• Title/Summary/Keyword: 콘텐츠 효과 평가

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Ottonello Projection Techniques using the Metronome (메트로놈을 이용한 Ottonello 촬영 기법)

  • Im, In-Chul;Kim, Chang-Soo
    • The Journal of the Korea Contents Association
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    • v.9 no.12
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    • pp.730-734
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    • 2009
  • The ottonello method is used to see a front view image of cervical 1-7 number. The study found a systematic examination method to find a better image through an experiment using metronome. The results are as follows: In an evaluation of MTF, when used 0.5 standard of MTF, oral explanation resulted 1.2 LP/mm, Moderato-100 1.4 LP/mm, Allegro-138 1.6 LP/mm, Presto-184 2.4 LP/mm. Among them presto-184 showed the highest sharpness with 2.4 LP/mm. In an image reading by a medicine doctor of radiology, when oral explanation was 17%, Moderato-100 15%, Allegro-138 18%, Presto-184 50%. Among themprest-184 was evaluated as the best image. The result of was a method to reduce an image repeat, patients radiation exposure, patients waiting time for examination, material and so on.

Ethical Leadership and CSR Attitude of Employees: Moderating Effect of Supervisor's Performance (윤리적 리더십과 기업의 사회적 책임에 대한 종업원 태도 간의 관계: 상사 성과의 조절효과)

  • Kang, Seung-Wan
    • The Journal of the Korea Contents Association
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    • v.13 no.12
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    • pp.447-454
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    • 2013
  • This research is an empirical study to analyze the relationship among the ethical leadership of supervisor, CSR attitude of subordinate, and supervisor's performance evaluated by subordinate. A survey was conducted for the employees of a large manufacturing company in Korea, and 196 questionnaires were analyzed. Results of multiple regression analyses showed that the relationship between the ethical leadership of supervisor and the CSR attitude of subordinate was positively significant. That is, the supervisor's ethical leadership leads the subordinate's positive CSR attitude. And, supervisor's performance evaluated by subordinate positively moderated the relationship between ethical leadership and CSR attitude. That is, when subordinates assesses the supervisor's performance as high, the positive relationship between supervisor's ethical leadership and subordinate's CSR attitude becomes relatively stronger. Theoretical and managerial implications of these empirical results were discussed.

Consumer-brand Relationship Quality Formation of Potential Consumers for an Automotive Brand: Effectiveness of Native Advertising (자동차 브랜드 잠재소비자의 소비자-브랜드 관계 품질 형성에 대한 연구: 네이티브 광고의 효과를 중심으로)

  • Kim, Yu Seung;Choi, Hyung-Min
    • The Journal of the Korea Contents Association
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    • v.17 no.2
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    • pp.656-677
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    • 2017
  • This study aims to examine the effects of native advertising on consumer-brand relationship quality (BRQ) formation of the potential consumers in the context of an automotive brand. Specifically, the study verifies (1) whether the respondents cognize the content of native advertisement as an advertisement and (2) how the value dimensions of native advertising impact BRQ through brand attitude (BAT). To fulfill the purposes, the researchers categorized three types of advertisements (product, brand and non-commercial) and then showed three manipulated stimuli to potential consumers in the automotive market before measuring. The findings drawn from the 345 valid cases are as following. First, the rate of respondents' advertising recognition is low in the non-commercial advertisement, while it is high in ones of product and brand. Second, most of the respondents perceive less irritation toward the native ads, especially toward the non-commercial advertisement. Third, the entertainment and informativeness of native advertising positively influence BRQ, while the effect of irritation on BRQ is negative. Also, the effects of advertising value dimensions on BRQ are all mediated by BAT.

The Structure and the Effect of Crisis Storytelling (위기상황에서 스토리텔링의 구성방식과 효과에 대한 분석)

  • Hong, Sook-Yeong;Cho, Seung-Ho
    • The Journal of the Korea Contents Association
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    • v.14 no.12
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    • pp.683-693
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    • 2014
  • This research examines a storytelling of a crisis presented in news coverages about Asiana Airline accident happened at San Francisco airport on July 6th, 2013. and investigate how the storytelling affects public's image toward an organization. To answer the research questions, qualitative content analysis of news articles (n=101) and survey (n=125) were employed. The subjects for the content analysis were Chosun Daily Newspaper and Hankyoreh Daily Newspaper, and the period of news articles is range from June 6th, 2013 to June 12th, 2014. The results showed that 10% out of total news articles was positive description toward stewardess who handled the crisis well in emergence situtation. The major expressions of depicting the stewardess's heroic activities in the news articles were tears, composure, hero, quick response, sacrifice, sorry, and so on. The online survey was conducted from Nov. 15, 2013 to Feb. 14, 2014 and found that the stewardess heroic activity influenced positively public's evaluation on Asian airline's crisis management and image of the company.

The Effects of Internal Accreditation on the Quality Improvement of Competency-Based Curriculum in Higher Education (대학 자체교육인증제가 역량기반 교육과정 질 향상에 미치는 영향)

  • Leem, Gwanghyun;Kang, Jihye
    • The Journal of the Korea Contents Association
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    • v.20 no.7
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    • pp.233-243
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    • 2020
  • This study investigated the internal accreditation system of A University which is a quality management system of curriculum that allows departments to examine the curriculum of itself. The results showed that the internal accreditation improved satisfaction of students in four areas: education goal & curriculum organization, curriculum implementation, support for curriculum, and curriculum development. It was also found that the system improved core competencies of students. Lastly, the students' evaluation for lecture was significantly improved compared with evaluation before internal accreditation. Based on these results, the study provided basic data for the design of internal accreditation system at A university.

Analysis of Educational Needs for Strengthening Entrepreneurial Competencies of Science and Technology Personnel (과학기술인력의 기업가역량 강화를 위한 교육요구도 분석)

  • Lee, Junghwan;Kim, Jinyong
    • The Journal of the Korea Contents Association
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    • v.18 no.10
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    • pp.289-297
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    • 2018
  • This study analyzed the Entrepreneurial Competencies of Science and Technology Personnel from the point of view of the industry's demanders. It is necessary to change institutional and policy support from quantitative support to improvement of qualitative level. Specifically, this study used the Borich's Needs Assessment Model to determine what capabilities are currently lacking and which should be supplemented. As a result of analysis, it showed that the current level was lower than expected level. Especially, expectation level was high in order of team working, problem solving ability, communication, abstract thinking, job knowledge, Autonomy, leadership, risk-taking, and commercialization are all lower than the overall average. In the analysis of educational need, the most important factor of entrepreneurial competence appeared in order of problem solving ability, teamworking, job related knowledge, abstract thinking, and communication. This means that it is necessary to logically solve the problems that are encountered in various situations in the organization by using cooperation between the teams and their own job knowledge. In addition, education should be conducted to effectively communicate the results to others.

Analysis for Chloride Penetration in Concrete under Deicing Agent using Multi Layer Diffusion (다층구조확산을 고려한 제설제에 노출된 콘크리트의 염화물 해석)

  • Seo, Ji-Seok;Kwon, Seung-Jun
    • The Journal of the Korea Contents Association
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    • v.16 no.4
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    • pp.114-122
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    • 2016
  • Concrete is cost-benefit and high-durable construction material, however durability problem can be caused due to steel corrosion under chloride attack. Recently deicing salt has been widely spread in snowing season, which accelerates micro-cracks and scaling in surface concrete and the melted deicing salt causes corrosion in embedded steel. The previous governing equation of Fick's 2nd Law cannot evaluate the deteriorated surface concrete so that another technique is needed for the surface effect. This paper presents chloride penetration analysis technique for concrete subjected to deicing salt utilizing multi-layer diffusion model and time-dependent diffusion behavior. For the work, field investigation results of concrete pavement exposed deicing salt for 18 years are adopted. Through reverse analysis, deteriorated depth and increased diffusion coefficient in the depth are evaluated, which shows 12.5~15.0mm of deteriorated depth and increased diffusion coefficient by 2.0 times. The proposed technique can be effectively applied to concrete with two different diffusion coefficients considering enhanced or deteriorated surface conditions.

A Study on the Systematic Management of Zolpidem (졸피뎀의 체계적 관리 방안 연구)

  • Jeong, Su-Cheol
    • The Journal of the Korea Contents Association
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    • v.20 no.2
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    • pp.462-471
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    • 2020
  • The Zolpidem, commonly used as a sleeping pill, binds to GABA receptors to increase neuro-inhibiting transporters. There are many cases where people take Zolpidem for more than four weeks in a row. The Drug Utilization Review, currently in effect in South Korea, can identify the use patterns of Zolpidem. It is necessary to prevent Zolpidem's misuse. The study was conducted from May 10, 2019 to May 15, 2019. Primary and secondary screening was performed out of 125,197 total retrieved documents. The final 254 literature cases directly related to Zolpidem's misuse were selected. Through systematic literature research through meta-analysis, we tried to find a way to prevent Zolpidem's misuse through the Drug Utilization Review. The distortion was minimized by applying it in the screening process. Zolpidem's misuse was severe and continued to increase its use. There has also been an increase in crime using Zolpidem. It has been analyzed that Zolpidem can be managed through Narcotics Integrated Management System and Drug Utilization Review. In order to reduce the use of Zolpidem, the supply through the Narcotics Integrated Management System and the demand through long-term user education should be suppressed.

Effects of Mild Hypothermia and Aquatic Exercise on Functional Activity after Spinal Cord Injury in the Rats (백서의 척수손상 후 중강도 저체온법과 수중운동이 운동기능에 미치는 영향)

  • Yoon, Young-Jeoi;Lee, Jeong-Hun;Lee, Byung-Hoon
    • The Journal of the Korea Contents Association
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    • v.10 no.4
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    • pp.206-215
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    • 2010
  • This study was designed to investigate the effects of mild hypothermia and Aquatic exercise on function Activity after experimental Spinal Cord Injury(SCI) rats. Experimental groups were divided into the control group (non-treatment after SCI induction), group I(hypothermia after SCI induction), group II(exercise after SCI induction), group III(hypothermia and exercise after SCI induction). After operation, rats were examined neurological motor behavior test at 3, 7, 14, 21 days and Immunohistochemical assessment at 3, 7, 21 days.Each other 14 days were a statistically significant difference between control group and group II, III(p<.001) in BBB scale, between control group and group III(p<.05) in grid walk test. In mmunohistochemical assessment, there was appeared highest express in group III. Based on these results, mild hypothermia and exercise was effected functional Activity after SCI.

Performance Evaluation of Mobile Across Layer in Next Generation Network (차세대 네트워크에서 모바일 액세스 계층의 성능 평가)

  • Roh Jae-Sung;Moon Il-Young
    • Journal of Digital Contents Society
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    • v.6 no.2
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    • pp.101-106
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    • 2005
  • In this paper, performance evaluation of mobile access layer for multiple-input multiple-output (MIMO) MultiCarrier(MC)/CDMA 16 QAM system is considered to mitigate multiple access interference and enhance system channel capacity in Rayleigh wireless fading channel. Traditionally, multi-path is viewed as an undesirable feature of wireless communications. Therefore, diversity and adaptive array schemes are proposed to mitigate its effects. Recently, to increase the spectrum efficiency and the link reliability, MIMO schemes is devised to exploit multi-path in a scattering wireless channel. In particular, the channel capacity of MIMO-MC/CDMA 16 QAM system is evaluated according to Eb/No, Mc, p. From the results, in order to improve the channel capacity, the signals at various elements must be uncorrelated. And if the paths are correlated due to inappropriate spacing or mutual coupling effects, the channel capacity of MIMO-MC/CDMA 16 QAM system becomes substantially smaller.

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