• The Journal of the Korea Contents Association
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• v.21 no.6
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• pp.128-137
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• 2021

The purpose of this study is to examine the effect of sympathetic reactions to public service advertisement video messages produced for health campaigns. To this end, based on the empathy response scale proposed by Campbell & Babrow (2004), the empathy response to the images of nine health campaigns with themes of smoking cessation, tuberculosis, and suicide triggered fear of health risks and health behaviors (information seeking, preventive actions). As a result of the analysis, among the factors of empathy reaction, the reality of the message creative, the match of emotions, and the identification of the characters in the video each played a role in raising fear, and it is rather fear that logically understanding the situation that causes health problems through the health campaign video It was found that it played a role in reducing health information seeking behavior. On the other hand, it was found that the higher the degree of interest, such as sympathy for the characters in the video, among the factors of the sympathetic response to the health campaign, the higher the intention of preventive action to reduce the health risk.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.14 no.5
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• pp.2121-2130
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• 2013

Based on the case study methods, the study analyzes that the countless UCC Cloud cloud is the niche creation by the lead users make process. This research show as follows. First, The Drama lovers and fan fiction writers are not only drama consumers but UCC creators/producers. By the process that the UCC and fan fiction is tailored to meet the needs of their users create fan fiction in fandom community, they create an entirely different niche from original drama. Second, the flow(drama consumption/evaluation, viewers needs/adaption, the user's creation/production) which community's creative users make sequentially coevolutes with the flow(drama information offer, intentionally supply/diffusion, derivatives production) of media companies. Third, the drama fandom community activities which is non-commercial activities form the drama ecosystem with a new paradigm, as well as form a virtuous cycle inked to the market continuously beyond fun, play, empathy.

• Journal of Digital Contents Society
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• v.18 no.1
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• pp.47-54
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• 2017

In this research, I analyze cases of character packages in Japane, extract the concept of design that was loved by consumers and inmates and succeeded in marketing, and aim to establish the logic and principle. In addition, in the future, when introducing and utilizing the character package design in Korea, this research intends to make a guideline for the development of objective validity and empathic package design. After identifying the design concept and finding the principle by targeting package design of five character of Tohato which mixed various media and expanded sales, I want to find out the cause of success. Therefore, I have studied the theory and principles of enterprise and creative in product strategy through case analysis of character design concept and character package design. As a result, a design that leaving the functional side, having a story, making memories, and inducing a sense of closeness was as a successful case of renewal. In the package design, in some cases, package design execution is more important under the theoretical system according to consumer behavior analysis and Promotion of bold design concept of the design for the success of that concept, deviated from the existing principle.

• The Journal of the Korea Contents Association
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• v.19 no.10
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• pp.290-305
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• 2019

As laws regarding the execution of governmental and public corporate advertising have been enforced since 2018, the need for the increase in effectiveness and public benefits of governmental advertising has been suggested. This research focuses on the government's health campaigns regarding well-being, hygiene, and safety and thus conducts an in-depth research into strategies and the future course of policies. First, it analyzes domestic/international governmental advertising in the realm of health campaigns and specifically studies governmental advertising that employs media technologies in health communications. Furthermore, through in-depth interview with 10 health campaign experts, the study explores possible plans of utilizing the ever-developing field of digital technology. The results of this research show that it is imperative to target and strategize according to the purposes of health campaigns. It is also important to set the appropriate parameters of the campaigns according to the given budget while securing the quantity and quality of creativity. Also, it will be crucial to utilize media technology to the fullest extent and strategize around it. Therefore, this research suggests theoretical as well as practical strategic plans to increase the effectiveness and efficiency of governmental advertising in the realm of well-being, hygiene, and safety in health campaigns.

• Journal of Korean Society of Archives and Records Management
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• v.19 no.1
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• pp.137-166
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• 2019

The study aims to determine the areas and elements of usability evaluation that reflect the characteristics of the archival contents collections in the National Archives of Korea, and to evaluate the usability of the "Decisions Relating to the Independence Movement" collection for history majors. Through the findings, the relation and importance level that usability evaluation areas and elements have on overall satisfaction can be identified. As a result of this study, the areas of content, search, and interface all had positive effects on overall satisfaction. The interface area holds the greatest influence, and the two elements on each area were found to have a positive effect. On the other hand, users selected the order of importance as "search" first, "contents" second, and "interface" third, showing that interface was considered relatively less important. Based on this, we propose improving the usability direction of the archival contents collection of the National Archives of Korea.

• Journal of Korean Library and Information Science Society
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• v.36 no.4
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• pp.255-284
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• 2005

In this paper, we have made an analysis of dCollection license system and have presented the development subject based on various case study of digital rights Management( DRM ) under domestic and abroad Open Access circumstances. For this study, fist we made an investigation into the concept and the technical component of the copyright, license and DRM that act as obstacle to open access. It is hoped that the first study will be able to help people better understand the relationship between the related technique and Open Access System. Second we analyzed Creative Commons, RoMEO, Dspace system as abroad cases and Kyungpook National University's DRM system and Seoul National University's DRM system as domestic cases for copyright protection under open access circumstances. finally we will face up to the domestic open access reality and plan the future by presenting the development subject through dCollection license system analysis.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.34 no.2
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• pp.93-114
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• 2023

In accordance with the educational paradigm that values self-directed creative education, school libraries and public libraries emphasize self-directed learning support through curriculum-linked programs as their main tasks. For self-directed learning, it is essential to provide learner-centered educational knowledge information, and there should be abundant textbook-linked references that can deepen and expand the curriculum reflected in textbooks. This study established KDC-linked information related to unit and cross-curricular learning topics through the analysis of elementary school textbooks and curriculum-linked books, restructured KDC system based on major subjects in the elementary school curriculum, and established a curriculum-linked subject information. Libraries can strengthen support for self-directed creative learning for elementary school students in an online environment by linking library content targeted for each user with elementary school education content focusing on learning topics in the curriculum.

• Journal of the Korean Society for information Management
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• v.40 no.4
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• pp.123-145
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• 2023

During the COVID-19 period, public libraries produced and provided a variety of online contents to users as an alternative to offline services. The purpose of this study was to analyze the overall management of online contents in public libraries in the post COVID-19 period and to provide a methodological basis for improving online contents management. This study surveyed the overall current state of online content management in 305 public libraries in terms of production, services, and preservation. We also analyzed the librarian's perception of the online contents management process. As a result of the analysis even after the COVID-19 period, public libraries are efficiently producing and providing online contents and are actively providing this through the library website and social media. In addition, librarians recognized that online contents produced by public libraries are valuable as library resources and predicted that the online content would be produced more in the future. Also, they faced difficulties in production and management due to a lack of professional capabilities and extra workload, but they have recognized the high need for online contents management. Online contents is leading a paradigm shift in public library services. Therefore, attention and effort to activate online content is no longer an option but a necessity.

• Journal of Korean Society of Archives and Records Management
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• v.21 no.3
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• pp.119-138
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• 2021

This study aims to provide the basic functional requirements and degree of importance of online archival exhibitions, which have played an essential role in the records information service lately. It first derived the properties of online archival exhibitions and their functional attributes through literature analysis. Next, it analyzed the degree of importance of functional requirements using the analytic hierarchy process (AHP) method. As a result, 3 properties and 13 functional requirements of online archival exhibitions were proposed. It was found that the archivists managing the online archival exhibitions considered the most important property to be "Information Transmission," the second the "Effectiveness of Exhibition," and the third the "Informative Function." As for the most critical functional requirements, these are "Aesthetics," "Interaction," "Usability," "Educational Experience Provision," and "Promotion and Exhibition Activation," while the least are "Theme Originality" and "Content Inclusiveness."