• The Journal of the Korea Contents Association
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• v.11 no.10
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• pp.301-311
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• 2011

This paper is aimed at providing fundamental data for marketing strategies needed to determine the direction of policy to operate hospitals in an effective way. From the analysis, it was found that: first, expectation toward hospitality of the staff, facilities, environment and administrative service of hospitals for the elderly exercises significantly positive(+) effects on satisfaction of patients; second, trust in and satisfaction with administrative service of hospitals for the elderly exerts significantly positive(+) effects on the intent of patients for revisit and information by word of mouth; and third, the intent for revisit influences positively the intent for information by word of mouth significantly. It is therefore needed to try to understand the motives and tendencies of the elderly in selecting hospitals, to promote their satisfaction and to cultivate the spirit for patient-oriented service. Furthermore, efforts should be made to gain trust of medical staff, effects of medical treatment as well as medical equipment in addition to laborious endeavors to work out marketing strategies backed up by price competitiveness of paradigm.

• The Journal of the Korea Contents Association
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• v.13 no.1
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• pp.447-455
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• 2013

This paper is to investigate how selection variables and service quality influence on customer satisfaction and loyalty on Korean restaurants. They are chinese living in Korea that compose a little over 50% among foreigners. The findings and marketing guideline are showed up; First, 3 factors among choice attributions had highly significant on customer satisfaction and loyalty. They are 'service', 'food', and 'location' factors. They should reinforce food's taste & quality and also, service staff's elaborate service, and traffic's accessbility. Second, 'sympathy', 'tangibles', and 'response' factors among service quality were strongly influenced on customer satisfaction and loyalty. Therefore, they should provide various menu which is based on seasons & events, food's decoration, and immediate service. Third, customer satisfaction and loyalty are influenced each other. It should strengthen through consistent quality management and service.

• Journal of Korean Library and Information Science Society
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• v.43 no.2
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• pp.293-315
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• 2012

Recently there have been an increase in number of new library buildings and its users due to the demand of lifelong learning and cultural experiences of the local community and also the extension to their opening hours. At the same time there have been a growing number of problem users in local libraries. This seems closely associated with an increase in number of unemployment rates and their mental health issue. This causes a great challenge to the local libraries. in particular, to the front-line librarians. If these challenges are not dealt appropriately at all levels within the library organization the overall quality of services is likely to degrade leaving the general users dissatisfied and the staff adversely affected. Therefore in this study we propose a charter of library service and a library code of conduct to meet the aforementioned challenges and enhance the overall quality of library services.

• Journal of Korean Society of Forest Science
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• v.97 no.3
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• pp.340-347
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• 2008

This study investigates the conceptional structure between festival service quality, visitor's satisfaction, loyalty and festival effects in the Juwangsan Sudalrae mountainous local festival. In order to analyze the structural equation model the paper employed the LISREL (linear structural relationships) approach, covariance structural equation model. Data of 445 visitors were collected from the Juwangsan Sudalrae festival in 2008. Research findings showed that experience, facility and service are positively related to visitors' satisfaction. In addition, visitors' satisfaction is related to loyalty and festival effects. One of the major research findings is that the festival service most affects visitors' satisfaction. This implies that the host of mountainous local festival must put great emphasis on organizing hospitality and festival information. This will lead the festival to a great success and ultimately bring positive impacts to the mountainous residents.

• Journal of KIISE:Computing Practices and Letters
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• v.9 no.5
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• pp.530-540
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• 2003

As the amount of information on Internet sites increases, it becomes more necessary to provide information in efficient ways. However, information search methods based on Boolean combination of keywords that most sites provide are difficult to express user's intention adequately so that there are numerous unexpected search results. This paper proposes a conversational agent that provides users with accurate information in a friendly manner through natural language conversation. The agent recognizes user's intention by applying finite state automata to natural language queries, utilizes the intention for structured pattern matching with response knowledge, and thus provides answers that are robust against changes in word order and consistent with the user's intention. To show its practical utility, the agent is applied to the problem of introducing a Web site. The results show that the conversational agent has the ability to provide accurate and friendly responses.

• Journal of the Korean association of regional geographers
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• v.13 no.3
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• pp.355-375
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• 2007

This study explores the geographic characteristics of ecotour resources in Oceania based on the concept of ecotourism along with global education and investigates the global educational applications of eco-resources through a field survey of the Australian Cairns region. The field survey areas are the Green Island within the Great Barrier Reef, Barron Gorge National Park, the Australian Butterfly Sanctuary in Cairns, and the Tjabukai Aboriginal Cultural Park. This case study of the Cairns region is applicable to global education in these aspects: The underwater Observatory and Glass bottom boat in Green Island is used in efficient exploration of ocean ecology; Barron Gorge National Park provides an excellent forest tour with a well-made track, detailed directory, and trained park rangers; the old industrial trains are being recycled for tourism uses; the Australian Butterfly Sanctuary provides various language interpretations and experts to help further visitor's understanding of the surrounding eco-resources; The Aboriginal Cultural Park also utilizes a special program that helps people understand their culture.

• Proceedings of the KAIS Fall Conference
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• 2010.05b
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• pp.743-748
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• 2010

본 연구는 환자의 의료기관 선택기준에 관한 조사를 실시하는데 있다. 외래, 중 병원에서 검사한 사항을 CD로 담아 타 병원 진료 후 현 병원에 내원한 대상자와 본 병원에서 진료 후 CD를 가지고 타 병원으로 전원 하는 환자 및 보호자를 대상으로 2009년 10월 5일부터 10월 26일까지 본 연구에 동의하는 대상자 302명을 대상으로 하였다. 내원 전원 환자의 물리적 특성에서 주차시설, 주위시설, 의료진 서비스 품질에서는 간호사 친절도, 전문성, 설명, 의료 서비스 품질 특성에서는 의료기기 최신설비, 병원 평판에서는 의료인력 의술, 주위 환경, 병원 외적 요인에서는 진료의 권유 항목이 유의하였다(p<0.05). 내원 시 병원 선택 변수 평균치 검정 결과 중 성별에서는 만족도, 연령별에서는 의료진 서비스품질, 거주지에서는 병원외적요인, 병원지역에서는 병원평판, 만족도, 진료기관에서는 병원평판, 만족도, 진료구분에서는 만족도에서 유의하였다(p<0.05). 전원 시 병원 선택 변수 평균치 검정결과 중 연령별에서는 의료진 서비스 품질, 거주지에서는 병원외적요인, 병원지역에서는 병원평판, 만족도, 진료기관에서는 병원평판, 만족도, 진료 구분에서는 만족도가 유의하였다(p<0.05). 본 연구에서는 내원 전원 환자는 물리적 환경, 의료서비스 품질, 병원 평판 등 을 병원 선택에 중요한 요인들로 지각 하고 있으며 간호사와 주위 사람들의 권유에 의하여 병원을 선택한다고 나타났다. 내원 환자는 의료진 서비스 품질, 병원 평판, 만족도에서 평균치가 높게 나타났다. 전원 환자는 물리적 환경, 의료진 서비스품질, 의료 서비스 품질, 병원 평판, 만족도에서 평균치가 높게 나타났다. 자료 분석은 SPSS 12.0 Window Program을 이용하였다.

• Culinary science and hospitality research
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• v.17 no.2
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• pp.74-84
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• 2011

The purpose of this study is to understand the relationship between educational environment services offered and student satisfaction with them. A survey was conducted to 314 students in a cooking and food service program. To achieve the purpose of this study, SPSS 17.0, a statistics program, was used for a descriptive analysis, a frequency analysis, a factor analysis, a multiple regression analysis, a cluster analysis and a One-Way ANOVA analysis. The hypothesis test result of the effect of educational environment services on satisfaction showed that there was a partially significant effect in satisfaction with facilities and lecturers(p<0.01) as well as administrative services (p<0.01). In the cluster analysis of educational environment services, cluster 1 was classified as a mistry cluster, cluster 2 as a satisfied cluster, cluster 3 as a dissatisfied cluster and cluster 4 as a positive cluster. They showed a statistically meaningful result in the one-way ANOV A(p<0.01).

• Culinary science and hospitality research
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• v.22 no.5
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• pp.37-51
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• 2016

The purposes of this study were (1) to investigate the important selection attributes of coffee brands and the relative positions of major coffee brands on the positioning map through similarities and preferences of coffee brands that customers perceive and (2) to provide Korean coffee brands with strategic information about how to differentiate themselves from existing competitors in the Chinese market. A total of 268 samples were used for data analysis that comprised frequency analysis, descriptive statistics, ALSCAL, and regression analysis. The results showed that among 8 coffee brand selection attributes the most important was atmosphere, followed by cleanness and sanitary condition, and convenient location and transportation. Friendly service, taste of coffee, price and variety of menu were next and brand was the least important among 8 selection attributes. The results of positioning map showed that Maan Coffee was evaluated the highest iin atmosphere, cleanness and sanitary condition, and convenient location and transportation compared to other coffee brands. Marketing strategies for Korean coffee franchisers (Angel-in-us Coffee and Caffe Bene) were provided for successful repositioning in the Beijing coffee market.

• Journal of Digital Convergence
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• v.14 no.11
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• pp.101-106
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• 2016

A number of non-structured data associated with lectures in the field of university education have been generated and it is an important consideration of the students's written comments lecture evaluation. The purpose of this study is to find student interaction factors associated with the student evaluation of teaching at universities, and to provide some insights into improving the student evaluation program based on the results. So, this study consists of three steps that create interaction score, collect student's written comments satisfaction, and analyze an individual professor score. There are a number of limitations to this study. The limitation is that the study was conducted on a narrow sample of the overall student population.