• Archives of design research
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• v.17 no.4
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• pp.319-326
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• 2004

This festival study is based on visitors' evaluation on the Danwon art festival. It was founded as follows; The major visitors of this festival were family and they were interested in educational programs. This festival was evaluated as the art and educational type experience oriented event for family. Visitors satisfied about organization of this event with 4.86 on Likert 7 point and positive percentage was 61.7%. The accessbility was evaluated the secondly satisfied program among 13 evaluation items. The average point was high with 5.34 and positive percentage was high with 79.3%. The highest satisfaction was educational evaluation with average point of 5.37 which was the highest satisfaction. Also the positive percentage was 84% which showed the highest positive opinion. The satisfaction of program interesting was average point of 4.84 which was relatively positive satisfaction. Visitors' positive percentage was 57.3% and negative percentage is only 8.3% which showed satisfaction of program interesting. But visitors unsatisfied about event variety, guiding facility, guiding pamphlet, guider service, parking facility, and foods service. there should be more improvement on the programs. Especially, improvement on public relationship, food quality, and parking for visitors should be implemented. in terms of interesting programs, visitors were most interested in the experience of blacksmith's shop among programs. It was founded that experience based festival programs were popular among this festival visitors and most festivals here in Korea at the moment. So more experience based programs are recommended for this festival.

• (The) Research of the performance art and culture
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• no.18
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• pp.563-598
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• 2009

Gangneung Danoje is a local festival that has its origin in the county festival handed down premodern society. It was designated as an important intangible cultural asset in 1966, and has appreciated as a representative traditional festival of Korea since UNESCO designated it as 'the Oral and Intangible Heritage of Humanity' in 2005. Generally, it is known as a festival which it keeps up the premodern tradition. However, we can know that it is different from the festival performed in the 19 century in its framework and contents if we pay attention to the texts of festival performed in Gangneung today. I think that this change is a result of cultural adaptation by the change of transmission situation, and especially today texts of festival is an result of the pursuit, restoration and reproduction of its traditional form so as to be designated as a cultural asset. In this paper, after I have an accurate grasp of the traditional form of Gangneung Danoje from the present data related to Gangneung Danoje, I will compare its traditional text with the existing text which was reconstructed at the time of being designated as an important intangible cultural asset. To do this work, I verified the composition method of a county festival by investigating a general aspect of county festival in the $Chos{\breve{o}}n$ dynasty, brought out the aspect of its change by comparing its existing text with the procedures and contents of Gangneung Danoje before the Japanese occupation by force, and discussed the matter of its some changes. As a result of my work, I ascertained that the present Gangneung Danoje is very different from the festival transmitted in premodern society in the structure, time and space of festival, and the contents of performance containing the procedures of meeting god, seeing god off, and enjoying god.

• The Journal of the Korea Contents Association
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• v.21 no.1
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• pp.185-195
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• 2021

This study is to criticize whether festivals as cultural activities form cultural values by questioning about the animal cruelty in Korean festivals. Changes in the social awareness of animals and the viewpoint that shifted from human-centered thinking to values of the environment and life served as an opportunity to look back on animals. This study looked at festivals using animals in Korea and especially analyzed the four major animal festivals that have been criticized. A qualitative study method interpreting opinions, evaluations, alternatives, and arguments of cultural tourism and animal rights experts was implemented by conducting interviews with experts of cultural tourism and animal rights, who have conflicting views about animal festivals. The primary topic of discussion is a sharp criticism that 'sales of products based on innocence' is a commercialized cultural value. The expression that 'wrongful traditions do not need to be protected' is an escape from the customary memory of traditions that do not create cultural values. The act of stopping the long malpractice of traditional animal violence is the very act of creating 'cultural values.'

• KASI NEWSLETTER
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• s.50
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• pp.1-4
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• 2005

기숙사 신축공사 기공식/ 2004년 기관평가 결과 : '보통'/ 연구원 STRM 워크샵 개최/ 멕시코와 초대형 망원경 건설 공동협력　의향서 체결/ 대형망원경 건설 사업 과제 제안서 공모/ 삼국시대 일식도 발간/ 제13회 천체사진공모전 당선작 선정 및 시상/ 2005 별의 축제 개최/ 제2회 보현산별빛문화축제 개최/ 직원동정/ 학회동정/ 콜로키움/ 과학기술위성 1호 FIMS (원자외선 우주망원경) 관측

• Journal of the Korean association of regional geographers
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• v.18 no.2
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• pp.141-160
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• 2012

This paper evaluates the governance of the Andong International Mask Dance Festival. The evaluation focuses on mutual cross-assessment of agents engaging in governance relating to four elements: social justification, reliability, professionalism and transparency. Governance based on co-operative partnership was the essential factor leading to the mask festival's success. Governance of the Andong International Mask Dance Festival in 2011 was privately initiated governance having horizontal and open partnership among festival specialists, civil society organizations, regional business organizations, volunteers and local government, with the Andong Festival Tourism Foundation as the central figure. Three of governance elements were successfully carried through; the exception was transparency. The agents who gave more positive evaluations were those who played leading roles in planning and conducting events, as well as in assessing those events. The reasons for positively assessing the elements are the significance of the festival and the guarantee of agents' participation in social justification; the ability of agents, as well as cognitional and institutional trust in reliability; expert knowledge, capacity to suggest alternatives and duality of business in professionalism; and effective communication, the guarantee of opening of information and information sharing in transparency. To improve the effectiveness of governance, the system for allowing passive agents to contribute usefully should be strengthened. Mutual communication and sharing of information among agents, as well as between agents and residents, also should be more strongly reinforced.

• Journal of the Korea Convergence Society
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• v.8 no.11
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• pp.279-285
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• 2017

This study was conducted based on the evaluation items of the Ministry of Culture, Sports and Tourism as an index. Based on the previous researches of various researchers, hypotheses were set up to survey the visitors who participated in the bamboo festival. As a result of the study, three factors of the festival service quality factors (hardware, promotion, guidance, and program) were studied through factor analysis. As a result of the study, it was confirmed that PR and. Also, the event program had a significant effect on the revisit inquiry of the festival at .446. The effect of festival satisfaction on repeat visits and recommendation results. Beta (${\beta}$) values were found to be correlated with return visit (.584) and recommendation (.651). We will present the factors that need to be maintained through the World Bamboo Expo and the Festival of Damyang, identify the visitors' needs to visit again, and suggest some suggestions for Daelim's tourism industry, the fourth industry and eco-industry.

• The Journal of the Korea Contents Association
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• v.6 no.4
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• pp.117-124
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• 2006

This study was to analyze web contents of major cultural tourism festival. And suggest to contents development. Study method is contents analysis and comparative study by suggest data. According to the results, need for independent domain, provide to foreign language information, maintenance membership administration through membership e-mail service, provide to segmentation board, provide to dynamic information should be consideration to visitror's movement line.

• The Journal of the Korea Contents Association
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• v.14 no.5
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• pp.411-424
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• 2014

This study tries to establish the evaluation standards of the service quality of local cultural festivals in an effort to identify public awareness of those festivals. Also, based on the importance-performance importance-performance analysis on the service quality, this research is aimed at finding ways to enhance service quality and to improve operation plans in more efficient ways for the maximization of visitors' use of festivals. Ultimately, the current study seeks to make a contribution to improving the quality of local cultural festivals. The results of the correspondence t-test analysis of importance and performance revealed that significant differences were found in following items of five factors; 1) in the responsiveness factor, the presence or absence of rest space, facility guide, communication, and installation of public restroom/cleanliness 2) in the certainty factor, food prices and staff members' kindness 3) in the reliability factor, all items including festival pamphlets (to the festival venue), guidance facilities/signposts, hospitality, schedule information, and quick responses 4) in the tangibility factor as well, all items such as the awareness of local culture, benefits, and storytelling 5) in the empathy factor, diversity of events and festival contents.

• Asia-Pacific Journal of Business
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• v.1 no.1
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• pp.23-40
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• 2010

This article estimates the total evaluation of the festival and investigates the determinants of visitors' WTP(willingness to pay) for the festival. Hi Seoul Festival is a way to introduce Korean culture to other foreigners as well as to serve as an economic and cultural stimulus for Seoul. A contingent evaluation survey was conducted and a total of 763 useful samples were collected. The results show that the evaluation of the festival were different across three different WTPs which were calculated as 2,846 won, 3,321 won, and 4,838 won. The annual total benefits value is calculated as 433.767 billion Korean won. And visitors' sex and visitors' satisfaction(keep up festival, need to modify) was a important determinants of the WTP for a visit. These findings may provide guidance managers and practitioners who help maintain the Hi festival.

• Korea Science and Art Forum
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• v.31
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• pp.21-32
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• 2017

Local festivals form the regional cultures and atmosphere of communication; they increase the demand of domestic tourism businesses and thus, have an important role in ripple effects (e.g. regional image improvement, tourist influx, job creation, regional contents development, and local product sales) and economic revitalization. IoT (Internet of Thing) technologies have been developed especially, beacon-one of the IoT services has been applied as plenty of types and forms both domestically and internationally. However, notwithstanding expansion of current digital mobile technologies, it still remains as difficult for the individual to track the information about all the local festivals and to fulfill the tourists' needs of enjoying festivals given the weak strategic approaches and advertisement activities. Furthermore, current festival-related mobile applications don't function well as delivering information and have numerous contents issues (e.g. ways of information delivery within the festival places, independent application usage for each festival, one time usage due to one time event). This research, based on the background mentioned above, aims to develop the local festival mobile application and data analysis system applying beacon technology. First of all, three algorithms were developed, namely, 'festival crowding algorithm', 'visitor stats algorithm', and 'customized information algorithm', and then beta test was followed with the developed application and data analysis system. As a result, they could form the database of visitors' types and behaviors, and provide functions and services, such as personalized information, waiting time for festival contents, and 'hot place' function. Besides, in Google Play store, they also got the titles given with more than 13,000 downloads within first three months and as the most exposed application related with festivals; and, thus, got credited with their marketability and excellence. This research follows this order: chapter 2 shows the literature review of local festival related with technology development, beacon service, and festival application. In Chapter 3, design plans and conditions are described of developing local festival mobile application and data analysis system with beacon. Chapter 4 evaluates the results of the beta performance test to verify applicability of the developed application and data analysis system, and lastly, chapter 5 explains the conclusion and suggests the future research.