• 한국의류학회지
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• 제36권8호
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• pp.814-827
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• 2012

This study analyzed the presentation trend of a checklist method for trench coat designs. Through this analysis, this study examined the flow of trench coat designs and presents future design directions. Research was conducted in the following method. A total of 1,307 female trench coat photos were selected from the photos presented in the top 4 collections from 2006 to 2011. These photos were used for analysis and frequency analysis was conducted. Among the checklist methods presented in trench coats, the modification type was most common, followed by the elimination type, conversion type, combination type, minimization type, addition type, and magnification type, respectively. Checklist methods were continuously presented even while increasing and decreasing according to the year and season. This showed that it was highly possible for checklist methods to be continuously applied in future trench coat designs. Generally, a high frequency of appearance was shown in 2010 and during the F/W season. According to the development direction of future trench coat designs applied with the checklist method, it is predicted that the modification type and the elimination type (which have generally displayed high appearance frequency) will be continuously magnified in the future. In particular, it is expected modifications in structural details (which have showed an upward trend in 2011) will be further magnified.

• 복식
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• 제62권7호
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• pp.97-116
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• 2012

The purpose of this study is to analyze the trench coat designs shown in the latest collection by using a checklist method among many fashion design idea methods and then investigate the trend of trench coat design in multilateral directions. As for the research method, 1,307 photos selected from the photos of women's trench coats publicized from 2006 until 2011 were used for the analysis and then a frequency analysis was conducted. As a result, the types of checklist methods shown in trench coats included modification type, elimination type, conversion type, combination type, minimization type, addition type, and magnification type. In the modification type, the modification of color to the back side stood out; in the elimination type, the design eliminating epaulet stood out ; in the conversion type, conversion to jacket among many items stood out. In the combination type, the combination between different material texture and identical colors among colors stood out ; in the minimization type, the design minimizing sleeves stood out; in the addition type, the addition of sleeves among many details stood out ; in the magnification type, the design magnifying panels stood out.

• 복식
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• 제57권9호
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• pp.49-66
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• 2007

Trench coat derived from military uniforms was one of the classical fashion items and has been endeared as everyday outfits thanks to useful traits. Since 1990s classical design of trench coat began to be modified and many variant styles were appeared after 2000s. Trench coat designs after 2000s were appeared as tradition type that was stick to basic British classic style, variation type that was changed in details, colors, materials, and silhouettes, evolution type that was changed into new items, deconstruction type that was dissolved and open-structured. Modern trench coat expressed modern chic, elegance feminine, stylish casual, military and gangster images. The characteristics of trench coat as classic fashion were utility for everyday life style, excellent ability to express images, and strong visual effects of characteristic details. Trench coat was timeless as classic fashion, at the same time, changed into new fashion styles suitable for the sense of the times.

• 패션비즈니스
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• 제13권2호
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• pp.87-99
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• 2009

The purpose of this study is to analyse the successful modernization strategy, and the difference between original Burberry and Burberry Prosum design. This will help in providing the fundamental information to Korean luxury fashion brands. Burberry, in particular, is rated as the most popular luxury brand in Korean fashion market. This brand has also rated 5th in sale worldwide and 1st in Korea in 2002, and was continuously been rated in 10th for the last 5 years. Related articles, fashion magazines, fashion web-site were used in this analysis, and the method was theoretical and case study. The results are divided into two categories of internal and external factors and two design patterns of check pattern and trench coat were observed. First of all, internal factor in Burberry is that they have scouted a new CEO and quickly changed their image with famous British models for the purpose of marketing strategies. They have also moved their main shop in London to Bond street, and opened shops in every country's capital cities. They were successful in achieving this by using celebrity marketing strategies with many famous celebrities. Secondly, external factor was that they have hired a designer named Christoper Bailey and this highlighted and enhanced the check pattern and trench coat. As a results, more generalized and diverse design items were presented and accessory line was enhanced, creating a much more younger image. This in turn attracted more younger customers. To sum up, original Burberry focused on classic designs, however Burberry Prosum focused on transforming traditional Burberry design into avant-garde and young. In other words, the reason for the success of this brand is highly dependent on its marketing strategies in which its uniqueness of schizophrenic cloche has appropriately represented and used in design.