• Title/Summary/Keyword: 컨셉가치

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Study of the Development of Color Cosmetics Package Design Reflecting Art Marketing (아트마케팅을 반영한 색조화장품 패키지디자인 개발 연구)

  • Kim, Jin-Young
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.15 no.11
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    • pp.6472-6477
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    • 2014
  • This study examined the trends of an illustration artist's art marketing widening its area in recent years and proposes a design concept of color cosmetics. Art marketing is a type of culture marketing and means marketing through exhibitions, performances and other artistic activities. Free artistic sensibility expression in which the artistic motif is melted into a product beyond the works of a particular artist, and the product, in turn, can be reflected in the canvas, has attracted attention. The works of illustrators are widening their area into the item in life not canvas. This paper proposes the color cosmetics design that reflect art marketing. The main target who proposed the design concept was trend-oriented and in their early to mid-20s with a strong personality, showing a strong tendency of attracting attention and being recognized. To emphasize the design concept of color cosmetics packaging design, the progressive image of the target class was reflected through brilliant and intense color combination. The cultural value and meaning are provided as the artistic mood becomes a part of life.

A study for interactive teacup using vision recognition system (비전 인식 시스템을 이용한 인터랙티브 찻잔 연구)

  • Cho, Hyun-Chul;Kim, Sung-Hyun;Kang, Ki-Ho;Lee, Ki-Hoon;Pan, Young-Hwan;Jung, Ji-Hong
    • 한국HCI학회:학술대회논문집
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    • 2008.02b
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    • pp.13-17
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    • 2008
  • By the change of the times and higher living standards, modern people are becoming interested in life value and culture. On this, in consideration of researches in behavior of people use teacup and drink tea; I develop a concept of interactive teacup which provides music of proper mood for people who drink and enjoy a cup of tea. The concept teacup is produced by adopting the ceramic craft process.

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Idea Workshop Method for Sensor-Centered Concept Design (감각 중심의 컨셉 도출을 위한 아이디어 워크숍 방법론)

  • Yoo, Hoon-Sik;Pan, Young-Hwan;Ju, Da-Young
    • Science of Emotion and Sensibility
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    • v.17 no.4
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    • pp.89-100
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    • 2014
  • Corporations continue to make a lot of efforts to provide more competitive services as the focus of industry is migrating from products to services. This study aims to shed new light on the potential values of the sense for service innovation through design and propose the workshop methodology for deriving sense-based product and service concepts. To this end, this study investigated the literatures related to the product and service innovation cases based on the conventional idea workshop and sense and also the value of sense. Moreover, it systematized the methodology that established the perspective of sense to the conventional idea workshop methodology. To verify the established methodology, this study extracted the elements to be modified and supplemented from the workshop methodology through the previous case studies. As a result of the study, it was possible to verify the validity as to the sense-based idea workshop methodology and reflect the opinions as to the improvement direction. Consequently, this study is regarded meaningful for proposing the approach of a new perspective as to the sense. Also, this study is deemed meaningful for proposing and verifying the specific idea workshop methodology for the approach hereof.

Case Study on Bodyboard Design Development though User's needs (사용자 욕구조사를 통한 해양레저용품(Bodyboard)디자인 컨셉개발)

  • Kang, Bum-Kyu
    • The Journal of the Korea Contents Association
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    • v.13 no.5
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    • pp.135-145
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    • 2013
  • One of the words that describe unique features of human beings is "Homo Ludens (Playing Man)". As humans enjoy abundant and prosperous lives and the quality of life is further improved, play is increasingly becoming a central value of human life. As part of play, ocean leisure is getting popular these days, and in turn demands for ocean leisure-related products in Korea, most of which are dependent on foreign markets, are growing. Therefore, it is required that local companies are quick to turn their eyes on the fast developing market. This research aims to help develop a design concept for bodyboard, more suitable for the domestic market, by analyzing products and reflecting customers' needs. The findings of this study are as follows: first, it is desirable that the target of bodyboard in domestic market is young people aged between 14 and 29 and its price ranges from 40,000 to 100,000 won; second, a tube-type bodyboard is appropriate for beaches in Korea mostly with small and gentle waves, as also shown in a survey that over 65% of those surveyed prefer a tube-type bodyboard, and lastly, the CMFF (Color, Material, Form, and Function) strategy was newly developed in this study in order to create new concept bodyboards.

Innovation Product Design Development by Four Design Thinking Action (혁신적 제품 디자인 개발 가능성)

  • Kang, Bum-Kyu
    • The Journal of the Korea Contents Association
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    • v.12 no.12
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    • pp.587-596
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    • 2012
  • This research works has newly proposed ideation method for development of innovative product design by using four design thinking framework in the aesthetic issue, material issue, function & structure issue which are usually called three major design issues. The four design thinking framework is consisted of eliminate, reduce, raise and create. This research also analyzed 232 innovation products in order to verify the proposed ideation method. The main outputs of this research are as follows; first, the ideation method which was newly developed in this research can help to create new ideas for innovation product design. Second, 41% existed innovation product designs were developed based on the ideation in the 'function & structure' issue. Three, 74% existed innovation product designs were developed based on the 'raise & create' issue rather than 'eliminate & reduce' issue. The results of this research can help a designer who wants create new innovation product.

A Study on User Centered Design Process of Virtual Reality Contents (가상현실 컨텐츠의 사용자 중심 디자인 방법론에 관한 연구)

  • 이현진
    • Archives of design research
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    • v.16 no.3
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    • pp.191-200
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    • 2003
  • This paper summarizes the characters of virtual reality contents and its design problems, and suggests user centered approach in design methodology of VR contents. Based on case study of former VR contents design project, I developed a new VR contents design process in experience design perspective. This design process was applied on Tangible Space Initiative project of KIST, which showed positive roles of this design process as a dear communication media between project players, and an active generator of user-centered interaction design.

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Design Methodology for Creative Design Thinking (창조적 디자인 발상을 위한 디자인방법론)

  • Hong, Jung-Pyo;Jeong, Su-Kyoung
    • Science of Emotion and Sensibility
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    • v.9 no.4
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    • pp.385-394
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    • 2006
  • In the present society where aesthetic designs would have product value, designs must be the ones that add flexible sensation as well as the energy of counteraction which escapes from and destroys existing concept. The 'creative expression' to reach such design objectives is one of the most important abilities which designers must possess and is an overall concept in problem solving of designing which participates in formative approach or image development as well as product concepts such as function or performance . In this research, the definition of creativity, environmental change of designing, conditions designers must possess followed by these things and creative design expressions researched in the past, etc are examined and by presenting design method for creative designing concept targeting mobile phones, it will attempt to contribute in the importance of creativity and improve creative value of designers.

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A Research on the Development of Design for Traditional Active Sports Wear - Focusing on Korean Wrestling Uniform - (전통 국기복 디자인 개발에 관한 연구 - 씨름복을 중심으로 -)

  • Yun, Eul-Yo;Park, Sun-Kyung
    • Archives of design research
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    • v.19 no.1 s.63
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    • pp.5-14
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    • 2006
  • This is the follow-up research on aesthetic review for Korean wrestling uniform design and deals with practical design evolvement of Korean wrestling uniform. The process and contents of the research was based on the outcome of the ground research. I studied Japanese wrestling and marketing strategy of its uniform, which enjoy added value as well as elevated worth as cultural item, and then compared it with our traditional wrestling. In addition, I divided practical designs into color, material and style according to concept for further research. The most important factor in designing traditional wrestling uniform can be found in harmonization of tradition and modernism. It is essential to operate and manage design in consistent and systematic way that can harmonize with modern sports marketing and designs, which contains national sentiment and contemporary mind. Designing Korean wrestling uniform with consistent concept based on aesthetic parts of Korean wrestling uniform, this research is meaningful as an exemplary for traditional and cultural item design as well as national costume.

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A Study on the Structuralization of Consumer Needs by Analysing Emotional Factors (감성 요소 분석을 통한 소비자 니즈의 구조화에 관한 연구)

  • 엄정식;김창수;김명석
    • Archives of design research
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    • v.12 no.1
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    • pp.97-106
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    • 1999
  • As the Production technology Progresses, the necessity to consider consumers needs being complex and diverse in the phase of developing product is being more important. However, existing system of consumers needs being structured with the view of marketing is too abstractive and categorical to apply in the phase of developing product. So, the goal of this study is to establish method that structuralize customer's needs for applying practically in the phase of the product concept development and to suggest guidelines to needs structuralization with emphasis on the view of cognitive science/cognitive psychology. The major findings of this study is summerized as follows. First, to structuralize not only customer's needs category which being used as standard to assort needs in existing way but also practical needs features, it must contain the concept of emotion that is actual product's meaning to customers in its structure, and for this reason, the structuralized needs with emotions can be defined as emotional needs structure. Second, categorization of concept will be divided as essential concept and referential concept centering around symbolic concept, and from this supposition, emotional needs structure can be composed as benefit concept(essential concept), customer needs(referential concept) centering around emotion(symbolic concept).

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Design and Implementation of a Wearable Computer based on a Technology of Image-based Sensor (이미지 센서 기술 기반의 웨어러블 컴퓨터의 디자인과 구현)

  • 이영진;송승근;이주현
    • Proceedings of the Korean Society for Emotion and Sensibility Conference
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    • 2003.05a
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    • pp.23-28
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    • 2003
  • 본 연구는 이미지 센서를 통한 입력 기술 중 칼라 코드 입력 기술을 기반으로 한 웨어러블 컴퓨터를 디자인 및 구현하는 것을 목적으로 하였다. 본 연구는 실생활 응용 서비스 애플리케어션을 위해 도출된 컨셉 디자인으로부터 시작하여 실물 모델을 개발한 후 평가 및 수정 단계를 거쳐 최종 모델을 완성하였다. 이러한 일련의 과정을 거쳐 물리적 인터페이스와 의류로써의 가치를 고려한 칼라 코드 기반 '페트롤 재킷'형 웨어러블 컴퓨터가 디자인 및 구현되었으며 이러한 개발 과정은 의류학 및 인지과학의 이론을 근간으로 한 것이다. 본 연구에서 개발된 결과물은 기존의 하드웨어 중심의 웨어러블 컴퓨터를 의류에 접목 시키기 위한 초기 모형으로서 이는 앞으로 보다 인간 친화적인 웨어러블 컴퓨터를 개발하기 위한 초석이 될 것이라 전망된다.

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