• The KIPS Transactions:PartC
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• v.11C no.1
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• pp.55-62
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• 2004

The web-based technology allows anybody who has access to the Internet to get all kinds of information from the World Wide Web. It brings about issues regarding intellectual property and copyright threats. After content is downloaded, no further protection is provided on the content that has been accessed. DRM (Digital Right Management) technologies came out to ensure the protection of copyrighted content and information. In this paper, we propose architecture of license-based digital rights management system for protection of contents and principles' rights such as contents creators, providers, distributors, and uses in contents distribution value-chain over Internet. This system makes on-line processing of all value-chain from creator to purchaser possible, compared with existing DRM products only supporting only limited distribution between distributor and purchaser.

• The Journal of the Korea Contents Association
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• v.16 no.6
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• pp.236-247
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• 2016

Considering the prevalent use of mobile devices and the mobile Internet in Korea, there should be open doors for retailers to a different type of distribution if they could find out what makes consumers satisfied with m-commerce sites as well as what makes consumers purchase from m-commerce sites. Therefore, we explored: 1) the antecedents of satisfaction with m-commerce sites and 2) the determinants of purchasers vs. browsers of m-commerce. As possible antecedents of the two dependent variables, the following were utilized in the current study: the Technology Acceptance Model (TAM), perceived shopping values, and interactivity. According to the results of this study, these variables related to the performance of mobile commerce sites (Perceived ease of use, Perceived usefulness, Synchronicity, Richness of content, and Contextual services) significantly affected satisfaction with m-commerce sites. On the other hand, the most important discriminator of an m-commerce purchaser vs. a browser was human-oriented interactivity, especially interpersonal communication among users. With the help of information technology.

• The Journal of the Korea Contents Association
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• v.10 no.10
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• pp.429-439
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• 2010

The objective of this study is to show how much it could impact improvement expectation by adopting E-procurement system. Based on literature review, the following hypotheses were proposed: H1; The level of perception for adopting E-procurement system will be different by hotel's grade, the number of hotel rooms, types of Management, the number of employees. H2; Perception for adopting E-procurement system will influence improvement expectation of food material purchasing, beverage material purchasing, Room guest supplies & cleaning supplies, general material purchasing. H2-1, H2-2, H2-3, H2-4; Perception for adopting E-procurement system will differently influence improvement expectation of food material purchasing, beverage material purchasing, Room guest supplies & cleaning supplies, general material purchasing by job level and job performance. As a result, perception for adopting E-procurement system is in proportion to improvement expectation of purchasing and hypotheses related with job level and job performance which are moderating variables were accepted partially.

• The Journal of the Korea Contents Association
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• v.16 no.5
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• pp.710-719
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• 2016

Impulsive buying has been considered as one of the major negative shopping behavior. Indeed, it happened more easily in the Internet shopping area. This study attempted to examine the influence of personality on the compulsive buying tendency of college students who are actively shopping clothing and apparels through Internet. The results of the current study showed that there are four types of compulsive buying tendency such as 'diversion', 'no-plan', 'buyer/ product-stimuli' and 'promotion-stimuli.' It seemed that personality such as sensation seeking, need-for cognition, self-esteem, and face-consciousness had influence on the impulsive buying tendency. More specifically, people with low self-esteem and high face-consciousness tend to have more impulsive buying tendency. The relationship between each of the impulsive buying tendency and personality had been discussed.

• Proceedings of the Korea Information Processing Society Conference
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• 2008.05a
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• pp.633-636
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• 2008

디지털 핑거프린팅(Digital Fingerprinting) 기술은 워터마킹(Watermarking)기술의 한 분야로 콘텐츠에 구매자의 정보를 인지할 수 없는 방법으로 삽입한다는 측면에서 저작권을 위한 판매자의 정보를 삽입하는 워터마킹과 구분된다. 핑거프린팅 기술에서는 주로 구매자의 정보를 삽입하기 때문에 콘텐츠를 처음으로 유포한 구매자를 역 추적할 수 있는 기능(trace traitor)을 제공하는데 본 논문에서는 저작권 보호에 주된 초점이 맞춰져 있는 워터마크 기술을 응용, 핑거프린팅 기법을 사용하여 웹 서버를 통하여 핑거프린팅 기술의 조건을 충족시키는 방법으로 정보를 삽입하여 보여 지는 웹 페이지의 변화없이 판매자가 아닌 구매자(사용자)의 IP정보를 전송할 수 있는 알고리즘을 제안한다.

• The Journal of the Korea Contents Association
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• v.20 no.1
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• pp.60-72
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• 2020

The recent surge in live streaming has also changed the market for classical performing arts. Now more than just recording live performances, content specific to live streaming platforms is being produced, and live streaming is emerging as a new alternative to promoting and enjoying classical performances. Therefore, this study empirically analyzed the effect of service quality factors of the classical live streaming performance on the viewer satisfaction and the purchase intention of the on-site performance over the data collected from 198 viewers. Results suggest that, among the service quality factors of the classic live streaming performance, video content, convenience, and price, except for real-time interaction, affected the viewer satisfaction, and viewer satisfaction in turn affected the purchase intention of the on-site performance. Thus the publicity effect of live streaming for classical performing arts seemed to be proved.

• The Journal of the Korea Contents Association
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• v.12 no.12
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• pp.413-426
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• 2012

The purpose of this study was to investigate the relationship between recreation specialization of bicycle riders and purchase decision factors for bicycle products. A total of 351 respondents were selected using the stratified sampling method. From the statistical analyses, two meaningful results were extracted. First, there were significant difference in specialization sub-factors and purchase decision factors on the base of demographical characteristics. Specially, riding club participants were most different from non-participants in all factors. Second, some specialization sub-factors influenced some purchase decision factors positively, or negatively. In special, emotional specialization had positive effects most significantly on many factors of purchase decision. Cognitive specialization, however, had no any effect on purchase decision factors. Moreover, behavioral specialization had negative effects on some purchase decision factors.

• The Journal of the Korea Contents Association
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• v.10 no.12
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• pp.267-273
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• 2010

This study is about to reveal the connections and the importance of China's country image, product image, and purchase intention. Following are the results of the empirical analysis summary. First, in country's national image, except political image, economic image and cultural image have a positive (+) impact on the product image is true. Secondly, a country's product image have a positive (+) impact on purchase intention. Therefore, consumer tend to improve purchase intention when China's product image increase. In summary, consumers' purchase intention can obtain the best positive result, when a country's national image is set as the core factor, which combines and improves concurrently with one's product image.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.16 no.3
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• pp.177-191
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• 2021

Due to the development of mobile devices and streaming technology, many changes in consumption patterns have appeared. In addition, social impact is becoming an era of non-face-to-face consumption due to the panthermic environment of COVID-19. Accordingly, in line with the non-face-to-face consumption trend, we focused on the importance of live commerce, which is emerging as a new distribution channel, and tried to investigate the causal relationship that the characteristics of live commerce and show hosts have on purchase intention. The respondents of this study were 235 general adults of live commerce users. Interaction, economics, entertainment as the characteristics of live commerce and attractiveness, professionality, and awareness as the characteristics of show hosts were set as independent variables. Purchase intention was set as the dependent variable, and content flow was set as the mediating variable. As a result of the study, it was found that the characteristics of live commerce such as Interaction, economics, entertainment, and the characteristics of show hosts such as attractiveness, professionality, and awareness all had a positive (+) significant effect on purchase intention. The impact was shown in the following order: entertainment of live commerce, awareness, attractiveness, professionality of show hosts, economics, interaction of live commerce. In addition, the results of the mediating effect of content flow on purchase intention are as follows. Content flow was found to play a mediating role between interaction, entertainment, attractiveness, professionality, awareness and purchase intention. On the other hand, economics was analyzed to have no mediating effect. The implications of this study are as follows. Companies and show hosts that sell products in live commerce should sell products that can inspire consumers rather than simply sell products. In addition, it is considered that content that provides entertainment and attractions gives pleasure to consumers. If not only a well-recognized show host, but also people with high recognition in various fields such as influencers and creators, become show hosts, consumers' content flow and purchase intentions will increase. And vendors must offer interesting content development and reasonable prices. Show hosts need to focus on active communication with consumers.

• Digital Contents
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• no.9 s.16
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• pp.98-104
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• 1994

컴퓨터, 주변기기, 소모품, 부품등의 판매/구매시장! 이제 VAN을 활용한 컴퓨터유통 정보서비스로 용산전자상가 및 전국이 1분정보 1분 유통권으로 동시에 단일시장이 형성된다.