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http://dx.doi.org/10.5805/SFTI.2021.23.1.84

Impacts of Perceived Risks for Smart Shoes on the Purchase Intention by Types of Smart Shoess  

Jung, Ju Ri (Dept. of Textiles, Merchandising and Fashion Design, Seoul National University)
Oh, Kyung Wha (Dept. of Fashion, Chung-Ang University)
Publication Information
Fashion & Textile Research Journal / v.23, no.1, 2021 , pp. 84-97 More about this Journal
Abstract
This study examines the impact of perceived risks for smart shoes based on purchase intention by type of smart shoes as well as how they are mediated by fashion innovativeness and technology innovativeness. It also compares the differences between awareness, interest and perceived risk of smart shoes by gender and age. This study was conducted based on men and women in their 20s to 50s who provided 246 samples for data analysis using SPSS 25.0. The results show significant differences in the awareness, interests and perceived economic risk of smart shoes by gender and age. The perceived performance risk had a positive effect on the purchase intention of smart shoes for GPS. Perceived aesthetic-psychological risk had a negative effect on all types of smart shoes. Perceived economic risk had a negative effect on the purchase intention of smart shoes for entertainment; in comparison, perceived social risk had a positive effect on the purchase intention of smart shoes for GPS and entertainment. Fashion innovativeness and technology innovativeness also mediated the relationship between perceived economic risk as well as the purchase intention of smart shoes for healthcare, GPS and entertainment.
Keywords
smart shoes; perceived risk; fashion innovativeness; technology innovativeness; purchase intention;
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