• Title/Summary/Keyword: 콘텐츠 구매

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Analysis on Trends for Contents Sharing Technology (콘텐츠 공유기술 동향 분석)

  • Mun, H.R.;Kim, S.H.;Chung, B.H.
    • Electronics and Telecommunications Trends
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    • v.25 no.4
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    • pp.112-120
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    • 2010
  • 각 개인이 보유하는 다양한 기기가 많아지면서 사용자는 구매한 하나의 동일한 콘텐츠를 자신이 보유한 여러 기기에서 끊김없이 이용 및 타인과 공유하고자 하는 욕구가 늘어나고 있다. 이로 인해 TV, PC, 휴대폰 3개의 스크린에서 구입한 하나의 콘텐츠를 끊김없이 이용할 수 있는 3 스크린 기술뿐만 아니라 더 나아가 사용자가 가지고 있는 여러 스크린에서 동일한 콘텐츠를 끊김없이 이용할 수 있는 멀티 스크린 기술이 최근 많은 관심을 받고 있다. 본 고에서는 3 스크린 관련 각 업계의 전략, 3 스크린 기술 실현시 발생 가능한 기술적 문제점 및 이에 대응하기 위한 기술 요구사항에 대해 살펴보며, 또한 콘텐츠 공유 기술 관련 표준화 동향에 대해서도 살펴본다.

Public word development based on Ajax (Ajax기반 공유 word 개발)

  • Sin, Yeong-Sik;Ko, Sung-Taek
    • Proceedings of the Korea Contents Association Conference
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    • 2006.11a
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    • pp.7-12
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    • 2006
  • 한때 word process를 하기 위해 PC를 구매하던 때가 있었다. 그리고 지금도 word process 기능은 PC를 쓰는데 없어서는 안 될 기능중 하나이다. 그리고 최근 들어 web2.0의 추세와 함께 일반 application에서 수행하였던 Application들이 Web에서 수행이 가능한 web application으로 변화하고 진화하는 추세이다. 따라서 본 논문에서는 Ajax(Asynchronous Javascript And XML)기반의 공유 word process인 'Ajax기반 공유 word'를 만들었다. 이는 웹에서 WYSIWYG(what you see is what you get)으로 문서를 편집하면서 문서들을 사용자간 공유하고 문서의 변경내용을 다른 사용자가 실시간으로 확인할 수 있는 web application이다.

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A Exploratory Study on Industry Tour Program of Smart-Grid (스마트그리드 산업시찰 프로그램에 대한 탐색적 연구)

  • Yang, sung-soo;Yang, min-ku
    • Proceedings of the Korea Contents Association Conference
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    • 2011.05a
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    • pp.285-286
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    • 2011
  • 관광상품은 여행일정으로서 소비자의 욕구에 의해 구매되어 진다. 스마트그리드 테마코스로 구성된 관광상품은 미래전략산업의 핵심으로서 전력관련 사업가, 연구자, 기관관계자 등 전문가들에게 새로운 매력물로서 각광을 받고 있다. 따라서 본 연구에서는 스마트그리드 테마코스에 대한 중요도-만족도 분석(IPA)을 통해 활성화 방안을 제시하고자 한다.

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Business Opportunity Analysis of the power amplifier module (전력 증폭기 모듈의 사업기회 분석)

  • Kwon, young-il
    • Proceedings of the Korea Contents Association Conference
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    • 2016.05a
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    • pp.327-328
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    • 2016
  • 전력 증폭기 모듈 패키지 산업은 전방산업의 경기에 매우 큰 영향을 받고 종속성이 높은 산업이므로 수요처인 중계기, 기지국, 무선네트워크 구축 장비 업체의 수급 동향, 기술변화, 경영환경변화, 판매실적 등에 민감하게 반응하는 수요구조로 되어 있다. SWOT 분석결과 전력 증폭기 모듈설계 노하우와 하이브리드 전력 증폭기를 개발할 수 있는 강점과 군수용으로 응용 분야 확대 및 5G 상용화의 기회를 활용하여 사업 기회를 선점하는 사업전략 수립이 필요하다. 산업구조 분석결과 구매자의 교섭력이 높으므로 전방산업에 배치된 수요기업과의 전략적이고 긴밀한 협력관계를 유지하기 위한 전략을 추진해야 한다.

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An Exploratory Study on the Extraction of Factors of Purchase Intention of a Smart-Phone Game (스마트폰 게임 콘텐츠 구매요인 추출에 관한 탐색적 연구)

  • Kwon, Hyeog-In;Kim, Ho-Il;Choi, Yong-Seok
    • Journal of Korea Game Society
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    • v.11 no.3
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    • pp.43-53
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    • 2011
  • The purpose of this study was to enhance the factors of the purchase intention of a mobile game for applying existing. For this study, an exploratory analysis was conducted on 40 ordinary peoples to survey through open-ended questionnaires. After that, the factors was examined by 30 experts. finally, closed-ended survey was conducted to confirm the validity and Reliability Verification. As a result, the factors have been identified with 9. From among these, 2 factors were a Newly derived -The factors of a innovation service and device- Through this study, This research will be useful to provide The basis for extended studies of Marketing, Game-development, Market analysis, etc

Application of Spatial Information Technology to Shopping Support System (공간정보기술을 활용한 상품구매 지원 시스템)

  • Lee, Dong-Cheon;Yun, Seong-Goo
    • Journal of the Korean Society of Surveying, Geodesy, Photogrammetry and Cartography
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    • v.28 no.2
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    • pp.189-196
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    • 2010
  • Spatial information and smart phone technology have made innovative improvement of daily life. Spatial and geographic information are in practice for various applications. Especially, spatial information along with information and telecommunication technology could create new contents for providing services for convenient daily life. Spatial information technology, recently, is not only for acquiring location and attribute data but also providing tools to extract information and knowledge systematically for decision making. Various indoor applications have emerged in accordance with demands on daily GIS(Geographic information system). This paper aims for applying spatial information technology to support decision-making in shopping. The main contents include product database, optimal path search, shopping time expectation, automatic housekeeping book generation and analysis. Especially for foods, function to analyze information of the nutrition facts could help to improve dietary pattern and well-being. In addition, this system is expected to provide information for preventing overconsumption and impulse purchase could help economical and effective purchase pattern by analyzing propensity to consume.

A Study on the Determinants of Purchase Intention in Online Shopping Through Augmented Reality Application (증강현실 애플리케이션을 통한 온라인쇼핑에서의 구매의도 결정요인 연구)

  • Su-Ji Moon
    • The Journal of the Korea institute of electronic communication sciences
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    • v.19 no.1
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    • pp.257-266
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    • 2024
  • This study explored the determinants that influence purchase intention in online shopping based on augmented reality applications. The main results are discussed focusing on hypotheses as follows. First, interactivity had a positive effect on psychological ownership. Second, interactivity had a positive effect on decision comfort. Third, psychological ownership had a positive effect on decision comfort. Fourth, psychological ownership had a positive effect on purchase intention. Fifth, decision comfort had a positive effect on purchase intention. Therefore, in online shopping based on augmented reality applications, interaction determines psychological ownership and decision comfort, and psychological ownership and decision comfort can be evaluated as key factors that promote product purchase intention in online shopping. In order to increase purchase intention in online shopping, a marketing strategy is required to increase interactivity, psychological ownership, and decision comfort through augmented reality applications.

Service Platform Technology of Wagering Contents Collaboration of N Screens (N 스크린 간의 웨이저링 콘텐츠 협업 서비스 플랫폼 기술)

  • Hong, YoHoon;Lee, Dongwoo;Kim, Daehyun
    • Journal of Satellite, Information and Communications
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    • v.12 no.1
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    • pp.137-142
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    • 2017
  • In this paper, we propose proposed mobile wagering platform technology, where the buying lottery contents registered in secure storage through lottery technology can be used as a common experience in smartphones, smart pads, and PCs, etc. Currently, many people are producing and consuming various types of contents in bulk, and it is expected that real-time contents and old contents coexist as IoT(Internet of Things) technology is commonly deployed in the future. Therefore, we need to develop a differentiated service that can compete with global services in lottery contents authoring and collaboration systems to create new markets. Accordingly, we implemented an wagering service platform to occupy cloud markets with high quality lottery contents produced through collaboration.

The Effects of AR(Augmented Reality) Contents on User's Learning : A Case Study of Car manual Using Digital Contents (증강현실기술(AR) 콘텐츠가 사용자의 학습적 효과에 미치는 영향: 자동차 매뉴얼 디지털콘텐츠 제작을 중심으로)

  • Won, Jong-Seo;Choi, Sung-Ho
    • Journal of Digital Contents Society
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    • v.18 no.1
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    • pp.17-23
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    • 2017
  • The purpose of this study is to find out the effects of AR digital contents on user learning context. More and more companies using digital contents for their products. Especially, some companies using AR (Augmented Reality) digital contents as a manual of their car. This Application affords diverse information to customers who want to know usage of its interface. Using this application, the study shows the effects of using AR digital contents on user's absorption, physical presence, immersion.

The Effect of Content Layout in Mobile Shopping Product Page on Product Attitude and Purchase Intention: Focusing on Consumer Cognitive Responses Depending on Regulatory Focus (모바일 쇼핑몰 상세페이지 콘텐츠 레이아웃 형태가 제품태도 및 구매의도에 미치는 영향: 조절초점에 따른 소비자 인지 반응 중심으로)

  • Park, Kyunghee;Seo, Bonggoon;Park, Dohyung
    • Knowledge Management Research
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    • v.23 no.2
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    • pp.193-210
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    • 2022
  • The rapid development of mobile technology and the improvement of network speed are providing convenience to various services, and mobile shopping malls are no exception. Although efforts are being made to promote sales by combining various technologies such as customized recommendations using big data and specialized personalization services based on artificial intelligence, most mobile shopping malls have the same detailed page information structure including detailed product information. In this context, in this study, it was determined that the content layout of the product detail page and the mobile product detail page layout tailored to the consumer's preference should be presented according to the consumer's preference. Based on Higgins' Regulatory Focus Theory, a study of consumer propensity revealed that the content layout arrangement on a product detail page, when presented in an F-shape, informs the consumer that it is organized. If presented in a Z-shape, vivid information was recognized, and it was examined whether the product attitude and purchase intention were affected. As a result, when the content layout composition was presented as a layout arrangement in the form of a sense of unity and organization, prevention-focused consumers were positively affected by product attitudes and purchase intentions, and promotion-oriented consumers felt freedom. When presented in an arrangement, it was confirmed that the product attitude and purchase intention were affected.