• Proceedings of the Korea Multimedia Society Conference
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• 2003.11b
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• pp.508-511
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• 2003

최근에 인터넷 사용량이 증가함에 따라 자료의 양은 많아지고, 서비스 방식도 복잡해지는 문제가 생겨나게 되었다. 그에 따른 해결방안으로 P2P(Peer-to-Peer) 모델은 2000년대에 들어서 다시 컴퓨터 산업 무대의 중심으로 자리 잡게 되었다. 지금까지 잘 알려져 있는 클라이언트/서버 모델은 계속적으로 증가하고 있는 사용자와의 통신 수요에 대한 문제가 있다. 그렇기 때문에 P2P 모델은 이러한 구조에서 벗어나 사용자들 간의 직접적인 정보 교환을 가능하게 해주어 서버의 역할을 최소화 시켜 주었다. 이러한 이점 때문에 현재 많은 기업체들이 P2P 모델을 클라이언트/서버 모델 이상으로 선호하게 되었다. 자바를 이용해서 개발한 P2P용 메신저 통합 서비스에는 기존의 상대방과의 대화뿐만 아니라 파일 공유, 자료의 업/다운, 멀티미디어 채팅으로 상대방의 얼굴을 보며 대화를 할 수 있는 화상채팅 기능이 있고, 친구들을 쉽게 정리하여 사용자만이 관리를 할 수 있는 공유그룹과 폐쇄그룹을 추가하여 보안에 대비 하였다. 또 키워드 검색, 메타 검색으로 더 많은 자료를 손쉽게 찾을 수가 있다. 시스템 상에 XML, 웹 서버, WAP 게이트웨이 서버를 탑재하였고, 가상의 네트워크인 VPN 사용, 그리고 DB를 사용한 회원관리 및 여러 가지 서비스를 제공한다. 향후 P2P 기술은 P2P 검색, P2P 커뮤니케이션, 무선인터넷관련 기술, XML을 이용한 표준통합기술의 발전으로 더욱 침체된 시장에 활력소 역할을 할 것이다.

• Asia Marketing Journal
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• v.8 no.3
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• pp.123-139
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• 2006

Cheil Communications, a leading ad agency in Korea. has been implementing successful marketing strategies in the following three areas: (1) total strategic planning that maximizes clients' brand equity; (2) distinctive creative strategies that increase viewer acceptance with outstanding artwork; and (3) media planning and execution strategies based on systematic consumer research. This case demonstrates how Cheil Communications has empowered the clients' brands in the ever-changing marketplace, reinventing itself as a prominent global agency for the future.

• Journal of The Korean Association of Information Education
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• v.17 no.4
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• pp.497-506
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• 2013

The purpose of this study is to explore and develop a new instructional approach to a technology-enhanced, collaborative learning environment called Smart technology-enhanced Team-Based Learning (S-TBL). We designed a novel instructional model that combines mobile technology, collaborative teamwork, a problem-solving process, and a variety of evaluation techniques from the viewpoint of a conventional team-based model. Based on the traditional TBL model, we have integrated smart learning technologies: 1) to provide a holistic learning environment that integrates learning resources, assessment tools, and problem solving spaces; and 2) to enhance collaboration and communication between team members and between an instructor and his or her students. The S-TBL instructional approach combines: 1) individual learning and collaborative team learning; 2) conceptual learning and problem-solving & critical thinking; 3) both individual and group assessment; 4) self-directed learning and teacher-led instruction; and 5) personal reflection and publication.

• Journal of Digital Convergence
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• v.10 no.8
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• pp.119-133
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• 2012

Recent rise of social media channel is changing social and economic paradigm and is being used as an effective communication in marketing. The following research analyzes the most employed social marketing tools such as portal advertisement, blogs, and SNS channels to effectively execute social media marketing from performance indicator and ICSI perspective, analyzes each channel's characteristics and results based on Korea distribution companies' case studies and suggests a framework to effectively use each channel. Portal site advertisements are the most effective channel to draw customers with new information and are thus linked to profit by corporations with excessive budget and workforce. Blogs target a specific range of customers providing quality information and knowledge thus improving a corporation's and its product's trustworthiness, spread the word by allowing customers to scrap the information, form social groups and synthesize ideas, events, new contents and social involvement with loyal customers. SNS channels allow customers to get involved in real time information and events, grow through network by the power of customers, react immediately to customers' needs, and execute real-time market and customer reports. Though national corporations currently rely heavily on portal site advertisements, insightful marketing professionals are showing financial results with blog and SNS. In the future, based on a precise understanding of each channel's benefits and expected results, and with a focus on flexibility, timeliness and integrated use of each channel, a portfolio of dynamic marketing as a maximizing strategy could be synthesized.

• Asia Marketing Journal
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• v.10 no.3
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• pp.103-125
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• 2008

After having changed its corporate brand from LG Fire & Marine Insurance to LIG Non-life Insurance in 2006, LIG Insurance has successfully built the corporate image as the leading insurance financial group by engaging in extensive corporate social responsibility activities. LIG, as 'a partner for sharing precious moments of life', intended to provide customers a new value of an insurance by building up the new corporate brand. It established three values to be shared internally. First was to instill a brand value orientation within the organization. Second, the firm identified the brand's value to be delivered to the customers. Third, they defined the image objective to be communicated to them. Based on these set of objectives, the company designed and implemented an integrated marketing communication(IMC) strategy over several years. The result was a successful transition to the new corporate brand name.

• Archives of design research
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• v.16 no.4
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• pp.471-480
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• 2003

Well designed idealistic zoo requires basically a condition that the zoo is much ecologically considered for the exhibited animals, and secondly where they offer leisure for the visitors' convenience and pleasure. But it is not easy to find a zoo where they have actualized these both-sided purposes. We cannot but discuss the problem of design caused by a lack of plan-ability that is necessary when the zoo is designed. It is because every elements are not wholly unified and those diversified contents aren't mutually harmonized. Therefore, a zoo has to meet the requirement of the pleasure, study, inspection and leisure deserves a special emphasis. The zoo requires a synthesized speculation of design which the elements-Identity Program, Furniture System, animal's ecological environment, animal's showroom, cage and facilities etc., - are mutually harmonized. This study is a combined-design research on the Daegu Dal-sung Park in this concept. 1 have newly analyzed the Dal-sung Park's utilizing form in order to harmonize both visual and ecological environments.

• Journal of Environmental Policy
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• v.8 no.2
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• pp.119-144
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• 2009

The integration of environmental and innovation policies is perceived to be essential in order to deal efficiently with environmental and innovation problems. This study analyzed environmental policy integration in Finnish technology policies in view of system transitions and policy integration. Finnish environment-innovation policy integration is assessed empirically by focusing on the policy strategies, implementation, and evaluation processes. Furthermore, this study compared Korea's environment-innovation policy integration with that of the Finnish experience, and drew up policy implications from the comparative study in order to come up with Korean contexts. Moreover, since green growth and eco-innovation are core issues in Korea today, it is important to ensure that system transitions and policy implementations take into account the various forms of policymaking, as well as political, organizational, and procedural activities.

• Archives of design research
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• v.18 no.3 s.61
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• pp.95-104
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• 2005

Although the volume and complexity of available information have increased, our ability to process such volume of complex information has not been met with corresponding development. Information designers have been given the responsibility to address such unbalanced progress by developing effective visual systems to deliver and communicate such information to the masses in a manner that is quick and easy to process and understand. This study originated in recognition of these issues. This study seeks to find a solution to these issues in rhetorics in order to proliferate visual communications in recognition of the increasing importance of information and visual communication. Rhetorics, a field of study with a long history of analyzing the delivery of communication, provides numerous possibilities for the re-establishment of importance placed on visual information communication. Included in this study are (i) a thorough analysis of the principals of expression and logic offered by rhetorics, as applicable to information design (ii) a proposal to the solution to the above-mentioned issues encompassing the rhetoric process and methods of expression of information design and (iii) the practical application of these design principals to social activities. In order to provide an example of the practical use of the rhetoric methodology Presented in this study, we applied the rhetoric methodology to the 'Information Design for Public Transportation of Seoul.' and developed a new map and a guidebook. The raw data necessary for the foregoing were obtained through the analysis of the information designs that are currently in use in connection with mass transportation in Seoul and the survey evaluation conducted among Seoul residents. We modulated the infrastructure of Seoul by using 48 TAZs, computed the routes that are most likely to be used, and proposed the predictable information analysis process. The design proposed on this study encompasses color coding and use of combined information, and application of style and sequential information analysis process.

• Archives of design research
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• v.19 no.2 s.64
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• pp.31-42
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• 2006

This study originates from the following critical mind; what will the office of the future be like? and what technology will we rely upon most to communicate with colleagues or to access business information. In the office environment today, new technology has compelled new work paradigm and has greatly affected the capabilities of the individual to work in a more productive and efficient manner. However, even though new computer technology has changed the business world so rapidly, it is very difficult to see the changes that have been taken place. As an aim of the study, creating a mobile tool for office workers that successfully supports their work and communication was explored, and this study explored future work environment with a 5 years technological and social perspective. As a result of this study, the bON brings new visions to the mobile professionals via various interfaces. The bON, a mobile device, is both a system of work and of communication for office workers. The bON, as an integrated tool for working and communicating, forms the basis for a mobile information gateway that is equally capable of functioning as a mobile desk. The basic underlying idea is that all formal meeting places and hallways in the office are equipped with large wall-mounted screens. The bON collaborates with these media in various ways to enhance productivity and efficiency. The main challenge for the bON to enhance both mobility and quality of information is using new technology including bendable and flexible display and soft material display and sensors. To answer for the strong needs for mobility, the whole size of the device is fairly small while the screen is rolled inside the device. For Graphical User Interface, moreover, a new technique called Multi-layering Interface was adopted to stretch user's visual limits and suggests new direction in designing mobile device, equipped with small size display.

• International Commerce and Information Review
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• v.3 no.1
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• pp.197-223
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• 2001

최근 B2B 전자상거래 확산에 따른 물류문제를 해결하고 오프라인 물류와의 차별화롤 시도하기 위한 목적으로 다양한 물류측면의 대안이 제시되고 있다. 먼저 물류산업 자체의 e-business화를 추진함으로 기존 물류체계에서의 고비용 문제, 책임 소재가 불분명한 서비스 문제를 해결하고 운송정보의 실시간 제공을 통한 발주자, 화주자 간의 긴밀한 커뮤니케이션 형성과 해외시장을 겨냥한 글로벌 물류체계를 구축해야 한다. 다음으로 물류업종의 지나친 세분화, 기존 물류업체의 영세성과 혁신마인드의 부족, 그에 따른 제조 유통업체의 경쟁적 자가물류 확충의 악순환으로 제3자 물류시장 성장기반이 제한되어 오는 등 구조적인 문제점을 극복하기 위하여 주요 운송업체가 영세한 화주나 창고관리 위탁업무까지 대행하여 주는 지금까지의 제3자 물류 체제에서 대기업이 물류시장에 새롭게 진출하면서 사이버 물류시스템을 기반으로 기존 주요 운송업계와 VAN 사업자가 장악하고 있는 물류정보 서비스를 주도하는 제4자 물류체제로의 전환이 요구된다. 왜냐하면, SCM과 전자상거래 환경 하에서는 공급 망 내의 물류를 최적화하여 기업의 경쟁력을 강화하기 위해서 기능적 아웃소싱의 단계를 거쳐 물류기능의 통합과 운영의 자율권이 증대, 전체적인 공급연쇄 솔루션을 제공하는 서비스 제공자와 함께 기업의 경영자원, 능력, 기술을 관리하고 결합하는 공급연쇄 통합자로서 제4자 물류가 필요하기 때문이다. 이와 같은 제4자 물류체제가 본격 형성될 경우 물류정보와 인프라가 복잡하게 업혀있는 기존 물류산업이 재편되고, 특화된 물류솔루션을 바탕으로 한 산업별 물류체제 구축이 가속화될 것으로 예견되며, 일반기업 입장에서 물류부문의 아웃소싱이 촉진되어 물류산업기반이 확충될 수 있을 것이다.