• Proceedings of the Korea Society of Costume Conference
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• 2005.05a
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• pp.91-91
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• 2005

• Proceedings of the Korea Society of Design Studies Conference
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• 1998.04a
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• pp.44-45
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• 1998

• The Journal of Information Systems
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• v.4
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• pp.213-234
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• 1995

• Journal of the Korean Society for information Management
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• v.29 no.2
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• pp.71-92
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• 2012

The purpose of this study is to analyze the effects of organizational communication satisfaction of teacher librarians on the informational and educational service and to draw implications for improvement of the school libraries' educational role. According to the results of the analysis, teacher librarians have preferred informal communication by conversation and face-to-face talk with superiors or co-workers and horizontal communication during their performance. Characteristics of teacher librarians, such as career, gender and school levels, have influential effect on user education, libraryassisted instruction, reading and information literacy instruction. The more teacher librarians felt satisfaction of the informal communication, the more textbook-related reference lists are offered. Horizontal communication have a positive influence on information literacy instruction. However, teacher librarians should utilize cooperative statements, committees and councils and actively participate in those horizontal communication methods to share the vision and aims of school libraries with the larger school community. Teacher librarians also should put more efforts into developing their leadership role and marketing strategies in order to overcome the weaknesses of informal communication.

• Bulletin of Korea Environmental Preservation Association
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• s.398
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• pp.20-23
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• 2012

온실가스 에너지 목표관리제도 뿐만 아니라 배출권거래제도도 도입을 준비하고 있는 등 외부에서 제도의 압박이 거세지고 있다. 기업에서는 온실가스 감축과 관련하여 조직 전부문이 참여하는 실질적 에너지경영체계를 구축해야 하며 조직 외부와 에너지 감축기술에 대한 커뮤니케이션 네트워크를 구성하는 등 기후변화에 대한 대응이 필수적인 사항이 되었다. 이제는 규제대응을 넘어 미래 전략 차원에서 접근과 노력을 해야 한다.

• Digital Contents
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• no.6 s.133
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• pp.66-70
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• 2004

월간 <디지털콘텐츠>는 이번 6월호부터 국내 디지털콘텐츠 시장에서 주목을 받고 있는 라이벌 기업들을 소개하고, 이들 기업의 현황과 경쟁력, 향후 전략을 소개하는 지면을 마련했다. 그 첫 번째 순서로 국내 포털시장에서 최근 치열한 경쟁을 벌이고 있는 다음커뮤니케이션과 NHN을 찾았다. 이들 양사의 주요 현황을 살펴보고, 앞으로의 전략을 소개한다.

• The Journal of the Korea Contents Association
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• v.18 no.6
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• pp.628-642
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• 2018

Modern TV public advertisements of China began in 1986. As messages were spread and expanded to the public through TV media, the society as a whole started to accept the public advertisements and the influence of public advertisements increased ever more. Successful persuasion is an important prerequisite for realizing the effects of TV public advertisements and this study sought to examine persuasion strategy at this moment when media, messages and the audience are becoming diversified. It sought to know of the present situation of China's TV public advertisements particularly from the standpoint of Chinese and analyze persuasion strategy and usage based on the theory of persuasive communication.

• The Journal of the Convergence on Culture Technology
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• v.6 no.2
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• pp.251-256
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• 2020

Based on the development of SNS in Mobile and Internet, crisis management is regarded as an important issue that determines the rise and fall of businesses. This study aims to contribute to more efficient implementation of crisis management messages by examining the relationship between the strategy of crisis management communication and the level of specificity of the message. The study found that consumers evaluated the crisis-hit company's acceptance communication strategy to show a higher level of integrity, reliability and appropriateness than the defensive strategy. However, this main effect is mediated by the specificity (high specificity vs. low). Specifically, consumers' assessment of crisis management messages and information-seeking behavior were found to be most favorable when used in a mixture of acceptance strategies and high specificity. Conversely, the lowest effect was the combination of defense strategy and high specificity. Based on these results, the theoretical discussions is described for crisis management practitioners of enterprises and organizations.

• Review of Culture and Economy
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• v.21 no.2
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• pp.89-109
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• 2018

This paper aims to offer a conceptual framework in the context of culture-driven city branding through strategic design from a cross-disciplinary approach. The key findings identified the followings: Firstly, the phenomenon of culture-driven city brand creation and the use of design value of primary attractions. Secondly, the impact of the design contents of new media in supporting city brand creation. Lastly, the importance of image/text relationships through applying coding theory to enhance city brand communications.

• Journal of Information Management
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• v.39 no.1
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• pp.1-25
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• 2008

As scholarly information environment rapidly changes, library consortia for electronic journal licensing come to require strategies to better address service needs of member institutions as well as to take parts in more progressive initiatives. This study aims to develop a more future-oriented and progressive business model for electronic journal licensing consortia. The model is based on three pillars: strategies for responding to immediate needs; long-term strategies for leading change; and organizational infrastructure.