• Journal of Fashion Business
• /
• v.27 no.1
• /
• pp.16-35
• /
• 2023

The advent of Omni Channel has changed the fashion business model and the role of fashion sales persons. In such situation, internal marketing can become an important organizational management strategy for fashion companies. Therefore, the purpose of this study is to identify the components of internal marketing of fashion companies for fashion shop masters in an omni channel environment. To achieve the purpose of this study, To achieve the purpose of this study, a qualitative study was conducted to investigate the internal marketing sub-factors of fashion companies. In-depth interviews were conducted for qualitative study. Seven respondents to the in-depth interview were fashion shop masters who had at least 10 years of field work experience. As a result of the qualitative study, internal marketing was derived from five factors, including empowerment, education and training, rewards, internal communication, and management supports. Empowerment factors consist of initiative, encourage creativity, and problem solving. Education and training factors consist of the degree of education and training opportunities, the value of education and training, and the scope of education and training. Rewards factors consist of diversity of rewards, fairness of rewards, and source of rewards. Internal communication factors consist of communication flexibility, diversity of communication and receptivity of communication. Management support factors consist of headquarters support and department store support.

• Asia Marketing Journal
• /
• v.3 no.4
• /
• pp.59-89
• /
• 2001

본 연구는 글로벌 시장에서 소비자들에게 주요 제품평가단서로서 이용되고 있는 브랜드, 가격, 물리적 특징, 판매점과 관련된 정보내용(합의정보와 속성정보)에 대하여 소비자의 문화적 지향성이 정보탐색원천과 정보탐색 유형별로 어떻게 작용하는가를 한국과 중국의 소비자들을 대상으로 탐색해 보았다. 연구 결과 양 국가에서 공통적으로 발견된 내용은 개인주의 성향을 가진 소비자들은 타인의 태도가 반영되지 않고 소비자들에게 스스로 판단하도록 하는 속성정보를 더 선호하였으며, 반면에 집단주의 성향을 가진 소비자들은 타인의 태도가 반영된 합의정보를 더 선호하는 것으로 나타났다. 또한 개인주의 성향을 가진 소비자들은 비인적 정보원천에서 속성정보를, 반면 집단주의 성향을 가진 소비자들은 인적정보원천에서 합의정보를 주로 더 이용하였고, 정보탐색 유형에서는 지속적 탐색보다 구매전 탐색에서 합의정보와 속성정보를 더 많이 이용하는 것으로 나타났다. 한편, 양 국가의 비교문화적 관점에서 차별적 결과도 제시되었는데, 개인주의 성향을 가진 한국 소비자들은 속성정보와 더불어 합의성 정보도 병행하여 이용하였으나 중국 소비자들은 주로 비인적 정보원천을 활용한 속성정보를 주로 활용하는 것으로 나타났다. 또한 집단주의 성향을 가진 한국 소비자들은 주로 판매원을 통한 합의정보를 선호하였으나 중국 소비자들은 판매원과 더불어 친구나 동료의 구전정보도 평상시에 많이 탐색하는 것으로 나타났다. 따라서 글로벌 시장을 공략하려는 국제 마케터들은 공통된 결과들을 바탕으로 한 표준화된 마케팅단서의 활용과 더불어 양 국가간의 문화적 차이에 기초한 차별적인 마케팅 믹스도 동시에 수행해야 할 필요성을 제기하고 있다.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.33 no.12
• /
• pp.1862-1872
• /
• 2009

This study identifies the apparel shopping value segments of Korean and Chinese college students to examine the differences in the importance of apparel store attributes. Data from 504 questionnaires filled out by college students from Seoul and Beijing were used for statistical analysis. The four segments of apparel shopping values are, hedonic shopping segment, low involvement shopping segment, high involvement shopping segment, and utilitarian shopping segment. In the high involvement shopping segment, Korean respondents considered store atmosphere, convenience, and the services of salespersons to be more important than the other segments. Chinese respondents in both the hedonic shopping segment and high involvement shopping segment considered store atmosphere more important than the other segments. Korean respondents considered store service more important than the Chinese respondents in the hedonic shopping segment, but Chinese respondents were more likely to consider store convenience to be more important than Korean respondents. In the low involvement shopping segment, Korean respondents considered store atmosphere, store services, and the selection of goods more important than Chinese respondents did. In the high involvement shopping segment, Korean respondents considered the services of salespersons to be more important than the Chinese respondents but the Chinese respondents evaluated store convenience as more important than Korean respondents. In the utilitarian shopping segment, Korean respondents were more likely to consider store service, the selection of goods, and services of salespersons more important than Chinese respondents did.

• The Journal of Natural Sciences
• /
• v.15 no.1
• /
• pp.127-148
• /
• 2005

• Journal of Korean Society of Industrial and Systems Engineering
• /
• v.17 no.32
• /
• pp.27-42
• /
• 1994

In the view point of accomplishing salesperson's management effectively, this study aims to find the relationship between salesperson's performance factors(Motivation, Role Perception, Ability) and turnover intention. The lowering of the turnover rate through this finding can reduce sales cost or marketing cost including the salesperson's education/training cost. Here, this study is researched empirically under the following hypothesis ; salesperson's turnover intention is affected by the performance factors originally This empirical research is based on theoritical background by Walker, Churchill, Ford and Jackofsky.

• The monthly packaging world
• /
• s.152
• /
• pp.60-66
• /
• 2005

바코드는 상품제조업체 또는 판매원이 자사가 생산, 출하하는 상품의 포장을 디자인할 때 일정공간 바코드 인쇄위치를 포함하여 디자인하는 인쇄방법으로 현재 미국, 일본 등 선진국과 동구권을 포함하여 전세계 84여개국에서 이미 POS시스템을 도입∙활용하고 있다. 우리나라 교역상대국이 거의 포함되어 있기 때문에 국내업체에 대한 해외바이어들의 소스마킹요구가 빈번해지고 있다. 따라서 소스마킹을 하지 않은 경우 거래선 변경을 예고하는 사례도 많아지고 있다. POS시스템의 도입이 급증하고, 최근 POS시스템이 다양한 업태로 그 도입이 확산되면서 국내 유통업체에서도 납품업체에 대해 소스마킹을 요구하고 있고, 소스마킹이 안된 상품에 대한 추급을 기피하는 경향이 높아지고 있는 현재, 바코드와 그 종류에 대해 살펴보도록 한다.

• Proceedings of the Korean Information Science Society Conference
• /
• 2003.10a
• /
• pp.178-180
• /
• 2003

최소 걸침 나무는 널리 알려진 순회 판매원 문제와 같이 전통적인 최적화 문제 중에 하나이다. 특히나 최소 걸침 나무와는 달리 차수 제약 최소 걸침 나무의 경우는 일반적으로 NP-hard 문제로 알려져 있다. 이러한 NP-hard 문제를 해결하기 위한 다양한 접근법들이 소개되었는데 유전 알고리즘은 효율적인 방법 중에 하나로 알려져 있다. 유전 알고리즘과 같이 진화에 기반을 둔 알고리즘을 어떤 문제에 적응하기 위해서 가장 우선적으로 고려되어야 하는 것은 해를 어떻게 표현할 것인가 인데 본 논문에서는 차수 제약 최소 걸침 나무를 해결하기 위한 새로운 트리 표현법을 제안한다.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.38 no.6
• /
• pp.783-795
• /
• 2014

This study investigates how the physical attractiveness of salespeople and other customers and self-image congruence influence customer perception and brand attitude. As a result of a pretest, four types of pictorial stimuli were developed: physical attractiveness of salespeople (high/low) ${\times}$ that of other customers (high/low). Stimuli were developed using Photoshop CS. A total of 550 samples in two experiments were used and all respondents were women in their 20s and 30s. Data were analyzed using ANOVA and SEM. The result of analysis shows that the physical attractiveness of salesperson had a significant impact on perceived quality, but that of other customers did not. However, self-image congruence with other customers shows a significant effect on perceived quality; however, salespeople did not. The impact of the perceived product quality on brand attitude is higher than perceived service quality. This study adds to fashion retailing literature by demonstrating that physical attractiveness and self-image congruence can influence a customers' perception of product or service quality and brand attitude. It provides interesting insight into how retailers can use social factors as a strategic tool in a retail setting.

• The Research Journal of the Costume Culture
• /
• v.22 no.1
• /
• pp.28-41
• /
• 2014

The study focuses on verifying the effects of service education and empowerment on job satisfaction, job performance, and customer orientation. 290 salespeople working for fashion companies participated by completing a survey. The collected data was then analyzed with SPSS 16.0 and AMOS 7.0. Structural equation modeling was used to examine the goodness of fit. Looking at the results of this study, the service education of salespersons in fashion companies was shown to affect their level of satisfaction with their compensation, whereas empowerment affected their psychological satisfaction. These findings indicate that the service training and empowerment as experienced by salespersons working for fashion companies affect their customer orientation and job performance. Specifically, psychological satisfaction as part of the overall level of job satisfaction was found directly to affect their customer orientation, whereas their satisfaction with their compensation did not affect their customer orientation. Customer-orientation as influenced by service education and empowerment was revealed to have direct effect on job performance. The results of this study indicate that the service education of salesperson working for fashion companies and their level of empowerment create job satisfaction and customer orientation in these individuals. This study will be a valuable source of information for those who create salesperson empowerment programs and salesperson management strategies for fashion companies. Such programs and management strategies can facilitate efficient job performance by salespersons working for fashion companies and increase their level of job satisfaction.

• The Research Journal of the Costume Culture
• /
• v.22 no.1
• /
• pp.42-54
• /
• 2014

This research used an experimental design in an effort to assess the influence of brand gender and salespeople on the attitudes toward brands according to the males' gender identity traits. The study used a three-way split-plot experimental design, and data were analyzed by t-tests, and ANOVA. The subject of this research was men in their 20s and 30s, and a total of 178 people were selected through convenience- sampling. The findings are as follows: first, masculine male consumers preferred masculinity fashion brands; however, androgynous consumers preferred brands that reflect androgyny. Second, there were no differences in brand attitude according to the gender of the salesperson for the masculinity group, but the androgynous group estimated the brands as better when the salesperson was female. Third, there were no differences in the brand attitudes among consumers according to gender of the salesperson for the Galaxy; however, for Solid Homme, brand preference was stronger when the salesperson was a woman. Fourth, the influence of brand gender and salesperson gender on brand attitudes differed according to the gender of the consumer. Therefore, apparel companies must clearly understand the characteristics of consumer gender identity and execute proper marketing strategies in order to induce stronger positive attitudes toward their brands. Moreover, apparel companies should perceive that brand gender and the gender of the salesperson can consequently encourage brand preferences.