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Analysis of International Competitiveness of Apparel Industry in Korea and China Based on the Generalized Double Diamond Model  

Kim, Mi-Jung (Dept. of Clothing & Textiles, Seoul National University)
Kwak, Da-Ra (Dept. of Clothing & Textiles, Seoul National University)
Cho, Yun-Jin (Dept. of Clothing & Textiles, Seoul National University)
Lee, Yu-Ri (Dept. of Clothing & Textiles, Seoul National University/Research Institute of Human Ecology, Seoul National University)
Publication Information
Journal of the Korean Society of Clothing and Textiles / v.30, no.9_10, 2006 , pp. 1354-1365 More about this Journal
Abstract
China has a big potential as an apparel market due to its rapid economic growth. In the fashion industry, great attention has been paid to China. However, analysis of competitiveness has received relatively little attention from fashion scholarship. This study attempts to apply the double diamond model to analyze the international competitiveness of the apparel industry of China as well as of Korea. The purpose of this study is 1) to establish diamond model components in the fashion industry for Korea and China respectively, and 2) to compare the established diamond models(i.e., double diamond model, multinational diamond model) between Korea and China. Finally we suggested a marketing strategy based on the results of the double diamond model application. To build a diamond model for each country intensive literature review were conducted and additionally quantitative data were collected from 31 merchandisers and managers. We found that the domestic diamond of China was larger than Korea's, but firm strategy, structure and rivalry condition of Korea were more competitive than China's. Secondly, regarding the international diamond, China was more competitive, and especially had more the larger factor condition than Korea confirming that Korea was less competitive than China. This article provides a theoretical background and empirical findings for the competitiveness model of the fashion industry.
Keywords
Double diamond model; Korea; China; Competitiveness; Fashion industry;
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