• Journal of the Korea Fashion and Costume Design Association
• /
• v.1 no.1
• /
• pp.127-139
• /
• 1999

The purpose of this study was to understand the preference of fashion materials according to the degree of consciousness and satisfaction of body. A survey was conducted using the randomly selected 439 woman students in the twenties. The consciousness variable had three levels which were lean, medium, and obese shape for each whole, upper and lower body with self-consciousness. Also, satisfaction variable had three levels which were satisfying, average, and unsatisfying group. We analyzed the data using analysis of correlation, crosstabulation analysis, and analysis of variance including Duncan multiple test. The results were as follows: 1) There was the positive correlation between height, leg, and arm length, and each variable, and the negative correlation between back, hip, thigh, waist, lower leg, ankle, and upper arm, and each variable. Also, we could observe the pattern that the larger the head or the more the weight was, the lower the satisfaction of body was. 2) There were no strong correlation between breast and hand size and each variable. From the crossed classification, we could observe the trend that the smaller the breast was, the lower the satisfaction of body was. 3) There were the strong correlation between whole and upper body in consciousness degree and between whole and lower body in satisfaction. 4) The consciousness of the whole body was shown lean shape 23.4%. medium shape 49.2%, and obese shape 27.2%. For the satisfaction degree of the whole body, satisfaction was shown 6.8%, average 41.7% and unsatisfaction 51.4%, so the satisfaction group is very small. 5) From the analysis for the consciousness degree of the whole body, the preferred fashion materials were polyester and acetate in casual wear, linen, polyester, acryl, T/W, and polyurethan in formal wear, and cotton, nylon, TIC, and T/W in sports wear. There was significant difference in casual wear, formal wear, and sports wear, but, not in underwear and accessories among he consciousness groups. 6) From the analysis for the satisfaction degree of the whole body, the preferred fashion materials were linen, silk, and acetate in casual wear, cotton in underwear, polyurethane in formal wear, and nylon in sports wear. There was the significant difference in casual wear, underwear, formal wear and sports wear, but, not in accessories among the satisfaction groups.

• The Journal of the Korea Contents Association
• /
• v.19 no.4
• /
• pp.218-226
• /
• 2019

As the shoes industry has been strengthened due to the contemporary fashion industry becoming segmented more and more, it is necessary to provide the basic data for the shoes industry through more in-depth research on the relevant fields. Accordingly, this study investigated the research trends related to shoes in Korea on the aspect of the publication methods, research contents and research methodologies for identifying the existing research status. In accordance with the analysis, the researches had been published since 2015 and presented by one author or two co-authors. The authors of researches were mostly affiliated to the colleges. Thus, it was identified that the professional research should be implemented in cooperation with the industry. For the research contents, the researches related to the shoes industry focused on the 21st century in the period field and marketing and design in the theme field. Then, it is required to investigate the converged interdisciplinary themes in wider areas in more diverse periods. Next, the case study accounted for the highest ratio in the methodology. Moreover, the methodology applied per theme showed the significant difference. Accordingly, the researches need to be conducted through more diverse viewpoints and methodologies. In case of the difference per research type, the significant difference was found only in the research approaches. Furthermore, the specific methodology was preferred per theme regardless of the research types. Then, it was found that the methodology played the significant role in the researches on the shoes industry.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.20 no.9
• /
• pp.279-289
• /
• 2019

This study is conducted to provide marketing implications for the growing pet-related market by identifying the impact of attachment to pets on the purchasing attributes of pet goods and the relationship between the purchasing attributes, satisfaction, and behavioral intention.The survey was conducted on 173 respondents among the pet owners who had purchased pet products (beauty/bathing goods). The confirmatory factor analysis and path analysis were conducted using SPSS 22.0 and AMOS 21.0. This analysis results showed that attachment to a pet significantly influences the purchasing attributes of pet products: price appropriateness, quality, design, reputation and the sales environment. The relationship between the product purchasing attributes, satisfaction, and behavioral intention showed that price appropriateness, quality, and the sales environment of the product purchasing attributes had a significant impact on satisfaction, but the product's design and reputation do not. Satisfaction has a significant effect on behavioral intention. This study demonstrates that the pet product market should consider product quality, price appropriateness, use and an accessible sales environment based on the characteristics of pets rather than considering the design or reputation of the owner's preference of product.

• The Journal of the Korea Contents Association
• /
• v.21 no.9
• /
• pp.117-124
• /
• 2021

This study attempted to analyze the influence of mobile shopping motivation on the attributes and selection of beauty applications among consumers in their 20s, and the results found the following: First, mobile shopping motivation was classified into the categories of playfulness, convenience, and impulsiveness while beauty application attributes were divided into contents, community, and continuous management. Second, mobile shopping motivation was found to have a significant influence on selection of mobile beauty applications. Specifically, playfulness affected professional brands and beauty shopping mall apps, while impulsiveness revealed an effect on online shopping malls and beauty community apps. In addition, convenience showed an influence on TV home shopping apps. Third, mobile shopping motivation had a statistically significant effect on beauty application attributes. Specifically, playfulness, convenience, and impulsiveness revealed a statistically significant influence on contents, while playfulness also affected beauty communities. In addition, impulsiveness affected continuous management.

• Journal of Korean Home Economics Education Association
• /
• v.21 no.4
• /
• pp.71-89
• /
• 2009

The purpose of this paper was to suggest effective management of clothing department in vocational high schools. Bibliographic research on ten vocational high schools' clothing departments was done. Also a survey was done to figure out what students and teachers think of clothing department education. The results were as follows. There are ten clothing departments in vocational high schools countrywide. 1493 students are enrolled in the department and they are taught by 51 teachers. Each school has two to seven laboratories. Professional subject time assignment of clothing department varies from 82 to 112 hours. Students chose clothing department in order to enter the university and their satisfaction on the department was "fair." Students' satisfaction level of professional education courses was "fair" and they felt difficulties both in theory and practice. Students answered that Embroidery/Knitting courses should be closed and Fashion Coordination be opened. Students were "fairly" satisfied with facilities for practice and felt job training was necessary. Most of them wanted to enter university after high school graduation. Teachers answered professional education curriculum was "fair." They found it necessary to improve the textbooks and felt both theory and practice difficult. They wanted Embroidery/Knitting courses to be closed and Fashion CAD course to be installed. From the teachers' view, students' prospect was better to enter university than to get a job. Teachers suffered from too much teaching-unrelated workload and wanted the number of teachers to be increased. Considering the above results, vocational high schools should concentrate their efforts on making students continue to study by extending the way to enter the same department of university as department of vocational high schools. In addition, they should develop various practice programs through field practice and educational-industrial relationship to help students get jobs. Both teachers and students think that the clothing department curriculum is difficult now. Therefore, the level of the curriculum should be adjusted. Finally, it was necessary to increase the number of teachers and to carry out teachers' training to raise quality in education.