• 패션비즈니스
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• 제24권3호
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• pp.40-50
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• 2020

The home furnishing and living market is growing because of the increasing interest of consumers in living spaces. In this trend, global fashion companies are seeking to increase sales by expanding their businesses by launching their own home lines or brands early, taking advantage of the various advantages of each brand. In response, this study was designed to examine the strategies necessary for domestic fashion brands to pursue their business in the future by conducting a case study and characteristics analysis of the living brands of foreign fashion companies in line with the trend of expanding their living-related businesses. The following is an analysis of the characteristics of the living brands of global fashion companies. First of all, utilizing the brand awareness of fashion companies; second, the strength of unique textile designs; and third, the expansion of synergy through the expansion of the business into various fields. Fourth, the lack of diversification in materials suitable for living products; fifth, the lack of information on quality; sixth, the lack of space and contents for living areas. Finally, a living brand strategy of a domestic fashion company was proposed as follows. First, it proposed collaboration with textile design companies and designers; second, it proposed exploring business models through the inclusion of brand licenses; and third, it proposed expanding the planning of living products of private brand by distribution companies.

• 패션비즈니스
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• 제13권4호
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• pp.37-50
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• 2009

Recently, as individual 3D avatars are rapidly generalized in internet sites, its commercial applications for fashion business are being tried in ubiquitous fashion shopping era. In this research, we have investigated and analyzed patent problems of 3D avatar including personal body data to activate the fashion business using 3D avatars. Here, considering the patents for 3D face and body generation methods are already published, this research is focused on whole 3D body avatar obtained from individual body information. Firstly, definition of 3D avatar and its application cases have been investigated and then it has been researched whether or not legal protections by patent law, copyright law, computer program protection law, design protection law and fair competition laws are feasible in view of the subjects to be protected in each law and requirements for such protections. It was revealed that patent law may provide legal protections for 3D avatar and domestic and foreign patents related to 3D avatar have been researched.

• 월간포장계
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• 통권273호
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• pp.101-109
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• 2016

굿디자인(GOOD DESINE)이란 산업통상자원부가 주최하고 한국디자인진흥원의 주관 아래, 산업디자인진흥법에 의거하여 상품의 외관, 기능, 재료, 경제성 등을 종합적으로 심사하여 디자인의 우수성이 인정된 상품에 GOOD DESINE 마크를 부여하는 제도로 1985년부터 매년 시행해 오고 있다. GD마크 선정제란 우수한 디자인 상품개발을 장려하여 국가 경쟁력을 확보하고 국민 삶의 질 향상에 기여하는 것을 목표로 하고 있으며, 나아가 유니버설디자인, 서비스디자인, 전통시장, 산업단지 디자인을 고도화(우수디자인 선정, 장려 등)함으로써 사회적 문제해결과 지속가능한 창조경제를 실현하는데 그 의의가 있다. 선정 대상 품목으로는 제품디자인, 환경디자인, 소재표면처리디자인, 패션디자인, 포장디자인, 커뮤니케이션디자인, 건축디자인 패션디자인으로 대통령상 1점을 비롯해 국무총리상, 대상, 최우수상 등을 시상하고 있다. 굿디자인 상품은 향후 조달청이 시행하는 우수제품선정 및 물품구매 적격심사 시 우대되며, 중소기업청이 시행하는 수출유망중소기업지정 및 수출기업화 사업평가시 우대받을 수 있다. 마크사용에 있어 호주 디자인상(AIDA)과의 상호인증으로 마크 부착이 가능하다. 본 고에서는 2015년 우수디자인(GD)으로 선정된 제품 가운데 생활 포장 및 산업포장 부문 수상작들과 일부 선정된 제품들을 살펴본다.

• 한국의류학회지
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• 제48권2호
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• pp.233-253
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• 2024

This study analyzed differences between three-dimensional (3D) body scanning and manual measurements, aiming to assess whether 3D scanning can replace traditional anthropometric tools, such as tape measures and calipers. Data from 4,478 participants in the 8th Size Korea Project were analyzed, covering 43 measurement items. Since Given that the 3D and manual measurements were performed on the same subjects in the 8th Size Korea Project, it was possible to determine the correlation more accurately between the two measurement methods more accurately. Using Applying ISO 20685-1(2018) standards, 15 out of the 43 items fell within allowable error limits. When classified into six types, "small circumferences" and "segment lengths" showed averages of 3.35 mm and 3.10 mm, respectively, within acceptable range. "Body heights" and "body depths" slightly exceeded the limit, with averages of 5.28 mm and 6.58 mm. "Body widths" and "large circumferences" surpassed the limit, with means of 16.77 mm and 16.18 mm. The study offers an objective basis to for validate validating 3D measurements' measurements' reliability and accuracy, addressing various industries' needs for information on the human body's dimensions information.

• 복식문화연구
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• 제28권4호
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• pp.527-543
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• 2020

The aim of this study is develop a state-funded education and training curriculum to contribute to the development of the fashion industry infrastructure. This will be achieved based on the service sector by the competitive clothing sales personnel and fashion startups. The study was conducted using a qualitative research method. The participants were 20 representatives of fashion-related companies and employees from one traditional market and two fashion outlets in Seogu, Gwangju. Data was collected from September 2015 to January 2017 by demand surveys and in-depth interviews. These were conducted on the same day at each clothing store office. In addition, existing literature was also reviewed. The collected data were first summarized into 64 meaning units from which three themes were derived by arranging, classifying, and analyzing the data. The findings of the study are as follows. First, the education and training curriculum for fashion job creation is aimed at job-oriented field-types with the objective of cultivating professional skills for online to offline fashion professionals. Second, the curriculum for fashion advisors was developed to consisted of 8 courses of 150 hours, including job knowledge, a foreign language, fashion-specific knowledge, fashion marketing & VMD, store management know-how, clothing repair, field trip, and internship. Third, the curriculum for fashion entrepreneurs consisted of 8 courses of 106 hours, including entrepreneurship, fashion practice, startup, field trip, finance & taxation accounting, marketing, social enterprise course, and internship.

• 한국의류산업학회지
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• 제26권2호
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• pp.179-189
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• 2024

This study aims to explore the influence of product popularity signals on purchase intention in China's open market, with a focus on understanding the interaction effect of fashion product types. The popularity signals were measured through sales volume and review volume. For the experiment, a 2 (sales volume: high vs low) × 2 (review volume: high vs low) × 2 (fashion product type: trend vs basic) factorial design was employed. The findings of this study are summarized as follows. First, sales volume and review volume, as signals of the popularity of fashion products, did not appear to have a direct effect on purchase intention. Second, the impact of fashion product popularity on purchase intention was found to be contingent on the type of fashion product. When purchasing trendy fashion products, purchase intention was found to be higher under low popularity conditions compared to high popularity conditions. When purchasing basic fashion products, purchase intention was found to be higher under high popularity conditions compared to low popularity conditions. These findings contribute valuable insights for developing marketing strategies that leverage popularity signals for fashion products in China's open markets. Furthermore, the study improves understanding of online fashion product purchasing behavior among Chinese consumers.

• 복식문화학회:학술대회논문집
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• 복식문화학회 2003년도 추계학술발표대회
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• pp.55-58
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• 2003

21세기 국제화 시대라고 불리는 현 사회는 다양한 기술 산업의 발달로 인하여 정보통신 기술의 시대로 접어든지 오래 되었고 소비자의 구매 방식 또한 많은 변화가 있었다. 소비자들은 이제 전자상거래(e-business)라는 방식으로 소비자 개개인의 니드(need)에 맞는 다양한 제품을 검색하고 주문하는 글로벌 마켓을 형성하고 있다. 시장 및 경쟁의 세계화와 고객 요구의 다변화로 대변되는 21세기 경영환경 하에서 대부분의 의류/패션업체들은 경쟁력의 우위를 점하기 위해 on-line사업으로 뛰어든지 이미 오래다. (중략)

• 건강소식
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• 제36권4호
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• pp.14-15
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• 2012

장윤주가 정말로 다재다능하다고 느낀 것은, 그녀가 코미디언들 사이에서 당당하게 자신의 농담을 밀어붙이는 모습을 볼 때였다. 기타를 치고, 노래를 부르고, 연기를 하거나 사업을 하는 모델들은 많았다. 하지만 장윤주는 여러 가지 일을 맛본 것에 더해 웃기기 위해 승부욕을 발휘하고 그것으로 예능인들과 어깨를 나란히 한 거의 최초의 모델이다. 그리고 그녀는 한 손에 다 꼽을 수 없을 만큼 많은 일을 하면서도 여전히 런웨이와 패션화보에서의 존재감을 잃지 않는 최고의 모델이기도 하다. 모델이라는 꼭짓점으로부터 가능한 멀리까지 다리를 뻗어 커다란 원을 그리는 장윤주는 그래서 자유로운 동시에 고집스러운 사람이다. 둥글둥글한 그녀의 이야기에도 갈피를 잃지 않는 단단한 심지가 있었다.

• 한국염색가공학회:학술대회논문집
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• 한국염색가공학회 2002년도 하계염색가공기술 세미나
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• pp.45-69
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• 2002

국내적으로는 국가경제 발전에 견인차 역할을 수행하는 핵심 기간 사업 - 섬유 생산액('01년 40조원)의 53%인 21조원(160억불)을 수출 - 무역수지가 매년 110억불 이상 흑자를 기록하는 효자산업 . 섬유류 무역수지(억불) : ('90) 124 $\rightarrow$ ('95) 134 $\rightarrow$ ('00) 139 $\rightarrow$ ('01) 111 - 국내 총수출의 10.6%, 업체수의 18.5%, 고용의 14.9%, 생산액의 7.0% 차지 (중략)

• 방재와보험
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• 통권132호
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• pp.54-55
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• 2009

이번 탐방은 경기도 의왕시 고천동에 위치한 제일모직(주) 의왕사업장을 방문하였다. 본사와 연구개발 기능을 갖춘 의왕사업장 외에도 여수, 구미에 대규모 사업장을 갖추고 있는 제일모직은 매출의 75% 정도가 케미컬, 전자재료 부문일 정도로 신소재사업 부문의 비중이 높다. 의류 패션부문도 연간 매출이 1조원 규모로 국내 최대를 자랑한다. 의왕사업장을 방문한 첫 느낌은 공장이라기보다는 도심 속의 주상복합건물에 온 듯하다. 현대식의 우뚝 선 고층건물, 작은 연못과 주변의 잘 가꾸어진 사책로, 농구코트 등 왠지 공장이라는 이름이 낯설다.