• Informatization Policy
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• v.26 no.1
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• pp.3-24
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• 2019

This study examined the trends and issues of social media campaign studies from three aspects-campaign strategy, institutional environment regulating the social media, and political effect. Then, this study performed an empirical analysis on the case of the 20th general election in order to discuss the political effect, which has been analyzed the least. Specifically, this study empirically examined the trends of candidates' participation in the twitter campaign, the partial mobilization and voter response, and the platform effect on the election results. The study examined all of the candidates' twitter accounts and traffic and found the following results.-first, the number of participants in the twitter campaign increased significantly compared to the 19th general election, and the campaign was dominated by only two political parties that had more power to mobilize resources; second, it was clearly identified that twitter is a partisan media. where specifically, those in the mainstream of the Democratic Party mobilized much more supporters; and lastly, the twitter campaign has a positive impact on the increase in the rate of votes and chances of winning the election. Particularly, the number of followers and the duration of activities were found statistically meaningful, proving that promotion of networking and social capital is more important in election campaigns.

• The Journal of the Convergence on Culture Technology
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• v.8 no.6
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• pp.449-454
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• 2022

This study was conducted as a case study to examine the characteristics and differences from the storytelling defined in the previous research through an analysis of the storytelling of brand campaigns appearing on the digital platform and to explore them. The results of the Seven Bridges brand campaign conducted by Busan City for eight months from September 2021 to May 2022 were as follows. First, storytelling that can be interpreted in various ways for individual users was conducted. Second, storytelling was composed of four stages based on social media marketing. Third, it was possible to establish a storytelling hierarchy that exposes the story in consideration of the marketing funnel. Through the case, it was possible to examine the recent brand campaign's storytelling as a framework that can be interpreted in various ways, focusing on social media.

• Korean journal of communication and information
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• v.59
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• pp.138-161
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• 2012

This study is designed to explore the function of Twitter as a campaign platform during election campaign. For exploring the function of Twitter the form of tweet, the type of information on tweet and the way of opinion expression via Twitter were discussed by content analysis. This study finds, first, that, netizens express their opoinion of candidates without foundation and with emotional reactions. Second, they showed somewhat conflictive reactions according to their supporting candidates. This study conceptualized various kinds of public as 'blindly support public,' and 'blindly opposition public' in case of Park's supporters, 'rational support public,' and 'critical opposition public' in case of Na's supporters. Third, Park's supporters debated Na candidate's attitude of debate and her appearance blindly without foundation. Na's supporters argued Park's attitude of debate and his ignorance of Seoul Metropolitan government's policy blindly without foundation. Finally, this study discussed the relationship between the political discourse according to netizens' supporting via Twitter and the results of election. Park whose supporters attacked the opposing candidate by blaming her appearance and her attitude of debate won the election. Na didn't overcome her negative images. For her Twitter functioned as a media which is spreading negative factors about her. In conclusion, Twitter as a campaign platform during election times plays a key role in discussing candidates. However, netizens need to express their opinions with foundation and the candidates have to consider negative issue management. This study highlights the importance of peripheral factors which have a decisive effect on the results of election. The results of this study is useful for building political campaign strategy by candidates.

• Convergence Security Journal
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• v.20 no.2
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• pp.77-83
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• 2020

According to a statistical survey, despite the continuous improvement of the economic level, the participation rate of donations is decreasing. As a cause of this phenomenon, the problem of reliability of donation organizations is a big part. In order to increase viewers' intention to donate, this study developed a donation campaign linked data service that shows information that can increase the credibility of donation organizations and storytelling of donation recipients. Specifically, a user scenario of a data service that is properly operated in conjunction with a donation campaign that is broadcast shortly was defined, and a user interface was designed by reflecting the characteristics of the TV platform. In addition, a prototype based on the DVB-MHP standard was developed to analyze the effect of the data service utilization on viewers' intention to donate.

• Journal of the Korean Society for Library and Information Science
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• v.56 no.2
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• pp.157-177
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• 2022

This study, in relation to the decision to designate April 12 as the Library Day and the week from that day as the Library Week starting in 2023 in accordance with the amendment of the Libraries Act, suggests ways how the Library Week could be activation plan based on the analysis of the meaning and history of the Library Week which started in 1964 and cases of the use of library week at home and abroad. The uses of library week at home and abroad were analyzed and based on the implications drawn, suggestions for promoting the Library Week, were made in terms of three aspects - efficient methods for using the Library Week, changes in programs, diversification of promotional strategies. This paper suggests in order to promote the Library Week, various ways of running events, online and offline platforms, honorary ambassadors, unique commemorative events, national campaigns, archiving and all-year-round promotional channels and system are needed. This study could be used as a reference for promoting the Library Day and Library Week that will start in 2023.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2018.05a
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• pp.652-654
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• 2018

Recently there are many people who suffer from a mental problem like depression or anxiety caused by the stress of employment or school works. Some mental care agencies serve a campaign for them, but it's less accessible due to the geographic distance. And before taking the service, people should find out what is a better psychological test for them to diagnose the problem. Furthermore, it is inconvenient that keeping the diagnosis which is written in some papers. In his paper, in order to solve these problems, suggests the novel platform that serves psychological tests to users and stores results into database so that involved agencies could contact quickly. The psychological tests BAI, BDI, PHQ-15, and Q-15 were used to verify the reliability and effectiveness of the platform.

• KIPS Transactions on Computer and Communication Systems
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• v.6 no.8
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• pp.343-352
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• 2017

IEC62541, known as OPC-UA, is a standard communication protocol for Smart Grid (SG) and Smart Factory application platform. It was accepted as an IEC standard (IEC62541) in 2011 by IEC TC57, and is extending range of application as collaborating with other standrads. The government's policies to popularize EVs ("Workplace Charging Challenge"), the number of Electric vehicle which try to be charging in the factory is expected to increase. In this situation, indiscreet and uncontrolled EV charging can lead to some problems, such as excess of the peak demand capacity. Therefore, EVs, which is charging in SFs, must be monitoring and controlling to avoid and reduce peak demand. However, the standards for EVs charging differ from the standards for SFs. In other words, to increase the ease of use for drivers, and reduce risk for enterprise, we have needs of study to develop the protocols or to provide interoperability, for EVs charging in SFs. This paper deals with a EV charging management platform installing in a smart factory. And this platform can be easily integrated as part of SF management software. The main goal of this paper is to implement EV management system based on IEC61851 and IEC62541.

• Trans-
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• v.10
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• pp.1-13
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• 2021

If virtual reality is well known through the medias, it seems that a few visual concepts are clearly related to VR. We try to think about it and introduce to a philosophy of VR techniques. So, from techniques and media techno-powers promotional campaigns, we aim to areal technology, it means an objective reflection on the VR techniques. To do so, we study the representations of VR in films. And we conclude that a negative image is the most common representation, related, often, to an Orwellian vision of the future world. In the second part, we study some VR films, and especially some made by famous film directors (Iñárritu, Bigelow). 'Head-turn' and 'Walk-around' films are commented to check their limits. Finally, we consider that for the moment, VR remains only a new space to screen films (into VR platforms connected to the Internet).