• 한국의류산업학회지
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• 제16권3호
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• pp.434-445
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• 2014

The meaning of this research is to make recognition for necessity of ergonomic fashion design research. And the purpose is to provide the guidelines for ergonomic fashion product development. For this, literature research and analysis of empirical illustration of product design indicating ergonomics characteristic are implemented. Among the body-conscious active sportswear, cycle wear, swim suit, and skin scuba wet suit were selected and analyzed. Then they were explained according to the ergonomics characteristics arranged previously. Lastly, the features of ergonomic fashion design were arranged by composition elements of the clothing such as pattern, sewing, material and detail. The characteristics of ergonomic design derived from literature and advanced researches are efficiency, usability, functionality and safety. Through research and analysis, the characteristics of ergonomic fashion design are as followings. In pattern, it is related to the 3D structure division pattern, the reduction pattern design, the closing & opening part design for easy detachment, the receipt and the changeable design. In sewing, it is related to the use of latest sewing techniques and the finish using silicon or rubber band. In material, it is related to the use of high performance fabrics and the proper arrangement of these. In detail, it is related to the convenient detail, the storage detail, the adjustable detail, and the body protection detail.

• 한국의류산업학회지
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• 제16권2호
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• pp.218-227
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• 2014

In this study, we ran a collage fashion illustration program. We used in depth personal interviews to find if there are any change in self-image by psychologically analyzing the features of self-images expressed in the pieces of fashion illustration. The total number of objects were five females students majoring in fashion design in Busan. They were hoping to have a psychology consultation to resolve their concerns about the future, family affairs, appearance, and careers. Collage fashion illustration program was used as a experimental tool to find the psychological features shown in the formats and content of collage fashion illustration. We then figure out how pre and post diagnosis were different from each other in terms of ego-identity and DAP. As a result, the formats in collage fashion illustration are related to the self images such as psychological energy, incompetency, suppression, and tendency of self-centered. Also, the contents of the fashion expression are related to the self-images such as dependency, avoidance, wariness, and self-regard. All of the participants have improved self-regard and active action due to improvements in subjectivity, initiative, and goal orientation. Therefore, they could change from pessimistic self-images to optimistic ones.

• 한국의류산업학회지
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• 제15권2호
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• pp.182-191
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• 2013

This study compares the trend analysis for characteristics of design from 2007 to 2011. According to analyzed results for each year's jean fashion, the 2007's aesthetic feature was a unified and simple design. From 2008 to 2010, the design features were various and rich, and features of 2011 were defined by simplicity with diversity. S/S season's feature were more diverse and balanced than the F/W season. Particularly, washing techniques represent a distinct skill, regardless of season. An analysis of each collection showed that the Paris collection had different and diverse forms; however, it was gorgeous to enjoy the design of a young sense in Milano. London's jean fashion was pale, light, and a dull tone. New York's jean fashion presented a young and practical value to catch other's eyes. There is a need to increase and increase the expectations of customer desire and the high value-added jean fashion industry. New ideas need to be developed for varieties of design and expression of techniques.

• 패션비즈니스
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• 제2권4호
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• pp.46-55
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• 1998

The purpose of this study is to constitute the historical connection of apparel industry by investigation on development and upbringing policy of our apparel industry. Because of the administrative idea of Chosun period is Confucian idea and feudal class system based on the Confucianism, the agricultural industry is the most important one, and developed the economic thinking system that agricultural industry is the foundation of clothes and food industry. In the clothing manufacture of Chosun period, a garment which used in the royal household selected manual industry form by government establishment, but a garment which used in the people selected manual industry form of private. The commerce of Chosun period is based on the official commerce (Sijeon) connected with the official system of state and the private commerce is operated by private trader. Among the item which was traded on the market in this times, the cloting item is the important trade item second only to the grain, and was dealed with every market in the country.

• 한국의류산업학회지
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• 제8권1호
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• pp.89-98
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• 2006

The purpose of this study is Korean fashion designers' tendency and degree to adopt and receive overseas fashion trends, as a founding work to suggest a direction for Korean fashion industry and designers to select and adopt overseas fashion trends. 204 survey results out of 270 ones from the same number of fashion designers in 68 brands, who work in domestic mass-fashion female-garment brands for more than 3 years, are used as final analysis data. For the data analysis, SPSS, ${\chi}^2$-verification, variable analysis and MANOVA are executed, and statistical significance is verified at significance level 0.05. Conclusions obtained from the result and discussions of study are as follows: 1) The periods for domestic fashion industry to need to adopt overseas fashion trends are during 1992-94, and 1986-88. 2) There are discrepancies of utilization of design factors per brand concept. 3) When a line which is not suitable to domestic consumers is presented as subject of fashion trend, there are difficulties to reflect, and per brand concept there are differences of reflection sequence. 4) Whether or not to develop independent themes is dichotomized per brand concept.

• 한국의류산업학회지
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• 제17권2호
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• pp.178-190
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• 2015

The purpose of this study is to analyze the formative characteristics of animal stripes based on the colors, shapes and texture through classification standards under functional meanings, and it also aims to produce various stripe patterns based on its outcome to develop modern fashion design. For the study method, specialty publications, preceding researches and internet websites were utilized for the purpose of theoretical discussion on animal stripes. And it is also to examine functional meanings formed by animal stripes in order to analyze the characteristics of stripes; subsequently, based on the classification standard of this function, it is to identify the distinction of its colors through quantitative analysis on formative characteristics and colors. By using the following analyzed color palette of stripes, various stripe patterns were developed and designed with the sense of modern fashion while repeatedly using the shape with systematic colors and rhythms displayed on the animals. As a result of this study, it was confirmed that animal stripes possess a regularity that is systematic and can be digitized. After identifying, analyzing and systemizing formative characteristics of animal stripes, a concept of division and competition was applied; subsequently, whole new stripe patterns were developed and designed in order to further promote fashion design.

• 한국의류산업학회지
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• 제17권2호
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• pp.216-226
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• 2015

This study identifies factors of perceived risk of up-cycling fashion products and investigates perceived risk factors that influence consumers' trust, purchase intention, and recommendation intention towards upcycling fashion products. We also examine the relationship of trust, purchase intention, and recommendation intention for upcycling fashion products. A qualitative research method using a free narrative form and depth interview were used. The perceived risk from up-cycling fashion products generated 5 factor solutions: aesthetic risk, sanitary risk, social risk, performance risk, and economic risk. Next, 201 effective data were collected from a questionnaire survey and analyzed with SPSS 22.0. The results are summarized as follows. First, aesthetic risk and performance risk had a negative effect on products. Second, aesthetic risk and performance risk had negative influence on purchase intention for upcycling fashion products. Third, performance risk had a negative impact on recommendation intention for upcycling fashion products. Fourth, trust had positive effect on purchase intention and recommendation intention for upcycling fashion products. The results of the current study provides various theoretical and practical implications for marketers and retailers interested in up-cycling fashion products.

• 한국의류산업학회지
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• 제15권3호
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• pp.381-392
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• 2013

This study analyzed the effects of internet fashion consumer characteristics and shopping motivation on price sensitivity as well as the effect of price sensitivity on negative purchasing behavior. A survey was conducted from August 10 to September 20 in 2012 and 364 responses were used in the data analysis. The statistical analysis methods were frequency analysis, factor analysis, reliability analysis, and multiple regression analysis. The characteristics of internet fashion consumers were composed of innovation tendency, impulse buying tendency, information orientation, and variety seeking tendency. Shopping motivation was composed of convenient motivation, social motivation, hedonic motivation, product motivation, and economic motivation. The information orientation and variety seeking tendency of internet fashion consumers influenced the price search. The innovation tendency, impulse buying tendency, and variety seeking tendency of internet fashion consumers influenced the price importance. Convenient motivation, hedonic motivation, and product motivation positively affected the price search; however, social motivation negatively affected the price search. The social motivation, hedonic motivation, and economic motivation of internet fashion consumers positively affected price importance. Price search and price importance influenced the purchasing delay; in addition, price search influenced the switching intention. The results of this study provide useful information for customer management and internet shopping mall marketing strategies.

• 한국의류산업학회지
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• 제15권5호
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• pp.671-681
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• 2013

Persona means the mask of personality where the internal ego exposes itself to the outside. The complicated structure and diversity of contemporary society has provided men with a more variegated and diversified persona; in addition, advancements in internet and information communications creates the possibility for the emergence of more variegated and new persona. This study probes the persona of virtual space expressed in fashion designs; subsequently, this study reviews the concept and various characteristics of persona and examines the type of persona in the virtual space from the perspective of the manifestation of identity. The type of persona in the virtual space canbe categorized into flexible identity and falsified identity; subsequently, the characteristics and meanings of virtual space persona in fashion designs are analyzed. Flexible identity-oriented personas expressed in fashion designs are revealed through the images of animals or dolls. This is a childlike persona expression that expresses ego through other substances in an effort to express infantile substances such as dreams and fantasy cherished in childhood. Falsified identity-oriented personas are expanded as a realm of expression of the body and the realities are camouflaged as transformed persona. Negating existence itself by covering the eyes or face as well as the concealment of the body with masks or veils is an expression of a self-denying persona.

• 한국의류산업학회지
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• 제22권4호
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• pp.413-431
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• 2020

Luxury fashion brands have begun to aggressively introduce art to justify inherent values such as tradition, craftsmanship, and exclusivity that make it difficult for luxury brands to uphold awe-inspiring atmosphere. Artification refers to a process in which non-artistic factors are transformed into art or artistic category under the influence of artistic thoughts or actions. In addition, the consumption space provided by brands have become important as the importance of substantial shopping experience has increased. Especially, since the artification is actively utilized in flagship stores in the communication interface with consumers. This study uses a literature review and case studies to typify and derive the meaning of the method for artification at a flagship store that effectively conveys brand identity and value. The types of artification at a luxury fashion brand flagship store are divided into pursuing brand permanency and maintaining brand exclusivity that also provides a new value of permanency like a work of art to a luxury fashion brand. Basic values, such as scarcity are declining, reviving and justifying the value threatened by the popularization of luxury.