• 한국컴퓨터정보학회:학술대회논문집
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• 한국컴퓨터정보학회 2020년도 제62차 하계학술대회논문집 28권2호
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• pp.623-624
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• 2020

끊임없이 발전하는 기술은 4차 산업혁명시대를 열게하는 중심이 되었으며 세상의 모든 것을 변화시켜가고 있다. 최근에는 혁신적이고 고도화된 IT 기술이 완전히 다른 분야와 유기적으로 융합하여 새로운 가치를 만들어 가고 있다. 특히 패션 분야에서는 이와 같은 선도적인 기술을 바탕으로 패션, 그 이상의 기능을 담당하는 '스마트패션'의 시대를 맞이하고 있다. 패션에서의 새로운 산업 분야로 자리매김하고 있는 스마트패션에 대한 사용자의 요구가 증대하고 새로운 제품을 출시하고자 하는 기업의 시도가 계속되고 있으나 학교 현장에서는 이에 대한 적절한 교육과정이 부재한 상태이다. 특히 IT 엔지니어와 패션 디자이너와의 협업의 경험이 전무할뿐만 아니라 제품을 설계하고 제작해 나가는 과정에 대한 개념이 서로 완전히 상이하여 융합의 시도가 단지 시도로 그치고 있는 실정이다. 이에 본 연구에서는 IT와 패션 전공 학생들이 함께 참여할 수 있는 융합 교과 과정을 설계함으로써 미래의 산업사회 요구에 선제적으로 대응하고자 한다. 이를 통해 상이한 전공을 가지고 있는 두 전공 학생들에게 타 전공에 대한 지식을 이해할 수 있는 기회를 제공하는 동시에 융합에 대한 경험을 충분히 제공함으로써 미래 시장으로의 선도 진입과 역할 수행의 적합성을 이루어 낼 수 있도록 한다.

• 한국의류학회지
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• 제36권3호
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• pp.269-281
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• 2012

This study investigates the influence of technology readiness, fashion innovativeness, and participation level perception on the acceptance intention of 3D virtual fitting systems. We presented a 3D virtual fitting system with detailed information that was watched by respondents who subsequently completed a research questionnaire. The data were collected from 300 subjects with an age range of 21 to 39 who have experienced Internet shopping. Descriptive statistics, Cronbach's alpha, factor analysis, correlation analysis, and multiple regression analysis were conducted. The results were as follows. First, fashion innovativeness, technology innovativeness, participation level perception, and optimism significantly influenced the acceptance intention. Second, fashion innovativeness, technology innovativeness, participation level perception, and optimism positively influenced the acceptance intention in the male group; however, technology innovativeness, participation level perception, optimism, and insecurity significantly influenced the acceptance intention in the female group. The results indicated that a marketing strategy has to be designed that focuses on consumers with high technology, fashion innovativeness, and optimism to increase the acceptance intention. In addition, markers have to enhance a participation level perception that will contribute to the introduction of 3D virtual fitting systems. Another notable finding was the importance to differentiate marketing strategies according to gender.

• 복식문화연구
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• 제23권6호
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• pp.940-954
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• 2015

The purpose of this study is to identify the antecedents of repurchase intention toward fast fashion brands. Perceived quality, perceived price, deindividuation, and overly trendy styles, which are product characteristic variables, and fashion innovativeness, which is a consumer characteristic variable, were considered as antecedents. It was hypothesized that product and consumer characteristics influence repurchase intention toward fast fashion brands not only directly, but also indirectly through cognitive dissonance. Data were gathered by surveying university students in Seoul using convenience sampling. Three hundred and fifty-two questionnaires were used in the statistical analysis. SPSS was used for exploratory factor analysis, and AMOS was used for confirmatory factor analysis and path analysis. The factor analysis of product characteristics revealed four dimensions: "perceived quality", "perceived price", "deindividuation", and "overly trendy styles", and the factor analysis of consumer characteristics revealed one dimension. The factor analysis of cognitive dissonance revealed two dimensions, "regrets" and "perceived uncertainty." The hypothesized path test proved that perceived quality, deindividuation, overly trendy styles, and fashion innovativeness influence repurchase intention directly. Perceived price and deindividuation influence repurchase intention indirectly through the factor of cognitive dissonance, which is the perceived uncertainty, indicating the importance of cognitive dissonance. The results indicate effective marketing strategies should be used to decrease consumers' cognitive dissonance, and suggestions for future study are provided.

• 복식문화연구
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• 제15권6호
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• pp.1078-1083
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• 2007

The purpose of this study is to identify the relationships among price sensitivity, brand sensitivity, and fashion innovativeness. The data used in this study were gathered through surveying university students residing in Seoul metropolitan area using convenience sampling method. One hundred thirty eight questionnaires were used in statistical analysis, confirmatory factor analysis and path analysis using structural equation modeling. The results showed that the higher the price sensitivity, the lower the fashion innovativeness and the brand sensitivity.

• 디지털융복합연구
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• 제19권7호
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• pp.327-340
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• 2021

본 연구는 2020년 비대면으로 서울에서 성공적으로 진행된 비대면 패션·뷰티 공연 '아시아모델페스티벌'의 특성 요인(현존감, 공감성, 반응성, 상호작용)이 고객만족에 미치는 영향과 특성요인과 고객만족의 관계에서 혁신저항의 조절효과를 실증적으로 검증하는데 목적을 두고 연구하였다. 연구대상은 비대면 '아시아모델페스티벌' 관람객을 대상으로 총 223부의 설문지를 회수하여 SPSS 21.0 통계 프로그램을 사용하여 실증분석 하였다. 분석 결과 특성요인이 고객만족에 긍정적인 영향을 미치는 것으로 나타났고, 혁신저항은 특성요인의 하위요인별 상호작용, 공감성과 고객만족 간의 관계를 조절하는 것으로 나타났다. 본 연구는 코로나로 인해 더욱 확대되고 있는 비대면 관람객의 고객만족에 영향을 미치는 특성요인을 파악하고 혁신저항의 조절효과를 연구함으로 해서, 향후 비대면 관람객이 어떤 것을 요구하고, 어떤 서비스를 제공받기 원하는지를 알 수 있는 근거를 마련하여 실무적인 측면의 시사점을 제시하고 관련 연구를 위한 기초자료를 제공하였다. 하지만, 향후에는 혁신저항의 하위 개념을 세분화하고 이들 각 하위변수들을 살필 필요가 있고, 비대면 공연과 고객만족의 관계를 조절하는 새로운 변인에 대한 연구도 진행될 필요가 있다고 판단된다. 그러할 때에 새로운 비대면 환경의 수용에 관여하는 다양한 변인들의 상호작용적 역할에 대한 이해가 높아질 것으로 기대한다.

• 한국의류산업학회지
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• 제21권2호
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• pp.141-150
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• 2019

Online recommendation services help people search for an appropriate product among a huge assortment in stores that also minimize consumers' choice overload. People with a need for uniqueness are likely to prefer this online recommendation service based on individual needs and tastes. This study verifies the effect of consumers' choice overload and similarity avoidance in consumers' evaluation towards an online recommendation service with a focus on innovativeness and use comparability. Two-hundred consumers participated in this study and data were collected through an online survey firm. A mock retailer's webpage was created and showed six types of sneakers, which was presented as a result of product recommendation based on consumers' personal information. Data was analyzed using confirmatory factor analysis (CFA), analysis of variance (ANOVA), and regression analysis. The results show that people with a high similarity avoidance perceive an online recommendation service as an innovative and compatible service. They also perceive a high level of use compatibility for an online recommendation service, especially when it is difficult to choose a product under choice overload. Innovativeness and use compatibility of an online recommendation service increase behavioral intention. The results of this study can contribute to strategies to start online recommendation services from online retailers' websites that identify circumstances in which consumers can adopt innovative services in a positive manner.

• 한국의류산업학회지
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• 제14권4호
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• pp.578-587
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• 2012

This study explored an impact of consumer innovativeness on fashion consumption propensity and clothing satisfaction, focusing on female consumers in 20's and 30's. Specifically, the smart phone users had been the subjects of study because they accept new things earlier than others. The collection of data was carried out for one month in September 2011, and a total of 390 copies were used for final analysis. A statistical package SPSS 16.0 was used for analysis of data. First, the impact of innovativeness on fashion consumption propensity was explored. It was found that the innovativeness has impact on ostentation-seeking propensity and personality-seeking propensity. The impact of innovativeness on the clothing satisfaction was explored. It was found that the innovativeness has negative impacts on tangible value satisfaction and intangible value satisfaction. Second, it was found that if an innovative consumer has less ostentation-seeking propensity and less personality-seeking propensity, the innovative consumer gets more satisfaction from tangible value of clothes. On the other hand, if an innovative consumer has less ostentation-seeking propensity, the innovative consumer gets more satisfaction from intangible value of clothes. Third, the differences in consumer innovativeness, fashion consumption propensity and satisfaction dependent on the age of consumers were explored. In innovativeness and fashion consumption propensity, fashion-seeking propensity and personality-seeking propensity had significant differences between different age groups. In satisfaction, tangible value satisfaction had significant difference between different age groups. However, there was no significant differences between different age groups in ostentation-seeking propensity, economy-seeking propensity and intangible value satisfaction.

• 패션비즈니스
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• 제27권5호
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• pp.44-59
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• 2023

This study aimed to elucidate any differences in fashion consumption tendencies among fashion consumers according to their MBTI personality types and fashion brand sensibility (Chanel vs. Off-White). Differences in fashion consumption tendencies (fashion sensitivity, fashion innovativeness, and fashion ostentation) were determined based on two of MBTI's four bipolar indicators: extroversion-introversion, sensing-intuition, thinking-feeling, and judging-perceiving. It was found that intuitive consumers showed higher fashion innovativeness than sensory consumers. In addition, feeling-type consumers showed more fashion-sensitive and ostentatious fashion consumption tendencies than thinking-type consumers. Fashion brand sensibility acted as a moderator in the relationship between personality type and fashion consumption tendency. Especially, moderating effects of fashion brand sensibility and fashion consumption tendencies were evident in sensing-intuition and judging-perceiving types. Among intuitive consumers, those who preferred Chanel brand sensibility exhibited higher tendencies for fashion ostentation than those who preferred Off-White brand sensibility. However, sensory type consumers showed no difference in fashion ostentation based on their preferred fashion brand sensibility. Interaction effects regarding fashion sensitivity and fashion innovativeness were not found. Among perceiving-type consumers who preferred Chanel brand sensibility, high fashion sensitivity was evident. Conversely, judgment-type consumers who preferred Off-White brand sensibility showed high fashion sensitivity. Interaction effects concerning fashion innovativeness and fashion ostentation were not found.

• 복식문화연구
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• 제27권6호
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• pp.615-631
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• 2019

Smart healthcare clothing combines IoT, new technology, and clothing construction to perform specific care functions, and its utility has been expanding rapidly within aging and diversified societies. However, the related market remains at an early stage of development due to limited regulation, lack of consumer awareness, and the need for not only technical development but promotion plans for potential users. This paper aims to analyze factors influencing purchase intention for smart healthcare clothing with biosignal monitoring, including variables in the Technology Acceptance Model (TAM), clothing attributes, health-related lifestyle factors, and fashion innovativeness. A survey was conducted on a sample of 300 males and 300 females ranging in age from 20 to 50 years, and data were analyzed using SPSS 21.0. The results show that perceived usefulness, perceived aesthetic attributes, health responsibility, and fashion innovativeness were overall significant predictors of using smart healthcare clothing. Additionally, perceived ease of use and physical activity in the male subsample, and perceived compatibility within the female group, also had significant effects. Furthermore, age was a determining factor; for subjects in the 30s age group, perceived usefulness, compatibility, and health responsibility had significant positive associations. The results of this study can provide basic guidelines for designing merchandising plans to expand user acceptance of smart healthcare clothing.

• 한국의류산업학회지
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• 제23권1호
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• pp.84-97
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• 2021

This study examines the impact of perceived risks for smart shoes based on purchase intention by type of smart shoes as well as how they are mediated by fashion innovativeness and technology innovativeness. It also compares the differences between awareness, interest and perceived risk of smart shoes by gender and age. This study was conducted based on men and women in their 20s to 50s who provided 246 samples for data analysis using SPSS 25.0. The results show significant differences in the awareness, interests and perceived economic risk of smart shoes by gender and age. The perceived performance risk had a positive effect on the purchase intention of smart shoes for GPS. Perceived aesthetic-psychological risk had a negative effect on all types of smart shoes. Perceived economic risk had a negative effect on the purchase intention of smart shoes for entertainment; in comparison, perceived social risk had a positive effect on the purchase intention of smart shoes for GPS and entertainment. Fashion innovativeness and technology innovativeness also mediated the relationship between perceived economic risk as well as the purchase intention of smart shoes for healthcare, GPS and entertainment.