• The Journal of the Korea Contents Association
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• v.10 no.2
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• pp.361-371
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• 2010

This paper analyses the information contents of the trade credit in Korea. Trade credit is not only a settlement device in business cycle but also an information messenger in the financial market with an asymmetric information. The empirical results support that in addition to the bank loan, trade credit takes a significant role in that it provide a cheap and reliable credit to firms that have financial difficulties because of the information problem.

• The Journal of the Korea Contents Association
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• v.14 no.10
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• pp.723-729
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• 2014

The purpose of this study is to find factors which are influencing choosing game based on empirical study. Today, many kind of smart phone games are developing because advanced smart phone hardware. Therefore we analyze to choose factors of smart phone game. As a results many smart phone game user more interested in reward than others. Many smart phone game company service their own game based on semi pay game because of profit. However, smart phone game user doesn't want to pay it. Thus mart phone game company have to change their sales strategy. Second, smart phone game user believe that access is important. So smart phone game company to manage game server.

• Proceedings of the Korea Contents Association Conference
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• 2004.05a
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• pp.229-233
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• 2004

최근 인터넷과 같은 컴퓨터 네트워크 기술이 발전함에 따라 민간이나 정부 분야에서 전자적 거래(Electronic transaction)가 급증하고 있다. 컴퓨터 네트워크를 통한 원격지간의 비대면 거래방식은 시대가 바귐에 따라 피할 수 없는 현실이 되었으며, 경제\ulcorner경영전반에서도 디지털경제의 도입이 확산되었다. 이러한 흐름으로 전자상거래/e-비즈니스는 기존의 오프라인 매장에서의 구매판매활동을 온라인으로 확대하여 많은 경영 활동이 이루어지고 있다. 전자상거래는 말 그대로 전자적으로 물건을 구매하거나 판매하는 형태로 대금을 지불하는 등의 일반상거래와 관련된 모든 작업을 전자적으로 처리하는 것을 말한다 즉, 컴퓨터와 컴퓨터 통신망을 이용하여 상거래를 수행, 관리하는 새로운 비즈니스 방식을 뜻한다. 전자상거래 시스템은 수많은 종류의 시스템들이 있고, 운영 방식 역시 다양하다 이러한 전자상거래 시스템은 각자 여러 가지 장점과 단점을 지니고 있다. 전자상거래 시스템을 운영하고 있는 현 기업을 대상으로 현재 운영중인 시스템현황, 시스템 구축서버 현황, 시스템 구축언어, 데이터베이스 시스템, 보안 및 침입탐지 시스템, XML의 운영 현황 등의 전자상거래 시스템 활용 현황을 조사 분석하여 조사대상 대기업과 기업에 대해 업종별 분류를 활용하고, 업종별, 연도별 전자상거래/e-비즈니스 활용의 추이를 전망 예측할 수 있으리라 기대된다.

• Proceedings of the Korea Contents Association Conference
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• 2005.11a
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• pp.219-222
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• 2005

E-commercial transaction that use Internet, because can overcome space limit, and connect all the world by real time one if is huge market offer can. Therefore, travel goods purchase action through internet increased too explosively. Did travel agencies which float here upon and is operated and goods that offer negotiation agent in www to consumer and want to consumer to increase authoritativeness for relevant signtseeing goods efficiently buys.

• The Journal of the Korea Contents Association
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• v.2 no.3
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• pp.59-69
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• 2002

This article purpose are on the variables of consumer's Doe sensitivity. Our result from sets of data indicate that the web site trust, the web site interactivity and the perceived risk have an effect on price search. Our result is as follows. First, the more trust the web site, the lower the price search. Second, the more interactivity of the web site, the lower the price search. Third, the greater the depth of information at the web site, the higher the price search. forth, the higher the perceived risk, the higher the price search. Fifth, the higher the knowledge of product, the higher the price search.

• Journal of Digital Contents Society
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• v.13 no.2
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• pp.177-187
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• 2012

This research considers growth of digital music industry and the consequential changes in the environment of music consumption, and how environment of purchasing digital music has influenced music's length and forms. Meaningful data such as average length of music, average time taken to chorus, appearance of intro, interlude, outro, and precedence of chorus has been collected from K-Pop of 2000 to 2011 through this research. Result has shown music sample streaming service in internet music industry has brought changes in music's length and formation, which leaded to birth of hook songs. Through this case of consumer's environmental influence on music, research predicts music industry will look forward to achieving techniques to deliver music more effectively by adopting the content's download-based internet environment.

• The Journal of the Korea Contents Association
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• v.21 no.8
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• pp.177-183
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• 2021

This empirical study aims to find the factors to affect purchasing dairy products between the expert group and consumer group and also find the difference between the groups and the reasons, using AHP. Based on the results of the previous studies, four main factors were selected and they are products, marketing, quality, and social factors. Then, we surveyed the groups of consumers and experts, conducted AHP analysis, and compared the gaps between the groups. The factor of marketing, especially the sub-factor of brand, was found out the most biggest difference, followed by the sub-factor of hygiene in the factor of quality. The results of this study can contribute to the dairy industry to see the difference between the expert and consumer groups' choices.

• Journal of the HCI Society of Korea
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• v.9 no.2
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• pp.53-59
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• 2014

The objectives of this research is to compare UX elements influencing the satisfaction of users in Korea and North America according to product types of mobile commerce services, to determine UX INDEX suitable for each type of service, and to derive positively influencing UI factors through analyzing the relationship between UX INDEX and UX design detail factors. This research showed that there was difference in perceived reliability according to selling product types and there was difference in both perceived usefulness and reliability according to users in Korea and North America. Also, this research found out that, in analysis of relationship between UX INDEX and UX design detail factors, UI factors to understand a service structure generally showed close relationship but factors such as troubleshooting and help showed difference between users in Korea and users in North America.

• Journal of Digital Contents Society
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• v.19 no.4
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• pp.649-659
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• 2018

We studied on factors influencing product purchase intention in Taobao live streaming shopping by adopting the Elaboration Likelihood Model (ELM). We used the survey method to collect the data and examine the hypotheses. The results are as follows. Source attractiveness has stronger effect on attitude toward product in the condition of hedonic product than in the condition of utilitarian product. Argument Quality has stronger effect on attitude toward product in the condition of utilitarian product than in the condition of hedonic product. In additional analysis, in the condition of the hedonic product, both of the source attractiveness and the argument quality have a positive effect on the attitude toward product. While argument quality has a positive effect on attitude toward product, but the attractiveness has no significant effect on the attitude toward product in the condition of utilitarian product. Finally, attitude toward product has a positive effect on product purchase intention.

• The Journal of the Korea Contents Association
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• v.18 no.4
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• pp.77-88
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• 2018

In this study, we conducted an experiment with the 219 undergraduates to find out the controlling effects of the verbal anchoring (low, high, non) in the nostalgia ads and the consumers' responses according to the product types (emotional/rational). The results suggest the higher the standards of the effects of the verbal anchoring are, the more favorably the preferences to the ads and the purchasing intention are formed regardless of the existence of the nostalgia. The following reveals that the controlling effects of the verbal anchoring in the nostalgia ads have differences between the purchasing intention and the preferences to the ads as to both the nostalgia familiarity and the product types. In the preferences to the ads in case that the standards of the effects of the verbal anchoring are low, the differences between familiarity group and non familiarity one are not noticeable but in the purchasing intention the differences between the low case and non of the standards of the effects of the verbal anchoring are a little more noticeable.