• Title/Summary/Keyword: 패션협회

Search Result 61, Processing Time 0.026 seconds

A Proposal for a Global Market Entry Strategy into the Korean Apparel Industry based on the Italian Fashion Industry - Use of Foreign Exhibitions and Showrooms - (이태리 패션산업을 근거로 본 한국 의류산업 해외진출을 위한 제언 - 박람회 및 쇼룸 활용 -)

  • Kim, Yong-Ju;Lee, Jin-Hee
    • Journal of the Korean Society of Clothing and Textiles
    • /
    • v.32 no.12
    • /
    • pp.1903-1914
    • /
    • 2008
  • The purpose of this study was to propose an efficient and feasible global market entry strategy for the Korean apparel industry by analyzing the Italian fashion industry. In particular, the study investigated the role of foreign exhibitions and showrooms supported and organized by Italian fashion organizations. The methodology for this study was to analyze industrial reports, review previous studies and conduct in-depth interviews with 23 industry experts in Italy, Korea and LA. The results indicated that the most prominent factor in the Italian fashion industry was the fashion cluster, which is a strong and organic network of diverse fashion related areas No matter the size of the enterprise, firms can get practical, prompt and efficient support from diverse associations. The network operated by the associations provides strong support to each firm by organizing collections and exhibitions, and providing promotional activities. Showrooms and agents are another supportive "gate keeper", directly related to an enterprise's sales. However, Korean fashion firms did not have enough information or knowledge for foreign exhibitions, nor did they make aggressive promotional efforts in the global market. Despite the many fashion-related associations exist in Korea, their programs are too focused on visible accomplishments and are too oriented on "big company" and "big voice", rather than many "small firms". In conclusion, the Korean fashion industry-particularly the fashion industry in Seoul-has strong potential to become the center of the global fashion market in the future. However, the fashion support system that can act as the channel to promote firms and to meet global buyers needs to be supplemented. To feasibly create this system, government or industry associations should develop a strong and generous support system and network, and they must recognize the need for small firms to exist.

연간기획: 자연에서 찾은 건강_흙에 살리라 -흙을 디자인하는 사람: 흙을 빚는 자연 예술가 정연택 명지전문대학 패션텍스타일.세라믹과 교수

  • Lee, Yun-Mi
    • 건강소식
    • /
    • v.35 no.5
    • /
    • pp.10-11
    • /
    • 2011
  • 자연에 있던 흙이 불을 만나 단단해져 음식재료를 담아내는 도자기는 탄생부터 활용까지 건강과 직결된다. 이런 도자기를 만들어 내는 사람은 얼마나 건강할까? 지난 7일 통의동의 도자기카페에서 정연택(57세) 명지전문대학 패션텍스타일 세라믹과 교수를 만나 그 이야기를 들어�R다.

  • PDF

Suggestions based a Comparison of the Roles for Domestic and Foreign Fashion Associations (국내·외 패션협회의 역할 비교를 통한 제언)

  • Chun, Jaehoon
    • Journal of the Korean Society of Clothing and Textiles
    • /
    • v.41 no.1
    • /
    • pp.153-169
    • /
    • 2017
  • The rapid growth of the Korean fashion industry has contributed greatly to the establishment of various fashion associations that have appeared since the 1960s. Seoul Fashion Week celebrated its 20th anniversary; there is now a crucial opportunity for the role of Korean fashion associations to the world's top five fashion collections. This study examines and compares the various roles of Korean fashion associations and the fashion associations of France, Italy, USA, and UK. Based on the comparison results, suggestions for the roles of Korean fashion associations are as follows. The following three roles are important in both Korean and foreign associations: stable operation of collections, the creation of various funds to support fashion designers, and foster new designers through linkage with the education programs for textiles and design. Mutual cooperation among various associations is essential to achieve future goals. The specific activities of foreign associations are highly suggestive for direction. In addition to the pursuit of members' rights, it is also desirable to conduct various social activities. It is necessary to create various events that ordinary citizens and students can enjoy in addition to achieving the goal of promoting and selling products at the Seoul Fashion Week. In order to overcome various difficult situations facing Korea and to prepare for a great leap forward for the fashion industry, Korean fashion associations should spare no effort to overcome mutually conflicting interests and understand other perspectives from a macro perspective.

핫이슈 - 도전하라, 길은 열릴 것이다

  • 한국자동판매기공업협회
    • Vending industry
    • /
    • v.10 no.2 s.31
    • /
    • pp.18-19
    • /
    • 2011
  • 유행과 낭만의 거리 강남 가로수길. 이곳에 가면 국내 유명 브랜드 패션매장들이 즐비하다. 그중 동양그룹 Mag Mag 매장 1층 입구에 깜짝 놀랄만한 자판기 하나가 설치되어 있다. 패션 양말을 파는 자판기이다. 블랙 톤의 세련된 자판기 디자인에 판매상품 디스플레이도 획기적이다. 패션양말들이 빨래 줄에 걸린 디스플레이를 보는 순간 '기발하다'는 생각이 절로 든다. '자판기로 양말을 팔아가지고 수익이 될까?' 놀랍게도 이런 의구심을 한방에 날렸다. 이 재미있고 독특한 자판기 앞으로 사람들이 몰려들고 있는 것. 운영 3주 만에 아이디어 자판기로서 성공시대를 예감케 한다. 이 자판기를 과연 누가 운영할까? 놀랍게도 27살의 여성이다. 아이해이트몬데이(i hate Monday)사(社)의 홍정미 사장. 얼마전까지 자판기의 '자'짜도몰랐다 한다. 이런 그녀가 양말자판기를 런칭해 많은 화제와 인기를 모으고 있다.

  • PDF