• Proceedings of the Korean DIstribution Association Conference
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• 2005.02a
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• pp.69-94
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• 2005

• 한국패션뷰티학회:학술대회논문집
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• 2004.11a
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• pp.37-38
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• 2004

• The Korea Beekeeping Bulletin
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• s.346
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• pp.18-19
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• 2009

• Proceedings of the KHMA Conference
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• 2002.11a
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• pp.134-139
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• 2002

• The Journal of Information Technology
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• v.5 no.3
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• pp.19-34
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• 2002

The aim of this paper was to study the theoretical background of the convention industry firstly, in which will serve to seek for more efficient plan of promotion. As a result of it, it is found that the convention industry has the characteristics similar to service industry rather than manufacturing, as well as complicated, interdependent ones which are closely related to every field of industries. This paper also considers the advertising, human marketing, and public relations as measures of promoting the convention industry in order to maximize its promotion activities with the characteristics of service industry and establish the plan of promoting the industry. For the effective adoption of these measures in the convention industry, the measures is analyzed by considering the properties and degrees of some convention centers respectively after the strength and weakness of each measure shall be compared. As these measures are mostly shore-run projects, there will be necessary to keep in close touch with other complementary measures in adoption of measures of promotion.

• Journal of the Korean Society of Fashion and Beauty
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• v.2 no.2 s.2
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• pp.48-58
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• 2004

The purpose of this study was to identify the variables influencing consumers' deal proneness. The data were collected from 385 college female students living in Daegu, Korea via self-administered questionnaires and were analyzed by frequency, factor analysis, Cronbach's ${\alpha},\;X^2-test$, t-test and stepwise regression analysis. The results of the study were as follows: 1) There was found significant differences of demographic variables between domestic and imported cosmetics' consumers. 2) Deal proneness which were Consumers' responses to sales promotion were classified into six factors which were mileage proneness, display proneness, gifts proneness, sample/coupon proneness, sweepstakes proneness, make-up show proneness. 3) Domestic cosmetics' consumers who had higher gift proneness, sample/coupon proneness, mileage proneness had significantly positive influence on the buying experience of promoted cosmetics. Imported cosmetics' consumers who had higher sample/coupon proneness and lower make-up show proneness had significantly positive influence on the buying experience of promoted cosmetics.

• Culinary science and hospitality research
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• v.19 no.4
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• pp.256-267
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• 2013

This study is a case study that drew efficient HMR sales promotions and verified their applications to business. An analysis of customer needs for HMR products in discount stores showed that diverse menu was ranked 1st with 29.1%, followed by packaging with 23.6%, price with 22%, menu information with 14.2%, and quality of food with 11.0%.. Main results of this study are indicated below. First, there were significant differences in sales before (3,932,313 won, a daily average 187,253 won) and after (4,840,063 won, a daily average 230,479 won) packaging improvement. Second, there were significant differences in sales of salad products before (4,627,508 won, a daily average 220,356 won) and after (5,238,365 won, a daily average 249,446 won) information improvement. The implications of this study are shown as follows. From a theoretical perspective, this study identified the sales promotion methods of HMR products through direct observation, interviews, and a survey to the customers who visited the stores. From a practical standpoint, this study measured the effects of theoretically confirmed sales promotion methods such as packaging, menu information, and diverse menu by analyzing the change in sales resulting from application of these methods at HMR business in discount stores.

• The Korean Publising Journal, Monthly
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• s.228
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• pp.5-5
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• 1998

각 출판사와 서점업계는 '불황의 늪'에서 벗어나기 위해 다채로운 행사와 마케팅으로 판매를 촉진하고 있다. 이 행사들이 일회성으로 그치는 것이 아니라 지속적이고 참신한 기획으로 판매를 유도해 나가야 할 것이다.

• KOREAN POULTRY JOURNAL
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• v.40 no.8
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• pp.108-111
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• 2008

금년에는 AI로 인해 양계산물에 대한 국민들의 불안 심리가 높아지면서 소비가 절반 이상까지 떨어졌지만, 업계 전체가 적극적으로 소비촉진 활동을 벌이면서 빠른 회복세를 보였다. 농협목우촌은 대형유통매장에 생닭과 오리를 수당 500원씩 할인판매를 실시했고, 치킨프랜차이즈 업체인 또래오래는 10년 전 가격으로 판매하고자 2천원 할인, 우수고객에게는 1천원을 추가로 할인하는 특별 행사를 실시하면서 AI로 인해 급감한 가금류 소비촉진에 발 벗고 나서기도 했다. 이번 호에는 충북 음성에 위치한 농협목우촌 계육가공공장 임동석 장장을 찾아 계육산업의 현황과 사업추진 방안에 대해 들어보았다.

• 한국벤처창업학회:학술대회논문집
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• 2018.11a
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• pp.127-133
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• 2018

본 연구는 빠르게 확대되고 있는 온라인 시장에서 농식품 경영체들이 온라인 판매 후 성과에 미치는 요인 분석을 위해 판매촉진, 인지도 제고, 고객확보, 마케팅 능력 향상에 긍정적 영향을 미치는 요인에 대한 분석을 시행하였다. 주요 분석 결과로써 네 가지 항목에 대한 긍정적 영향을 미치는 요인으로서는 홍보 콘텐츠의 정기적 업데이트, 소포장 판매, 오랜 판매경력 등이 긍정적 영향을 미치고 있었으며 또한 판매채널로서는 소셜커머스를 통한 판매 시 성과에 미치는 요인이 가장 큰 것으로 분석되었다. 따라서 본 연구의 성과는 온라인 판매 성과에 대한 요인 분석 및 시사점 도출을 통해 온라인 판매 경영체의 판매 전략 수립에 기여할 것으로 사료된다.