• 디자인학연구
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• 제19권4호
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• pp.91-100
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• 2006

현대 상업공간의 패션 리테일 샵은 변화하는 패션경향에 따라 소비자의 라이프 스타일을 고려한 기능적, 감성적 공간으로 다양화되고 있다. 최근 패션 리테일 샵은 형태로부터의 표면의 변화와 표현특성이 상징화되고 있는데, 이는 공간이 이미지화되고 감성화 되고 있는 표피의 중요성을 재인식하게 되었다. 따라서 본 논문에서는 표피의 특성을 시대적 배경으로 구분하고, 2000년부터 2003년까지의 브랜드 아이덴티티 개념이 도입되고 표피의 표현이 두드러진 패션 리테일 샵의 패션 선두매장 (Flagship store) 4개 브랜드를 중심으로 형태적 측면과 공간적 측면으로 각각 범주화하여 패션 리테일 샵에 나타난 표현경향과 표피의 상관성을 분석 고찰하고자 한다.

• 디지털융복합연구
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• 제19권11호
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• pp.267-278
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• 2021

본 연구는 중국내 1인가구의 증가 및 소비패턴 등의 변화에 따른 라이프스타일 샵이 급부상하고 있는 현 상황에서 중국의 라이프스타일 샵을 선정하여 기존 선행연구와 차별화를 두었고 또한 VMD 구성요소 특성 분석을 통해 중국 진출을 희망하는 국내 라이프스타일 샵의 VMD전략수립을 위한 기초자료를 제시하는데 목적이 있다. 연구결과는 다음과 같다. 중국 라이프스타일 샵-GAROSU, CH'IN, NOME의 VMD의 진열적요소에서 집기와 소도구는 상품컨셉과 디자인에 따라 차별화된 형태 및 재질을 이용하고 있었고, 비주얼이미지의 정보내용, POP의 내용에 있어서 라이프스타일샵의 컨셉에 따라 차이가 있는 것으로 보였다. 또한 연출적 요소에 있어서도 VP, PP, IP에 있어서 매장 상품군 및 상품의 진열량에 따라 VP의 형태와 PP, IP의 연출방법 등에 있어 차이가 있었다. 후속연구에서 국내 라이프스타일 샵에 관한 연구 및 중국과 국내 라이프스타일샵의 VMD 비교분석 연구를 진행해 보는 것도 의미가 있을 것으로 사료된다.

• 패션비즈니스
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• 제19권4호
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• pp.75-91
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• 2015

There is an increased interest in having beauty regardless of ages and sex with improvement of the national income level and increase in social activities. Competition within the beauty service industry is increasing rapidly because of global impact within Korea wave. Thus, active public relations and offering distinguished service in the beauty service industry are important. Also, uniforms play an important role in providing an image differentiated from other brands and presents professionalism to the customer. Therefore, we determined function and design of uniforms required in beauty service industry by researching wearing realities, satisfaction, preferred designs and functions of uniforms from hair shop staff. Functional and aesthetic uniforms play an important role to enhance the staffs' sense of belonging. In addition, it is good for the image of hair shop. Special design mirroring job characteristics with expression of differentiated personalities is needed. However, the research was conducted only in the hair shop in Seoul, Daejeon, and Gyeonggi-do. Further studies on much wider areas will be needed.

• 패션비즈니스
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• 제13권2호
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• pp.115-122
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• 2009

Marbling dyeing technique shows beautiful flowing pattern because the pattern is transferred to the medium by the pigments floating onto the viscous solution base. However, this marbling pattern does not have any reproducibility and the result of accidental pattern formation. Marbling process contains many complicated procedures such as making marbling base, mordanting the medium, and bubble removal with size limitation. Computer changed the many aspects in textile design and digital technique is used in many design production. However, it is impossible to produce marbling pattern with digital drawing. In this research, the digital textile design starting from marbling pattern was developed for digital textile printing. Marbling was done to produce the initial motifs and scanned. Several marbling media such as silk, polyester, and paper were used. Photoshop was used to process and develop textile design based on these marbling motifs. One repeat was developed and various colorways were tried. The developed textile design were printed using DTP.

• 패션비즈니스
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• 제22권5호
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• pp.83-95
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• 2018

As the paradigm of fashion retail industry moves rapidly to the multi-channel, the role of shop master has changed as well. Therefore, the purpose of this study is to examine in-depth the changing role of shop masters in multi-channel retail paradigms. In-depth interviews were conducted, and all interviews were recorded with permission. Seven shop masters participated in in-depth interviews. All of them were sales specialists, with more than 10 years working experience, at department stores. Results of this study are as follow: First, the roles of a multi-channel shop master include store management, management of sales associates, customer relationship management, and management in relation to the headquarters and suppliers. Second, the most important competencies of shop masters are to forecast future demand, establish information networks, communicate well with others, and create a work environment resulting in higher productivity.

• 한국실내디자인학회논문집
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• 제21권1호
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• pp.136-147
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• 2012

This study researched about gender color preference as basic data for color application of fashion shop Facade. A HUE TONE system from V(vivid) to DK(dark) was used based on 10 colors of the IRI-120 color chart, color preference according to gender was investigated through a survey on males and females of over teenage years, and it was analyzed and presented as a color matching chart. And it was suggested as a color guideline through comprehensive analysis. Few definitions can be given through the results of this study. First, the preference degree according to gender was similar but different senses were shown visually even though the same adjective expressive vocabulary of a color image was suggested. This means there is an unchanging basic conservative disposition that males and females do not have and therefore they infer different ideas according to various environments and factors. Second, females showed more sensitive response to colors than males in the gender color preference result, which confirmed the deviation of each color group that is characteristically preferred according to a category. Third, high preferred color matches according to gender were shown for each vocabulary in various senses such as similar color matching, complementary color matching, separation color matching, and accent color matching. A universal empirical theory by general sensibility was obtained as the purpose of this study. This study suggested securement of a color design planning as basic data and the extent of usability by quantitatively showing the order of priority through the survey and analysis. Thus, the results of this study will be a great help as basic data for invigoration and commercialization of a color planning for designers and users.

• 국제지역연구
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• 제12권3호
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• pp.89-109
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• 2008

마케팅 경로 관리에 있어서 하이브리드 경로를 활용할 때는 경로 통제 잇점(직접경로)과 경로 관리의 유연성(간접경로)을 동시에 기대할 수 있다. 그러나 동시에 거래 당사자들의 다양한 이질적 기대치와 우선적 권리 확보 성향과 충돌할 수 있는 위험에 노출되게 된다. 따라서, 본 연구는 하이브리드 경로 관리의 비용과 편익에 대한 이해를 높이고자 시작된 것이며, 특히 패션의류시장에서 빈번히 활용되는 하이브리드 마케팅 경로, 당사자 간의 상호 지배문제, 상호 갈등문제 그리고 경로 관리 효율성을 높이고자 수행된 것이다. 이를 위해, 첫째, 기업간 지배 및 기업내 지배 문제를 통해 마케팅 경로 관리를 분석하고 나아가 판매원(샵마스터)관리 문제를 통합하여 분석하고자 한다. 둘째, 본 연구에 제시된 하나의 개별 틀 속에서 경로 지배관련 두 관점을 하나로 통합하여 추후 연구토대를 제시하고있다. 패션의류 메이커와 소매업자간의 경로 관계를 축으로 실증 조사된 결과, 본 연구에서 제시된 이론적 가설이 긍정적으로 뒷받침 되고 있다.

• 한국감성과학회:학술대회논문집
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• 한국감성과학회 2001년도 춘계학술대회 논문집
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• pp.286-292
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• 2001

본 연구의 목적은 컴퓨터 그래픽과 웹 애니매이션 프로그램을 이용하여 효과적인 패션 켜디 시스템을 개발하는데 있다. 오늘날 인터넷 패션 쇼핑몰은 마케팅의 한 수단으로서 커다란 주목을 받고 있다. 많은 옷들이 인터넷 쇼핑몰을 통하여 판매되고 있으며 더불어 매장의 디스플레이 역할을 담당하는 웹 사이트 디자인에 대한 관심도도 매우 높아지고 있다. 이러한 이유로 본 연구는 컴퓨터 그래픽 소프트웨어인 어도비사의 포토샵과 마크로 미디어사의 플래시 애니매이션을 이용하여 패션 코디 아이템을 제작하고 보다 시각적이고 효과적인 웹 이미지를 구축하려고 한다. 그 결과는 다음과 같다. 첫째, 매해 유행하는 의상의 데이터 베이스를 축적할 수 있으며 둘째, 디자인에 드는 많은 시간과 비용을 절감할 수 있고 또한 보다 쉽게 창작물의 변형과 제작이 가능하다. 셋째, 다양한 이미지 변형 기능으로 새로운 텍스타일의 개발이 용이하다. 넷째, 애니매이션과 동영상등의 멀티미디어 효과로 보다 시각적이고 흥미로운 이미지를 구축할 수 있다. 다섯째, 고객과의 보다 인터렉티브한 커뮤니케이션이 가능하다.

• 복식문화연구
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• 제19권3호
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• pp.518-530
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• 2011

Based on the development of digital technology, Photoshop as a computer graphics program has extended its range of application to creative techniques that can express the contemporary sense of fashion illustration. Thus, the objectives of this study are to seek a new technique of fashion illustration through a study of computer graphics programs required for vitalization in this digital era and to present the application. This is done after a literature review and empirical investigation. For the literature review, specialty publications with precedent studies related to the subject of this study are examined, and internet materials with related key words are sought to establish the reference data for the study. For the empirical investigation, cases of each expression for blending mode are examined to seek the correct means of fashion illustration. Five works are created as a result. The specific contents of this study are as follows: First, the types and characteristics of blending mode are examined. Second, cases in which the blending mode is applied are analyzed to seek insight into their utilization. Third, five works are created by applying the blending mode to present the result.

• 한국의상디자인학회지
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• 제17권3호
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• pp.149-158
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• 2015

More weight is given today to the role and capacity of fashion shopmasters who stand in direct contact with customers at department stores. The present study examines relationship between the stress factors and the job satisfaction by fashion shopmasters. The questionnaires was prepared 300 fashion shopmasters who work at fashion brand shops for ladies' formal and casual dress in department stores located in Chungcheong provincial areas from Aug. 5 to 23, 2013. Out of the distributed questionnaires, 270 were returned and 256 were put to the final analysis after excluding those that were replied unfaithfully. The second stage was to collected data underwent frequency analysis, factor analysis, reliability analysis and regression analysis to determine the effects of variables by using SPSS 18.0. Fashion shop masters are therefore requested to have exact understanding to their role as retail sales professionals, fashion advisers and experts of fashion shop management, to become well aware of their job in detail, to apply such knowledge to their practical job performance and to make personal efforts to promote their status as fashion shop masters.