• Journal of the Korea Convergence Society
• /
• v.13 no.2
• /
• pp.223-233
• /
• 2022

In addition to optimistic bias which can be a biased phenomenon in perceived susceptibility, including illusion of control which is a distorted phenomenon, the current study attempted to demonstrate the influential relationship between these two important variables and COVID 19 personal preventive behaviors and social distancing practice. Conducting Survey utilizing online pannel from Macromill Embrain, the present study performed regression analysis, setting personal preventive behavioral variables such as mask wearing, hand washing, using hand sanitizer as independent variable, and analyzed how these independent variables influence control illusion and optimistic bias. As a result, COVID 19 personal preventive behavior didn't have direct effect on optimistic bias and control illusion except for hand washing. Finding, also, showed that control illusion affected optimistic bias, and the relation between these variables was different depending on demographic variable such as gender and age.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
• /
• v.18 no.5
• /
• pp.185-196
• /
• 2023

This paper investigates the effects of entrepreneurs' cognitive biases on business opportunity evaluation, given their strong entrepreneurial spirit, which is characterized by innovation, proactivity, and risk-taking. When making decisions related to business activities, entrepreneurs typically make rational judgments based on their knowledge, experience, and the advice of external experts. However, in situations of extreme stress or when quick decisions are required, they often rely on heuristics based on their cognitive biases. In particular, we often see cases where entrepreneurs fail because they make decisions based on heuristics in the process of evaluating and selecting new business opportunities that are planned to guarantee the growth and sustainability of their companies. This study was conducted in response to the need for research to clarify the effects of entrepreneurs' cognitive biases on new business opportunity evaluation, given that the cognitive biases of entrepreneurs, which are formed by repeated successful experiences, can sometimes lead to business failure. Although there have been many studies on the effects of cognitive biases on entrepreneurship and opportunity evaluation among university students and general people who aspire to start a business, there have been few studies that have clarified the relationship between cognitive biases and social networks among entrepreneurs. In contrast to previous studies, this study conducted empirical surveys of entrepreneurs only, and also conducted research on the relationship with social networks. For the study, a survey was conducted using a parallel survey method using online mobile surveys and self-report questionnaires from 150 entrepreneurs of small and medium-sized enterprises. The results of the study showed that 'overconfidence' and 'illusion of control', among the independent variables of entrepreneurs' cognitive biases, had a statistically significant positive(+) effect on business opportunity evaluation. In addition, it was confirmed that the moderating variable, social network, moderates the effect of overconfidence on business opportunity evaluation. This study showed that entrepreneurs' cognitive biases play a role in the process of evaluating and selecting new business opportunities, and that social networks play a role in moderating the structural relationship between entrepreneurs' cognitive biases and business opportunity evaluation. This study is expected to be of great help not only to entrepreneurs, but also to entrepreneur education and policy making, by showing how entrepreneurs can use cognitive biases in a positive way and the influence of social networks.

• Korean Journal of Culture and Social Issue
• /
• v.23 no.2
• /
• pp.271-293
• /
• 2017

Despite the benefits of social activity on happiness, humans still spend over one third of their time by themselves-sleeping. The effect of sleep quality on happiness as well as its underlying mechanism are examined in this study. Based on previous findings on the role of sleep in consolidation of memories, it was hypothesized that a good sleep would promote happiness by increasing the likelihood of recalling everyday episodes in a positively biased manner. In Study 1, regardless of one's demographic variables, social variables, and economic status, sleep quality was positively related to life satisfaction. To examine the causal direction of this effect, participants were asked to complete a survey twice with different time intervals. Controlling for baseline variables, sleep quality during previous two weeks (Study 2) or previous day (Study 3) significantly predicted the participants' life satisfaction. Moreover, this relationship was partially mediated by a positive memory bias (Study 3). This study opens interesting questions on a relatively unexamined nonsocial predictor of happiness, sleep quality.

• 한국노년학
• /
• v.38 no.1
• /
• pp.83-102
• /
• 2018

According to socioemotional selectivity theory, if people perceive their time left in life as expanded, they have a future-oriented goal of life, but if perceive as limited the goal of life is changed into the pursuit of present emotional satisfaction. Thus, if we perceive our time left as getting limited as we get older, we pay more attention to the positive stimuli than the negative ones and remember more the positive stimuli in order to maintain the current emotional state as positive. This is known as the positivity effect. This study examined whether the positivity effect is caused by a limited future time perspective. The participants were presented with scenarios for hypothetical situations in which the future time was expanded or limited, and were encouraged to immerse in the virtual situation by talking about what they would like to do and whom they wanted to spend time with. Then the participants were presented with 48 positive, negative, and neutral emotional pictures and were asked to recall after 10 minutes delay. 75 university students and 65 elderly participated in the study. In the control condition where the future time perspective was not manipulated, the elderly showed the positivity effect but the youth showed the bias toward negative pictures. The elderly in the expanded time condition recalled positive pictures less and negative pictures more than the elderly in the control condition. On the other hand, the youth in the limited time condition recalled less the negative pictures than the youth in the control condition. These results demonstrated that the elderly did not show the positive bias when the future time perspective was expanded, and that the youth showed the positive bias when the future time perspective was limited. These results show that the positivity effect is related with the limited future time perspective.

• Korean Journal of Forensic Psychology
• /
• v.12 no.1
• /
• pp.35-51
• /
• 2021

People's belief in free will is important in determining the causes and responsibilities of human behavior. Over the past decades, there has been debate about belief in free will in the fields of neuroscience, philosophy, ethics, and criminal law. The Free Will and Determinism Scale (FAD-Plus; Paulhus & Carey, 2011) is a test tool that measures the components related to the belief in an individual's free will. This study conducted a confirmatory factor analysis of 1,000 ordinary people of various age groups and socio-economic backgrounds based on previous studies that conducted an exploratory factor analysis (Study 1). The author has secured the reliability and validity of a number of measures. Furthermore, it was examined how the sub-item of the FAD-Plus scale, 'belief in free will,' was related to correspondence bias and locus of control (Study 2). As a result of analyzing a total of 83 subjects, high belief in free will had a positive correlation with punishment judgment for negative behavior and internal attribution, but there was no significant relationship in reward judgment for positive behavior. Based on the study results, it was proven that the FAD-Plus is valid for the general public as well, and the relationship between belief in free will, attribution bias, locus of control and behavior judgment was examined. The limitations of this study, policy implications, and research directions are discussed.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
• /
• v.15 no.1
• /
• pp.95-112
• /
• 2020

This paper is to investigate how cognitive bias of college students and entrepreneurs relates to perceived risks and entrepreneurial opportunities that represent uncertainty, and how various cognitive bias and entrepreneurial efficacy In the same way. The purpose of this study is to find improvement points of entrepreneurship education for college students and to suggest problems and improvement possibilities in the decision making process of current entrepreneurs. This empirical study is a necessary to improve the decision-making of individuals who want to start a business at the time when various attempts are made to activate the start-up business and increase the sustainability of the existing SME management. And understanding of the difference in opportunity evaluation, and suggests that it is necessary to provide good opportunities together with the upbringing of entrepreneurs. In order to achieve the purpose of the study, questionnaires were conducted for college students and entrepreneurs. A total of 363 questionnaire data were obtained and demonstrated through structural equation modeling. This study confirms that there is some relationship between perceived risk and cognitive bias. Overconfidence and control illusions among cognitive bias have a significant relationship between perceived risk and wealth. Especially, it is confirmed that control illusion of college students has a significant relationship with perceived risk. Second, cognitive bias demonstrated some significant relationship with opportunity evaluation. Although we did not find evidence that excess self-confidence is related to opportunity evaluation, we have verified that control illusions and current status bias are related to opportunity evaluation. Control illusions were significant in both college students and entrepreneurs. Third, perceived risk has a negative relationship with opportunity evaluation. All students, regardless of whether they are college students or entrepreneurs, judge opportunities positively if they perceive low risk. Fourth, it can be seen from the college students 'group that entrepreneurial efficacy has a moderating effect between perceived risk and opportunity evaluation, but no significant results were found in the entrepreneurs' group. Fifth, the college students and entrepreneurs have different cognitive bias, and they have proved that there is a different relationship between entrepreneurial opportunity evaluation and perceived risk. On the whole, there are various cognitive biases that are caused by time pressure or stress on college students and entrepreneurs who have to make judgments in uncertain opportunities, and in this respect, they can improve their judgment in the future. At the same time, university students can have a positive view of new opportunities based on high entrepreneurial efficacy, but if they fully understand the intrinsic risks of entrepreneurship through entrepreneurial education and fully understand the cognitive bias present in direct entrepreneurial experience, You will get a better opportunity assessment. This study has limitations in that it is based on the fact that university students and entrepreneurs are integrated, and that the survey respondents are selected by the limited random sampling method. It is necessary to conduct more systematic research based on more faithful data in the absence of the accumulation of entrepreneurial research data. Second, the translation tools used in the previous studies were translated and the meaning of the measurement tools might not be conveyed due to language differences. Therefore, it is necessary to construct a more precise scale for the accuracy of the study. Finally, complementary research should be done to identify what competitive opportunities are and what opportunities are appropriate for entrepreneurs.

• Proceedings of the Korean Society for Cognitive Science Conference
• /
• 2002.05a
• /
• pp.119-124
• /
• 2002

공간적 관계정보(spatial relation)가 언어적 표상시스템과 비언어적 표상시스템에서 어떻게달라지는가를 범주화 모델의 원형이론 모델을 적용하여 알아보고자 하였다. 이전의 연구들에 따르면 공간적 관계정보에 대한 프로토타입이 언어적 범주와 비언어적 범주에서 다르다는 연구 결과(Crawford 등 2000, Huttenlocher 등 1991)와 동일하다. (Hayward & Tarr 1995)는 상반된 연구 결과가 제기되고 있다. 하지만 이전 연구들에서의 문제점은 언어/비언어 표상체계 간의 편향을 통제하지 못했기 때문에 과제에 따라 서로 다른 결과가 나온 것이라고 볼 수 있다 본 연구에서는 두 대상간의 관계정보를 문장으로 제시한 조건, 그림으로 제시한 조건, 그리고 두 조건을 혼합한 조건을 사용하여 편향에 의한 효과를 제거하고자 하였다. 실험은 각 조건에 따라 짝으로 구성된 자극을 학습한 후 검사자극을 공간적 관계정보를 다양하게 하여 학습자극과 동일한지 아닌지를 판단하게 하였다. 실험결과 관계정보를 언어적으로 제시한 조건과 비언어적으로 제시한 조건간에 대상의 위치에 따른 반응시간의 경향성에서 차이가 없었으며, 대상이 단어인지 그림인지에 따라서 반응시간에서 통계적으로 차이가 나타났다. 그리고 두 표상체계에서 공간적 관계에 대한 프로토타입을 분석한 결과 수직축을 중심으로 전형성 효과가 나타나는 것을 알 수 있었다.

• Korean journal of communication and information
• /
• v.46
• /
• pp.323-353
• /
• 2009

Press (un)fairness has been a social issue in Korea. The previous research focused mainly on the suggestion of fairness norms, principles, concepts, and definitions. Also, the research tried to measure the degree of fairness by analyzing press contents. This study attempted to overcome the media- and source-oriented approach proposing ordinary press consumers' perspectives. The study posited that one's fairness judgment would be greatly influenced by his or her preexisting attitudes on issue. Based on social judgment theory and hostile media perception framework, the research expected 'assimilation' bias for attitudinally congruent group and 'contrast' bias for attitudinally incongruent group. An $3\times3\times2$ experimental design was employed to test the theoretical predictions. The results found assimilation and contrast bias for strong attitude groups who read one-sided and two-sided messages. The results also implied hostile media perception occurred by selective categorization. Also the difficulty and limitation of traditional fairness judgment and media-centered approach was discussed.

• Korean Journal of School Psychology
• /
• v.17 no.3
• /
• pp.287-306
• /
• 2020

The purpose of this study was to investigate the effect of motivation promotion on task performance. Unlike most previous studies that have used survey methods, this study examined the effects of motivation promotion on arithmetic and linguistic task performances under experimental conditions. Effort-inducing instructions and positive feedbacks were used to promote participants' motivation. Experiments 1 and 2 examined the effect of effort-inducing instructions and positive feedback on participants' autonomous selection of task difficulty when performing arithmetic and linguistic tasks. The results of the both experiments showed that the experimental group which received effort-inducing instructions and positive feedback chose more difficult task than the control group did. Experiment 3 examined whether motivation promotion enhances task performance and task persistence. The experimental group was more accurate and persistent than the control group. The results of the current study offer experimental evidence suggesting that activating intrinsic motivation through motivation promotion improves attitudes toward tasks and task performance.

• Journal of Korea Entertainment Industry Association
• /
• v.14 no.2
• /
• pp.109-118
• /
• 2020

This study examines the relative usefulness of the TPB and Extended TPB with the addition of the "Battery" variable to participants in marine sports experiences. The characteristics of behavioral theories (attitude, subjective norms, perceived behavioral control, and revisit intention) were compared. A total of 420 questionnaires were distributed and surveyed using the convenience sampling method to the general public who participated in the marine sports experience in S city in 2019. Finally, 385 copies of valid samples were extracted, except for the questionnaire. The following analyzes were performed using SPSS 21.0 and AMOS 21.0. Frequency analysis, confirmatory factor analysis, concept reliability, AVE value, Cronbach's α correlation analysis, hierarchical regression analysis, and independent sample t-test were performed. First, in the TPB, three predictors were found to have a positive effect on revisit intention. Attitudes, subjective norms, and prior knowledge, except for behavioral control, were found to have a positive effect. Second, the explanatory power to explain the return intention was 51.8% (3.3% more than plan behavior theory, p = .000). It can be seen that when prior knowledge is added as a new variable, it is an important factor in explaining intention to return. Third, prior knowledge variables were classified into high and low groups to compare the characteristics of the extended planning behavior theory. The results of the analysis showed that the group with higher prior knowledge had a higher mean value for the constituent variables of the extended planning behavior theory.