• Journal of the Korea Society of Computer and Information
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• v.25 no.9
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• pp.151-158
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• 2020

The purpose of this study was to analyze the characteristics of each type after categorizing the clothing lifestyle of 394 male office workers in their 30s and 50s. The data were analyzed with PASW 18.0 using frequency analysis, k-means cluster analysis, one-way ANOVA and crosstabs analysis. According to findings, first of all, types of clothing lifestyle are divided into 4 groups: a type of fashion leader(22.3%), a type of price sensitive(12.2%), a type of fashion indifference(27.9%), a type of normcore fashion(37.6%). Secondly, the types of clothing lifestyle showed statistically significant difference age, marital status, job and monthly average household income of socio-economic variables. Thirdly, the types of clothing lifestyle showed statistically significant difference monthly average appearance care cost, suit count, monthly average clothing purchase cost, average purchase cost of one suit.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.20 no.10
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• pp.284-295
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• 2019

Celebrities form a dominant culture of one era and are cultivating influence to lead new fashion. Domestic women celebrities attending Seoul Fashion Week build their image as a fashion leader by exposing their own fashion aesthetics to the public. This promotes PR and sales of the brand of fashion designers in the collection. This study considers the fashion trends of women celebrities by analyzing the fashion style of women celebrities in Seoul Collection over the recent five years. The results of this study on contents analysis are as follows. First, straight silhouettes, achromatic colors, and an absence of a pattern or decoration comprised a high proportion. Celebrities preferred a modern and minimal style. Second, they preferred a feminine style that shows traditional feminine beauty through slim and princess silhouettes, one-piece dress or skirts, soft materials, and decorations with ruffles. In addition, as a matching jacket on one-piece dresses also appeared, it showed that celebrities attempted to change the chic feminine style with masculine beauty. Third, boxy silhouettes, multi-color mixed with colorful colors, graphic or lettering patterns, glittering materials and lots of details comprised a high proportion. This means celebrities pursue a maximal style that reveals their strong presence as fashion leaders.