• Title/Summary/Keyword: 판매의지

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A Study of Activation Approaches by the on the Analysis Problems and Success Cases of Traditional Markets (재래시장의 문제점과 사례 분석을 통한 활성화 방안)

  • Lee, Jae-Han;Kim, Kyu-Won;Yu, Jong-Pil
    • The Korean Journal of Franchise Management
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    • v.1 no.1
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    • pp.19-42
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    • 2010
  • Since circulation market whole surface opening, traditional market is real condition that is looked away more gradually to consumer as reasons of international retail firms and domestic enterprise firms to enter distribution industry, internet mail order rapid increase by information-oriented society, the pursuit of upgradation and normalization by elevation of income level and consumption pattern change that consideration convenience with young consumers as the central figure. Therefore, the purpose of this study is to analyze stagnation cause of traditional market and problem within a change of new distribution environment, and to develop new approaches for dealing with domestic traditional market relationship prompting competition through activation example analysis of foreign traditional market and domestic traditional market. The result of the study indicated that there are a lot of cases that are begun by a few's merchant with leadership that has been will which is strong in activation in beginning in market's occasion that succeed in activation. In particular, software side such as operational efficiency or marketing expertise strengthening of management is that effect is high relatively than hardware side market activation. Also essential to the settlement of credit transactions using credit cards is important for expanding the effort, for the expansion of credit card merchant credit card advantage and raise awareness among traders about the expected effects is needed. Though these study finding submits plan that create market ecosystem so that many consumers may become place that could visit naturally and create pleasure and convenience, and time, monetary, psychological value of shopping to traditional market, there is sense.

Effect of Shading Condition to Fatty Acid Composition of Seeds in Safflower (잇꽃 종자의 지방산 조성에 대한 차광조건의 영향)

  • Jung-Seob Moon;Gue-Saeng Yeom;Song-Hee, Ahn;Se-Hyun Ki;Dong-Chun Jung
    • Proceedings of the Plant Resources Society of Korea Conference
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    • 2020.08a
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    • pp.65-65
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    • 2020
  • 우리나라의 잇꽃 재배는 2010년 39ha 수준이 재배되다가 2014년에는 76ha 까지 확대되었으나 점차 감소하는 추세를 보이고 있으며 2018년에는 55ha가 재배되고 있는 것으로 보고되었고 주산지는 전라남도와 경상북도로 알려져 있다. 잇꽃(Carthamus tinctorius L.)은 국화과에 속하는 두해살이 초본 식물로 한자명은 홍화(紅花), 영명으로는 Safflower를 사용하고 있다. 우리나라에서 잇꽃 이용은 잇꽃 종실을 위주로 이용되고 있으나 일본의 경우 잇꽃의 경관적 가치를 활용하여 산형현(山形縣)에서는 홍화축제가 매년 개최되고 있으며, 미국 등에서는 잇꽃의 저온 압착유가 기능성 건강식품류로 판매되고 있다. 본 연구는 차광 조건에 따른 잇꽃의 개화특성 및 종자의 지방산 조성을 조사하여 일조시수가 짧은 준고랭지에서 잇꽃의 적응성을 평가하기 위해 수행되었다. 차광조건별로 개화기의 엽면적을 조사한 결과 30% 차광조건에서 9041.0mm2로 무차광에 비해 높아지는 양상을 보였고 50% 이상의 차광에서는 유의하게 낮아지는 경향을 나타냈다. 식물체의 초장은 50% 차광에서 낮아지는 양상이었으며, 주경의 착엽수는 30%와 70% 차광조건에서 18.3매/주 이상으로 증가되는 경향을 보였다. 화서별 착화수에서는 1차 화경 및 2차 화경 모두에서 30% 차광조건에서 착화수가 높은 경향을 나타냈으며 70% 차광조건에서는 2차화경 착화수가 유의하게 낮아지는 경향을 보였다. 차광 조건별로 잇꽃의 개화단계를 비교한 결과 동일한 조사시기에 무차광에서는 개화 3단계의 만개기까지 도달한 비율이 51.6%로 높았으나 50% 이상 차광에서는 11.1%로 낮아 개화가 지연되는 결과를 보였다. 차광조건에 따른 종자의 100립중은 무차광에서 4.9g의로 유의하게 높았으며 차광 비율이 높아질수록 낮아지는 양상이었고 단윔녀적당 종자 수량에서도 무차광이 201.1kg/10a를 보인 반면70% 차광에서는 86.6kg/10a의 낮은 수량을 보였다. 잇꽃 종자의지방산 조성에서 조지방 함량은 18.1~18.6% 범위로 차광조건에 따른 유의한 차이는 없었으며 palmitic acid의 함량은 무차광에서 5.35%로 높았으나, oleic acid의 함량은 30% 차광조건에서 10.2%로 무차광에 비해 높아지는 양상을 나타냈으며 linoleic acid는 50% 차광조건에서 83.6%로 가장 높은 비율을 보였다.

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A Study on Strategy of Forest Rehabilitation Support Corresponding to the Spread of Marketization in North Korea (북한의 시장화 확산에 대응한 대북 산림복구 지원전략 연구)

  • Song, Minkyung;Yi, Jong-Min;Park, Kyung-Seok
    • Journal of Korean Society of Forest Science
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    • v.106 no.4
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    • pp.487-496
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    • 2017
  • The marketization in North Korea is spreading rapidly. This study proposes forest rehabilitation strategy for North Korea in light of their major shift toward market economy. This current trend of marketization in North Korea is now affecting the forest sector, especially the way the residents utilize small forest land. For analyzing the influence of marketization on forest management in North Korea, we reviewed the official documents issued by North Korea and related materials of North Korean marketization. The government of Kim Jong Eun has set up policies and systems regarding the spread of marketization, such as guaranteeing individuals a right to dispose certain products on their own and establishing a special economic zone to attract foreign investments. In the forestry sector, the North Korean government has been trying to fully implement its forest restoration plan by carrying out measures like re-claiming of sloping lands that had been previously used by residents. However, as marketization progresses, it is expected that there lies much difficulty in government-led massive mobilization for forest restoration due to the increase of illegal logging to meet high demand for timber, illegal firewood harvesting, collecting non-timber products for livelihoods and illegal crop cultivation to sell in the market. Therefore, South Korea's support for forest restoration should also consider the recent marketization phenomenon in North Korea. It is necessary to formulate strategic measures such as conducting joint commercialization project on agroforestry management using cooperative farming unit, helping to improve income source from small forest lands, and to activate a comprehensive mountain village special economic zone by utilizing forest business. We do hope that our proposed forest rehabilitation strategy in this paper regarding the changes in North Korea's marketization and forest policy can give a meaningful suggestion on supporting forest restoration in North Korea in an effective way.

Relation between Dietary Habit and Nutrition Knowledge, and Attention Deficit Hyperactivity Disorder (ADHD) in the Middle School Students in Seoul (서울시내 일부 중학생의 식습관, 영양지식과 주의력결핍 과잉행동장애와의 관계)

  • Choi, Jin-Young;Lee, Sang-Sun
    • Journal of Nutrition and Health
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    • v.42 no.8
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    • pp.682-690
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    • 2009
  • The purpose of this study is to analyse the relation between dietary habit and nutrition knowledge, and ADHD (Attention Deficit Hyperactivity Disorder) in the middle school students in Seoul, Korea. Total study subjects were 631 students, 51.8% was male and 48.2% was female. In the assessment of predisposition of ADHD, 93% was normal group and 7% was ADHD group. As for the gender in ADHD group, 56.8% was male and 43.2% was female. Normal group showed the higher breakfast consumption rate than ADHD group (p < 0.05). Dietary habits were better in normal group than ADHD group. Nutrition knowledge scores of normal group was 7.38 out of 15 and scores of ADHD group was 5.77 out of 15 (p < 0.01). The nutrition knowledge score and the dietary habits score showed a positive correlation (p < 0.01). The nutrition knowledge score and snack meal purchasing frequency showed a negative correlation (p < 0.05). There are significant negative correlation between attention deficit hyperactivity score and nutrition knowledge score (p < 0.01). In conclusion, ADHD group showed lower level of nutrition knowledge and worse dietary habits than the normal group.

Evaluation for Importance and Performance of Sanitary Characteristics by Bakers in Busan (부산지역 제과제빵종사자의 위생요인에 대한 중요도와 수행도 평가)

  • Kim, So-Hee
    • Journal of the Korean Society of Food Science and Nutrition
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    • v.39 no.4
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    • pp.602-612
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    • 2010
  • This study was conducted to investigate the state of hygiene education aimed for by bakers, and the evaluations of the importance and the performance concerning sanitary characteristics by the bakers. The questionnaires were administered to 186 bakers in Busan and the data evaluated by 5 scales method of Likert were statistically analyzed. 20.4% of bakers have not received hygiene education. Only 32.8% of bakers have experienced hygiene education regularly. The more the bakers were educated, the more they practiced the contents of hygiene education. The major reason of education unfulfilment was due to insufficient equipments and facilities. The scores of the hygienic performance of educated bakers were significantly (p<0.05) higher than those of uneducated bakers in food sanitation, especially for sanitary characteristics on inspection, pre-preparation and distribution. The mean scores of the importance and the performance evaluated by bakers were 4.05/5.00 and 3.76/5.00, respectively. The bakers assessed the highest scores on the importance and the performance of personal hygiene. The gap score was -0.30 between the importance and the performance for sanitary characteristics. The baker recognized that sanitary management was not performed as much as they recognized its importance. The importance and the performance grid of bakers revealed that the items of checking the certification for the origin of new food ingredient, inspecting deliveries as quickly as possible, separation between preparing and breading time, thawing frozen food under running tap water/in refrigerator, separating disposal gloves and utensils by the purpose, putting products in cleaned and sterilized utensils, letting consumes know the expiration date of products, preventing a rubber hose from being left on the kitchen floor, checking insect nets frequently and so on showed lower scores compared to the mean scores of the importance and the performance. The levels of the hygienic performance by bakers were positively correlated (p<0.01) with the recognitions of the importance on sanitary characteristics. These results might provide basic data for hygienic training and play a role on the improvement of the sanitary management in bakery.

Overview of Real-time Visibility System for Food (Livestock Products) Transportation Systems on HACCP Application and Systematization (축산물 유통단계의 HACCP 적용과 체계화를 위한 실시간 관제시스템에 대한 현황)

  • Kim, Hyoun-Wook;Lee, Joo-Yeon;Hong, Wan-Soo;Hwang, Sun-Min;Lee, Victor;Rhim, Seong-Ryul;Paik, Hyun-Dong
    • Food Science of Animal Resources
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    • v.30 no.6
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    • pp.896-904
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    • 2010
  • HACCP is a scientific and systematic program that identifies specific hazards and gives measurements in order to control them and ensure the safety of foods. Transportation of livestock and its products is one of the vulnerable sectors regarding food safety in Korea, as meats are transported by truck in the form of a carcass or packaged meat in a box. HACCP application and its acceleration of distribution, in particular transportation, are regarded as important to providing consumers with ultimately safe livestock products. To achieve this goal, practical tools for HACCP application should be developed. Supply chain management (SCM) is a holistic and strategic approach to demand, operations, procurement, and logistics process management. SCM has been beneficially applied to several industries, notably in vehicle manufacture and the retail trade. HACCP-based real-time visibility system using wireless application (WAP) of the livestock distribution is centralized management system that enables control of temperature and HACCP management in real-time for livestock transportation. Therefore, the application of HACCP to livestock distribution (transportation, storage, and sale) can be activated. Using this system, HACCP management can be made easier, and distribution of safe livestock products can be achieved.

World brand strategy using traditional patterns (전통 문양을 활용한 세계의 브랜드 전략 - 기업 브랜드 정체성을 중심으로 -)

  • KIM, Mihye
    • Korean Journal of Heritage: History & Science
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    • v.55 no.1
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    • pp.133-150
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    • 2022
  • Calling the 21th century the age of 'cultural competition' is not an overstatement. In an era of globalization, we try to find the 'identity of our country' in our culture. 'Culture' is the unique ethnicity of the people of each country that reflects the traces of their lives. As the world is transforming into a multi-dimensional place, traditional patterns in reference to cultural uniqueness and original formativeness are the brands that represent the people. France's luxury brand, GOYARD's Y-shaped pattern naturally made during the persistent traditional handmade process is still France's representative corporate brand and is considered prestigious even after 150 years have passed. On the other hand, in low-income countries, patterns created in the natural process of weaving fabrics are succeeded as a unique cultural aesthetic and are loved by people all over the world. Like this, people living in the global multi-dimensional world look to attain the framework 'One Planet Perspective' which is to succeed their own native culture and preserve the unique culture of others. For example, in the process of international relief organizations delivering relief supplies to Columbia's "Wayu tribe" due to the water shortage in 2013, a handmade product, "Mochila Bag" was discovered. Triggered by this incident, Europe and Korea decide to import it to support the livelihood of the "Wayu tribe." Also, the aesthetic and cultural values of the traditional culture in minority tribes that have evolved through thousands of years have been listed on UNESCO and preserved worldwide. Likewise, culture doesn't suddenly appear overnight, but rather the brand representing the company is the pattern used in the trend of the era kept for over 100 years. Moreover, patterns that reflect the country's identity are inherited as the unique aesthetic of the culture. Our country does inherit the unique aesthetic of our culture, but doesn't have a 'strong image' that displays the practical value reinterpreted creatively and aesthetically to fit the modern trend. Traditional patterns are important in perspective of study and theoretical research, but the brand's image using those patterns is a new medium from the past existence continuing to the current tradition. Furthermore, this study suggests that the image of a company that uses traditional patterns will have high economical potential as a national brand.

The Influences of Chinese Interpersonal Culture on Counterfeit Brand (중국인의 타인의식형 집단문화와 위조명품 브랜드 구매행동)

  • Kim, Joo-Ho
    • Asia Marketing Journal
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    • v.13 no.2
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    • pp.27-48
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    • 2011
  • The Chinese counterfeits has begun to gain great attention recently because of the drastic increase in its volume. The consumption of counterfeit harms to manufacturer who spend millions of dollars to create and develop new product. The counterfeits in Chinese can cause international dispute and lower national reputation. The purpose of this study were to examine if the buyers of counterfeits tend to care more about interpersonal relationship than non-buyers among Chinese. Data were gathered by surveying Chinese consumer living in Beijing, Shanghai, and Guangzhou metropolitan area using convenient sampling, and 480 questionnaires were used in the statistical analysis. In analyzing data, descriptive statistics, factor analysis, structural equation modeling with AMOS were conducted. The results of this study were follows, first, attitude toward counterfeits was classified into three factors such as interpersonal relationship, perception, and involvement. It is general belief that attitudes toward counterfeits were correlated with on brand attachment, however this study show that the buyers of counterfeits tended to purchase counterfeit goods as more alternatives of genuine(original) product than non-buyers. Perhaps, the buyers of counterfeits tended to have lower consumer ethics than non-buyers because they value counterfeit high. It is generally accepted that both a producer and a buyer violate the laws, but they are rather generous for buyer. The results of this study suggest consumers' attitude towards counterfeit need to be changed, following consumer education and strict law enforcement. Based on these results, global brand marketing strategies for luxury goods were suggested.

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