• 한국의류산업학회지
• /
• 제20권3호
• /
• pp.266-278
• /
• 2018

This study investigated the transformation of the Chanel jacket by looking at clothing design and constructional components. This study explored Chanel jacket's designs from 2001 S/S to 2016-17 F/W, and collected designs from Samsung Design Net and Vogue. The study used 690 designs with the following results. First, in the silhouette of the Chanel jacket, straight silhouette and hourglass silhouette had the most; in addition, in the length, hip line and under hip line were in order. Second, in case of collar and neckline, the form of a non-collar was the most and revealed the persistence of round neckline which is the basic style of a Chanel jacket. Third, in the shape of sleeves, the loose-fit straight sleeves, wide sleeves, and cocoon sleeves appeared most often. In method of closure, button, zipper were in order, and snaps or without closure appeared. Fourth, in the form of braids, various forms such as twisted yarns, leashes, or lace were used, and patch pockets were mainly used in pockets. Chanel maintains its original design by using various methods. Chanel tried to improve activity and functionality through silhouettes, lengths, necklines, and sleeves. The unchanging expression of the world of Chanel will continue to display and inherit future value. This study can provide Chanel's unique characteristics and new ideas that can transform their origins for jacket design.

• 한국의류산업학회지
• /
• 제19권2호
• /
• pp.152-165
• /
• 2017

In the context of the convergence revolution that brings together culture, technology, and humanities, the fashion industry is aiming to form product strategies to create added value. The ultimate aim of these strategies is to satisfy consumers' diverse needs. Boosted by discussions on sustainability in the fashion industry, sustainability management activities are also emerging as a trend in product strategy. Therefore, it is important to consider both convergence and sustainability management activities together as drivers of fashion brands' product strategies. The main objectives of this study are as follows: (1) to examine the differences in sustainability evaluation by product strategy, (2) to determine how sustainability evaluation affects brand attitude and purchase intention, and (3) to identify how this effect varies according to the types of convergence and sustainability management activities. The main findings of this research are as follows. First, sustainability evaluation varies according to fashion brands' product strategy. Second, evaluation has a positive effect on brand attitude and purchase intention. Third, the effect varies according to the types of convergence and sustainability management activities. This study is an extension of previous research for combining fashion brands' convergence and sustainability management activities as a part of their product strategy, which, in turn, contributes to positive consumer responses on the marketing level. Moreover, results provide practical implications for fashion brands that enable them to establish efficient marketing strategies regarding to convergence and sustainability management activities.

• 한국의류산업학회지
• /
• 제19권6호
• /
• pp.701-711
• /
• 2017

This research aimed to understand selfie behavior in social networking sites (SNSs). The research was conducted on the basis of the functional theories of attitude, verified self-presentation attitude, and self-expression attitude that affect selfie behaviors (i.e., taking selfies, posting selfies, and taking selfies for fashion product exposure). The moderating effect of satisfaction toward one's appearance was identified. The participants of the study were SNS users aged 20-30 years who had posted selfies in the past month. A survey was performed using an online panel of an international survey firm. The data were analyzed using hierarchical regression analysis on SPSS 22.0. Results corroborated that self-expression attitude affected the number of selfies taken but not the number of selfies posted and those uploaded for fashion product exposure. Self-presentation attitude exerted a significant effect on the number of selfies posted and those uploaded for fashion product exposure. When satisfaction toward one's appearance was high, self-presentation attitude increased the influence of the behaviors of posting selfies and uploading selfies for fashion product exposure. Self-expression attitude also significantly influenced the number of selfies taken due to the moderating effect of satisfaction toward one's appearance. This research was made meaningful by its quantitative analysis of selfie behavior in SNSs. The results confirmed the different functions of attitudes affecting selfie behavior. With the improved understanding of selfie behavior obtained from this research, Social Media marketing may be carried out in various industrial fields in the future.

• 한국의류산업학회지
• /
• 제17권5호
• /
• pp.770-780
• /
• 2015

This study intended to explore fundamental causes affecting consumers' response actions from psychological factors in the situation of sellout occurring during shopping in online fashion stores. In addition, this study devised a virtual online shop in order to measure consumers' cognitive and emotional psychological responses they experienced when goods were sold out. The subjects involved women in 20s~30s, major customers of online shopping, and the subjects were randomly allocated to one of eight questionnaire forms (2(stockout size: high vs low)${\times}2$(product assortment similarity: similar vs. dissimilar)${\times}2$(restocking cue: included vs excluded)). The number of final data used for the analysis was 336 and through SPSS 21.0 program, two-way ANOVA and bootstrap were utilized. The analysis result was that consumers' psychological responses (emotions, psychological reactance) of online shops differed by means of varying stockout situations. The stockout size had positive effect on psychological reactance and negative emotions. On the other hand, there was no difference in positive emotions (arousal) according to stockout size. In stockout situation of online fashion store, the moderating effect of product assortment similarity and restocking cues were verified. According to the analysis result, interaction effects between stockout size and restocking cues, product stockout size and product assortment for psychological reactance were significant. Lastly, the mediation effect of psychological reactance and emotion between stockout size and behavioral response was tested. As a result, the moderated mediation effects of psychological reactance for substitute were significant when product assortment was dissimilar and restocking cue was exclude.

• 한국의류산업학회지
• /
• 제12권6호
• /
• pp.745-754
• /
• 2010

This study is to find return factors when modern consumers purchase goods from an internet shopping mall and then to analyze the characteristics of complaints act and information search behavior. Subjects of research are 245 men and women, who have experience with more than one return in internet fashion shopping mall, in their twenties. The data were analyzed by using Factor analysis, Cronbach's analysis, one-way ANOVA, Duncan test as a post identification, Pearson's correlation analysis and multiple regression analysis. The results of this study are that male and female consumers in their 20s are mainly aware of the return factors: impulse buying, product status, deliver service, service after purchase, hype and comfortableness. And complains behavior often conduct public action, private action, nonaction. Information search behaviors for risk reduction when they purchase are product comparison, oral information search, neutral marketing information search, and service information search. The return factor from the internet fashion shopping had the greatest impact on public action and deliver services factor was a big complaint. In addition, impulse buying & Hype affect private action and non-action is influenced by impulse purchase. The consumer types by the return factors in internet fashion shopping mall are classified into the return group by deliver service, the return group by complex factors, and the return group by product status. Furthermore, there are significant differences in complaining behavior among these groups. In the information search behavior for reduction of risk factors, the return group by complex factors did more active information search behavior than the other groups. The return group by deliver service searched oral information and the return group by product status explored the neutral marketing information.

• 한국의류산업학회지
• /
• 제9권1호
• /
• pp.6-14
• /
• 2007

The purpose of this study was to delve into what type of expression mode of fashion design could suit the life style of digital nomads, as the appearance of nomadic life style was concurrent with people's modified way of thinking and sociocultural changes in today's digital society. It's basically meant to define the roles of fashion design, which was discussed as a way of improving the quality of life as a sort of 'culture,' and to suggest some of the right directions for fashion design in the future. The culture of today's digital era is marked by a pursuit of high mobility and high speed, and by nomadic disposition that is built on flexible thinking. The kind of design that lets people carry nomadic things with them and thereby improve their mobility can satisfy their needs for mobility, and body-friendly design that functions as a device of information in itself can meet their needs for mobility as well. The leading example of the latter is a wearable computer, and wearable scientific technology will be taken to another level, thanks to the advance in digital technology. In the future, that will be more accessible to people in general, and subminiature digital equipment will gain popularity in fashion industry as part of textiles and clothing or as an accessory. And specific kinds of design will be widespread, including variable design, multi-functional design and modular design. The first serves as a tool to protect the human body and to facilitate the adaptability of it to the given circumstances, and the second is characterized by a superb physical and psychological protectability. The third lets wearers bring design to completion at their own option, owing to an increase in the number of open-minded people and the development of interactive media. All these types of design could be called a wearer-friendly, human-oriented design that is specifically appropriate for the digital age. Wearers can actively be involved in design process as productive consumers, which is expected to help increase opener practices in fashion design sector.

• 한국의류산업학회지
• /
• 제9권1호
• /
• pp.49-54
• /
• 2007

In the 21th century, the age of image, people express and evaluate with images. Image is a symbol of a person or a thing. It simulates people's visual sense most quickly and precisely and is shared in the society. At the time, since it is acknowledged that there are few books available and lack of theoretical system with regard to image making, the purpose of this study was to get a theoretical access to image making by taking as an empirical case the case of Choi Byeongryeol, a candidate running for the congress in June 4, 1998 and combining it with theories of costume. Research methods employed here were to investigate the theoretical system of image making and fashion direction, and to analyze empirical cases. The boundary of the empirical case was limited to the candidate's fashion direction during the election period for 50 days from April 1998 to the election date June 4, 1998. The results of this study are as follows. First, personal image making aims at the establishment of one's own identity through building up an ideal image. Second, it is found that personal image making can make a complete image possible through fashion direction. Third, it is found that fashion direction functions as a symbol and communicative means with a result that the effect can penetrate to the society accurately and quickly. Fourth, it is found that fashion direction fit for a situation can enhance personal values and reinforce his or her competitive power to carry out the ultimate goals in the society. This study proved that fashion styling for personal image making expresses a person in a symbolic image, enhances his/her personal value in the society and, ultimately, contributes to the establishment of an individual's identity.

• 한국의류산업학회지
• /
• 제22권5호
• /
• pp.570-583
• /
• 2020

The fashion industry is accountable for labor and environment-related issues. With such issues raised, consumers' social responsibility for environmental and labor issues has become an important factor that shapes the perception of companies. This study investigates the relationship between consumer values, concerns regarding social issues, and willingness to pay a premium for ethical fashion products. This study included two exogenous variables of altruistic value and egocentric value. In the conceptual model, consumers' social responsibility was conceptualized as two constructs of environmental consciousness and labor-issue consciousness. It was then analyzed as mediating variables. Willingness to pay a premium for ethical fashion products was the endogenous variable. Data was collected and analyzed with PLS-SEM from 600 consumers. The assessment of discriminant validity and construct validity using CFA were conducted before analyzing the model. Structural equation modeling results revealed that altruistic value directly influenced environmental consciousness and labor-issue consciousness. However, egocentric value was directly and significantly influenced only by labor-issue consciousness. Both environmental and labor issue consciousness directly influenced customers' willingness to pay a premium, but did not significantly change their willingness to pay a premium. Two-stage serial mediation analysis results indicated that the constructs did not have a significant mediation effect on the exogenous variables (altruistic value and egocentric value) and the endogenous variable (willingness to pay a premium) for ethical fashion products. This study found the influence of consumer's personal values on their willingness to pay a higher price for ethical fashion products.

• 한국의류산업학회지
• /
• 제7권6호
• /
• pp.577-584
• /
• 2005

The aims of this study are primary data offer to silver fashion enterprise. In order to deduce design from diverse needs of silver generation, this study is required expert knowledge. For this purpose, this study applied two rounded Delphi method in which 31 experts. As a result, the following findings were obtained; From the previous studies, we found the physical changes of women in silver generation; i.e. the size of their waist and abdomen gets larger, their breasts are sagging, their limbs are thinner, upper body is bending, their height and weight get shorter and lighter. Their choice criterion of design of clothing is hide their weak points in body, youthfulness, moderate, and fashion style. Youthful design but patterns should agree with their body line so that they should be easily fit and look young. They like a jacket and pants set best regardless of spring or summer and as upper garment, they like semi fit, as pants, they prefer straight line of ankle length, and as skirts, partial elastic band and pleats, and the length of the skirts just cover their knees. This pattern in choosing their clothes represents they consider functionality as well as the aesthetics. Their preferred color for spring is lt/pink, lt/violet lt/green for summer, white and blue. Their preferred materials are wool/poly/spandex and cotton/spandex for functionality for spring, and for summer, linen poly and cotton poly seersucker for cool feeling and stability. In both top and bottom item, solid pattern follows small one in their preference on patterns, which shows that they are in pursuit of an elegant style. Our research based on this survey tries to establish what the fashion design for the silver generation should take into consideration.

• 한국의류산업학회지
• /
• 제18권3호
• /
• pp.272-281
• /
• 2016

From the year 2000 on, Seoul has aimed to be a fashion city, and thus has been supporting young designers through Seoul Fashion Creative Studio, Generation Next, Le Dome, Concept Korea, etc. London is famous for nurturing young designers through the joint help of government, schools and industries: Alexander McQueen, Christopher Kane and Peter Pilotto are successful cases. Therefore, this research aims to suggest a direction for policies aimed at helping young designers in the international market, on the basis of London's nurturing programs and ideas from a literature review and case studies. The results are below. Firstly, a step-by-step supporting program is recommended. Secondly, long-lasting, sustainable programs are considered essential to support designers after the end of their contracts. Thirdly, practical assistance is preferred to monetary funding in order to lighten the designers' lot and in the interests of transparency. The mentoring service should be strengthened for the designers to eventually become independent. The support should be tailor-made according to items. Fourthly, the supporting programs should be promoted. Fifthly, government and industries should collaborate. Sixthly, 'de minimis' against overlapped support should be legislated. For these, the change of supporting method can be helpful; an independent administrative organisation plans and collects funds from governments and companies. Through these programs and any subsequent studies, Seoul could become a fashion city where young designers play active roles at a global level.