• Title/Summary/Keyword: 테마

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The Analysis of Satisfaction in Wando Changpogo Festival (완도 장보고축제의 만족도 분석)

  • Ahn, Zong-Hyun;Lee, Jeong-Rock
    • Journal of the Korean Geographical Society
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    • v.44 no.4
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    • pp.544-556
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    • 2009
  • The purpose of this study is to examine the determinant factors of satisfaction and to investigate the difference from clusters in the category of overall state of satisfaction, the thought of revisiting, and the intention of recommendation with the case of Wando Changpogo Festival. Changpogo Festival has been held since 1996 with the theme of 'Changpogo', gained great acknowledgment from television drama, 'Haeshin', and this year of 2009 is its fourteenth. The study analyzed questionnaire which is made up of items on satisfaction factors of 18 local festival visitors. Results from factor analysis are 1) the contents and the souvenir of the festival, 2) work for publicity, 3) tour for near place and convenient facilities. Likewise, results from cluster analysis are 1) a cluster of the contents and the souvenir of the festival, 2) a cluster of tour for near place and convenient facilities, 3) a cluster of work for publicity. In conclusion, there are similar degrees in difference between clusters, but especially the 'tour for near place and convenient facilities' factor has higher score than the others. Therefore, this factor should be cared with great importance.

Effect of Destination and Cruise Service Attributes on Customer Satisfaction (크루즈 기항지와 선사 서비스속성이 고객만족에 미치는 영향)

  • Han, Chul Hwan;Kwon, Jae Hyun
    • Journal of Korea Port Economic Association
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    • v.35 no.4
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    • pp.67-84
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    • 2019
  • In order to suggest ways to enhance service competitiveness in cruise and destination, this study developed a measure of cruise tour service and analyzed the impact and relative importance on customer satisfaction. Specifically, for the service quality analysis, based on the SERVPERF model, the specialty of the industry was reflected through the arguments of tourism and transport logistics, and the three factors of cruise service quality and destination service quality were derived and utilized as measurement tools. As an analysis method, factor and reliability analysis were conducted using data collected via a survey. Next, correlation analysis was conducted to analyze the relationship between variables and regression analysis was performed to check the impact of cruise tour service quality on customer satisfaction. The study found that both cruise service attributes and destination service attributes had a positive effect on customer satisfaction and that the relative importance of service attributes was identified. Accordingly, it was found that the service quality should be formed by reflecting arguments in the tourism and transport logistics sectors and that the service should be further improved and developed according to the importance of the service attributes so as to enhance cruise tour products.

A Study on the Teaching Kits Provided by the National Archives in the Australia, the USA, and the UK (기록보존소 발행 교육용 사료집에 관한 고찰 - 호주와 미국, 영국 국립기록보존소를 중심으로 -)

  • Kim, Sang-Ho
    • Journal of Korean Society of Archives and Records Management
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    • v.4 no.1
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    • pp.87-100
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    • 2004
  • The purpose of this study is to analyze the style and the subject of the teaching kits published by the National Archives in the Australia, the USA. and the UK. The teaching kits-the educational document packets-made in printed format or PDF, HTML style are useful tools and better medium with which the national archives support classroom study and publicize the holdings of archives to students and teachers. Although subjects covered in the teaching kits vary slightly according to national circumstances, primary topics are history of nation and government, civil rights, immigration, war, events, culture, and records, etc. It is important to select the theme, find the related original records, and edit packets for students take much interest in.

Development of LSM(Local Store Marketing) Strategy Using the IPA Analysis of Service Quality Attributes by the location in a Theme Restaurant (서비스 품질 속성 IPA 분석을 활용한 테마 레스토랑 입지별 LSM 전략수립)

  • Park, Mun-Gyeong;Kim, Jae-Cheol
    • Journal of the Korean Dietetic Association
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    • v.13 no.3
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    • pp.277-294
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    • 2007
  • The purposes of this study were to a) examine using status, b) measure the service quality attributes, c) analyze IPA and customer satisfaction, d) develop the LSM(Local Store Marketing) by location of K theme restaurant such as residential type(A), complex type(B) and downtown type(C). The questionnaires were handed out to 346 of 450(usage rate 76.9%). The statistical data analysis was completed using SPSS(ver 12.0) for descriptive analysis, $X^2$, t-test, ANOVA, reliability analysis, factor analysis, multiple linear regression. From an analysis on service quality attributes, most importance of service quality attributes was more highly perceived than performance of those, except for 'attractive exterior', 'variety of kid's menu', 'convenient facilities for kid' and perceived importance and performance were also significantly different by location of branch restaurant. The attributes to be improved were 'convenience of restaurant's parking lot', 'food tast', 'speedy service' and 'service competency' as branch A(residential type) restaurant, 'convenience of the restaurant location' as branch B(complex type) restaurant and 'convenience of the restaurant location' and 'speedy service' as branch C(downtown type) through IPA analysis. The Overall customer satisfaction was 3.74 and service quality factors had significant effect on overall customer satisfaction. Location of restaurant, which gives a great effect on its operation and marketing, has a important correlation with success or failure of restaurant business enterprises. Therefore, marketing strategy by restaurant location should be developed.

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A study on Vitalizations of Science Museum with Digilog-Book (Digilog를 이용한 과학관의 활성화 방안)

  • Yoon, Young-doo;Choi, Hun;Choi, Eun-young
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2013.10a
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    • pp.566-568
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    • 2013
  • Recently, the government as part of the creation of science for science education policies promoting the activation of the Science Museum. However the lack of infrastructure, budget and human resources are a reality that a lot of difficulties. In past, A field trip of Science Museum was a place of curiosity of youth. However, modern Science Museum has to competition with the online games and theme park in order to achieve the two goals of scientific experience and education, which it needs change display device is required. Looking at the cases of advanced foreign Science Museum is not merely a head of science education experience as a cultural space, provide relaxation and entertainment, and life science area in addition to a variety of genres such as art and fashion exhibits are planning to combine. In this study, the current uniform description panel of exhibition device described in the written text replaced with the digilog book with the age and grade of the visitors by providing a tailored service for scientific knowledge and intellectual curiosity induced measures can claim the satisfaction of visitors is proposed.

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Development of Annual Festival by Resource Plants in Jeju Island (자원식물을 이용한 제주도 연중 축제 프로그램 개발)

  • Park, Suk-Keun
    • Proceedings of the Plant Resources Society of Korea Conference
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    • 2010.10a
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    • pp.6-6
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    • 2010
  • 제주도는 우리나라의 가장 남쪽에 위하고 있으며 따뜻한 기온과 연중 축제 및 식물원, 박물관 등의 테마파크가 많아 온국민이 가장 선호하는 관광지역이다. 식물을 이용한 지역축제 및 관광명소 만들기는 초기비용이 적게 들어가고 친환경적이며 날이 갈수록 부가가치가 커지는 장점을 가지고 있다. 본 연구에서는 현재 제주도에서 행하여지고 있는 축제의 특성을 간단히 알아보고 자원식물을 이용한 제주도에서 연중 가능한 축제 프로그램을 개발하고자 하였으며 결과는 다음과 같았다. 1. 제주도의 축제는 총 31개이었으며 그중에서 식물을 이용한 축제는 15개로 전체의 48%를 차지하였다. 2. 지역에 따른 구분을 보면 제주시의 전체 축제는 16개이었으며 그중에서 식물을 이용한 축제는 8개로 전체의 50%를 나타냈고 서귀포시는 15개중에서 7개로 절반이 안되는 47%이었다. 3. 자원식물을 이용한 제주도에서의 연중 축제 프로그램 개발에 있어서 50여개를 제안하며 봄의 3월은 동백꽃축제, 수선화축제, 칡캐기축제, 서향축제, 4월은 꽃잔디축제, 개나리축제, 고사리축제, 조팝나무축제, 모란 축제, 개복사꽃축제, 살구꽃축제, 유채꽃축제, 청보리축제, 새우란축제, 왕벚꽃축제, 진달래축제, 5월은 참꽃나무축제, 대나무축제, 해당화축제, 작약축제, 라일락축제 등이 가능하다. 4. 여름의 6월은 한라산철쭉축제, 꽃창포축제, 접시꽃축제, 우리밀축제, 7월은 풍란축제, 홍화축제, 도라지축제, 수련축제, 산수국축제, 배롱나무축제, 8월은 해바라기축제, 무궁화축제, 다알리아축제, 칸나축제, 다육식물축제, 하귤축제, 열대과수축제, 등이 가능하다. 5. 가을의 9월에는 꽃무릇축제, 미로찾기축제, 10월에는 감국축제, 구절초축제, 11월에는 닥나무한지축제, 국화축제, 제주한란축제, 포인세티아축제 등이 가능하다. 6. 겨울의 12월에는 제주자생 구상나무를 이용한 크리스마스트리 경연대회, 1월에는 납매꽃축제, 먼나무축제, 2월에는 매화축제, 풍년화축제 등이 가능하다.

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A Study on the Promising Future Biotechnology (바이오 미래유망 연구분야 도출에 관한 연구)

  • Kam, Ju-Sik;Kim, Moo-Woong;Par, Sang-Dai;Hyun, Byung-Hwan
    • Journal of Korea Technology Innovation Society
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    • v.15 no.2
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    • pp.345-368
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    • 2012
  • As science and technology are the core engines of economic and social affairs, it is becoming increasingly necessary to explore new promising technologies in order to secure competitiveness in science and technology with a view to helping upgrade the country's overall competitiveness and promoting industrial development. The governments of major advanced countries provide R&D support for promising future technologies. Even in South Korea, a study is being carried out to set up a model for forecasting future technologies and reinforcing the relevant survey system. This study intends to explore methods of identifying promising future technologies in the bio-science sector, which has emerged as a new growth engine. It will use a text-mining technique to collect and analyze theses in the bio science sector. It will identify key research sectors by analyzing thesis contour lines, and then review promising future key research subjects through in-depth study.

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Comparative study of cultural tourism industry in Korea and China - Focusing on local cultural tourism products - (한·중 문화관광산업 비교 연구 - 지역 문화관광상품 중심으로 -)

  • Hwang, Gyun-Jeong
    • Journal of Digital Convergence
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    • v.18 no.8
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    • pp.97-102
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    • 2020
  • In this paper, the concept of the diversified cultural tourism industry in Korea and China was summarized and the research direction was suggested. Also, the characteristics and status of the cultural tourism industry were analyzed. As a characteristic of the cultural tourism industry in both Korea and China, it exhibited similar cultural tourism forms such as performances, theme parks, festivals, and museums. Korea had a unique cultural tourism form called Hallyu cultural tourism, and China is also a rare cultural arts complex in Korea. And has developed cultural tourism. The strength of the Korean culture and tourism industry is that it is rich in cultural resources and possesses many assets with cultural contents, and the strength of the Chinese culture and tourism industry is that it has abundant tourism resources and huge economic power. As such, Korea and China with many similarities were found to be a country with high interest and potential in the cultural tourism industry, which is growing into a high value-added industry in the future. In addition, in order to continuously and stably develop the cultural tourism industry, continuous efforts and interests and proper research must be conducted so that the two countries can coexist with each other.

A Study on the Regional Specialization Tourism of National Health Seeking Spa in Japan (일본 국민보양온천의 지역 특성화 관광에 관한 연구)

  • Woo Youn-Sub
    • Journal of the Economic Geographical Society of Korea
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    • v.8 no.2
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    • pp.301-314
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    • 2005
  • The purpose of this study is to inquiry specialized development strategies to revive the declining regional tourism in Japan, through the general characteristics of tourists and the evaluation of various tourism resources. Reaching its period of maturity after the bubble economy collapse, domestic tourism in Japan requires a change in quality of the regional tourism industry. The Kakeyu spa region, which has long history and abundant cultural resources, is specializing through rehabilitation strengthening theme of 'health seeking and recuperation'. The rate of the elderly women visitors is high in the Kakeyu spa, and the visitors use public transport and make a relatively long stay, because they want to recuperate their health or to cure their disease. In the evaluation of tourism resources, the visitors showed an increasing interest in the solemn temple scenery and the tranquil stroll road which are near by their lodgings. To reflect such demand characteristics, the Kakeyu community is actively developing the business such as rehabilitation, health-food development, voluntary service, and barrier free based on spa, culture, and nature.

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A study on building plan for smart guide services using augmented reality (증강현실을 이용한 스마트 가이드 관람 서비스 구축 방안)

  • Yoon, Young-doo;Choi, Eun-young;Cho, Hun
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2013.10a
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    • pp.560-562
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    • 2013
  • Due to the popularity of smart phones, interest in individual lifestyle changes and customized services has been increasing. With these request of change, there are seeking the changes of individual customized service system in public institution, museum, science museum etc. Specially museum, art museum and science museum have the common factor like "watching". Unlike art museum, museum and science museum have the purpose of the history and science education, and have a high expectations of combining entertainment and education as a public institution. For this purpose, they need to raise the immersion of display contents, and run parallel with providing more convincing explanation based on age group. Thus the purpose of this paper is that study the way of combining with efficient entertainment and educational function using argument reality.

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