• Title/Summary/Keyword: 커뮤케이션만족도

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The Relationship between Perceived Authenticity and Empathy and Communication Satisfaction and Revisit Intention for Hospital Coordinators (병원코디네이터에 대한 지각된 진정성과 공감 및 커뮤니케이션 만족도와 재방문의도와의 관계)

  • Du-Yoon Yoon
    • Journal of the Korean Applied Science and Technology
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    • v.41 no.1
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    • pp.107-118
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    • 2024
  • The purpose of this study is to verify the effect of perceived authenticity on empathy, communication, and revisit intentions at the point of contact with hospital coordinators during counseling for medical beauty. For data collection, a survey was conducted by selecting customers who experienced counseling, and statistical analysis used the SPSS 21.0 program. According to the research results, first, perceived authenticity of hospital coordinators had a positive effect on empathy and communication satisfaction, and empathy had a positive effect on communication satisfaction. Second, it was found that empathy and communication satisfaction had a positive effect on revisit intention. Authentic counseling by hospital coordinators leads to increased communication satisfaction and revisiting the hospital by forming empathy. Therefore, if communication is made through authenticity and empathy in consideration of customers, rather than just sales improvement or job-based counseling, it can build trust and contribute to the performance of medical beauty institutions in the long run.

The Impact of Communication and Conflict on Group Cohesiveness and Organization Effectiveness in Ship Organization (선박조직의 의사소통과 갈등이 집단응집성 및 조직유효성에 미치는 영향)

  • Lee, Jong-Seok;Kim, Tae-Hyung;Shin, Yong-John
    • Journal of Navigation and Port Research
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    • v.36 no.6
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    • pp.489-499
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    • 2012
  • The purpose of this study is to examine the relation between communication and conflict in the ship organization and to analyze the affect of the conflict on the group cohesiveness and organizational effectiveness in the view of dysfunctional conflict that would play on the negative role to decrease the group cohesiveness and organizational effectiveness. The empirical survey showed that the intragroup and intergroup communications in the ship organization affect on the conflict of within and between groups, these conflicts decrease the group cohesiveness and organizational effectiveness, and that cohesiveness affect the organizational commitment and the job satisfaction of ship organization member significantly.