• Title/Summary/Keyword: 퍼스널 모빌리티 서비스

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User Types of Shared Mobility Services and UX Design Strategies: an application of Q Methodology (Q방법론을 적용한 공유 모빌리티 서비스의 이용자 유형 연구 및 모빌리티 서비스 UX 디자인 전략)

  • Hong, Seung-Hye;Byun, Young-Si;Lee, Jeong-Myeong
    • The Journal of the Korea Contents Association
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    • v.19 no.10
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    • pp.568-580
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    • 2019
  • With mobility-as-a-service(MaaS) drawing attention to its influence and ripple effect around the world, the mobility service market is currently growing rapidly mainly focusing on mobility sharing. In order to preemptively dominate the mobility service market following the full-scale spread of MaaS, it is important to first identify the recognition and experience of users in personal mobility sharing services, which are currently in the early stages of diffusion, and through which to understand the characteristics of potential consumers of the extended mobility service market. Therefore, the study aims to classify the user types of mobility service and establish a future user experience-oriented mobility service strategy using a subjectivity study method, Q methodology.

Shared mobility, utilization analysis and relocation methods to increase efficiency of Ddareungi (공유 모빌리티, 따릉이 효율성 증대를 위한 이용률 분석 및 재배치 방법 연구)

  • Kim, Sung Jin;Jang, Jae Hun;Park, Chi Su;Lee, Hung Mook;Lee, Jun Dong
    • Proceedings of the Korean Society of Computer Information Conference
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    • 2021.01a
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    • pp.91-93
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    • 2021
  • 퍼스널 모빌리티를 비롯한 공유 모빌리티 시장이 국내에서 급격한 성장을 거두고 있다. 서울시에서는 2015년부터 공공자전거 서비스 '따릉이' 사업을 시작해 서울시민에게 주목받는 정책 중 하나로 자리매김했다. 그에 따라 매해 늘어나는 따릉이 수요를 맞추기 위해 서울시에서는 따릉이 대여소를 매해 증설하고 있으나, 자전거 부족, 거치대 부족으로 많은 불만이 나오고 있다. 본 논문에서는 따릉이 대여소의 이용률을 분석하여 사용이 집중되는 대여소와 그 시간대를 분석하고, 이를 통해 특정 대여소에 자전거가 필요 이상으로 반납되거나 부족해지는 현상을 해결할 방법을 제시한다.

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Usability Testing and Improvement of Mobile Application of Shared Mobility Ttareungi (공유 모빌리티 따릉이 모바일 어플리케이션 사용성 평가 및 개선 방안 제안)

  • Lee, Seonghyeon;Moon, Saiyeon;Oh, Siyeon;Hong, Jina;Jung, Young-Wook
    • The Journal of the Convergence on Culture Technology
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    • v.7 no.2
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    • pp.377-388
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    • 2021
  • With the growth of the global sharing economy market, various sharing services have recently appeared in South Korea. Seoul city unmanned public bicycle rental service, "Ttareuni" is one of the services representing the shared mobility industry in South Korea. Although many users use this service, the usability of the mobile application, which is the essential medium of utilizing the service, is not improving. In this regard, this study conducted usability testing and in-depth interviews for Ttareungi's main users in their 20s and 30s to improve the user experience of the mobile application of Ttareungi. As a result, the problems of Ttareungi mobile application were identified, and based on this, design considerations for shared mobility services having publicity like Ttareungi were proposed. This is expected to contribute to improving the user experience of shared mobility services.

Analysis and Improvement of Utilization Status through GPS Data Analysis of Shared Electric Kickboard in Wirye New Town (위례 신도시 공유 전동 킥보드 GPS데이터 분석을 통한 이용실태 분석 및 개선사항)

  • Hong, Seok-Do;You, Yen-Yoo
    • The Journal of the Korea Contents Association
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    • v.21 no.9
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    • pp.471-476
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    • 2021
  • Personal mobility (PM) is a new concept of transportation used by one or two people using electricity. Personal transportation aims to move quickly and conveniently over an ambiguous distance that is too close to the destination and too far to walk. In particular, as electric kickboard sharing services have become more common in recent years, they are receiving great popularity from citizens. However, it is necessary to come up with an alternative solution as it is acting as a risk not only to users but also to pedestrians and road drivers. Therefore, in order to present measures to establish and improve a safe personal mobility utilization environment, this research was conducted as follows. First, based on GPS data from shared electric kickboards, the usage status in everyday life was examined and analyzed in detail. Second, it is convenient to rent and return shared electric kickboards directly to applications regardless of time, and it is highly accessible to rent them from their location and reach their destination. Based on these findings, this study suggests that careful access to rental and return could have a more positive effect on users and pedestrians by installing a cradle in a place where there is more use than disorderly device placement and expansion.

Development of Bicycle Direction Indicator using Arduino (아두이노를 활용한 자전거 방향지시등 개발)

  • Choi, Min-kyu;Moon, Ha-young;Park, Je-hee;Ko, Ji-hye;Park, Joo-young;Han, Joon-ho;Ahn, Yong-hyun;Kim, Dong-hyuk;Woo, In-hyuk;Kim, Min-woo
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2018.05a
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    • pp.371-373
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    • 2018
  • The function of the direction indicator is essential for the safety of bicycle trips and commuters. In this study, the direction indicator function was developed on the prefabricated bicycle using the Arduino. With the simple function of the Arduino, you can attach a switch to the handle to turn the direction indicator on and off. Since it is a simple function, it is judged that it is suitable for the maker activity that can make it by DIY by oneself having a bicycle. In this paper, we have opened the possibility of attaching a lot of services to bicycles through the proposed functions.

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Station Extension Algorithm Considering Destinations to Solve Illegal Parking of E-Scooters

  • Jeongeun, Song;Yoon-Ah, Song;ZoonKy, Lee
    • Journal of the Korea Society of Computer and Information
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    • v.28 no.2
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    • pp.131-142
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    • 2023
  • In this paper, we propose a new station selection algorithm to solve the illegal parking problem of shared electric scooters and improve the service quality. Recently, as a solution to the urban transportation problem, shared electric scooters are attracting attention as the first and last mile means between public transportation and final destinations. As a result, the shared electric scooter market grew rapidly, problems caused by electric scooters are becoming serious. Therefore, in this study, text data are collected to understand the nature of the problem, and the problems related to shared scooters are viewed from the perspective of pedestrians and users in 'LDA Topic Modeling', and a station extension algorithm is based on this. Some parking lots have already been installed, but the existing parking lot location is different from the actual area of tow. Therefore, in this study, we propose an algorithm that can install stations at high actual tow density using mixed clustering technology using K-means after primary clustering by DBSCAN, reflecting the 'current state of electric scooter tow in Seoul'.

A Study on UX of Shared Electric Scooters Using Gamification: Focusing on User Engagement and Motivation (게이미피케이션을 이용한 공유 전동킥보드 서비스 UX 연구: 사용자 참여와 동기 부여 향상을 중심으로)

  • Lee, Ja-Eun;Kim, Dongwhan
    • The Journal of the Korea Contents Association
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    • v.22 no.2
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    • pp.173-186
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    • 2022
  • The purpose of this study is to investigate the influence of gamification strategies on improving participation and motivation of shared electric scooter users. To this end, this study derived the user type through the first research question of how the shared electric scooter usage behavior and pulse are, and derived user tasks and scenarios. The second research question, a shared electric kickboard app with gamification, was tested by users to see if it helps increase user participation and form motivation. As a result of the analysis, it was found that users were induced to be considerate of other users by using a combination of the motivational, relational, and self-expression strategies of gamification. Second, it was found that the use of motivation, achievement and reward, and reward visualization strategy elements promotes user's voluntary behavior. Third, through relationship, achievement, and reward strategies, users participated to create a positive culture of shared electric scooters, drawing immediate feedback, indicating that convenience has increased. In conclusion, it was found that the user helped to play a positive role in voluntary participation and motivation through the use of the shared electric kickboard service with gamification.