• Proceedings of the Korean Information Science Society Conference
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• 2004.10c
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• pp.457-459
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• 2004

본 논문은 움직임 벡터 재 산출 방법에 있어서 제한된 영역 내의 움직임 벡터 재 탐색 과정을 보다 효율적으로 운용함으로써 기존의 방법보다 빠르게 동작하는 크기조절 트랜스코딩 방법을 제안한다 기존의 크기조절 비디오 트랜스코딩은 크기 조절된 비디오의 정형화된 재 산출 과정을 통해 움직임 벡터를 구하고, 화질 열화의 최소화를 위해 재 산출된 움직임 벡터를 제한된 탐색 영역 내재 탐색을 통해 좀더 정확한 움직임 벡터를 구하는 방법을 사용한다 그러나 움직임 벡터 재 탐색과정은 않은 계산이 요구되어 속도 저하의 원인이 되며, 비디오의 특성에 따라 움직임 벡터 재 탐색 과정이 불필요한 경우가 발생한다. 따라서, 움직임이 없는 비디오에 대해서는 움직임 벡터 재탐색 과정을 수행하지 않음으로써 트랜스코딩 과정의 수행 속도를 개선하고, 움직임이 많은 프레임에 대해서는 움직임 벡터 재 탐색을 수행하여 화질 열화를 최소화하는 방법을 제안한다. 제안된 방법을 적용하였을 때. 움직임이 적은 비디오일수록 화질 열화 없이 트랜스코딩 속도가 약 15%의 향상된 성능을 얻었다.

• Annual Conference on Human and Language Technology
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• 2008.10a
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• pp.63-68
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• 2008

인터넷의 발달로 지식의 재사용이 폭발적으로 증가하였다. 이는 지식의 확산이라는 측면에서는 바람직하지만 지식의 도용이라는 문제점을 안고 있다. 따라서 문서의 전부나 일부분을 재사용한 것인지를 판단하고자하는 요구가 증가하고 있다. 본 논문에서는 정보검색 기술을 이용하여 문서에서 부분 문서 재사용 및 표절을 탐색하는 방법을 제안한다. 본 논문에서는 대용량 문서의 고속 탐색을 위해서 원본 문서와 대상 문서를 색인하여 검색에 이용한다. 또한 한글의 언어적 특성을 맞게 어순 변경 비교, 기능어 생략 비교, 갭(gap) 비교 등의 다양한 처리 조건을 제공하여 문서 재사용을 탐색할 수 있다. 실험을 통해서 기존의 시스템보다 정확하게 고속으로 문서 재사용 탐색이 가능함을 보였다. 특히 비교 문서가 증가하더라도 비교 시간이 급격하게 증가하지 않으며, 정보검색 기법을 사용하는 경우 취약하다고 알려져 있는 부분 문서 재사용 탐색에도 견고하며, 처리 조건에 따라 유연하게 문서 재사용 탐색이 가능하다.

• Journal of Global Scholars of Marketing Science
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• v.16 no.3
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• pp.143-167
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• 2006

Despite the popularity of e-commerce, the understanding of preferred product types for information searches and purchase on the internet are not sufficient. This paper studies the effect of risk perception on information search behavior through online only, offline only, and on-offline together. Specially, this study classifies product types into search goods, experience goods, and credence goods. The study attempts to determine how the relationship between the perceived risk and the information search is influenced by the product knowledge level. The results show that the higher the risk perceptions about experience goods and credence goods, the more the consumer searches information through online and offline together when the consumer's knowledge level is low. When the consumer's knowledge level is high, however, the higher the risk perception regarding search goods, the more the consumer searches information through online only.

• Journal of the Korean Society for information Management
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• v.13 no.1
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• pp.103-117
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• 1996

The purpose of this study is to identify how users react with the search options and bibliographic information during search reformulation on the online catalog. Two online catalogs(N0TIS system and Dynix system) were selected and undergraduate students were recruited as the participants for this study. The study shows that the search options and bibliographic information affected the type of the query reformulation and the re-choice of the search options during search.

• Korean Journal of Cognitive Science
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• v.16 no.1
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• pp.1-15
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• 2005

Since human visual system has limited capacity for visual information processing, it should select goal-relevant information for further processing. There have been several studies that emphasized the possible involvement of memory in spatial shift of selective attention (Chun & Jiang, 1998, 1999; Klein, 1988; Klein & MacInnes, 1999). However, other studies suggested the inferiority of human visual memory in change detection(Rensink, O'Regan, & Clark, 1997; Simons & Levin, 1997) and in visual search(Hotowitz & Wolfe, 1998). The present study examined the involvement of memory in visual search; whether memory for the previously searched items guides selective attentional shift or not. We investigated how search works by comparing visual search performances in three different conditions; full exposure condition, partial exposure condition, and partial-to-full exposure condition. Revisiting searched items was allowed only in full exposure condition and not in either partial or partial-to-full exposure condition. The results showed that the efficiencies of attentional shift were nearly identical for all conditions. This finding implies that even in full exposure condition the participants scarcely re-examined the previously searched items. The results suggest that instant memory can be formed and used in visual search process. These results disagree with the earlier studies claiming thar visual search has no memory. We discussed the problems of the previous research paradigms and suggested some alternative accounts.

• Proceedings of the Korea Information Processing Society Conference
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• 2009.04a
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• pp.1330-1331
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• 2009

본 연구에서는 GERAN (GSM EDGE Radio Access Network) 망에서 다양한 무선환경에 따른 셀 재탐색을 연구하였으며, 시계열분석을 통하여 재탐색 이후의 RSS (Received Signal Strength)를 예측하여 개선된 재탐색 알고리즘을 연구하였다. Field 데이터를 통해 제안된 알고리즘을 분석하였으며, 이를 통하여 다양한 조건에 적합한 기법을 제안코저 한다.

• Proceedings of the Korean DIstribution Association Conference
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• 2000.05a
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• pp.111-141
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• 2000

본 연구는 실물과 인터넷 구매의도에 영향을 미치는 요인을 살펴보기 위해 팩토리얼 디자인에 의한 실험설계에 의해 대학생 480을 대상으로 조사하였다. 주요 실험변수로는 소비자 특성(인터넷 사용량, 혁신성), 제품유형(탐색재/경험재), 가격할인폭, 상표였다. 그 결과 인터넷 다량사용자와 고혁신자 일수록, 경험재보다는 탐색재의 경우가, 가격할인폭이 클수록, 그리고 무명상표보다는 유명상표의 경우에 인터넷 구매의도가 더 높은 것으로 나타났다. 전반적으로 실물구매의도가 인터넷 구매의도보다 높았으나, 인터넷 다량사용자와 고혁신자의 경우에 이 양자간에는 유의미한 차이가 나타나지 않았고, 가격 할인폭이 클 경우에는 제시했을 때는 실물구매의도보다 오히려 인터넷 구매의도가 더 높은 것으로 나타났다. 이러한 결과를 토대로 인터넷 쇼핑을 확대하기 위한 시사점을 제시하였다.

• Journal of Intelligence and Information Systems
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• v.28 no.2
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• pp.75-100
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• 2022

Untact mobile commerce shows a rapid growth due to the prolonged COVID-19 pandemic. And companies have a lot of tough competition in this trend. However, the detail pages of products which play an important role in purchase decision have been provided mostly for consumers in a form of stereotyped information composition. This study has found that the form of (image-centered vs. text-centered) information composition of detailed descriptions of products in the detail pages of mobile products has an effect on product attitude and purchase intention as consumers' information appeal methods vary depending on product types (search goods vs. experience goods). That is, search goods whose information search is easy and whose quality is predictable could be found that product attitude and purchase intention have a more positive effect on the form of image-centered information composition. And experience goods whose quality is unpredictable could be found that product attitude and purchase intention have a more positive effect on the form of text-centered information composition. And effects of congruence between product types based on Higgins' regulatory focus theory and the form of information composition have found to vary depending on consumers' chronic regulatory focus. Promotion focus seeking consumers showed effects of congruence between product types and the form of information composition and prevention focus seeking consumers did not show effects of congruence between them. That is, promotion focus seeking consumers have found to have more positive product attitude and purchase intention in the form of image-centered information composition of experience goods and text-centered information composition of search goods. And prevention focus seeking consumers have found to be unable to have an effect on product attitude and purchase intention even though the form of image or text-centered information composition of search and experience goods is presented. The study implies that the form of information composition should be designed, produced, and provided for consumers by considering product types and consumer propensity when designing it in the detail pages of mobile products.

• Proceedings of the Korea Society of Information Technology Applications Conference
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• 2003.06a
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• pp.7-11
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• 2003

• Asia Marketing Journal
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• v.11 no.1
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• pp.93-112
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• 2009

The purpose of this study was to analyze the effects of explicit and implicit product warranties on consumers' attitudes toward the products, and particularly, the main effects of product types and level of manufacturers' business ethics on the relationship between warranty types and consumers' attitudes. For this purpose, relevant literature was reviewed and thereupon, a survey was conducted for an empirical analysis. As a result of empirically analyzing the relationship between warranty types and consumers' attitudes and the main effects of the product types (search goods vs. experience goods) and level of business ethics (high vs. low) on the relationship, it was found that consumers' attitudes toward the products were more positive when the product warranty was explicit than when it was implicit, and that such relationship was stronger for experience goods than for search goods one. And, the relationship was stronger when the level of business ethics perceived was lower. However, such moderating effects were not significant for consumers' attitudes, but significant for their purchasing intention.