• Title/Summary/Keyword: 퍼지AHP

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On Evaluation Algorithm for Hierarchical Structure of Attributes with Interaction Relationship (상호연관성을 지닌 계층구조형문제의 평가 알고리즘)

  • Lee C.Y.;Lee S.T.
    • Journal of Korean Port Research
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    • v.7 no.1
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    • pp.5-12
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    • 1993
  • In complex decision making such as ill-defined system, one of the main problem is how to treat ambiguous aspect of the decision making. According to the complexity and ambiguity of the objective systems, many types of evaluation attributes are necessary for the rational decision and the relationship among the attributes become complex and fuzzy. Fuzzy integral is very effective to evalute the complex system with interaction between attributes but how to save the evaluation efforts in the decision making process of grading the membership of the objects or alternative is the problem to be tackled. Because the more object there are to evaluate, the number of decisions to made increase exponentially. Therefore, this paper aimes to propose a new evaluation algorithm based on fuzzy integral which can save the evaluator's efforts in decision making process. The proposed algorithm is constructed as follows : First, compose the fuzzy measure by introducing AHP(Analytical Hierachy Process) & mutual interaction coefficient. Second, generate fuzzy measure value of monotone family set for calculating the fuzzy integral. The effectiveness of the proposed algorithm is investigated through the example and sensitivity of interaction coefficient is illustrated.

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Predicting Project Performance by Analyzing Key Success Factors on Project Fiancing(PF) Development (건설 프로젝트 파이낸스(PF) 사업의 성공영향요인(KSF) 분석을 통한 사업성과 예측 모델)

  • Lee, Dong-Gun;Cha, Hee-Sung
    • Korean Journal of Construction Engineering and Management
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    • v.15 no.5
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    • pp.127-137
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    • 2014
  • Project Financing (PF) development project is the type which influences national economy and building industry largely because it is exerted by using borrowed money from many kinds of investors and huge amount of financial raising. Many domestic PF projects are focused mainly on the profit maximization lacking in a sufficient feasibility study. Nowadays many projects are suspending due to the global finance debacle and stagnation of real estate industry. Therefore, in this paper, risk factors of PF project are deducted and Key Success Factors (KSFs) are derived through Factor-Analysis and qualified using Fuzzy-AHP method. And through the evaluation of the derived success factors in real projects, a strong correlationship has been identified between the score of each PF success factor and the level of success and/or expected rate of return (ROR). So, the result of this paper can help decision makers of the PF projects make a better decision and give a meaningful guidance in achieving successful PF projects.

A Study on the Reduction of Greenhouse Gas in Container Terminal (컨테이너터미널의 온실가스 저감방안에 관한 연구)

  • Kim, Seon-Gu;Choi, Yong-Seok
    • Journal of Korea Port Economic Association
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    • v.28 no.1
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    • pp.105-122
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    • 2012
  • This paper proposes a fuzzy-based AHP model by which the greenhouse gas reduction for container terminal problem was systematically structured and then evaluated. The model was established by exploiting a fuzzy theory and AHP for capturing the inexactness and vagueness of information. In this study, measurement areas were selected for equipment aspect, operating aspect, and energy aspect. The greenhouse gas reduction is the number one priority in the equipment aspect, operating aspect, energy aspect in order. The analysis result of equipment aspect reveals that the most important element is electrical T/C. The most important element of operating and energy aspect were a container rehandling and a LED lighting. As for the whole priority which conversion weight was applied, the results were shown as follows: an electrical T/C(16.2%) as the first rank: a hybrid Y/T(14.4%) as the second rank: a AMP(10.6%) as the third rank. The result of this study suggests some guidelines for deciding priority of greenhouse gas reduction for container terminal.

A Study on the Decision Making for Location Selection of Large-scale Discount Stores (대형할인점의 입지선정을 위한 의사결정에 관한 연구)

  • Shim, Jae Heon;Lee, Sung Ho
    • KSCE Journal of Civil and Environmental Engineering Research
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    • v.28 no.5D
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    • pp.705-712
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    • 2008
  • The purpose of this study using Fuzzy AHP technique as a decision support system is to propose a structured and available decision making process for location selection of large-scale discount stores. The procedure of this study is divided into two parts to estimate the relative weights of evaluation criteria and analyze the sites of some large discount stores. The results of this study can be summarized as follows; First, compared with the other criteria, the population of primary trade area has the most weight, and moreover, there are the number of rival businesses, dimensions of roads, total population, lot size, purchase cost in order of size. Lastly, the sites of six stores are evaluated relatively, then the optimal location is selected, which proves the applicability for decision making process this study suggests.

The Application of Fuzzy DHP in MIS Project Selection (퍼지 DHP를 이용한 정보시스템 프로젝트의 선정)

  • 정희진;이승인
    • Journal of the Korea Society of Computer and Information
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    • v.3 no.2
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    • pp.189-199
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    • 1998
  • This study presents a FZOGP(fuzzified zero-one goal programming) model and a DHP (Delphic Hierarchy Process) that can be used to help information systems(IS) managers decides which IS projects should be selected. Delphic method is conducted prior to AHP so that not only can the objectives to be considered in analysis be determined, but the opinions of all decision makers can also be incorporated in problem formulation. While the DHP provides an ideal ranking process for the selection of IS Projects, it does not consider real constraints that exists in decision making process. Then this study intends to show how the DHP can be used to establish a priority structure for use within a FZOGP model. The advantages of FZOGP model are as follows: the imprecise aspiration level for each objective can be considered in FZOGP model. And, the common features between the new FZOGP and the GP models are that the objective functions in both models are minimized and the structure of their formulations are the same.

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A Study on Development of Model for Evaluating Service Quality on Food Service Industry - Focused on Fastfood Sector - (외식산업의 서비스품질 평가모형 개발에 관한 연구 - 패스트푸드 분야를 중심으로 -)

  • Choi, Yong-Jung;Jung, Sang-Yun;Kwon, In-Ho
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.7 no.2
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    • pp.77-90
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    • 2012
  • As the influence of service industry into domestic economy is increasing, it also has been influenced more powerfully at the domestic GDP(Gross Domestic Product) relative importance and employment relative importance continuously. By means of these reason, the Korean government announced the synthetic countermeasure for strengthening the competitive power of service industry in December, 2006. After then, it announced phase I of 'service industry advancing plan' which is concrete execution plan in April, 2008. Also, it is announced to announce phase II plans in september, 2008 and phase III plan in December, 2008 additionally. Service quality is the most powerful competitive means at service marketing and a key point for improving service productivity. The improvement of service quality has considerable influence on survival and profitability of service industry. Therefore, the study of objective service quality measurement in service industry is very important issue. The purpose of this study is to suggest a measurement model of service quality using fuzzy theory and AHP which measuring service quality objectively in subjective environment. It is expected that this study will help the improvement of competition power of service industry as well as establishment of effective decision-making.

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An Empirical Study on the Importance of Sales Agency in Apartment Sale by AHP and Fuzzy Analysis (AHP 및 Fuzzy 분석을 통한 분양대행사의 분양성 결정요인 중요도 분석)

  • Park, Hyung Nam;Eum, Soo Won
    • Journal of Digital Contents Society
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    • v.19 no.7
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    • pp.1365-1372
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    • 2018
  • The purpose of this study is to analyze the importance of the determinants of housing sales agency's role in the sale of apartment housing. For this purpose, a hierarchical decision model was constructed to understand the role and importance of the sales agency. The analytical variable items structured by the research model were set up through literature review, precedent research, and expert brainstorming. The questionnaire consisted of two comparisons for AHP analysis and the importance of absolute importance for fuzzy analysis. Afterwards, the work of correcting the importance was carried out. As a result of the analysis, it was found that the contractor prioritized the sale conditions and the sales agency had priority over the planning for the sale. As a result of analysis, planning of customer pre-sale counseling data, planning of client subscription and contract maximization plan, planning method of advertisement public media method were found to be the most important factors. The results of measurement of absolute importance(fuzzy) & relative importance(,AHP) showed similar tendency. Therefore, it can be seen that the timing of the model house operation is an important period in which the subscription rate depends on the role of the sales agency and the marketing strategy.

A Study on Determining the Priority of Investment Projects for India's Logistics Market using Fuzzy-AHP (Fuzzy-AHP를 활용한 인도 물류시장 진출사업 우선순위 결정에 관한 연구)

  • Ko, Hyun-Jeung
    • Journal of Korea Port Economic Association
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    • v.26 no.2
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    • pp.1-18
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    • 2010
  • With the maturity and fierce competition of domestic logistics market, Korea government is actively working on the overseas investments in global logistics market after establishing the basic plan since 2006. In particular, India is selected one of promising countries for logistics investments since it has more 1.1 billion people and is regarded as post-China. In fact, a number of global logistics enterprises have started their businesses in the logistics market of India so that the competition already started. In this regard, it is highly necessary to find out feasible investment projects and then detemin the priority of the alternatives for successful investments. Therefore this study proposes a fuzzy-based AHP model by which the overseas investment problem was systematically structured and then evaluated. The model was established by exploiting a fuzzy theory and AHP for capturing the inexactness and vagueness of information. The results show that the investment of port operations is the number one priority in the India's logistics market and ODCY operations, road transportations, forwarding operations, inland depot operations in order. Finally the proposed model will help Korea's policy makers to have a better reliable investment strategy.

A study on Operation factors the Used automobile logistics complex using Fuzzy-AHP (Fuzzy-AHP를 활용한 인천항 중고자동차 물류단지 운영 성공요인에 대한 연구)

  • Kim, Byung-Hwa;Cha, Young-Doo;Ma, Hye-Min;Yeo, Gi-Tae
    • Journal of Digital Convergence
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    • v.15 no.7
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    • pp.97-109
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    • 2017
  • Domestic vehicle penetration rate is growing at 3% per year, but consumers are increasingly buying used cars due to steady price hikes Nevertheless, the used car export market is expected to decline due to import regulations of major countries and the low grade environment of Used car export complex. Therefore, this study using Fuzzy-AHP was aimed to find operational factors of Used car logistics complex and establish a practical management plan of Used car logistic complex in incheon port. Fuzzy-AHP is the method that can be calculated weight of multi-level criteria and change linguistic ambiguity of human to Fuzzy Number. So it's able to propose the realistic decision making alternatives. As a result of the literacture reviews, present study focused on the analysis of the present situation of the logistics of the used car and the activation of the complex, suggested the activation plan and activation of the logistics complex. In the analysis of operational factors, logistic complex cost factors were found to be the most important factors by recording the weighted value of 0.306 in the above factors. The detailed factors were as follows: rent, accessibility, and logistics site size. It is necessary to compute competitive rent for the highly-advanced used car logistics complex, and to realize the rental support policy and to consider designating the free trade zone. In addition, it is necessary to expand the access infrastructure and secure the scale of the company for overseas buyers, and it is necessary to improve the overall government laws and introduce IT system for the future.

A Fuzzy-AHP-based Movie Recommendation System with the Bidirectional Recurrent Neural Network Language Model (양방향 순환 신경망 언어 모델을 이용한 Fuzzy-AHP 기반 영화 추천 시스템)

  • Oh, Jae-Taek;Lee, Sang-Yong
    • Journal of Digital Convergence
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    • v.18 no.12
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    • pp.525-531
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    • 2020
  • In today's IT environment where various pieces of information are distributed in large volumes, recommendation systems are in the spotlight capable of figuring out users' needs fast and helping them with their decisions. The current recommendation systems, however, have a couple of problems including that user preference may not be reflected on the systems right away according to their changing tastes or interests and that items with no relations to users' preference may be recommended, being induced by advertising. In an effort to solve these problems, this study set out to propose a Fuzzy-AHP-based movie recommendation system by applying the BRNN(Bidirectional Recurrent Neural Network) language model. Applied to this system was Fuzzy-AHP to reflect users' tastes or interests in clear and objective ways. In addition, the BRNN language model was adopted to analyze movie-related data collected in real time and predict movies preferred by users. The system was assessed for its performance with grid searches to examine the fitness of the learning model for the entire size of word sets. The results show that the learning model of the system recorded a mean cross-validation index of 97.9% according to the entire size of word sets, thus proving its fitness. The model recorded a RMSE of 0.66 and 0.805 against the movie ratings on Naver and LSTM model language model, respectively, demonstrating the system's superior performance in predicting movie ratings.