• Proceedings of the Korea Society of Costume Conference
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• 2005.05a
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• pp.111-111
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• 2005

• Proceedings of the Costume Culture Conference
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• 2002.06a
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• pp.28-28
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• 2002

• The Journal of the Korea Contents Association
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• v.6 no.5
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• pp.96-103
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• 2006

'Kitsch', having emerged after the Industrial Revolution in the 19th century, has been playing a role of interconnecting pop culture with high level culture, now claiming new aesthetic values in a variety of pop cultures of our industrialized modern society and holding its position as a cultural phenomenon. In the realm of fashion which is very much attached to everyday life, kitsch has also been expressing new forms of beauty through the liberation from and destruction of the fixed ideas. This study addresses the issues as to how we obtain the basic understanding of kitsch and shows how it was expressed in the fashion of the actors starring in the recently released Korean comedy movies.

• Journal of Fashion Business
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• v.14 no.5
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• pp.112-127
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• 2010

Primitivism is a concept that expresses and organizes natural feelings of human beings which is hard to be identified by a rigid definition. It means "staying in the beginning or the initial state, not evolving or developing, and not affected by human beings from the intact natural state". Based on this meaning, the artistic style features inherent natural beauties, as well as plain and inornate design. These features have been reflected in a variety of art pieces. The aesthetic features shown in the primitivism art pieces can be categorized into four different aspects: naturalness, folksiness, sentimentality, and humorousness. These features, influencing modern fashion, have been reinvented by a number of fashion designers. They also adopted ideas from the fancy clothes and ornaments created in carefree life style of the regions retaining their primitive cultures, such as Africa, Oceania, and Pacific coasts, and applied those ideas to various silhouette, colors, patterns, and textiles. Particularly as for textile expressions, they tried printing techniques using the patterns motivated from primitive folk symbols or the nature, applied objet of primitive materials and elaborated ornaments that represent folk and primitive feelings, and employed the primitive techniques such as knotting, crude cutting, or natural draping, to reinvent them as textile expressions in modern fashion.

• Journal of the Korean Society of Costume
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• v.60 no.4
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• pp.1-17
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• 2010

There had been studied for a function of fashion illustration that has various capability of differentiation among fashion products since year 2000. A fashion products adopted the illustration is stand out not only to increase the goods profits by consumers who is willing to purchase the products with specified identity but also to execute differentiation strategy in a market. The aim of this study is the theoretical approach of fashion illustration and examined the development process of the products based on the supporting documents of cooperations, other records and actual application cases. Also, expression techniques of fashion illustration, image features and etc. are mainly studied and following representative results are projected through the data. First, the success of fashion commercialization using fashion illustration should have mutual organic function which requires three factors such as product project, marketing, the role of illustration. Second, An illustration of hand drawing expression technique is more helpful in differentiation of fashion product than using computer graphic, embroidery, collage technique and the fashion products vividly expressed with sensuous illustration tend to have higher preference. Third, the possibility of success the fashion products is often affected by the distinct identification and the precise positioning while the illustration is used.

• Journal of Fashion Business
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• v.8 no.5
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• pp.75-84
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• 2004

Fashion Illustration has become a key method in expressing Fashion, and is being applied in various fields of the modern world, where changes are so rapid that prescribing trends are meaningless. Fashion Illustration was stimulated through progress of wood block printing and development of printing techniques, and grew with fashion magazines. Fashion Illustration advanced along with the appearance of newspapers and magazines that were emerged due to historical demands such as development of printing techniques, spacial spread of human life, obliteration of traditional societies, diffusion of education systems, progress in postal systems, and appearance of commercial broadcast. Fashion Illustration showed growth and decline along with the influence of mass media such as magazines and photography, and the general publics demand. In this study, the author reviews Le Nouvau Mercure Galant, the magazine that first dealt with Fashion Illustrations. The author analyses the magazine in six stages of formation, growth, revolution, golden-age, decline, and reconstruction, to develope a theoretical analysis of Fashion Illustration and to give direction of use of Fashion Illustration in the future.

• Proceedings of the Korean Society of Broadcast Engineers Conference
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• 2020.07a
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• pp.673-674
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• 2020

의식주 중에서 자신을 표현하고 외부와의 교류를 할 수 있는 분야는 패션분야로서 인간 생활과 밀접한 관계를 가지고 있으며 사람들의 개인화된 성향 변화 및 인터넷 환경의 개선으로 트렌드는 빠르게 변화하고 있다. 인공지능 기술의 발전은 단순히 객체의 검출 및 분류에서 벗어나 패션 아이템의 분석 및 세부적인 속성을 분석할 수 있는 수준에 다다랐으며 인공지능 기술을 활용하여 사용자에게 추천할 수 있는 서비스가 출시되고 있다. 패션 트렌드의 빠른 변화 및 인공지능 기술의 발전으로 이를 활용한 플랫폼에 기반을 두어 디자이너에게는 디자인 기술을 향상시킬 수 있으며 사용자에게는 개인화된 제품을 구매할 수 있는 플랫폼 개발이 요구되고 있다. 본 논문에서는 인공지능 기술 기반 패션 분석 기술 개발을 위하여 패션 검출 모듈, 패션 검색 모듈, 패션 검색을 위한 벡터 검색 모듈, 상하의 분리를 위한 세그먼테이션 모듈, 패션 복종 분류 모듈을 개발하여 통합하였으며 패션 검색 정확도는 Top-5 기준 75.28%, 벡터 검색 속도는 벡터당 0.002m sec 이하, 세그먼테이션 추출 정확도 87.6%이상, 패션 검출 결과 IoU 0.5 환경에서 96.2%, 복종분석 90.54%의 성능을 보였다.

• Proceedings of the Korea Society of Costume Conference
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• 2004.08a
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• pp.326-327
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• 2004

• Science of Emotion and Sensibility
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• v.19 no.2
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• pp.43-54
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• 2016

The purpose of this research was to analyze the effect of consumer innovativeness on the evaluation of online fashion advertisement sustainability and on purchase intentions of advertising products. Online survey have been conducted of 573 people who had experience of online advertisements. The data collected from the surveys were analyzed by the factor analysis, the t-test and the multiple regression analysis. the results are as follows: Firstly, it has been identified that the concept of sustainability of online fashion advertisement consists of four sub-elements of the objectivity of advertisement expressions, the non-harmfulness of advertisement expressions, the protection of personal information, and the non-infringement of web use. Secondly, the group that has a higher consumer innovativeness shows a significantly higher experience of online advertisements as well as more many internet use hours than those who have a lower consumer innovativeness. In addition, comparing with the group that shows lower consumer innovativeness, the group who has higher consumer innovativeness shows a significantly higher recognition of the protection of personal information, the non-infringement of web use and the objectiveness of advertisement expressions among the sub-elements of online fashion advertisement. Lastly, the objectiveness of advertisement expressions and the non-infringement of web use significantly affect the intentions of the group that has high consumer innovativeness to purchase advertised products, and the purchase intentions of those who have low consumer innovativeness are significantly affected by the objectiveness of advertisement expressions and the protection of personal information.

• Journal of the Korea Convergence Society
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• v.11 no.1
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• pp.109-117
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• 2020

This study aims to analyze typographic expressions used in recent fashion trends from the perspective of conceptual art and thus identify a variety of meanings. Towards this end, theoretical considerations were made vis-à-vis the main concepts of research, such as typography and conceptual art, and the ready-made, documentation, intervention and language, which are the expressive features of conceptual art, were applied to fashion typography as analytical frameworks. The results are as follows. The ready-made appears in a way that borrows or transforms the visual identity of other brands, and documentation is utilized in a way that lays tautological or contradictory texts together. Intervention arises, while leading to more complex layers of meaning when borrowing the visual identity of the brand, which is conceptually irrelevant. The language is expressed as statements about contemporary social issues, such as environmental protection, ethical consumption and gender problems. Based on the findings of this study, it can be confirmed that in fashion design, typography serves as an effective marketing tool and a medium of social statements. Moreover, it can expand into the possibility of generating new meanings as a novel way of visual expression.