• Journal of Fashion Business
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• v.18 no.1
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• pp.132-148
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• 2014

The objective of this research is to provide data for the power dressing of female politicians when analyzing the fashion styling of Margaret Thatcher. The method is based on considering Margaret Thatcher's life and political career, together with the power dressing of politicians from domestic and foreign literature, advanced research and internet. In addition, 133 clothing photos of Margaret Thatcher's costumes are collected from the internet and several web-sites. The fashion styling being displayed from 4 May 1979 to 28 November 1990 are classified with the 1st term, 2nd term, 3rd term depending on the prime minister. We then analyze items, colors, patterns and fashion accessories. And also observe the power dressing through Thatcher's fashion styling. The results of this study are as follows: Margaret Thatcher expresses authority through blue clothes which symbolizes conservatism at conservative parties, black clothes at formal parties, two or three piece of various colors at international conferences. She also has simple and impressive styles emphasizing accessories such as ribbons or pearls necklaces and earrings, brooches, and handbags. Margaret Thatcher fulfills the styling power dressing of a strong and feminine figure by using items symbolizing authority as a powerful woman.

• Journal of Fashion Business
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• v.20 no.1
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• pp.157-172
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• 2016

The purpose of this thesis was to investigate the transitional aspects of the power shoulders with a comparative analysis of the patterns observed from the late 20th century to the present. The method of study was through review of papers as well as phenomenological approaches. Books, domestic and international journals, and dissertations were studied as part of the paper review. Phenomenological study was performed by analyzing the pictures from late 20th to present; and categorized by 10 year time span i. e., 1980-1990, and 2002-2012. Hundred representative fashion photos were selected, respectively. As a result, the power shoulder found in late 20 centuries was largely limited to horizontal and diagonal shape, addressed mainly to the jackets; while they were straight, and wide shouldered, with emphasis on masculine style. On the other hand, in early 21 century, the power shoulder was applied in various forms of straight, diagonal, circular and ornamental with objects, not only to the jackets, but also to feminine styles such as one-piece dress, vest, and blouse. This finding may be attributed to the fact that the modern people desire newer trends and women tend to show off their ability in transcending those of men. The findings of analysis of the transitional aspects of power shoulder in this thesis might contribute as basic resources for anticipating the trends that might be revived in the future.

• Proceedings of the Korea Society of Costume Conference
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• 2004.10a
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• pp.66-67
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• 2004

• Journal of Fashion Business
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• v.20 no.2
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• pp.149-164
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• 2016

The purpose of this study was to analyze the cases of IMF Managing Director Christine Lagarde to discuss power dressing characteristics represented in the fashion style of women political leaders. Study methods included literature reviews on the theoretical background of Christine Lagarde's Political Leadership formation and the power dressing of women political leaders. The results of the study were as follows. First, governor Christine Lagarde's fashion styles worn at formal events were summarized into suits, bags, scarves and jewelry. Clothing type was found to be 98% suits, 5% dress with the colors black, gray and white being worn the most, 84% were achromatic, blue tones and vivid tones were about 16%. Faborite accessories included scarves, jewelry and luxury bags. Scarves were higher frequency utilization at 51% of the total wear. Second, characteristics of power-dressing appearring as fashion styles were summarized as wealthy, honorable, having political power, being, charismatic or, feminine. Luxury suite luxury brands holds a sense of power with many believing they wealth, honor and charisma. Luxury bags, V-zone ornaments of scarves and, jewelry are items of power that people often wear in order to charisma and a symbol of power. They are also, used as an important element in portraying confidence and leadership as IMF governors.

• Journal of Fashion Business
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• v.15 no.1
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• pp.145-157
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• 2011

The purposes of this study were to investigate the impacts of empowerment, job satisfaction, and organizational commitment on service quality. So, this research attempted to test the hypothesized relationships between service quality and its determinants such as job satisfaction, organizational commitment, and customer orientation. To measure these hypotheses, total 200 questionnaires were handed out and 185 were collected. Finally 163 questionnaires were used for the analysis, while 22 were found to be invalid. The frequency analysis, factor analysis, reliability analysis, and multiple regression were conducted after coding and cleaning by SPSS 18.0 The result of this study are as follow. As a result of multiple regression, it shows that empowerment have an effect on job satisfaction, organizational commitment, and service quality. And it shows that job satisfaction and organizational commitment have an effect on service quality.

• The Journal of the Korea Contents Association
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• v.13 no.7
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• pp.131-140
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• 2013

Power shoulder look is most noticeable trend in women's wear in the 09/10 season. Specially jackets with sharper angle and wider shoulder became the best item since then, and were chosen for must-have item by fashion directors. Jacket occupied 50% in power shoulder items. Its shoulder angle was from 0 to 30 degree but items with 15 degree stood out among them. There are three methods to make power shoulder look jackets; shoulder extension method with moving shoulder tip up and sleeve cap height, method of extension and cutting sleeve cap with shorten shoulder length, and method of extension and moving shoulder tip up in the sleeve with shoulder line like raglan sleeve. As a result, shoulder angle is higher, starting point of shoulder line is closer to side neck point and shoulder point is extender to outside for appearance and fit. In shoulder extension method, the arm hole line was drawn with care by matching joining shoulder seam and setting the sleeve into the arm hole. In sleeve cap transformation, it is desired that starting point shoulder angle is moved closely to side neck point. In case of the sleeve with shoulder line, it needs to consider enough ease of shoulder and upper arm. For making patterns of power shoulder look jacket, it need to consider arm hole line, shoulder length, shoulder point position, sleeve cap height and sleeve width with interpretation design facts. In this study, through the analysis clothing construction method of power shoulder jacket, it is of help to pattern making for various power shoulder design items.

• Proceedings of the Korean Society of Dyers and Finishers Conference
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• 2012.03a
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• pp.96-96
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• 2012

최근 주 5일제 근무 실행과 사회복지의 확산, 여가 선용에 대한 욕구와 더불어 건강증진에 대한 싸이클이 주목을 받고 있음. 싸이클웨어(Cycle Wear)에 요구되는 개발요소는 경기력 향상을 위한 기능적 요소와 패션성을 부여하는 심미적 요소로 크게 구분 가능하며 해외에서는 기능성과 패션성이 적절하게 조화를 이룬 제품을 계속 출시되고 있음. 본 연구에서는 운동 시 발생하는 열을 흡한속건 기능으로 효과적으로 발산하고 동절기에는 보온 기능을 갖는 세섬도 하이멀티 OY형 이형단면사 및 잠재권축사를 이용한 고신축 환편 및 경편물 개발하고, 극한환경에서도 고견뢰도를 유지할 수 있는 섬유의 염색법 및 기능성 발현 가공법의 적용, 내마모성과 필링이 우수한 아라미드+나일론 복합가공사 신축직물 제직 및 염색가공 공정 개발을 통해 기능성을 발현할 수 있는 싸이클 웨어 원단을 개발하였음. 또한 종래 Compression Wear에만 적용하던 테이핑 요법을 응용한 근력강화형 싸이클웨어 패턴과 디자인 개발을 통해 다양한 형태의 근력강화형 싸이클웨어를 개발하였으며, 무산소파워, 유산소파워, 젖산분석, EMG 분석 및 에너지 대사분석 등의 운동능력 성능평가를 통해 테이핑 요법이 적용된 싸이클웨어의 근력강화 효과를 확인하였음. 이와 같이 개발된 싸이클웨어는 무산소파워, 유산소파워, EMG 분석에서 각각 근력강화 효과를 보였으며, 피로물질인 젖산의 경우는 발생의 정도가 낮게 나타났음. 또한 여성에 비해 남성의 근력강화 효과가 크게 나타나는 경향을 보였음.

• Journal of the Korean Society of Clothing and Textiles
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• v.34 no.10
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• pp.1687-1700
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• 2010

This study analyzes the effects of leadership by team leaders on team empowerment and the effects of team empowerment on the performance of team members in fashion companies. A survey was conducted from May 1 to June 30 in 2010. The data were collected from team members in fashion companies in the Seoul metropolitan area and 670 respondents were used in the data analysis. The statistical analysis methods were frequency analysis, factor analysis, reliability analysis, and multiple regression analysis. As a result, the leadership of the team leaders was classified by the contingent reward, individualized consideration, intellectual stimulation, charisma, and exceptional management. Team empowerment was classified by the team potency, team autonomy, team impact, and team meaning. The performance of team members were classified by the job accomplishment, job satisfaction, and job commitment. The intellectual stimulation and charisma leadership influenced team empowerment in fashion companies; in addition, the team potency, team impact, and team meaning influenced the performance of team members in fashion companies.

• Journal of the Korean Society of Costume
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• v.66 no.2
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• pp.32-44
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• 2016

Having set a trend for luxury fashion brand markets since the $17^{th}$ century, France has established the norms and the forms of the fashion business. In addition, it has maintained its status as a leading fashion power by discovering economic value from the intangible value of design and brand, and developing fashion into a high value-added industry. This paper aims to examine the socio-cultural factors that have exerted a positive influence on the formation of "fashion power" in France from a historical perspective. It will focus on four major external historical factors that made France the top fashion power: insights and innovation of French leaders as well as their constant concerns and efforts for the promotion of fashion, a tradition of experimental cultures and arts, open and the public-centered social environment and an atmosphere of cherishing the values of creation, and the establishment of a legitimate system that protects them.

• Journal of Distribution Research
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• v.13 no.1
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• pp.61-77
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• 2008

This study proposes new fashion brand evaluation criteria. In developing the criteria, we emphasize the following considerations: first, the object of the evaluation should be the brand rather than the products or store second, the "new" brand should be the "new" brand from the consumer's perspective finally, only fashion brands available in department store are included to examine the relationship between evaluation criteria and consumers' relationship quality perception with a department store. Our data analysis of an online survey panel sample of 537 female consumers produced six new fashion brand evaluation criteria: merchandise power, in-store communication, brand/company image, salesperson, VMD, and assortment variety. New fashion brand evaluation criteria factors include both brand attributes and store attributes. Brand-related evaluation criteria are merchandise power, assortment variety, and brand/company images, whereas store-related criteria are VMD, salesperson, and in-store communication. The associations among brand evaluation criteria, brand attitudes, and the consumers' relationship quality with department store were tested by regression analysis.