• Proceedings of the Korea Information Processing Society Conference
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• 2015.04a
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• pp.714-715
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• 2015

인터넷 접근성이 높아짐으로써 기존 오프라인 서비스가 온라인화 되어가고 있다. 기존 모바일 청첩장 제작은 보여주는 것이 주를 이루었지만 이 논문에서 제안하는 청첩장은 미혼 하객간 커뮤니케이션을 추가적으로 제공함으로써 새로운 결혼 문화를 기술적으로 제안한다.

• Journal of Navigation and Port Research
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• v.36 no.6
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• pp.489-499
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• 2012

The purpose of this study is to examine the relation between communication and conflict in the ship organization and to analyze the affect of the conflict on the group cohesiveness and organizational effectiveness in the view of dysfunctional conflict that would play on the negative role to decrease the group cohesiveness and organizational effectiveness. The empirical survey showed that the intragroup and intergroup communications in the ship organization affect on the conflict of within and between groups, these conflicts decrease the group cohesiveness and organizational effectiveness, and that cohesiveness affect the organizational commitment and the job satisfaction of ship organization member significantly.

• Journal of Digital Convergence
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• v.11 no.5
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• pp.411-422
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• 2013

The purpose of this study is to analyze the impact of food corporations'sponsorship activities on Brand Images and Purchase Intension in professional sport industry in Korea. To accomplish the purpose, SPSS 18.0 Ver., had been conducted with 263 actual returned questionnaires. After the relevant literature reviews and analysis statistic data, three outcomes were deducted, those are, first, sponsorship factors for food corporations in professional sport industry significantly influenced on brand image. Second, Sponsorship factors for food corporations in professional sport industry significantly influenced on the purchase intension. Third, brand image of food corporation in professional sport industry significantly influenced on purchase intention. With this study, undiscovered several marketing strategies of food corporations with professional sport of Korea for their future marketing strategies could be discussed and proposed.

• The Journal of the Korea Contents Association
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• v.22 no.4
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• pp.159-171
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• 2022

This study examined the problem of utilizing celebrity SNS in online news, which have increased by an average of 745 every year since 2010, reaching about 10,000 in 2021. 40 online newspapers were selected and 202,730 news articles produced by these newspapers in July 2021 were analyzed. As a result, 1.27% (2,582) of all articles were found to be using celebrity SNS as a source. This indicates that on average, online newspapers produce 2.08 celebrity SNS-utilized articles per day and 64.7 articles per month. Specifically, entertainer SNS (53.7%) was used the most compared to SNS of politician(39.8%) and influencer(6.5%). Instagram(69.1%, 57.1%) was utilized the most for entertainer and influencer and this were mostly related to personal information. On the other hand, Facebook(70.4%) was cited the most for politician, mostly related to opinions on social/political issues. The average length of SNS-based articles was 536 characters. The problem with news articles utilizing SNS is that most articles simply copy the SNS content without additional coverage(88.4%), and 14% of the articles did not disclose the exact source. Implication of the research on 40 online news agency is discussed.