• Review of KIISC
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• v.20 no.6
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• pp.28-42
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• 2010

전자 쿠폰(e-쿠폰)의 패턴이 모바일 쿠폰(m-쿠폰)으로 그 주류를 형성해 나가면서 모바일 쿠폰 보안 시스템에 관한 연구와 운영이 필요하게 되였다. 하지만 지금까지 e-쿠폰의 보안 시스템에 관한 연구도 드물 뿐만 아니라 m-쿠폰의 보안에 관한 연구는 극히 드물며, 설령 있다 하더라도 청산(clearing) 단계에 대한 보안 프로토콜은 설계하지 않았었다. 그렇지만 쿠폰의 위조(forgery)나 이중사용(double spending) 뿐만 아니라 도/소매업자 및 청산소(clearing house) 에 의한 청산 단계조작(clearing manipulation)에 의해서도 기업측에 엄청난 손실을 가할 수 있다. 본 논문에서는 청산 단계를 포함한 공식화된 모바일 쿠폰 프로세싱에 대한 보안 프로토콜을 우리나라 현실 상황을 고려하여 설계하고, 보안요구사항을 모바일 쿠폰 서비스/무선 환경/소형 단말기 측면으로 나누어 분석하고, 효율적으로 상태 관리 용이함을 분석하였다.

• Journal of Digital Convergence
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• v.11 no.1
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• pp.267-273
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• 2013

Recently, coupons are distributed in various ways such as paper, Internet, and mobile phone, with the development of the information and communications technology. Coupon users benefit from the use of these coupons. For example, they can get a discount for the product that they wanted to buy and can be offered additional services. However, paper and Internet coupons have a risk of loss since users have to cut them out and keep them separately. Mobile coupons also don't provide users with user convenience, because coupon users first look for coupon data from their mobile phone and show it to the counterperson. To solve these problems, this study proposes a NFC-based mobile coupon system under which we can use coupon data only with mobile device access.

• Culinary science and hospitality research
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• v.22 no.8
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• pp.192-203
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• 2016

This study examined the effects of characteristics of mobile coupon on the user's perceived usefulness and intention of using mobile coupon in order to suggest directions to enhances marketing strategies for foodservice company. The research model for this study was designed based on the hypothesis that the characteristics of mobile coupon influenced both the user's perceived usefulness and purchase intention. Based on total 227 customers obtained from the empirical research, this study reviewed validity, reliability and fitness of research model. Major findings of empirical analysis could be summarise as follow. First, among the characteristics of mobile coupon, the easiness of acquisition and the economic value of the mobile coupon had an influence on the mobile coupon user's perceived usefulness. Second, the easiness of acquisition and the economic value of the mobile coupon had an influence on the intention of using mobile coupon. Third, the mobile coupon user's perceived usefulness had an influence on the intention of using mobile coupon.

• Proceedings of the Korean Society of Computer Information Conference
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• 2017.07a
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• pp.411-412
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• 2017

쿠폰은 마케팅의 주요 전략 중 하나로 널리 이용된다. 그러나 적시적소에 제공되지 않는 쿠폰은 대부분 버려지게 된다. 본 논문은 사용자가 관광지의 어떤 관심지점에 근접했을 때, 해당 관심지점이 발행한 쿠폰정보를 능동적으로 알려주는 시스템을 개발한다. 이를 위하여, 쿠폰발행자와 이용자 등록 시스템, 쿠폰발행자의 쿠폰정보와 해당 관심지점 정보를 등록하는 시스템, 이용자들의 현재 위치를 인지하는 시스템, 이용된 쿠폰정보를 기록하는 시스템 등을 구현하였다.

• Proceedings of the Korea Information Processing Society Conference
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• 2012.11a
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• pp.1591-1594
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• 2012

본 논문에서 제시하는 시스템은 스마트 폰의 문자함을 읽어 이미 저장되어 있는 쿠폰을 효율적으로 관리하는 시스템으로, 사용자는 판매자에게 쿠폰을 제시할 때 문자함을 찾지 않아도 유효기간 순으로 잘 정렬된 쿠폰을 찾을 수 있고, 사용자가 제 때 쿠폰을 사용하지 못하고 버리는 일이 없도록 사용자의 쿠폰을 통합 관리한다. 본 논문의 제안 시스템을 이용하면 사람들이 쿠폰을 사용하도록 유도하여 추가 구매가 일어나도록 한다. 사용이 완료된 쿠폰은 폐기하지 않고 나중에 사용자의 소비/구매 패턴을 파악하고, 이 작업을 실시간으로 실행하여 사용자가 많이 사용하는 물품을 쿠폰으로 제공하여 회사의 매출을 증대시킨다.

• Management & Information Systems Review
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• v.30 no.2
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• pp.1-25
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• 2011

In this study, a survey of online coupon user in their 20's and 30's was undertaken to explore how e-coupon attribute, perceived risk affect the intention to continuously use online coupons through mediation of online coupon user satisfaction. Four variables were used as E-coupon attribute variables(economy, amusement, reliability, usefulness) with coupon type and gender being used as moderating variables. The analysis results of relationship between e-coupon attributes, perceived risk and online coupon user satisfaction indicated that amusement, usefulness significantly affected online coupon user satisfaction, and this, in turn, significantly affected the intention to continuously use online coupons. In addition, the test of difference between groups in coupon type and gender, two moderating variables used in this study, found that with respect to coupon type, a moderating effect existed in reliability, usefulness whereas for gender, a moderating effect existed in only reliability. It is considered that this study will provide a credible evidence basis for Internet shopping malls in establishing a coupon promotion strategy including a specific promotional mix best suited to their needs and resources, while implicating that offering highly reliable online coupons will contribute to enhancing satisfaction level among customers using online coupons.

• Digital Contents
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• no.12 s.103
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• pp.54-55
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• 2001

현재 인터넷상에는 대형 포탈사이트를 비롯하여 소규모 전문 쿠폰사이트까지, 또한 전문업종이나 지역만을 상대로 쿠폰을 발행하는 사이트들도 다양하게 생겨나고 있다. 이러한 쿠폰사이트는 소비력이 강한 10대와 젊은 세대들한테 인기를 얻고 있다. 그러나 현재 쿠폰 사이트는 문제점도 없지 않다. 소비력이 강한 젊은층을 상대로 하다보니 쿠폰이 발행되는 업중에 한계를 가지고 있다. 예를 들면 주로 음식과 미용에 관련된 것이다. 또한 대기업의 참여를 유도하고, 보다 소비 계층을 넓히기 위해 생필품에 관련된 쿠폰도 발행하는 방향을 모색해야 한다는 지적이 관계자에 의해 제기되고 있다.

• Journal of Digital Convergence
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• v.12 no.5
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• pp.395-401
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• 2014

As social network service becomes common, the consumers use many discount coupons with which they can purchase goods via social commerce. Although, the quantities of coupons offered from social commerce are currently on the sharp increase, customized coupon service that reflects user preference is not offered. This paper proposes a coupon service method reflecting user's subjective inclination targeting food coupons to offer customized coupon service for social commerce. Towards this end, this paper conducts hierarchization of the factors that become standard in selecting coupons including food types, food prices, discount rates and the number of buyers. And then, this study classifies, extracts and offers the coupons using Fuzzy-AHP, a decision making support method that reflects subjective inclination. From the user satisfaction results on the extracted coupons, the users are generally satisfied: very satisfactory with 45%, satisfactory with 33% and fair with 22%, and there was no experiment participant, who was dissatisfied.

• Proceedings of the Korea Information Processing Society Conference
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• 2013.11a
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• pp.359-360
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• 2013

본 논문에서는 기존의 쿠폰의 사용자 편의성을 극대화하기 위하여, NFC를 기반으로 하는 모바일 쿠폰 추천 시스템을 제안한다. 기존의 쿠폰은 사용자에게 무작위로 정보를 제공하고, 종이 쿠폰의 경우 분실의 가성능과 여러 장을 소지해야 하는 단점이 있었다. 따라서 본 논문에서는 NFC기반으로 사용자에게 마일리지를 판매자의 홍보 수단으로 제공하는 한편 이를 이용해 얻어지는 판매자들의 매장 이용 현황의 유사도를 분석하여, 비슷한 유사도를 보이는 사용자를 기반으로 판매자의 매장의 쿠폰을 추천하는 쿠폰 추천 시스템을 구현하였다

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.1 no.2
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• pp.101-134
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• 2006

This study is conducted to examine how purchase behaviors of consumers have affected by the promotion of coupons in internet shopping mall. This study was conducted with the purpose of identifying the differences In purchase behavior based on consumer's perception and experience of internet shopping mall coupons, and based on consumers' perception of cost and value of coupons, using a theoretic framework presented in previously conducted studies. The results of this study can be summarized as follows. First, based on the perception of coupons, there were significant differences in intent to use and intent to re-use at the time when coupons are offered, and at the time when coupons are offered, no significant differences were found between the level of interest and the importance of coupon at the time of visiting the shopping mall; however, significant differences were found in the overall purchase behavior based on perception of coupons. Second, when overall differences In purchase behavior based on experience in coupon use was observed, having experience in using coupons showed a higher average than did having no experience in using coupons, showing a significant difference. It was found that compared to those without experience in using coupons, those with experience with coupons had higher intent to use at the time when coupon is offered, intent to re-use at the time when coupon is offered, and higher level of purchase behavior In the importance of coupons at the time of visiting the shopping mall. Third, when relationship between purchase behaviors, cost of coupon, and perception of convenience was observed, a clear static relationship was found. This suggests that as the cost and perception of convenience of coupon increases, purchase behavior also increases. Such result suggests that there is a difference in purchase behavior based on experience in coupon use. When relationship of purchase behavior by variables of cost of coupon and perception of convenience is observed, it has a positive relationship with the perception that the use of coupon includes saving money, financial help, enjoyment of use, habitual use, has a short effective date, and has a negative relationship with the perception that it saves little money and is a waste of time. Therefore, it can be seen that purchase behavior has the highest relationship with enjoyment of coupon use and habitual coupon use. Such results suggest that purchase behavior will be significantly influenced based on cost of coupon and perception of convenience.