• Title/Summary/Keyword: 패밀리레스토랑선택속성

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Family restaurant's selection attributes are brand image, Effect on revisit intention (패밀리레스토랑의 선택속성이 브랜드이미지와 재방문의도에 미치는 영향)

  • Seo, Gyeong-Do
    • Journal of Digital Convergence
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    • v.20 no.4
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    • pp.111-117
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    • 2022
  • In this study, the factors of customers' selection attributes on family restaurants, brand images, and the effect on revisit intention were analyzed. Specifically, the effects of brand, store, and price, which are sub-factors of family restaurants, on customers' revisit intention, store/service value, brand value, food effect, and revisit intention were examined. Among the brand image and four family restaurant selection attributes derived from this study, the most significant selection attributes were the cleanliness and hygiene of family restaurant stores and the menu and quality of family restaurant stores. Therefore, it can be said that family restaurants are price attributes and store/service attributes that have the most influence among the selection attributes. Through this, we intend to provide basic data necessary to find development plans through strategic plans for family restaurant management in the future.

Research on selection attribution and customer satisfaction by family restaurants and fast-food restaurants (패밀리 레스토랑 및 패스트푸드 레스토랑의 선택속성과 대학생 고객이 지각한 만족도에 관한 연구)

  • Sohn, Il-Nak
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.10 no.10
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    • pp.2864-2872
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    • 2009
  • This research had the following 3 procedures. The first step focused on the study of the selection attributes for the selection of family and fast food restaurant. The second process is to analyse the level of customer's satisfaction after visiting such family and fast food restaurants. And the in last phase the factor analysis was carried out in order to determine the attribute factors for the restaurant selection. After that the hypothesis was verified about which selection attribute has the effect on the customer satisfaction. The research hypothesises look like as follow.. H1 : the selection attributes of family restaurant has the positive effect on the customer satisfaction. H2 : the selection attributes of fast food restaurant has the positive effect on the customer satisfaction. For this research about 350 university students in Chongju area were interviewed. The result of this research would be the guideline in terms of the marketing aspects for the restaurant owners who are confronted with the severe competition, and also be the foundation for the future research.

The Effect of the Service Quality of Family Restaurants on Selection Attribute, Revisit Intention, and Customers Satisfaction (패밀리 레스토랑 이용 고객의 서비스 품질이 선택 속성과 고객 만족 및 재방문에 미치는 영향)

  • Cho, Yong-Bum
    • Culinary science and hospitality research
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    • v.15 no.3
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    • pp.294-306
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    • 2009
  • Although the external aspects of the family restaurant industry such as sales volume and the number of restaurants are rapidly increasing, and the environmental changes of the restaurant industry give rise to the importance of a more systematic and detailed study. The objective of this study is to examine which factors and how they influence the intention of revisit, and present an effective restaurant marketing strategy based on the analytical results by patrons and market segmentations. In order to substantiate the proposed model of this study, the SPSS Win 12.0 program was used for the statistical analysis. The results showed that service quality factors had a positive effect on satisfaction, word of mouth, recommendation and intention of revisit. The study verifies how service quality which consists of selection attribute, customer satisfaction and intention of revisit influences revisit.

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Conjoint Analysis of Restaurant Attributes on Customer Intentions to Choose Restaurant (컨조인트 분석을 이용한 레스토랑의 선택 속성에 관한 연구)

  • Jo, Mi-Na
    • Culinary science and hospitality research
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    • v.16 no.1
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    • pp.254-268
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    • 2010
  • The purpose of this study is to determine the relative importance of restaurant attributes, preference in choosing a restaurant and to find out differences between segments. The web survey was conducted among 400 customers(aged from 20~39 years old) who lived in Seoul and Kyunggi, Incheon Province, from the period of August 23 to September 4, 2009. The statistical data analyses were performed using SPSS/WIN 12.0 for the conjoint analysis. The main results of this study were as follows : according to the analysis on the attributes and the levels of restaurants, the relative importance of restaurant attributes was assessed in taste (43.46%), price(27.62%), restaurant type(18.49%) and atmosphere(10.44%). Differences were found among three segments by the cluster analysis. Relative importance of restaurant attributes was assessed in price (45.96%), restaurant type(40.00%), taste(11.93%) and atmosphere(2.11%) in segment 1, taste(50.93%), price (33.37%), restaurant type(10.75%) and atmosphere(4.95%) in segment 2 and taste(56.24%), restaurant type (22.60%), price(14.06%) and atmosphere(7.10%) in segment 3. The results of the conjoint analysis indicated that customers preferred a restaurant with 'tasty food & various menu items', 'food priced 10,000~20,000 won', 'calm atmosphere' and 'the type of family restaurant'. The customers in segment 1 preferred a restaurant with 'not tasty food & simple menu', 'food priced more than 20,000 won', 'calm atmosphere' and 'the type of fine-dining restaurant'. The customers in segments 2 preferred a restaurant with 'tasty food & various menu items', 'food priced less than 10,000 won', 'exciting atmosphere' and 'the type of fine-dining restaurant' and the customers in segments 3 preferred a restaurant with 'tasty food & various menu items', 'food priced 10,000~20,000 won', 'calm atmosphere' and 'the type of family restaurant'.

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Effect of the Attributes of Selection Toward Family Restaurants on the Consumer's Satisfaction and Intention of Revisiting the Restaurant Among Single Workers in Their 20's -Focusing on Lifestyle and Motives- (20대 미혼직장인의 패밀리레스토랑 선택속성이 소비자만족 및 재방문의도에 미치는 영향 -라이프스타일 및 이용동기를 중심으로-)

  • Kim, Young-Sook;Sim, Mi-Young
    • Korean Journal of Human Ecology
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    • v.19 no.1
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    • pp.103-117
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    • 2010
  • The purpose of this study was broken down into four sections. First, this study identified both single workers' lifestyles and their motives for going to restaurants. The study classified the consumers and then confirmed the attributes of selection that the consumers considered important when eating out at family restaurants. Second, the study analyzed the consumers' lifestyles, motives for going to restaurants (user motive), and the attributes of selection for the restaurant. Third, the study analyzed how the attributes of selection toward the family restaurant affect the consumer's satisfaction and the consumer's intention of revisiting the restaurant. Fourth, the study analyzed how consumer satisfaction affects the intention to revisit the family restaurant. After the execution of the aforementioned four steps, the study was successful in meeting its purpose: to provide information to enhance the satisfaction of the consumer and to provide foundation material for consumer policy. In regards to the analytical method, this study performed a Frequency Analysis, Factor Analysis, Reliability Analysis, Cluster Analysis, ANOVA Analysis, and Multiple Regression Analysis. The analytical results from the study are as follows. Lifestyle was categorized into 4 factors and 4 clusters. User motive was grouped into 3 factors and 4 clusters. The attributes of selection for family restaurants were categorized into 4 factors. Based on the lifestyle cluster, the attributes of selection for family restaurants showed a statistically significant difference. In addition, based on the cluster of user motive, the attributes of selection for family restaurants showed a statistically significant difference. Lastly, the attributes of selection for family restaurants were found to affect both the intention of revisiting the restaurant and consumer satisfaction after the consumers used the restaurants.

A Study on Determinant Factors and Choice Intention for Family Restaurant Dining In Seoul (패밀리레스토랑의 선택속성과 재방문가능성에 관한 연구)

  • 진양호
    • Culinary science and hospitality research
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    • v.6 no.2
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    • pp.157-173
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    • 2000
  • The purpose of this study is to identify important selection attributes for customers dining at family restaurants in Seoul, and the determinant and predicting factors in customers' intentions to return. A closed-ended questionnaire was used, and a systematic sampling approach was employed to survey a sample of customers in family restaurants. The data were analyzed using factor and multiple regression analysis. A four-dimensional structure was established from 14 selection attributes. The results of the study indicated four dimensions that were significantly related to the likelihood of customers returning to the same restaurants, as follows: Food and Environment, Service and Courtesy, Price and value, and Location and promotion. The findings from this study have both theoretical and practical implications. Implications of these findings are discussed.

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A Study on the Family Restaurant Choice Attributes - Used by Index and Type of MBTI Psychological Preference - (패밀리 레스토랑 선택속성에 관한 연구 - MBTI 심리선호도의 지표와 유형을 중심으로-)

  • 이재련
    • Culinary science and hospitality research
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    • v.8 no.3
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    • pp.21-37
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    • 2002
  • The purpose if this study is to analyze the psychological preference of Family Restaurants and their behavioral characteristic and its segmentation, positioning, new product development and marketing min. Result of analysis, index and type of MBTI psychological preference are related to Family Restaurant Choice attributes intimately. Specially, "Menu composition reflected restaurant image", and "Providing of corresponded value to price"were shows considerable difference according to psychological preference. And "Providing of the corresponded value to price"of Value, Price and Image Factor, indexes, types, including all the other aspects, shows the most considerable difference. Therefore, all market of Family Restaurant when inventing or designing a menu, they should consider restaurant′s concept and image to manage a menu, and keep in mind that all customer take "value"at up most importance.

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A Study on Family Restaurant Choice Attributors of Female Has Job (직장여성고객의 패밀리 레스토랑 선택속성에 관한 연구)

  • 이재련;송기옥
    • Culinary science and hospitality research
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    • v.9 no.3
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    • pp.22-36
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    • 2003
  • Women customer is one of main target of Family restaurant as known. In addition, they are powerful consumer group now days. According to the social variation, to expand to participation to career opportunity not only unmarried but also married women and increase to single female household make women more expend money and go out to eat. So, this study is examined family restaurant choice attributor of women customer depends on status of marriage, scale of household and age. It will be contributed to Family restaurant industry to segment of their women customer by neo-demographic variables be reflected with social variations.

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A Study on the Selection Attributes according to the Use Types of Family Restaurants. -Busan Area- (패밀리 레스토랑 이용행태에 따른 선택속성에 관한 연구 -부산지역을 중심으로-)

  • Lee, Jong-Han
    • Journal of Applied Tourism Food and Beverage Management and Research
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    • v.15 no.2
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    • pp.203-218
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    • 2004
  • The purpose of this study was to identify the selection attributes of family restaurants according to the consumers' use types with the main focus on the family restaurants in the Busan. Area Nine factors in total were generated in order to verify the hypotheses of this study through the factor analysis of the selection attributes of the family restaurants. The differences between the various selection factors for the family restaurants according to the decision-making, the preparation period, and the visiting frequency through the analysis of the diffcrence from the selection factors for the family restaurants according to the use types.

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A Study on the Selection Attributes according to the Use Types of Family Restaurants in Busan Area (부산지역 패밀리 레스토랑 이용행태에 따른 선택속성에 관한 연구)

  • Lee, Jong-Han
    • Journal of Applied Tourism Food and Beverage Management and Research
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    • v.16 no.1
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    • pp.93-112
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    • 2005
  • The purpose of this study was to identify the selection attributes of family restaurants according to the consumers' use types with the main focus on the family restaurants in Busan Area. Nine factors in total were generated in order to verify the hypotheses of this study through the factor analysis of the selection attributes of the family restaurants. The differences between the various selection factors for the family restaurants according to the decision-making, the preparation period, and the visiting frequency through the analysis of the difference from the selection factors for the family restaurants according to the use types.

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