로 이용되지 못하고 있다. 국제 임산물 무역에 있어서 판매자와 구매자가 기술을 채택하는데 점점 복잡해짐에 따라 장래에 전략적 동맹은 계속해서 발전할 것이다.