• Annual Conference on Human and Language Technology
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• 2022.10a
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• pp.512-516
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• 2022

페르소나 기반의 대화 시스템은 일관적인 대화를 수행할 수 있어 많은 관심을 받고 있다. 영어권에서 구축된 페르소나 대화 데이터셋은 서로의 페르소나를 알아가기 보다는 자신의 페르소나에 대해서만 말하는 경향을 보이며 이는 상대방의 말을 이해하여 관련 대화를 진행하는 대화의 특성을 반영하지 못한다. 본 연구에서는 회사 방문객이 안내 시스템과 대화하는 상황을 가정하여 안내 시스템이 주도적으로 방문객의 페르소나를 묻고 관련 대화를 수행하는 데이터셋을 구축함과 동시에 목적지향 대화 시스템의 대화 관리 프레임워크를 기반으로 시스템 주도적인 대화를 모델링하는 페르소나 대화 관리 모델을 제안한다. 실험을 통해 제안한 대화 관리 모델의 대화 이해 및 정책 성능을 검증하고 방문객의 페르소나를 예측할 때 대화 정책의 성능이 향상됨을 보임으로써 구축한 데이터셋이 이해와 정책이 포함된 대화의 특성을 반영하는 것을 확인한다.

• Annual Conference on Human and Language Technology
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• 2020.10a
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• pp.491-494
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• 2020

최근 언어 모델(Language model)의 기술이 발전함에 따라, 자연어처리 분야의 많은 연구들이 좋은 성능을 내고 있다. 정해진 주제 없이 인간과 잡담을 나눌 수 있는 오픈 도메인 대화 시스템(Open-domain dialogue system) 분야에서 역시 이전보다 더 자연스러운 발화를 생성할 수 있게 되었다. 언어 모델의 발전은 응답 선택(Response selection) 분야에서도 모델이 맥락에 알맞은 답변을 선택하도록 하는 데 기여를 했다. 하지만, 대화 모델이 답변을 생성할 때 일관성 없는 답변을 만들거나, 구체적이지 않고 일반적인 답변만을 하는 문제가 대두되었다. 이를 해결하기 위하여 화자의 개인화된 정보에 기반한 대화인 페르소나(Persona) 대화 데이터 및 태스크가 연구되고 있다. 페르소나 대화 태스크에서는 화자마다 주어진 페르소나가 있고, 대화를 할 때 주어진 페르소나와 일관성이 있는 답변을 선택하거나 생성해야 한다. 이에 우리는 대용량의 코퍼스(Corpus)에 사전 학습(Pre-trained) 된 언어 모델을 활용하여 더 적절한 답변을 선택하는 페르소나 대화 시스템에 대하여 논의한다. 언어 모델 중 자기 회귀(Auto-regressive) 방식으로 모델링을 하는 GPT-2, DialoGPT와 오토인코더(Auto-encoder)를 이용한 BERT, 두 모델이 결합되어 있는 구조인 BART가 실험에 활용되었다. 이와 같이 본 논문에서는 여러 종류의 언어 모델을 페르소나 대화 태스크에 대해 비교 실험을 진행했고, 그 결과 Hits@1 점수에서 BERT가 가장 우수한 성능을 보이는 것을 확인할 수 있었다.

• Journal of Service Research and Studies
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• v.13 no.3
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• pp.147-159
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• 2023

This study is a study to develop a model for measurement and processing of experience data, which is emerging as a core value in quality management of medical services. In the theoretical background, a literature study was conducted on the importance of experience in medical service, measurement and processing of experience data, and realization of patient-centeredness. Based on these literature and theoretical background research results, operational definitions were performed for the following four research variables, and statistical tests were conducted. Hypothesis 1 is the effect of measuring experience data from the perspective of three factors on persona modeling, Hypothesis 2 is the effect of persona modeling on service blueprint visualization, Hypothesis 3 is the effect of service blueprint visualization on realization of patient-centeredness, and Hypothesis 4 is persona modeling This is the effect that modeling has on the realization of patient-centeredness. After data-based testing of factor analysis, reliability analysis, and correlation analysis, all four hypotheses were adopted as a result of verification using regression analysis. In conclusion, in an era where it is difficult to recognize the value of having only good medical staff and medical equipment in hospitals, it was possible to grasp the meaning that what kind of medical service experience is continuously obtained is more important to patients than the effectiveness of medical staff and medical equipment. In the era of the service economy, the core of hospital service competitiveness is providing attractive experiences, which is the real strength of hospitals, so the measurement and processing of experience data, which is the subject of this study, will have an important meaning in realizing patient-centeredness and realizing smart hospitals.

• Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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• v.5 no.4
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• pp.753-760
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• 2015

The Korean wine market is growing year by year recently especially in Off-trade market. It shows not just a part of the very few consumer-driven trend. The purchases of wine is always not so easy because the risk factors and failure points occur when buying wines. Most of wine consumers feel difficulties when buying wines at phase of previous step, buying step and after buying step. Wine consumers can be divided into the wine experts, wine lovers, novices, outsiders. To guide an wine buying with less failures to each representative of wine consumer characteristics and needs, user persona and scenario for the reduced failure were derived.

• Journal of Service Research and Studies
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• v.13 no.1
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• pp.186-200
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• 2023

This study aims to improve the usability of the white cane, which is walking equipment that most local visually impaired people use and carry when going out, and to contribute to the prevention of safety accidents and the walking rights of visually impaired people by providing improvement and resolution measures for the problems identified. Also, this study is a study on the visually impaired, primarily targeting the 1st to 2nd degree visually impaired people, who cannot go out on their own without walking equipment such as a white cane, corresponding to 20% among approximately 250,000 blind and low vision people in the Korean population. In the study process, the concept has been developed from the user's point of view in order that the white cane becomes a real help in the walking step of the visually impaired and the improvement of usability of the white cane, the main walking equipment for the visually impaired, are done by problem identification through the Double Diamond Model of Design Thinking (Empathize → Define → Ideate → Prototype → Test (verify)). As a result of the investigation in the process of Empathy, a total of five issues was synthesized, including an increase in the proportion of the visually impaired people, an insufficient workforce situation to help all the visually impaired, an improvement and advancement of assistive devices essential for the visually impaired, problems of damage, illegal occupation, demolition, maintenance about braille blocks, making braille block paradigms for the visually impaired and for everyone. In Ideate and Prototype steps, situations derived from brainstorming were grouped and the relationship were made through the KJ method, and specific situations and major causes were organized to establish the direction of the concept. The derived solutions and major functions are defined in four categories, and representative situations requiring solutions and major functions are organized into two user scenarios. Ideas were visualized by arranging the virtual Persona and Customer Journey Map according to the situation and producing a prototype through 3D modeling. Finally, in the evaluation, the final concept derived is a device such a smart cane for guidance for the visually impaired as ① a smart cane emphasizing portability + ② compatibility with other electronic devices + ③ a product with safety and convenience.