직장여성고객의 패밀리 레스토랑 선택속성에 관한 연구

A Study on Family Restaurant Choice Attributors of Female Has Job

Women customer is one of main target of Family restaurant as known. In addition, they are powerful consumer group now days. According to the social variation, to expand to participation to career opportunity not only unmarried but also married women and increase to single female household make women more expend money and go out to eat. So, this study is examined family restaurant choice attributor of women customer depends on status of marriage, scale of household and age. It will be contributed to Family restaurant industry to segment of their women customer by neo-demographic variables be reflected with social variations.