• Korea Petroleum Association Journal
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• no.12 s.22
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• pp.28-33
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• 1982

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.10 no.6
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• pp.59-68
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• 2015

It's important to analyse effects of word of mouth for making its impact higher in performance of motions pictures. And it's required to combine variety sales activities like free gift, promotion goods and price discount with word of mouth for the box office of film. The purpose of this study is to compare between groups classified by demographic characteristic into effects from word of mouth and methods of sales promotion in intention of watching film. On the other hand existing studies on sales activity and word of mouth were one-sided in theoretical background, a meaning of this study is theorizing a social phenomenon about sales promotion of movie giving actual examples that currently are effected by production company, Movie theaters, distribution company and affiliated company. For this purpose, it conducted a survey targeting 500 students in B university in Seoul city and 379 answers got received, and it proceeded this study with 369 answers except 10 inaccurate ones. Creating questionnaires with Likert 5 point scale, it decided that case of substantial inclination was 5 points and inverse one is 1 point. Doing analysis T and ANOVA according to male and female, kinds of major study and number of average monthly watching movie, it analysed the test results after comparison analysis between classified group. The results are summarized as follows: First, offering premiums is more effective by masculine than feminine, but situation of free gift is an opposite result. Second, there are no differences of effects word of mouth and methods of sales promotion by majority departments. Third, there are much differences between groups classified by average number of watching film in a month into effects from word of mouth and methods of sales promotion. Group of watching film more 3 times in a month is more effective than the other groups in intension of watching film by word of mouth. Fourth, word of mouth is great factor to increase intention of watching film and second one is discount on the price.

• Proceedings of the Korean Information Science Society Conference
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• 2000.10a
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• pp.163-165
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• 2000

고객 DB를 통해 세분 고객별로 구매량, 주요 고객을 파악케 하며 각종 마케팅 활동이나 판촉활동이 고객의 구매/이용 패턴에 어떤 영향을 미치며, 물품을 구매하는 소비자의 다양한 구매 패턴을 분석하기 위해서 쇼핑몰 운영자가 여러 각도에서 문제 분석과 의사 결정을 빠르고 신속하게 할 수 있도록 기존 쇼핑몰의 관계형 DB을 이용하여, 다차원적 데이터 모델링을 통해서 다차원적인 분석이 가능하도록 하는 ROLAP를 이용한 인터넷 쇼핑몰의 데이터 웨어하우스 구축 방안을 제시하고자 한다.

• Aerospace Industry
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• v.42
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• pp.26-29
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• 1996

세계 유수의 항공기 메이커인 미국보잉사의 민간항공기 그룹(BCAG) 부사장이며 수요자 서비스 부문의 전무이사인 낸시.J.베젤씨가 일본에 와서 자사 항공기의 판촉활동을 전개 하며서 일본 언론계에 "제트 여객기 시장의 장기전망"이라는 주제로 내외신 기자회견을 했다.

• Journal of the Korean Society of Clothing and Textiles
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• v.28 no.8
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• pp.1037-1047
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• 2004

The purpose of the study is to investigate relationships between shopping orientations and receptive attitudes towards sales promotion activities by internet fashion companies. Futhermore, the study was to explore differences in shopping orientations and receptive attitudes towards sales promotion activities according to consumer groups who were classified by their frequency of buying fashion merchandise through the internet. A total of 954 questionnaires were administered to internet users, and 943 questionnaires were returned. Data was analyzed by SPSS 10.0, and factor analysis, Cronbach＇ $\alpha$ coefficient, ANOVA, Duncan＇s Multiple Range test and Multiple regression were used. The findings of the study were as follows: There were differences in shopping orientations and receptive attitudes towards sales promotion activities among consumer groups. Frequent shoppers had most and non-frequent shoppers had the least shopping enjoyment, fashion orientation, and receptive attitudes towards sales promotion activities than any other group. There were significant positive relationships between 3 factors of shopping orientations and 3 dimensions of receptive attitudes. All three factors of shopping orientations affected each three dimensions of receptive attitudes of internet fashion consumers towards sales promotion activities.

• Defense and Technology
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• no.4 s.146
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• pp.32-47
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• 1991

아시아지역 방산 컨퍼런스 및 전시회인 ADSEC '90이 1990년 12월 15일부터 25일까지 11일동안 태국의 수도 방콕에서 성황리에 열렸다. 해외전시회 서비스(OES)의 후원으로 열린 이번 방산쇼는 ADSEC으로서는 처음이지만, 종전에 싱가포르에 있는 컨퍼런스 및 전시회관리단(CEMS)이 주관해왔던 방산쇼인 "Defense Asia"의 연속판이었다. ADSEC '90에 참가하여 판촉활동을 벌인 호주, 프랑스, 중국, 인도 등 주요 11개국의 방산업체들 동정과 출품된 무기체계에 대해 살펴보기로 한다

• Management & Information Systems Review
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• v.31 no.1
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• pp.247-272
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• 2012

This study scarcity of recent online message promotion limited quantity of messages and time the message is limited controlled variable message whose regulatory focus and promotional discounts depending on the presence of any differences in attitudes and purchase intention appears, was to verify empirically. The results of this study, first, if limited quantity of messages focus on prevention rather than focusing on messages promoting promotion attitudes and purchase intention was higher. Second, the scarcity message is simply, as well as adjust the focus, such as price discounts and promotional activities can be controlled by a variety of points were identified. If the message is particularly limited quantity discounts are not present, rather than the message, the message is presented when the discount promotional attitudes and purchase intention, except that the amplification has been demonstrated. If the message is limited time, however, these discounts are worth the extra promotion on attitudes and purchase intentions are least likely to affect the thing that was found.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2000.04a
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• pp.82-84
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• 2000

통화시간에 대한 할인율 적용 혹은 짧은 통화에 요금을 부과하지 않은 정책 등 마케팅활동의 효과분석 및 마케팅전략을 수립하는데 있어서 통화시간 분석은 매우 중요하다. 기존연구들은 설명변수의 도입이 편리한 비례위험함수(proportional hazard function) 을 활용해 왔다. 그러나 이 방법은 추정이 용이하지 않다는 약점을 갖고 있다. 특히 통화행태를 설명하기위해 다양한 설명변수를 도입하는 경우, 기존에 상용화된 통계패키지로 추정하는데 한계점을 갖고 있다. 본 연구에서는 추정의 용이성에 초점을 맞추어, 실무자들이 손쉽게 통화시간에 대한 마케팅 노력의 효과를 분석할 수 있는 분석방법론을 제시하고, 제시된 분석방법을 이용하여 판촉활동 (요금할인)이 통화대기시간과 통화시간에 미치는 영향을 실증분석 하고 있다.

• Journal of Service Research and Studies
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• v.7 no.4
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• pp.15-38
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• 2017

The purpose of this study is to look into the consumers who show the consumption patterns of brand switching and repeated purchasing, find the decision factors of their brand switching and repeated purchasing, analyze the difference in marketing response variables being represented as corporate promotion activities in the brand switching and repeated purchasing process, and provide a suggestion to apply the result to marketing Therefore, it tries to help the firms, which develop push marketing as the result of excessive competition between distributors and sales competition focusing on external appearance, recognize consumers as individual substances; to propose proper efficient promotion activities; to let consumers increase loyalty to their trademark and continue to purchase their products repeatedly; and to induce competitor brand consumers to do brand switching. The results of this study are presented as follows: First, consumers who prefer events, price discount, samples, and product premium which means the products with brand or logo on them had the feature of repeated purchasing. Secondly, service benefit, point-type promotion, cost-saving satisfaction didn't affect brand switching, and only the consumers who prefer coupon-type promotion did brand switching. Thirdly, a distribution type produced the moderating effect between the repeated purchasing and coupon and coupon-type promotion, and between brand switching and service benefit.

• 프린팅코리아
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• s.17
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• pp.68-79
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• 2003

4년 만에 치러진 이번 IGAS 전시회에는 국내에 장비 및 자재 등을 공급하는 지사 및 대리점에서 인력을 대거 파견해 영업 및 마케팅 활동을 적극적으로 펼침으로써 국내 전시회를 방불케 했다. 뿐만 아니라 각사에서 고객들을 초청, 해당 업체의 장비 등을 한국어로 시연하는 등 국내에서보다도 더 열띤 판촉전이 벌어지기도 했다. 게다가 각 언론사 및 단체에서도 참관단을 파견, 한 자리에서 여러 제품 정보를 얻을 수 있도록 했다. 본지에서도 기자와 참관단을 파견해 IGAS 2003의 새로운 정보와 출품경향에 대해 알아보았다.