Browse > Article
http://dx.doi.org/10.5805/SFTI.2013.15.5.671

Virtual Space Persona Expressed in Fashion Illustration  

Kim, Soon Ja (Dept. of fashion design, Sangmyung University)
Publication Information
Fashion & Textile Research Journal / v.15, no.5, 2013 , pp. 671-681 More about this Journal
Abstract
Persona means the mask of personality where the internal ego exposes itself to the outside. The complicated structure and diversity of contemporary society has provided men with a more variegated and diversified persona; in addition, advancements in internet and information communications creates the possibility for the emergence of more variegated and new persona. This study probes the persona of virtual space expressed in fashion designs; subsequently, this study reviews the concept and various characteristics of persona and examines the type of persona in the virtual space from the perspective of the manifestation of identity. The type of persona in the virtual space canbe categorized into flexible identity and falsified identity; subsequently, the characteristics and meanings of virtual space persona in fashion designs are analyzed. Flexible identity-oriented personas expressed in fashion designs are revealed through the images of animals or dolls. This is a childlike persona expression that expresses ego through other substances in an effort to express infantile substances such as dreams and fantasy cherished in childhood. Falsified identity-oriented personas are expanded as a realm of expression of the body and the realities are camouflaged as transformed persona. Negating existence itself by covering the eyes or face as well as the concealment of the body with masks or veils is an expression of a self-denying persona.
Keywords
persona; fashion design; virtual space; identity;
Citations & Related Records
Times Cited By KSCI : 2  (Citation Analysis)
연도 인용수 순위
1 Azuma, H. (2007). Dobutsuka suru posutomodan 동물화하는 포스트 모더니즘 (U. M. Lee Trans.) Seoul: Munhakdongne. (Original work published 2001)
2 Bae, Y. J. (2002). A study on the persona formation in CMC. Unpublished master's thesis, Chonnam National University, Gwangjoo.
3 Baek, U. I. (2003). Digital human. Culture & I, 6, 52-54.
4 Bromberg, H. (1996). Are MUDs communities? identity, belonging and consciousness in virtual worlds. In Bob Shields (Eds.), Cultures of internet: virtual spaces, real histories, living bodies. 143-152, London: Sage.
5 Castle, T. (1986). Masquerade and civilization. Stanford: Stanford University Press.
6 Campbell, J. (1976). The portable Jung. New York: Penguin Book.
7 Davies, H. (2009). British fashion designers. London: Laurence King Publishing Ltd.
8 Ellmann, R. (1979). The man and the mask. New york: Norton.
9 Hall, C. S., & Nordby, V. J. (2004). A primer of Jungian psychology. (H. S. Kim Trans). Seoul: Moonye Publishing Co. Ltd. (Original work published 1973)
10 Han, C. H. (2007). A case study on persona building in digital space. Unpublished master's thesis, Chung-Ang University, Seoul.
11 Jean Paul Gaultier. (2004). Gap press, 58, p. 70.
12 Jenny Fax. (2012). Fashion News, 169. p. 60.
13 Junya Watanabe. (2008). Book Moda, 97, p. 159.
14 Kaneko Isao (2002). Book Moda, 62, p. 329.
15 Kim, K. H., & Lee, O. H. (2002). A study on symbolic of the mask dancing. The Research Journal of the Costume Culture, 10(4), 404-418.
16 Kim, S. Y. (2008). The styles and characteristics of masks as expressed in modern fashion. Journal of the Korean Society of Costume, 58(4), 13-25.   과학기술학회마을
17 Lee, E. H. (2008). A study on art works pursue it of persona. Unpublished master's thesis, Hongik University, Seoul.
18 Lee, J. H. (2000). Internet and cyber society. Seoul: Communication Books.
19 Lee, M. J. (2003). A study on the effect of the digital communication culture on modern fashion. Unpublished doctoral dissertation, Yonsei University, Seoul.
20 Lee, Y. K. (2001). A study on the formation of the self-identity in virtual spaces. Unpublished mater's thesis, Yonsei University, Seoul.
21 Mackinnon, R. C. (1995). Cybersociety: computer-mediated communication and community. London: Sage.
22 Levy, P. (2002). Qu'est-ce que le virtuel? 디지털 시대의 가상현실 (J. Y. Jean Trans). Seoul: Kungree Press. (Original work published 1995)
23 Levi-Straus, C. (1979). The way of the masks. Seattle: University of Washington Press.
24 Lim, S. M. (2004). The study of exposure and concealment in fashion. - Focusing on the Fruud's psychoanalysis-. Journal of Korean society of clothing and Textiles, 28(11), 1395-1403.
25 Marjan Dejodjov Pejoski. (2001). Book Moda, 55, p. 214.
26 Martin Margiela. (2009). Book Moda, 104, p. 196.
27 Merci beaucoup. (2006). Book Moda, 85, p. 263.
28 Mikio Sakabe. (2012). Fashion News, 169, p. 65.
29 Ne-net. (2012). Style sigh. 4, p. 62.
30 Oh, J. Y. (2000). The studies of formative nature in mask depicting inner world of human being. Unpublished master's thesis, Hongik University, Seoul.
31 Park, J. H. (2008). A study on specialty of persona item at fashion show. Unpublished master's thesis, Kyung-Hee University, Seoul.
32 Reid, E. (1991). Electro-polis: communication and community on internet relay chat. Intertek, 3(3), 7-15.
33 Rhi, B. Y. (1998). Analytical psychology. Seoul: Ilchokak.
34 Rhi, B. Y. (2002). Self and self-actualization. Seoul: Hangilsa Publishing Co. Ltd.
35 Shin, S. J. (2004). The research for the self-expression through social mark, persona. Unpublished master's thesis, Kook-min university, Seoul.
36 Undercover. (2006). Book Moda. 86, p. 137.
37 Stein, M. (1998). Jung's map of the soul. Chicago: Caurs Publishing company.
38 The front line of fashion. (2009). Tokyo: BNN Inc.
39 Turkle, S. (1995). Life on the screen: Identity in the age of internet. New York: Simons & Schuster.
40 Wallace, P. M. (1999). The psychology of the internet. Cambridge: Cambridge University Press.
41 Waskul, D., & Douglass, M. (1997). Cyberself: The emergence of self in on-line chat. Information Society, 13(4), 375-397.   DOI   ScienceOn
42 Watt, J. (2012). Alexander Macqueen fashion visionary. London: Goodman Books.
43 Yim, E. H. (2007). Transfiguration in fashion design. Journal of the Korean Society of Costume, 57(4), 70-80.   과학기술학회마을
44 Zidianakis, V. (2006). Not a toy: fashioning radical characters. Berlin: Pictoplasma.
45 Zizek, S. (2007). How to read Lacan. (J. S. Park Trans.) Seoul: Woongin thinkbig. Co. Ltd. (Original work published 2005)