• Proceedings of the Korea Contents Association Conference
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• 2012.05a
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• pp.145-146
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• 2012

현대사회가 여가 중심형으로 변화하면서 개인의 건강과 삶의 질 향상에 많은 관심을 보이게 되었다. 특히 관광과 결합된 레저스포츠 참여에 대한 만족, 지속의도, 레크리에이션 전문화, 웰니스 간의 관계에 대해서 연구하자 한다. 레저스포츠 중심의 관광활동 참여자의 만족은 지속의도에 긍정적인 영향을 미치고 있다. 레저스포츠 중심의 관광활동 참여자의 만족은 전문화에 영향을 미치지 않았다. 레저스포츠 중심의 관광활동 참여자의 만족은 웰니스에 긍정적인 영향을 미치고 있다. 레저스포츠 중심의 관광활동 참여자의 지속의도는 웰니스에 긍정적인 영향을 미치고 있다. 레저스포츠 중심의 관광활동 참여자의 전문화는 웰니스에 영향을 미치지 않았다. 레저스포츠 중심의 관광활동 참여자의 지속의도는 웰니스에 긍정적인 영향을 미치고 있다.

• Proceedings of the Korea Contents Association Conference
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• 2014.11a
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• pp.389-390
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• 2014

국내 과학기술 연구자의 요구를 만족시키는 고품질 콘텐츠를 제공하기 위한 기초작업으로 국가과학기술정보센터(NDSL) 콘텐츠의 가치평가 기준을 수립할 필요가 있다. 본 연구는 NDSL의 대표적인 콘텐츠인 논문의 가치에 영향을 미치는 요인들을 도출하고 각 요인별 측정 방안을 모색하였다. 제시된 콘텐츠 가치평가 기준에 의거하여 NDSL 콘텐츠 표본을 평가하고, 콘텐츠 가치평가 방안 기준이 적절한지를 분석하였다.

• Proceedings of the Korean Society of Broadcast Engineers Conference
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• 2010.07a
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• pp.212-215
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• 2010

본 연구는 최근 침체위기를 맞고 있는 해외의 한국어방송사들의 방송서비스를 개선방안을 모색하기 위해 해외 교민들을 대상으로 방송콘텐츠 서비스의 주요 속성이 방송을 송출하는 해외 한국어방송사의 만족도에 영향을 미치는 과정을 탐색적으로 분석하였다. 본 연구에서는 해외 한국어방송사가 주로 제공하는 서비스를 크게 방송콘텐츠 자체의 완성도, 방송콘텐츠제공의 효율성, 방송콘텐츠의 공익성이라는 세 가지의 틀로 구분하였고 이러한 세가지 속성이 방송사의 만족도에 영향을 주는 주요 요인으로 설정하였다. 또한 방송사의 내적요인과 외적요인이 방송사의 만족도 직접적으로 영향을 주는 요인으로 설정하였다. 이러한 연구모형을 시청률이 낮은 집단과 높은 집단을 나누어서 비교분석함으로써 보다 해외한국어방송사에 대한 만족도 촉진을 향상시키기 위한 현실적인 대안을 제시하였다.

• The Journal of the Korea Contents Association
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• v.9 no.6
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• pp.344-356
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• 2009

The purpose of this paper is to identify the causal role both emotionally based satisfaction and service reputation by examining the relationships among each dimensions of service quality, cognitive satisfaction, emotionally based satisfaction, service reputation and service loyalty in mobile telecommunication company. The results of the study are as follows: First, conviction quality had not influence on both cognitive satisfaction and emotionally based satisfaction, but tangibles quality had more influence on cognitive satisfaction than emotionally based satisfaction and responsiveness quality had more influence on emotionally based satisfaction than cognitive satisfaction. It found that there was a significant positive relationship between dimensions of the service quality, cognitive satisfaction and emotionally based satisfaction, and dimensions of the service quality affect satisfaction either directly or indirectly through emotion. Second, consumer satisfaction had more effect on service loyalty through service reputation than direct effect. Therefore, service loyalty can be build by increasing emotionally based satisfaction and service reputation to customer who is perceived as good service.

• Venture DIGEST
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• s.135
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• pp.22-24
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• 2009

사람들은 늘 새로운 것을 원한다. 비주얼로 승부하는 디자인 콘텐츠는 더욱 그렇다. 그래서 (주)아사달(대표 서창녕, www.asadal.com)은 성장 가능성이 큰 회사다. 직원 모두가 더 나은 내일을 위해 좀더 새롭고, 참신한 콘텐츠를 만드는 데 열정적이기 때문이다. 현재에 만족하지 않고 도전정신을 기반 삼아 세계 속의 디지털 콘텐츠기업을 향한 큰 꿈을 꾸고 있는 (주)아사달을 찾았다.

• Digital Contents
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• no.6 s.133
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• pp.62-65
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• 2004

디지털콘텐츠 업계의 상징적인 기업과 인물은 NHN과 김택진, 디지털콘텐츠 종사자의 전형적인 모습은 전문대졸 이상의 학력에 경력 2~5년차, 그리고 1,800만~2,500만원의 연봉인 것으로 나타났다. 월간 <디지털콘텐츠>가 창간 11주년을 맞아 디지털콘텐츠 종사자들을 대상으로 실시한 설문조사에서는 디지털콘텐츠 하면 떠오르는 기업과 인물로 각각 NHN과 김택진 엔씨소프트 사장이 뽑혔다. 이밖에 디지털콘텐츠 종사자들은 현 직장을 대체로 만족스럽다고 평가했으나, 불합리한 조직체계와 급여가 가장 큰 불만거리였다.

• The Journal of the Korea Contents Association
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• v.8 no.10
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• pp.180-188
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• 2008

The purpose of this study is to investigate the impacts of e-service quality factors on customer satisfaction and behavior intention. This study also aims to examine the relationship between the variables of web site service quality variables (reliability, information, design, communication, entertainment, convenience), the customer satisfaction with web site, relationship intention and word of mouth intention. As the results, the study found that factors of web site service quality variables has a positive impact on customer satisfaction. And customer satisfaction also has a positive impact on relationship intention and word of mouth intention. At the same time, it was found that customer satisfaction had an effect on relationship intention through the mediation of word of mouth intention indirectly as well as directly. According to those results, marketing managers should develop different service strategies.

• The Journal of the Korea Contents Association
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• v.20 no.1
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• pp.60-72
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• 2020

The recent surge in live streaming has also changed the market for classical performing arts. Now more than just recording live performances, content specific to live streaming platforms is being produced, and live streaming is emerging as a new alternative to promoting and enjoying classical performances. Therefore, this study empirically analyzed the effect of service quality factors of the classical live streaming performance on the viewer satisfaction and the purchase intention of the on-site performance over the data collected from 198 viewers. Results suggest that, among the service quality factors of the classic live streaming performance, video content, convenience, and price, except for real-time interaction, affected the viewer satisfaction, and viewer satisfaction in turn affected the purchase intention of the on-site performance. Thus the publicity effect of live streaming for classical performing arts seemed to be proved.

• The Journal of the Korea Contents Association
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• v.18 no.12
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• pp.660-675
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• 2018

This study is designed to investigate how the perceived characteristics of the online video services affect the 'flow' as positive experience and satisfaction of users. For the study, we conducted a questionnaire survey on 289 people using YouTube, and then analyzed the relationships among variables using hierarchical regression analysis. As a result, it was confirmed that interactivity, newness of recommendation service, diversity of content, and entertainingness of contents all affect the lower level of flow experience. On the other hand, the accuracy of the recommendation service did not affect the flow experience, but positively affects the level of satisfaction. Finally, it is also confirmed that flow has a direct effect on user satisfaction, and mediates relationship between the characteristics of YouTube and satisfaction. The results of this study are helpful to understand user's perception and experience of online video platform service and suggest the discussion points to be considered by the industry to satisfy users.

• Journal of Korea Port Economic Association
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• v.39 no.3
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• pp.61-73
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• 2023

When conducting metaverse-based logistics education, educational, entertainment, and sense of reality were presented as preceding factors as factors that content should have, and the effect on learner satisfaction by mediating learner participation was verified. The results and implications are as follows. First, educational, entertainment, and presence were found to be important factors that can improve learners' participation. Since it is a content provided as part of university education, it can be expected that the educational value will be the highest, but entertainment has been identified as the most influential variable. Therefore, in order for metaverse-based logistics education to induce learners' participation, it is necessary to plan contents that students can enjoy and enjoy. Second, it was found that learner participation has a positive effect on learning satisfaction. Although it is a virtual world, if it is real and you can interact with other learners, you will be satisfied with your learning. Therefore, it is necessary to develop contents that can induce learners' participation in order to continuously provide learning satisfaction when providing metaverse-based logistics education.