• Title/Summary/Keyword: 코오롱

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A Study on Characteristics of Purchase Behaviors of Outdoor Wear Consumers (등산복 구매행동의 특성 연구)

  • Park, Ok-Ryun;Lee, Ji-Na;Lee, Dong-Cheol;Jin, Geum-Ok
    • 한국데이터정보과학회:학술대회논문집
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    • 2006.04a
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    • pp.267-278
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    • 2006
  • The purpose of this research is to identify differences between characteristics of purchase behavior of outdoor wear consumers, demographic variables and mountain climbing related variables. The subjects of surveys are selected among men and women consumers having experiences of purchasing outdoor wear in ages from 20's to over 50's who live in the vicinity of Busan. Data and information collected are analyzed by using SPSS Program. Results from the analysis of purchasing purpose indicates that they buy outdoor wear conducive to two similar reasons; that is, "only to exercise and enjoy mountain climbing" and "either to wear it in time of climbing mountain or everyday life," and results from the analysis of purchase frequency reveals that '$1\sim2$ times'a you is the highest. Results from analysis of preference of brand of outdoor wear reveals that Kolon Sport is followed by the North Face and K2.

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Species Selection for Composite Turfgrass (복합잔디의 구성을 위한 초종 선택)

  • Youn, Jeong-Ho;Lee, Jae-Phil;Kim, Do-Hwan;Park, Sung-Mee;Lee, Sang-Kook
    • Asian Journal of Turfgrass Science
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    • v.24 no.1
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    • pp.62-66
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    • 2010
  • Synthetic turfgrass was developed for longer durability than natural turfgrass. As synthetic turfgrass use increases, disadvantage was exposed and composite turfgrass was designed to reinforce disadvantage of synthetic turfgrass. However, A few researches were conducted to evaluate composite turfgrass in South Korea. Therefore, this research was conducted to select a turfgrass species to maximize practical use of composite turfgrass. In 14 Oct. 2006 synthetic turfgrass was established in the research center in Hanul Sports Turf, Inc. located Hapcheon-Gun, Gyunggnam province. Kentucky bluegrass, Tall fescue, and a mixture of Kentucky bluegrass and Perennial ryegrass were used to combine with synthetic turfgrass. Wide and narrow types of synthetic turfgrass were used. As temperature increase, coverage of tall fescue and the mixture reduced but Kentucky bluegrass had the best result of turfgrass coverage although there were no differences on turfgrass quality among types of turfgrass.

A Study on the Impermeability of Ground using N.D.S and S.M.I methods (N.D.S공법과 S.M.I공법을 이용한 지반차수 방법에 관한 연구)

  • Kim, Ji-Hwan;Kim, Joon-Jeong;Cho, Kook-Hwan
    • Journal of the Korean Society of Hazard Mitigation
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    • v.11 no.2
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    • pp.87-92
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    • 2011
  • This paper describes a study on the permeability reduction of the riverbed ground during urban railway tunnel construction. The research is mainly concentrated on the study of the grouting or injection methods among permeability reduction methods which can be adapted in the riverbed ground. The design technology of grouting methods considering the long term hydro-geological behaviour in the riverbed, was suggested. Two injection methods namely, Natural Durable Stabilizer (N.D.S) and Space-Multi Injection Grouting (S.M.I) methods, were introduced as new approach methods which could be adapted to modify the riverbed ground. In order to evaluate the performance of the improved ground by the N.D.S and S.M.I method, a series of pilot tests including the field and laboratory permeability tests, were carried out in the river crossing tunnel construction sites. The results obtained from pilot test program, were also reviewed. The results, the grouting efficiency of the S.M.I method using the non-alkalimeter silica sol is better than that of N.D.S method using cement. In addition, it is anticipated that the current research results are contributed to develop the grouting design technology.

A Study on the Dynamic Lateral Displacements of Caisson Quay Walls in Moderate Earthquake Regions (중진지역에서 케이슨 안벽의 동적수평변위 특성에 관한 연구)

  • Park, Keun-Bo;Sim, Jae-Uk;Cha, Seung-Hun;Kim, Soo-Il
    • Journal of the Korean Geotechnical Society
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    • v.24 no.8
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    • pp.137-148
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    • 2008
  • In this study, 28 earthquake records with magnitudes from 5.3 to 7.9 are selected for dynamic analysis in order to assess applicability of the earthquakes for domestic seismic design. The assessment is performed using the seismic spectrum analysis of energy and acceleration. Based on results of the analysis, four acceleration time histories, which satisfy the Korean design standard response spectrum, are proposed. From the dynamic analysis using earthquake magnitudes from 6.4 to 7.9, it is found that horizontal displacements corresponding to earthquake magnitudes greater than 7 are two times larger than those with magnitude 6.5. Therefore, it can be stated that use of strong earthquakes, such as Miyagiken-ken-oki earthquake (Ofunato, $M_{JMA}=7.4$) and Tokachi-oki earthquake (Hachinohe, $M_{JMA}=7.9$), for the seismic design in Korea is not applicable, and may prove to be excessively conservative due to overestimated seismic force. From the dynamic analyses using the proposed acceleration time histories, effects of caisson quay wall dimension and the subsoil condition are investigated as well. The simplified design charts to evaluate horizontal displacements of caisson quay wall are also proposed based on earthquake magnitude 6.5 that is appropriate in Korea.

A Study on Gamification Marketing based on Social Network Service (소셜네트워크 서비스 기반 게이미피케이션 마케팅 연구)

  • Moon, Ha Na;Park, Seung Ho
    • Design Convergence Study
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    • v.15 no.2
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    • pp.17-35
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    • 2016
  • Along with popularization of smart phone and routinization of social network service, enterprises are using several social network services as a marketing channel to raise brand awareness and conduct PR. Enterprises have been utilizing an element of 'Gamification' representing a functional aspect and emotional pleasure of a game in order to attract users' attention and increase their voluntary participation since the early social network service marketing. However, social network service system contains functional roles of Gamification components rather than they function separately. Hence, this research intends to examine Gamification elements of social network service and characteristics occurred when enterprise uses several social network services as a marketing channel. Besides, it aims at suggesting a marketing guideline for Gamification based on social network that may induce users' interest and increase an immersion effect. Firstly, this study examined concepts and characteristics of social network service and Gamification centered on literature research. Secondly, it summarized a game mechanics, dynamics and a fun type of Gamification components. Thirdly, based on theoretical research, it collected Gamification marketing cases of 5 enterprises including 'Coca Cola Korea', 'Lotte Mart', 'Canon Korea', "Kolon Sports' and 'Uniqlo Korea' that utilize more than 3 of 4 social network services including 'Kakao Story', 'Band', 'Facebook' and 'Instagram' used the most in our nation, analyzing characteristics of Gamification marketing and deriving a suggestion. Finally, it suggested a guideline for Gamification and social network service to build a foundation for a Gamification marketing plan through social network service.