• The Journal of the Korea Contents Association
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• v.21 no.12
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• pp.238-249
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• 2021

This research aims to present effective influencer marketing strategies against a heavy blow in Korean influencer marketing industry because of the paid advertisement controversy and the reinforcement of regulations for online advertisement. By investigating the effects of influencer reputation, which is composed of communication skills, influence, authenticity and professionalism on marketing effect, as well as the mediating effect of parasocial relationship, the study provides some implications for influencer selecting. The effect of economic interests is examined under 4 experimental conditions of paid advertisements, brand collaboration, brand gifts and organic review to figure out how to arrange an appropriate sponsorship plan. According to results of PLS structural equation analysis, it shows that the influence and authenticity of an influencer have a significant positive effect on marketing effect and the mediating effect of parasocial relationship is partially proved. It seems that the effect of influencer reputation on marketing effect is significantly differentiated in different contexts, which confirms the moderating effect of economic interest. Distinguish from previous studies, this study focuses on types of economic interest rather than a simple comparison between sponsorship disclosure versus no disclosure and makes contributions to expanding reputation research. Meanwhile, findings of this study could give some practical implications for marketing practitioners in planning influencer marketing.

• Journal of the Korean Society for Railway
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• v.11 no.5
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• pp.465-470
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• 2008

Sound transmission characteristics are investigated on the honeycomb panels used for railway vehicles. Equivalent orthotropic plate model and equivalent mass law are applied to predict the sound transmission loss (STL) of the honeycomb panels. The predicted values of the STL are compared with the measured values. The reliability and the limitation of the prediction models are investigated. Coincidence effect and local resonance effect on STL are considered. The result of the study shows that the equivalent orthotropic plate model can be used as a good prediction model, if the local resonance frequency is properly applied. finally, ways to improve the severe STL drop by local resonance are proposed and the effect on the sound insulation performance is analysed.

• Transactions of the Korean Society of Mechanical Engineers B
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• v.37 no.3
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• pp.285-292
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• 2013

The purpose of this research is to investigate how the boundary layer separation caused by a tripping wire installed in front of the flat plate affects the transition from laminar to turbulent flow, and consequently mass transfer. A naphthalene sublimation technique is used to measure the local mass transfer coefficients on the flat plate, and two boundary conditions for the developed and developing flow are considered to evaluate the effects of the flow boundary. The local mass transfer data for a flat plate with a tripping wire are compared with the data for a flat plate without a tripping wire. The variation trends of the local heat transfer coefficients for the plates with and without the tripping wire are similar to each other in the case of the developing flow, but are quite different for the developed flow. The average Sherwood number for the flat plate with a tripping wire is much higher than that without a tripping wire because of the boundary layer separation.

• The Journal of the Convergence on Culture Technology
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• v.8 no.6
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• pp.295-302
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• 2022

This study intends to apply the concept of reputation as a tool to positively build an evaluation of the CEO, the CEO of a company. It aims to develop tools to manage the reputation of the CEO and empirically explore the value of the tools use. As a result of the study, reliability, customer management, strategic vision, employee management, and social responsibility were derived as the constituent factors of CEO reputation, and it was confirmed that the relationship between CEO reputation and organizational favorability was statistically causal. Furthermore, the relationship between CEO reputation and product purchase intention was also statistically significant. It was confirmed that if the CEO's reputation was positively managed, it could help the stakeholders to evaluate the company to which the CEO belongs, as well as to purchase the products provided by the company. One of the ways to be well-received by various stakeholders in a corporate environment where uncertainty is intensifying is a reputation management system for CEOs, and CEOs themselves should recognize that their reputation can affect the organization and pay attention to reputation management.

• Journal of the Society of Naval Architects of Korea
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• v.38 no.1
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• pp.72-85
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• 2001

A study for the structural strength evaluation on the doubler plate subjected to the biaxial in-plane compression has been performed through the systematic evaluation process. In order to estimate the proper static strength of doubler plate, elasto-plastic large deflection analysis is introduced including the contact effect between main plate and doubler. The characteristics of stiffness and strength variation are discussed based on their results. A1so, in order to compare the doubler structure with the original strength of main plate without doubler, a simple formula for the evaluation of the equivalent flat plate thickness is derived based on the additional series analysis of flat plate structure. Using this derived equation, the thickness change of a equivalent flat plate is analyzed according to the variation of various design parameters of doubler plate and some design guides are suggested in order to maintain the original strength of main plate without doubler reinforcement. Finally, correlation between derived equivalent flat plate formula and the developed buckling strength formulas by author et a1. is discovered and these relations are formulated for the future development of simple strength evaluation formula of doubler plate structure.

• Journal of the Society of Naval Architects of Korea
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• v.37 no.4
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• pp.92-105
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• 2000

A study for the structural strength evaluation on the slender doubler plate has been performed through the systematic evaluation process. In order to estimate the proper static strength of doubler plate subjected to the longitudinal in-plane compression, elasto-plastic large deflection analysis is introduced including the contact effect between main plate and doubler. The characteristics of stiffness and strength variation are discussed based on their results. Also, in order to compare the doubler structure with the original strength of main plate without doubler, a simple formula for the evaluation of the equivalent flat plate thickness is derived based on the additional series analysis of flat plate structure. Using this derived equation, the thickness change of a equivalent flat plate is analyzed according to the variation of various design parameters of doubler plate and some design guides are suggested in order to maintain the original strength of main plate without doubler reinforcement. Finally, correlation between derived equivalent flat plate formula and the developed buckling strength formulas by author et al. is discovered and these relations are formulated for the future development of simple strength evaluation formula of doubler plate structure.

• The Journal of the Korea Contents Association
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• v.19 no.4
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• pp.1-11
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• 2019

Recently, the importance of not only financial factors from financial statements but also non-financial factors such as consumers' evaluation and loyalty to game content is more emphasized when assessing the value of game companies. In this study, we suggest the brand reputation index as an appropriate measure of a game company's valuation and examine the effect of the brand reputation on game companies' stock price using the observations of Korean major 30 game companies. From the empirical results, we find that there is a significantly positive association between the brand reputation index and the game companies' stock price. This explains that the brand reputation of game companies can directly affect their firm value. The findings are expected to contribute to capital markets and academia as they have presented empirical evidence of the importance of brand reputation as a non-financial measure for the valuation of game companies.

• Journal of Venture Innovation
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• v.1 no.2
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• pp.13-34
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• 2018

In this case, research has been conducted to verify that the purpose of establishing a reputation for establishing a reputation for identifying brand equity is research and investigation in the context of establishing a reputation for establishing a reputation, and conducting research on CSR activities that are essential to the essential activities of companies. The survey conducted a survey on behalf of the National Center for Adult Women and Girls and Girls ' Generation, using the final round of Section 305 to develop a series of findings, including the analysis of the feasibility analysis, feasibility analysis, reliability, correlation analysis, and factors analysis. A summary of the effects of research on corporate reputation on corporate reputation according to corporate CSR activities is as follows. 1st. Brand equity will have a positive effect on the Company's reputation. The hypothesis had a significant impact on brand recognition, brand loyalty, and perceived quality, but did not have significant impact on the brand image. 2st. Brand equity will have a positive effect on ethical responsibility. The hypothesis had a significant impact on brand recognition, brand loyalty, and perceived quality, but did not have significant impact on the brand image. 3st, the brand equity will have a positive effect on the benefit of the benevolent. The hypothesis had a significant impact on brand recognition, brand loyalty, and perceived quality, but did not have significant impact on the brand image. 4st, The theory that the influence of positive(+) will affect the company's reputation has a significant impact on both ethical and philanthropic factors. 5st. The ethical responsibility was found to have no effect on the usefulness of the brand between brand assets and corporate reputation. 6st. The philanthropic responsibility was partly attributable to the fact that there was a substitution between brand equity and corporate reputation. In sum, the company needs to prioritize its brand recognition before establishing its reputation, and the reason why it should be implemented is that the other elements of the brand equity should be evaluated with the presence of other elements of the brand equity, thereby ensuring continued compliance with continuous CSR activities. As a result, consumers expect to see the performance-based role of the company as a strategic and long-term perspective, as consumers want to see the CSR activity and the corporate reputation in a long-term manner, as opposed to the financial responsibility and legal responsibilities of the past, as opposed to the past.

• Proceedings of the Korean Vacuum Society Conference
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• 2016.02a
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• pp.362.2-362.2
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• 2016

본 실험은 CW (Continuous wave) 주파수를 가진 교류 자기장을 발생시켜 자성나노입자를 가열시키는 것이 목적이다. 이를 위해 CW 주파수 및 SMPS (Switching Mode Power Supply)를 이용해 코일에서 교류 자기장을 발생시키는 평판형 자기장 발생 장치를 자체적으로 개발하였다. 이를 이용하여 인가전압을 변화시키면서 자기장 세기의 변화를 주었다. 평판형 코일 위에는 유리 등의 원형 평판 절연체를 덮고 그 절연체 표면에 웰(Well plate)를 위치시켰고 그 안에 자성나노입자가 포함된 수용액을 넣어 교류 자기장에 노출시켰다. 자기장 측정센서(Magnetic pick up coil, Gauss Meter)를 이용하여 자기장의 세기를 측정하였고, 자성나노입자의 농도, 크기 및 자기장 세기에 따른 자성나노입자의 온도상승효과를 접촉식 온도계를 이용하여 정량적으로 측정하였다.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.15 no.8
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• pp.1647-1652
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• 2011

This paper presents the shielding effectiveness for the IEC 61000-2-9 standard when HEMP source penetrates through an aperture in a planar conducting plane of infinite extent. An integral equation is derived and solved by applying Galerkin's method of moments for calculating the electric shielding effectiveness. The electric shielding effectiveness is examined based on changing the aperture length and width. It is shown that the electric shielding effectiveness is suddenly decreases as the aperture width of 0.4 ~ 0.45${\lambda}$. It is also found that the penetrated electric field for the IEC 61000-2-9 incident field is different from the Bell Laboratory incident field, but the frequency characteristic of the electric shielding effectiveness becomes the same shape.