• 한국콘텐츠학회논문지
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• 제6권5호
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• pp.96-103
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• 2006

19세기 산업 혁명 이후 등장한 키치(Kitsch)는 대중문화와 고급문화를 연결시키는 역할을 하면서 오늘날에는 산업화된 현대 사회의 다양한 대중문화 속에서 새로운 미적 가치를 지니며 하나의 문화 현상으로 나타나고 있는 자리를 차지하고 있다. 한편 이 키치는 인간생활과 가장 밀접한 관련성을 가진 패션부분에서도 기존의 고정 관념에서 벗어나 파괴라는 형태를 통해 다양하고 새로운 미를 표현하고 있다. 본 연구는 키치에 대한 기본 이해와 아울러 최근의 국내 코미디 영화 속의 표현된 배우들의 패션에서는 키치가 어떻게 표현되었는지 알아보았다.

• 한국콘텐츠학회:학술대회논문집
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• 한국콘텐츠학회 2005년도 춘계 종합학술대회 논문집
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• pp.248-251
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• 2005

19세기 산업 혁명 이후 등장한 키치(Kitsch)는 대중문화와 고급문화를 연결시키는 역할을 하면서 오늘날에는 산업화된 현대 사회의 다양한 대중문화 속에서 새로운 미적 가치를 지니며 하나의 문화 현상으로 나타나고 있는 자리를 차지하고 있다. 한편 이 키치는 인간생활과 가장 밀접한 관련성을 가진 패션부분에서도 기존의 고정 관념에서 벗어나 파괴라는 형태를 통해 다양하고 새로운 미를 표현하고 있다. 본 연구는 치치에 대한 기본 이해와 아울러 최근의 국내 코미디 영화 속의 표현된 배우들의 패션에서는 키치가 어떻게 표현되었는지 알아 보았다.

• 복식문화연구
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• 제11권4호
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• pp.578-590
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• 2003

The purpose of this study was to analyze the formative characteristics appeared in modem Kitsch fashion which has been shown through the empirical data photogrphes from the 2000's to 2003 and the formative characteristics of Kitsch were divided into the material, ornament, color, pattern to understand the modem Kitsch fashion. The findings of this study could be summarized as follows: First, the modem Kitsch fashion in the material was used cheap, counterfeit materials like vinyl, artificial leather, immitation fur, beads and non-artistic materials like metal, plastic, paper and voluptuous material like seethrough to express eroticism and superficiality as the characteristic of Kitsch. Second, Kitsch fashion in the ornament was shown over-decoration by using the various accessories like bracelet, metal belt, gloves, etc to express as childish and coarse mixtures as the characteristic of Kitsch. Third, the modem Kitsch fashion was using splendid and bright, primary colors to express the image of complicated accumulation. Fourth, the modern Kitsch fashion mainly in the pattern was using ethnic, folklore and pop art pattern or print used hippies and pop art fashion to express the primitive purity as bounding of civilized society.

• 대한가정학회:학술대회논문집
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• 대한가정학회 2007년도 제60차 하계학술대회
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• pp.48-48
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• 2007

• 복식
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• 제51권1호
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• pp.145-162
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• 2001

This study focuses on how fashion products of our contemporary society of consumption are taking on a kitsch look, and on what kind of social and cultural meanings this phenomenon connotate. In general, kitsch is understood as an expression with a negative meanings such as aesthetic inadequacy or bad tastes. In our dairy life however kitsch has been highlighted as an another expressions of subjective beauty and gains positive meaning as almost all the people satisfy their desires through consumption of kitsch products. In order to prove the kitsch phenomenon in fashion products and social and cultural meanings, the researcher has Performed a case study on actual consumption of fashion products and the internal psychological meanings in fashion consumption. The internal psychological meanings of kitsch on consumption of fashion products are emotions and needs such as escape from reality. substitutional satisfaction, belonging confirmation, expression of individual taste, and fun, sexual amusements.

• 한국복식학회:학술대회논문집
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• 한국복식학회 2005년도 정기총회 및 춘계학술대회
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• pp.105-105
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• 2005

• 패션비즈니스
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• 제4권2호
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• pp.1-17
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• 2000

Kitsch is one of the various mass-cultural phnomena in the late 20th century, with it's own new aesthetic value, 'self-expression' through 'destruction', denying the existing established way of thinking and escaping from the stereotypes or fixed ideas. This is called 'aesthetic inadequacy'. The purposes of this study are to examine the different preferences between the western and the domestic Kitsch Fashions to investigate the formative and aesthetic characteristics of domestic Kitsch Fashion based on substantial data, and to propose the creative Kitsch design. The results of this study are as follows; 1. The formative characteristics of domestic Kitsch Fashion are marked by amusement, disharmony, epicureanism, satire, and use of imitation. 2. Then, based on theoretic research, this study applies aesthetic characteristics of Kitsch to the creative design. According to the formative characteristics for Kitsch Fashion, the Design Concepts are developed in order of Optimism, Multi Form, Decadence Chic, Neo-Naturalism, and Poor Vintage. And the Fabric direction is given in Design Story with sub theme such as Cheerful, Game, Decadence, Environment, and Grunge.

• 복식
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• 제66권2호
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• pp.45-60
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• 2016

As a method to satisfy needs and emotions of consumers who pursue diversity, the use of Kitsch in the fashion industry has been increased. Previous studies on Kitsch fashion have focused on qualitative research on the characteristics of Kitsch product, and little empirical researches have been conducted on consumer attitude such as consumer response to Kitsch products and brand equity. Therefore, the purpose of this study are 1) to investigate comparisons of experiential values (i.e., Aesthetic, Amusing, Cultural) with Kitsch product moderated by consumers' characteristics (i.e., consumer uniqueness, fashion involvement), and 2) to explore the relationship between experiential values and brand equity. Factor analysis, reliability analysis, ANOVA, and structural equation model using SPSS 18.0 and AMOS 18.0 were used for the data analysis. 210 questionnaires were analyzed for this study. The results of this study were as follows. First, significant difference in aesthetic values of Kitsch products were shown. Kitsch Product with nostalgic characteristics has higher aesthetic values than others. Specifically differences in experiential values with Kitsch product were partially moderated by consumers' characteristics (i.e., consumer uniqueness, fashion involvement), Second, cultural value had a positive influence on brand awareness, while amusing and cultural values had a positive influence on brand image. Also aesthetic and amusing values had a positive influence on brand loyalty. Academic and business implications were discussed from this study.

• 디자인학연구
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• 제18권4호
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• pp.195-204
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• 2005

본 연구의 목적은 최근 문화 속에서 새로운 가치기준으로 주목받고 있는 취향의 개념을 체계적으로 정리하고, 취향을 중심으로 현대패션에 표현된 룩의 조형성과 미적가치에 대하여 살펴보는 데에 있다. 취향은 개인에 의해 개별적으로 추구되는 삶의 방식이며 선호이자 현대사회 내에서 개인을 구별짓는 중요한 요소이며, 특히 패션은 취향의 차별화를 표현하는 주요 대상이다. 취향이 표현된 룩으로는 시대를 초월한 멋쟁이 취향의 댄디룩과 최근에 새롭게 주목받고 있는 저속한 취항이 표현된 키치룩, 성적 이상 취향이 표현된 페티시룩, 엽기 취향이 표현된 그로테스크룩과 어린 취향이 표현된 키덜트룩 등이 있다. 현대인의 다양한 취향과 그의 표현인 룩은 패션의 향유를 통한 즐거움의 추구이며 현재에 대한 긍정적인, 그리고 미래에 대한 적극적인 기대를 나타내는 상징적 표현이라 할 수 있다. 룩을 통해 패션과 사회는 서로 소통할 수 있으며, 디자이너는 컬렉션을 통해 룩을 효과적으로 제안함으로써 소비자의 취향을 만족시키는 핵심적인 역할을 할 수 있다. 본 연구의 결과는 취향에 대한 학문적 근거를 제공해 주며, 패션으로 표현된 미적 가치를 보석 줌으로써 문화 속의 취향과 패션의 룩에 대한 해석의 틀을 제공할 수 있을 것으로 기대된다.

• 패션비즈니스
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• 제5권2호
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• pp.73-86
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• 2001

This study aims at reviewing the Kitsch aesthetics, grasping the relation between the Kitsch and consumption culture, and pursuing the intrincis meanings and expressive characteristics of Kitsch in the hair style and head dress in the 1990s. Kitsch generally implies a vulgarity, and a bad taste, and can be considered to be a kind of vicarious experience, the aesthetic deception and self-deception. In spite of these negative inplications of Kitsch, the aesthetic categories of Kitsch have been spread to public and been accepted by the public, with the help of the powerful promotion of the modern day mass media. 1. The intrincis meanings of Kitsch convey 1) escapism, 2) conformity, 3) amusements, 4) identification. 2. The expressive characteristics of Kitsch represent 1) aesthetic inadequacy: hair style and head dress showing the imperpectness, accumulation(superfluous ornaments), vulgarity, untidines. 2) resistance: hair style and head dress featuring deconstructional and violent forms revealing the uneasiness, and unsatisfaction of the given regularity. 3) humor: hair style and head dress featuring the innocence, humor, and fun for a relaxation and diversion. 4) hedonism: hair style and head dress with the erotic and sexual feelings. 5) retro, romantism: hair style and head dress featuring the elegance, femininity, folklore, ethnic, and nostalgia.