• 한국의류학회지
• /
• 제30권9_10호
• /
• pp.1354-1365
• /
• 2006

China has a big potential as an apparel market due to its rapid economic growth. In the fashion industry, great attention has been paid to China. However, analysis of competitiveness has received relatively little attention from fashion scholarship. This study attempts to apply the double diamond model to analyze the international competitiveness of the apparel industry of China as well as of Korea. The purpose of this study is 1) to establish diamond model components in the fashion industry for Korea and China respectively, and 2) to compare the established diamond models(i.e., double diamond model, multinational diamond model) between Korea and China. Finally we suggested a marketing strategy based on the results of the double diamond model application. To build a diamond model for each country intensive literature review were conducted and additionally quantitative data were collected from 31 merchandisers and managers. We found that the domestic diamond of China was larger than Korea's, but firm strategy, structure and rivalry condition of Korea were more competitive than China's. Secondly, regarding the international diamond, China was more competitive, and especially had more the larger factor condition than Korea confirming that Korea was less competitive than China. This article provides a theoretical background and empirical findings for the competitiveness model of the fashion industry.

• 한국의류산업학회지
• /
• 제16권1호
• /
• pp.111-117
• /
• 2014

This study investigated the perception of upcycling for sensitive university students in regards to fashion trends. It was conducted through questionnaires delivered to male and female college students who majored in clothing related subjects from June 2012 to June 2013 in Gwangju. The contents for this research are general details, seriousness of environmental resources, awareness of upcycle, and purchasing intention for upcycling products. Most of the respondents said that recycling of resources is absolutely necessary due to the impact of environmental pollution and the consumption of resources. On the contrary, the experience of the respondents which purchased recycling products was low. The awareness of also was low, upcycling, internal upcycling brands and internal consumption groups, however, the decisions for subsequent purchases were positive. The reasons for the unsatisfactory of upcycling of products were due to quality and price. The reaction for many upcycle goods had the best question response rate in daily supplies part; subsequently, this study suggested 3 items, apparel products, fashion accessories, and daily supplies. In addition, a group which contains people who expend more for clothing had a lower awareness of upcycle and purchasing intention than other groups that contained some people who expend less. The results of the study can be used in data that recognize the necessary of upcycle education for university students, and develop educational programs. It can also encourage the purchase of upcycle products that reduce the consumption of resources.

• 한국의류산업학회지
• /
• 제18권2호
• /
• pp.167-175
• /
• 2016

Brand personality is the human-like traits of brands that consumers can use to identify brands. Despite the importance of brand personality, there has been limited research about it in Korea recently, especially for casual apparel brands. Considering the changes in lifestyle and the increasing popularity of leasure activities in Korea, it is important to analyze the brand personality of casual brands for understanding Korean consumers. This study aimed to analyze the brand personalities of eight well-known casual brands in Korea, and to investigate the relationship between the brand personalities and brand preference. Specifically, this study questioned whether the similarity in brand personalities leads to similar patterns of preference for the brands. The eight brands were carefully selected so that they can well represent the diversity in the dimensions of perceived brand personality, while also being well-known to the participants of the survey. Factor analysis of the data from the survey of Korean university students yielded five factors of brand personality: liveliness, high class, ordinariness, rationality, and reliability. The eight brands showed significant difference across the five factors. Multidimensional scaling analyses of the brands were conducted based on the similarity in brand personality and brand preference respectively. The result showed significant difference in the relative distribution of the eight brands in the two-dimensional space of the analyses.

• 한국의류산업학회지
• /
• 제23권5호
• /
• pp.624-633
• /
• 2021

This study was intended to compare the comfort of wearing each type of commercially available bralette. The trial wearing experiment was conducted on five women in their 20s who wear an average Korean bra size of 70A. The experimental bralettes were of four types: a bralette with both hooks and pads and a bralette without both, a bralette with hooks but no pads, and a bralette with pads but no hooks. The wearing test results are as follows. First, in terms of functional satisfaction, the padded bralette provided the greatest satisfaction in supporting the chest from the bottom up and bringing it to the center, and the bralette without the pad provided the least satisfaction. In addition, the level of convenience of attaching/detaching was about twice as high in the bralette with hooks than those without hooks. Chest compression was found to be greater in bralettes without hooks than in those with hooks. In terms of the pressure on the shoulder strap and on the lower chest band, it was found that bralettes with hooks had a greater sense of pressure than those without. In the appearance characteristics test, the unpadded bralettes scored higher than the padded one in the matter of feeling embarrassed, because in unpadded bralettes, the nipples were exposed underneath the clothes . This study is meaningful in classifying the design of the bralette and evaluating the fit for each design in the absence of prior research on the bralette.

• 한국의상디자인학회지
• /
• 제20권4호
• /
• pp.147-162
• /
• 2018

The purpose of this study is to conduct a comprehensive and objective evaluation on the effectiveness of the activation policies for the Seongsu handmade shoe industry and to suggest the direction of more effective future policies using the results. The list of the activation policies for the Seongsu handmade shoe industry was investigated and awareness, appropriateness, effectiveness, and satisfaction were measured from the representatives of the Seongsu handmade shoe companies via an off-line survey. A total of 61 usable data sets were statistically analyzed. Based on the evaluation result of the policies, a focus group interview with 6 representatives of the Seoungsu handmade shoe industry was conducted to investigate the causes and effectiveness of the policies and the problems pertaining to those policies. The awareness, effectiveness, and satisfaction of the policies were evaluated as negatives, while the appropriateness of the policies was evaluated as a positive. The manufacturers of the handmade shoes evaluated policies that improve the environment of the workplace higher and evaluated the handmade shoes education policy lower than the distributors and raw materials suppliers. The problems with the activation policies for the Seongsu handmade shoes industry were found to be structural problems, issues with the implementation of the policies, and that the fact that the policies did not reflect the reality of the industry.

• 한국의류산업학회지
• /
• 제20권6호
• /
• pp.690-703
• /
• 2018

The purpose of this study is to help user understand the basic principles and interfaces of each program, and to provide a base material for the development of more efficient apparel CAD systems to compensate for each program's shortcomings by comparing the function of three apparel CAD systems: Yuka CAD, Opti-tex, and Style CAD. For this purpose, the skirt waistband and sleeve armhole line creation process were selected based on these two criteria. 1) There is a big difference between principle and method between CAD systems. 2) When CAD system is used rather than paper drawing process, the process is shortened and convenience is high. In this study, pros and cons and supplement point of each CAD system are suggested by comparing the functions of the CAD system performing the selected drafting process by four criteria: icon, key, method, and characteristic point. As a result of the study, it was confirmed that the three CAD systems differ in the basic principle and interface environment. As a result of analyzing the skirt waistband method function, it was confirmed that the band line is formed directly on the outline of the skirt and the band dart recognition function is the most efficient function and as a result of the analyzing the sleeve armhole line method function, it was confirmed that the curve generation function using the shape of the actual curve measure and the length adjustment function through the automation of the dimension calculation is the most efficient function.

• 한국의류산업학회지
• /
• 제23권2호
• /
• pp.261-272
• /
• 2021

The purpose of the present study was to evaluate the thermal insulation of air-filled winter jackets according to the amount of air-filler using a thermal manikin. The insulation of these jackets' was compared to a down padded jacket with an identical design and size. The amounts of air-filler were 100% (26,219 cm³), 70% (18,645 cm³), 50% (13,110 cm³), and 0% (0 cm³). The results showed that a clothing insulation (Icl) of 0%, 50%, 70%, and 100% air, and 100% down jackets was 0.208, 0.243, 0.207, 0.176, and 0.315 clo, respectively. In addition, the down jacket with waisttaped had a clothing insulation of 0.369 clo. However, the highest value of clothing insulation per clothing weight was the 50% air-filled jacket in all conditions. In terms of regional power consumption of the thermal manikin, the down jacket consumed less power for the shoulder and chest than the air-filled jackets. In conclusion, in order to maximize the thermal insulation of air-filled jackets, an optimal amount of air-filler, that is, an amount which does not compromise (break) the layer of inner air between the surface of manikin and the lining of the jacket, should be explored. Further studies on lining materials, end-closed design, and changes in thermal insulation under the conditions of strong wind or heavy snow are recommended.

• 한국의류산업학회지
• /
• 제25권1호
• /
• pp.82-91
• /
• 2023

The children who are part of this study are compelled to wear masks at educational facilities for an extended period of time as they continue to be exposed to Asian dust, fine dust, and COVID-19. However, use of masks is currently causing them a lot of inconvenience. This study aimed to gather basic data for the development of a mask that is suitable and comfortable for children to wear. A total of 331 children aged 1 to 9 were investigated through their parents in terms of their lifestyle, mask wearing and purchasing status, mask preferences, mask inconvenience, and mask improvement. According to the survey on mask use, the proportion of children aged 1-3 years old and wearing ultra-small/XS masks, 4-6 year olds wearing small/S, and 7-9 year olds wearing small/S was the highest. More than 80% of children were wearing masks with a standard filter of KF80 or higher. The purchase criteria for children's masks were found to be excellent in terms of wearing comfort and meeting the filter standards. According to the survey on inconvenience of wearing masks, the majority of those surveyed expressed the need to develop children's masks of different sizes. Furthermore, they experienced various kinds of inconveniences from adult masks, such as the material quality and length of earring bands; it was deduced that these aspects need to be taken care of. The vertical folding type was the most popular in the mask design for children. Children have to wear masks for a prolonged period of time, but they are experiencing lot of inconvenience, which need to be addressed.

• 한국의류산업학회지
• /
• 제26권1호
• /
• pp.44-54
• /
• 2024

In this study, the sizing systems of 40 unisex sweatshirt brands were analyzed to collect the size information needed to produce unisex clothing. Each size specification was compared with the body size distribution and percentiles of men and women aged 18 to 29. Depending on the brand, unisex sweatshirt sizes ranged from 1 to 8. Despite being unisex apparel, three brands offered only one or two sizes. Out of the brands surveyed, 50% were found to offer four or five sizes. Out of the 40 brands, 25 used letters such as "S," "M," and "L" to indicate the size designation. More than 92.5% of the brands included M and L, and the sizing system tended to focus on larger sizes such as XL and 2XL rather than smaller sizes such as XS and S. The size specifications of shoulder width, chest circumference, sleeve length, and total length were compared with the body size distribution and percentiles of men and women aged 18 to 29. The distribution of each size specification mostly appeared in a section larger than the men's body size. The size specifications of unisex sweatshirts were set close to or larger than men's sizes and hardly represented women's sizes. To increase consumer satisfaction with unisex clothing, establishing a size standard that could accurately reflect the body size distribution of men and women was found to be imperative. Such a size standard could also help each brand specify or diversify its target and differentiate itself with other brands.

• 스마트미디어저널
• /
• 제12권7호
• /
• pp.43-51
• /
• 2023

온라인 거래가 증가하면서 의류 이미지는 소비자의 구매 결정에 큰 영향을 미치게 되었다. 의류 소재에 대한 이미지 정보의 중요성이 강조되고 있으며, 의류 이미지를 분석하여 사용된 소재를 파악하는 것은 패션 산업에 있어서 중요하다. 의류에 사용된 텍스타일의 소재는 육안으로 식별하기 어렵고, 분류 작업에도 많은 시간과 비용이 소모된다. 본 연구는 딥러닝 알고리즘을 기반으로 의류 이미지로부터 텍스타일의 소재를 분류하고자 하였다. 소재를 분류함으로써 의류 생산 비용을 절감하고, 제조공정의 효율성을 증대하는데 도움이 되며 소비자에게 특정 소재의 제품을 추천하는 AI 서비스에 기여할 수 있다. 의류 이미지를 분류하기 위해 머신비전 기반의 딥러닝 알고리즘 ResNet과 Vision Transformer를 이용하였다. 760,949장의 이미지를 수집하였고, 비정상 이미지를 검출하는 전처리 과정을 거쳤다. 최종적으로 총 167,299장의 의류 이미지와 섬유라벨 19개, 직물라벨 20개를 사용하였다. ResNet과 Vision Transformer를 사용해서 의류 텍스타일의 소재를 분류하였으며 알고리즘 성능을 Top-k Accuracy Score 지표를 통해 비교하였다. 성능을 비교한 결과, ResNet 보다 Vision Transformer 알고리즘이 더 우수하였다.