• Title/Summary/Keyword: 콘텐츠 유형

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Study on Relationship of Channel-Selection-Type & Audiences in TV News (TV 뉴스 콘텐츠의 채널 선택 유형에 따른 수용자 특성)

  • Kim, Seung-Hwan
    • The Journal of the Korea Contents Association
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    • v.7 no.6
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    • pp.99-106
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    • 2007
  • This study aimed at finding out news viewership composition of the major 5 broadcasting companies in Korea and analysing the reasons behind their channel choice as we live in so-called the 'multi-channel era'. To figure out demographic features and channel preferences of viewers, the study focused on the 4 watcher types; channel loyalty type, brief news type, central watcher type and peripheral watcher type. The result shows that most viewers fall into the 'brief new type', which means that there is a close relation between life style changes and TV news-contents viewership. Channel preferences were found to differ according to demographic features of viewers like gender, age and professions.'Central Watcher' type was found to prefer KBS1; 'channel loyalty' type, MBC; 'peripheral watcher', SBS; and 'brief news' type, YTN, while only KBS2 has no distinctive viewership of its own.

A Study on the Characteristics of Children's Digital Experience Center using Interection (인터랙션을 활용한 어린이 디지털체험관의 특성에 관한 연구)

  • Lee, Tae-Eun;Chung, Jean-Hun
    • Journal of Digital Convergence
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    • v.16 no.10
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    • pp.437-444
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    • 2018
  • The purpose of this study is to comprehend the trend of digital experience centers' development direction and to find out the types of experiences, the characteristics of interaction and the attribute of contents by selecting 4 digital experience centers opened from 2008 to 2018. The types of digital experiences are operation, sensibility, reaction and induction based on precedent studies. The types of interaction are operation, touch and sensor. The attributes of contents are game, play and education. The result shows that the ratio of operation experiences is gradually higher. In the types of interaction, the trend is switching to operation and touch. The offer of experience activities by play type is getting higher. This study is intended to help create an empirical interaction of the content of the children's digital experience centers that will be deployed in the future.

Study about Typology of Perception on Media Fortune-contents in Digital Age (디지털시대 미디어운세콘텐츠에 관한 인식 유형화 연구)

  • Lee, Jei-young;Won, Joon-Heui
    • Proceedings of the Korea Contents Association Conference
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    • 2009.05a
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    • pp.258-262
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    • 2009
  • The perception type of this study were divided into three types in all through Q-methodology. Above all, this study is to investigate two points us. Points of this study ; First, how the type of the perception is divided on the subjectivity about Media Fortune-contents in Digital Age? Second, what is a trait of character in same or different quality within these types? The result reveal five type that divided '1 : Scientific Appeal Type ; N=10', '2 : Value-depended Type ; N=7', '3 : Positive Preference Type ; N=3'. It found that is very different type all over.

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A Study on the Preferred Content Types using Mobile Internet Service in Korea and China (모바일 인터넷 서비스 사용자의 특성과 콘텐츠 선호 유형에 관한 연구 : 한국과 중국의 휴대폰 사용자를 중심으로)

  • Woo, Ji-E.;Kim, Yoo-Jung;Yoon, Jong-Soo
    • Journal of the Korea Society of Computer and Information
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    • v.12 no.5
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    • pp.203-214
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    • 2007
  • The global mobile Internet service market is growing very rapidly, shooing drastic increases in its sales volume. Despite this growth of the market, it has not yet reached its full-grown stage, and this calls for a study on the service preference based on the characteristics of the users. As most of the existing studies in this area have centered on its technical features, they fall short of providing to the related companies any useful data to which they can practically refer in developing the future mobile services that suit for various user needs, and making plans to increase the sales volume. Based on these circumstances, this study is to investigate how the mobile contents preference is differed in accordance with the user characteristics of the Korean and Chinese mobile Internet service users. This study is also to analyze how the relationship between the user characteristics and the preferred mobile contents types is moderated by nations, Korea and Chinese. To accomplish these research purposes, this study developed a set of research model and hypotheses based on a comprehensive review of the related studies. To prove the research hypotheses, this study conducted a survey among the Korean and Chinese nubile Internet service users and performed a variety of analyses of the data collected including the questionnaires, using the SAS version 9.

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Analysis of Attributes of Contents Information and User's Attitude Depending on Type of Providing Brand Cosmetics Information in Instagram (인스타그램(Instagram)에서 브랜드 화장품 정보 제공 유형에 따른 콘텐츠 정보 속성과 이용자의 태도 분석)

  • Ok, Yeo-Won;Kim, Jong-Moo
    • Journal of Digital Convergence
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    • v.16 no.10
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    • pp.399-407
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    • 2018
  • The influence of SNS platform in the mobile environment has grown greatly. Among the various social networking services(SNS), this study analyzed the question of 311 women to investigate whether any difference exists between reliability of contents information, informativeness and playfulness as well as how attributes of contents information influence user attitude depending on the difference in type of providing information provided by "Innisfree" Cosmetics, the company account of Instagram. According to analysis, first, no difference exists between reliability of contents information, informativeness and playfulness depending on the type of providing information. Second, reliability and the playfulness of contents information influence purchase intention. Third, contents information "informativeness" and "playfulness" influence loyalty. Fourth, the "informativeness" and "playfulness" of contents information influence User Satisfaction. Considering such result, it is confirmed that the type of providing information provided by company does not influence account attributes and the "playfulness" of contents information is significant factor which influences all user attitude.

국내 온라인 음악 DRM 비호환 현황 및 상호 호환을 위한 기술적 접근 현황 분석

  • Lee, Sang-Oh
    • Review of KIISC
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    • v.17 no.3
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    • pp.60-69
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    • 2007
  • DRM은 단순 보안 기술이 아니라 디지털 콘텐츠의 불법 유통과 복제 방지 및 불법 사용자의 콘텐츠 사용 차단, 지불, 결제 등이 결합한 과금 서비스 등이 결합된 보다 포괄적인 개념의 기술입니다. DRM을 적응하는데 있어서, 온라인 콘텐츠 저작자, 포털이나 이동통신사 등의 저작인접권자, 콘텐츠 소비자, MP3 플래이어나 PMP 등의 재생기기 제작자, 심지어 DRM 솔루션 개발회사 등 많은 이해 관계자들의 이해관계가 얽히게 되며, 따라서 DRM 현황을 이해하고 이슈들을 다루기 위해서는 현재의 비즈니스적인 현황과 기술적인 현황을 함께 고려할 필요성이 있습니다. 또한, 특정 유형의 콘텐츠, 예를 들어 온라인 음악 mp3 파일에 적용된 DRM 현황을 이해하는데 있어서, 다른 콘텐츠에서는 볼 수 없는 해당 콘텐츠 만의 시장 상황과 기술적인 요소들을 좀 더 세부적으로 다룰 필요성이 있습니다. 본 논문에서는 '온라인 음악 콘텐츠 DRM의 비호환'이라는 한정된 주제를 가지고 이에 대한 시장 현황, DRM 적용 현황 및 문제점, 기술 접근 유형 등에 대한 분석을 종합적으로 다루고자 합니다.

A Study of Organizational Culture Types, LMX and Management Performance in the Hotel Industry (호텔기업의 조직문화 유형별 LMX와 경영성과에 관한 연구)

  • Shim, Hongbo
    • Proceedings of the Korea Contents Association Conference
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    • 2018.05a
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    • pp.371-372
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    • 2018
  • 본 연구는 호텔기업의 조직문화 유형별 LMX와 경영성과에 관한 연구로 호텔기업에서의 조직문화 유형에 따라 LMX(Leader-Member Exchange) 상사와 구성원(종사원)과의 차이가 있는지를 검증하고, 조직문화 유형에 따라 경영성과에 어떠한 차이가 있는지를 검증하고 마지막으로 조직문화 유형별(관계지향, 위계지향, 혁신지향, 과업지향) LMX가 경영성과에 어떠한 영향을 미치는지를 검증하고자 한다. 본 연구의 목적을 효율적으로 달성하기 위하여 문헌적 연구방법(documentary study)와 실증적 연구방법(empirical)을 병행하였다. 회수된 설문지를 분석하여 호텔기업의 조직문화 유형별 LMX와 경영성과에 대한 방향과 시사점, 개선방안을 제시하고 한다.

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A Study on the Content Utilization of KISTI Science and Technology Information Service (KISTI 과학기술정보서비스의 콘텐츠 활용 분석)

  • Kang, Nam-Gyu;Hwang, Mi-Nyeong
    • Journal of Internet Computing and Services
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    • v.21 no.4
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    • pp.87-95
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    • 2020
  • The Science and Technology Information Service provided by the Korea Institute of Science and Technology Information (KISTI) is a service designed to allow users to easily and conveniently search and view content that is built similar to the general information service. NDSL is KISTI's core science, technology and information service, providing about 138 million content and having about 93 million page views in a year of 2019. In this paper, various insights were derived through the analysis of how science and technology information such as academic papers, reports and patents provided by NDSL is searched and utilized through web services (https://www.ndsl.kr) and search query words. In addition to general statistics such as the status of content construction, utilization status and utilization methods by type of content, monthly/weekly/time-of-day content usage, content view rate per one-time search by content type, the comparison of the use status of academic papers by year, the relationship between the utilization of domestic academic papers and the KCI index we analyzed the usability of each content type, such as academic papers and patents. We analyzed query words such as the language form of query words, the number of words of query words, and the relationship between query words and timeliness by content type. Based on the results of these analyses, we would like to propose ways to improve the service. We suggest that NDSL improvements include ways to dynamically reflect the results of content utilization behavior in the search results rankings, to extend query and to establish profile information through non-login user identification for targeted services.

Types and Cases Analysis of College Slogan Key-Word (슬로건에 사용된 주제어의 유형과 사례 분석: 전문대학교를 중심으로)

  • Choi, seok-hyun
    • Proceedings of the Korea Contents Association Conference
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    • 2012.05a
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    • pp.411-412
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    • 2012
  • 본 연구는 국내 전문대학교에서 대학의 특성과 가치를 간결하게 알릴기 위한 목적으로 개발하여 사용하고 있는 슬로건(slogan)에 사용된 주제어의 유형을 조사 분석하고 이를 2005년 슬로건과 비교하여 주제어의 변화 추이를 알아보고자 한다.

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