• Journal of Service Research and Studies
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• v.4 no.1
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• pp.123-132
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• 2014

In this study, the service concept was explained, which could be applied to the development process of new service in service design specially. The service concept has the important role in decision making in the service planning stage as to the new strategic service development or service remodelling. This service concept is very useful for customized operational planning or service recovery through the combination of various service element, and for reviewing the possibility of service's success as of customer's acceptance related to business model throughout the service concept test. Finally, in this study, some models are suggested that the service development model including the service concept, also the test model about service concept in the process of service development.

• 한국HCI학회:학술대회논문집
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• 2007.02b
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• pp.105-111
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• 2007

본 연구는 신제품 개발 과정에서 이루어지는 개념 설계(conceptual design) 단계에서의 효과적인 평가 방법론 제안을 목적으로 한다. 특히, 현재 사용자가 경험하지 못한 미래형 제품설계를 위한 개념 설계 내용이, 사용자의 잠재적 요구사항을 반영하고 사용자가 수행해야 하는 과업을 효과적으로 지원할 수 있는 지의 여부를 평가하고자 한다. 본 연구에서 제안하는 디자인 컨셉 평가 프레임웍은 3단계로 구성되어 있다. Phase 1에서는 제품의 미래 사용환경을 예측한 시나리오를 작성하여 사용 사례를 도출하고 사용 사례에 대한 과업 분석을 수행, 사용자의 수행 과업을 파악한다. Phase 2에서는 이러한 사용자의 수행 과업을 지원하기 위해 필요한 기능적 요구사항을 구현할 수 있는 기술을 체계적으로 파악하여, 기술 지도(Technology Roadmap)로서 전개한다. 이를 통해 디자인 컨셉을 구현하기 위해 현재 활용 가능한 기술 대안을 파악한다. Phase 3에서는 기술 지도를 통해 파악한 현재의 요소 기술 및 미래의 기술 대안과 사용자 요구사항간의 연관관계를 분석, 제품 개념 설계에 반영되어야 할 설계 요구사항을 도출하여 평가항목을 구성한다. 본 연구의 디자인 컨셉 평가 방법은 CSCW(Computer Supported Cooperative Work)기반 시스템의 실감 사용자 인터페이스(tangible user interface) 개발 사례를 통해 검증하였다.

• The Journal of the Korea Contents Association
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• v.9 no.12
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• pp.103-112
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• 2009

With technological development of product designs, products of various concepts have been developed and products by customized design concepts have been actively launched. For successful development, it is necessary to convey the target concept to the product development process exactly in order to create the targeting design. The study found the design concept of mobile phones with a boom box through emotional verbal expression, and defined the concept target by using visual images in accordance with the relative target with a view to looking for the design concept suitable to product development target. Regarding the visual image, the test for coordination among participants was conducted to select the image on which the interest groups participating in the development reach an agreement. As a result of the test, it aimed to propose the method to select concepts and images for rational choice by means of clustering algorithms. This method is considered to contribute to building the design concept and actualizing GUI design.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2004.10a
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• pp.487-489
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• 2004

시장에서 성공할 수 있는 제품을 개발해 내기 위해서는 제품개발의 초기단계에서부터 시장적 기회와 기술적 기회를 정확하게 포착해 내고, 이를 소비자의 관점에서 구체화시켜나가는 체계적인 접근방식이 필수적이다. 본 연구에서는 소비자에게 '차별성'과 '편익성'을 제공할 수 있는 ${\ulcorner}$핵심기능${\lrcorner}$과 더불어 기술적 독창성 및 우수성을 갖춘 ${\ulcorner}$핵심부품${\lrcorner}$을 포착하여 이를 제품컨셉의 기본골격으로 규정한다. 본 연구는 소비자의 관점에서 선호되는 제품컨셉을 구체화시켜가는, 일련의 전개구조 프로세스를 시스템공학적 관점에서 접근하여 설계하고자 하는 것이다.

• The Korean Journal of Applied Statistics
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• v.28 no.5
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• pp.951-963
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• 2015

The conjoint analyst in marketing are anxious to know whether there exist synergy or antagonistic effects between two attributes. That is to say, they are interested in estimating the main effects as well as the two factor interaction effects.We research the design of survey questionnaire so that all the main effects and two factor interaction effects are estimable by employing the resolution V balanced Incomplete Block Fractional Factorial Design. We screen vital few effects, find the proper model and obtain information for efficient concepts optimization by analyzing all respondents survey data.

• Proceedings of the KIEE Conference
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• 2004.05b
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• pp.61-65
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• 2004

당산철교 경관조명 연출은 철교라는 특징에 부각하면서 독창성, 조화성, 기능성, 경제성, 관광성등을 고려하였으며. 디자인의 컨셉은 지하철 2호선의 상징 색이 Green컬러를 기본으로 구조적 조형미, 다양한 조망에 대한 배려, 빛의 색감, 조명 방식등을 기본컨셉으로로 하였으며, 전원공급은 지하철 2호선 당산역 구내 전기실을 이용하여 3상4선식 380/220V로 공급받아 남단과 북단에 각각 1개소에 PANEL을 설치하여 각각의 램프에 공급하였다.

• The Magazine of the Society of Air-Conditioning and Refrigerating Engineers of Korea
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• v.29 no.5
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• pp.31-42
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• 2000

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.12 no.1
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• pp.137-155
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• 2001

This study focuses on the user centered interface design of an information retrieval system. Users do not tend to take advantage of powerful retrieval functions of an information retrieval system unless its interface is user friendly and easy to use. The actual interface design case of the ELSA information retrieval system is reviewed in terms of design concepts and its applicable concrete designs for constructing an user centered interface.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.16 no.2
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• pp.1054-1063
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• 2015

This study is to verify the effect of similarity of expanded-product, brand concepts of parent-brands and implicit theory of customers on the brand-extension evaluation, in order to reduce the risk of brand extension. First, this research documents how the similarity between the parent-brands and expanded-products affect brand-extension evaluations as a main effect variable. Second, this study examines the moderating effect of the brand concepts of parent-brands on the brand-extension evaluation. Third, this research documents how implicit theories regarding personality affect consumer evaluations about the brand-extension. The study assumes and tests that consumers in the group of incremental theorists are more accepting of brand-extensions than consumers in the group of entity theorists. The result figures out the implicit theory customers has some moderating effect on the evaluations, yet the direction of the effects is contrary to expectations.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2005.10a
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• pp.112-116
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• 2005

The purpose of this study is to design a deployment model structuring a product flatform and derivative products in product family concepts to be competitive in market